Modern Ethical legal marketing guide

Targeting Demographics: Incomes and Minorities.

Today, the demographics of the United States are changing very quickly. By assessing the local economy of any given U.S. city we are able to determine whether or not the residents of specific communities are likely to become your future clients. Each firm has its own sort of qualification system, a system that determines the profile of the target clients for your practice. Depending on your specialty there are income qualifications to consider; moreover, household income level determines how likely certain communities are to go out of pocket for certain legal services.

Other demographic variables that you should consider are age, household size, sex, and ethnicity. This last factor, ethnicity, is becoming more and more useful to private practices as they vie for the same consumers that larger firms are going after. If you are in a region that includes concentrated pockets of specific language or ethnic groups, then you have the opportunity right now to reach them before the competition tries to do so. The specific ethnic group you choose to target depends on your region’s specific demographic makeup. In particular, I recommend an analysis of your local Hispanic market, it is booming nationwide, and this can be a key opportunity for your practice, today.

Local publications offer one of the paths of least resistance towards becoming the attorney of choice, in your specialty, in your local Hispanic community. Look for the local Spanish-language magazines and newspapers and 36