Betsey Johnson Eyewear | Brand Book

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The Betsey Johnson customer is whimsical, free-spirited and creative. She is both ultra-feminine and rocker girl and wears the brand as a means of expressing her individuality through fashion. With its emphasis on originality, bright colors and quirky personality in every design, the brand appeals to women ages 16-50, united generations through its unique sensibility.

D Op e t ai cial ls

Betsey Johnson Optical Eyewear delivers fun and fashion for girls of all ages with ophthalmic and sun collections for women and an ophthalmic collection for girls. The Betsey Johnson brand conquers a dualism between Rock n' Roll and "Girly Girl." This is significant in its overall design philosophy; Betsey's artistic vision fuses her personas of "American Iconic Rock Star" and "Every Girl's Best Friend."

D Op e t ai cial ls D e ta i l s

Op t i ca l

Metal pink heart plaque

Oil slick

Distinct temple tip shape

The eyewear collections emphasize personality, fun, free spirit, celebration, happiness, bright color, movement, and modernity. Every design depicts colors, shapes, and prints that define Betsey's creative vision season after season.

Custom Laminations

Distinct temple tip shape

Iconic Betsey Prints

Glitter accents

Luxe Embellishments

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