Swanepoel TRENDS Report 2013
Challenges • Like Starbucks, location is key, and the café-lounge needs to be placed in a good central location with preferably good foot traffic and/or easy access, otherwise it defeats the purpose of making it easy for consumers to visit. • With limited or no opportunities to have the agents together in the café-lounge space on a regular basis it will be difficult to build strong team spirit and culture.
THE CLOUD-BASED OPPORTUNITY The growing number of Millennials in the work force is definitely one of the largest drivers reshaping the office of the future. They have little interest in the corner office, for them its become passé. Since most of them live in the online world they prefer to work offsite from home or their favorite WiFi stop. At the office they want an “open atmosphere” with maximum flexibility for interaction with their contemporaries. One of their growing preferences is the new co-location facility where people from varying industries share common amenities like Wi-Fi, printers, phones, conference rooms, kitchen facilities and secretarial services. Office space no longer means a separate private office, just a Smartphone or laptop, an Internet connection and ear buds. The bottom line is that there is an undeniable generational shift in how young people today perceive their living, social and working spaces. As Robert Lang, professor
© 2012 RealSure, Inc.
of urban affairs at the University of Nevada-Las Vegas put it: “There are other markers for status. It’s not the turf. It’s your network power.” Amazon is of course a well-known new paradigm electronic commerce company that started as an online bookstore before diversifying into movies, music, software, electronics, apparel, furniture, food, toys and jewelry. Today they sell almost everything, and with revenues over $48 billion they are already the size of Best Buy and 70 percent the size of Target, the second largest discount retailer in the country.
We cite this company as a comparison for the model because it’s an e-commerce business that facilitates the buying and selling of products or services over electronic systems such as the Internet and other computer networks. There is a difference between those companies
that are cloud-based—a “pure-click” company—and those that are “brick and click channel system” companies. According to Wikipedia a pure-click company is one that has launched an online business without any previous existence as a bricks firm and does not operate brick locations. Brick and Click companies are those existing companies that have added an online website for e-commerce. So Amazon, although operating many warehouses across the country, is a cloud-based model and served as a great example for the real estate company we went hunting for. The Real Estate Office in the Cloud For two decades industry pundits have been debating when it will be possible to build a genuine full service real estate brokerage online. Well today, 20 years after the arrival of the Internet in real estate, many agents have evolved into a fairly technology-savvy, mobile sales force that has a decreasing dependency on location. The growth of broadband, high-speed and the wireless Internet www.RETrends.com
Published on Feb 1, 2013
Trend #2: THE REAL ESTATE OFFICE OF THE FUTURE The SAT Selections: Starbucks, Amazon.com or Target? Large bullpen zones, dividers, a pletho...