Betsey Johnson Eyewear | Brand Book

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The TheBetsey BetseyJohnson Johnsoncustomer customerisis whimsical, whimsical,free-spirited free-spiritedand andcreative. creative. She Sheisisboth bothultra-feminine ultra-feminineand androcker rocker girl girland andwears wearsthe thebrand brandas asaameans meansof of expressing expressingher herindividuality individualitythrough through fashion. fashion.With Withits itsemphasis emphasison onoriginality, originality, bright brightcolors colorsand andquirky quirkypersonality personality ininevery everydesign, design,the thebrand brandappeals appealsto to women womenages ages16-50, 16-50,united unitedgenerations generations through throughits itsunique uniquesensibility. sensibility.


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Betsey BetseyJohnson JohnsonOptical OpticalEyewear Eyeweardelivers delivers fun funand andfashion fashionfor forgirls girlsofofall allages ageswith with ophthalmic ophthalmicand andsun suncollections collectionsfor forwomen women and andan anophthalmic ophthalmiccollection collectionfor forgirls. girls. The TheBetsey BetseyJohnson Johnsonbrand brandconquers conquersaa dualism dualismbetween betweenRock Rockn'n'Roll Rolland and"Girly "Girly Girl." Girl."This Thisisissignificant significantininits itsoverall overalldesign design philosophy; philosophy;Betsey's Betsey'sartistic artisticvision visionfuses fuses her herpersonas personasofof"American "AmericanIconic IconicRock Rock Star" Star"and and"Every "EveryGirl's Girl'sBest BestFriend." Friend."


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Metal pink heart plaque Metal Metal pink pink heart heart plaque plaque

Oil slick Oil Oil slick slick

Distinct temple tip shape Distinct Distincttemple templetip tipshape shape

The eyewear collections The Theeyewear eyewearcollections collectionsemphasize emphasize emphasize personality, fun, free spirit, personality, personality,fun, fun,free freespirit, spirit,celebration, celebration, celebration, happiness, bright color, movement, happiness, and happiness,bright brightcolor, color,movement, movement,and and modernity. Every design depicts colors, modernity. modernity.Every Everydesign designdepicts depictscolors, colors, shapes, and prints that define Betsey's shapes, shapes,and andprints printsthat thatdefine defineBetsey's Betsey's creative vision season after season. creative creativevision visionseason seasonafter afterseason. season.

Custom Laminations Custom Custom Laminations Lamination

Distinct temple tip shape Distinct Distinct temple temple tip tip shape shape

Iconic Betsey Prints Iconic IconicBetsey BetseyPrints Prints

Glitter accents Glitter Glitteraccents accents

Luxe Embellishments Luxe LuxeEmbellishments Embellishmen







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