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ASA


CONTENTS


WHAT WE’RE ABOUT

2

IDENTITY THE LOGO

4

OUR LOGO

6

BRAND ELEMENT SPACE

8

MONOCHROME LOGOS

10

TYPEFACES

12

COLOR

14

USING COLOR

16

PLEASE DON’T...

18

THANK YOU

20


WHAT WE’RE ABOUT

2


We provide Positive Behaviour Changes, Anti Social Behaviour, Impact of Offending Behaviour, Impact of Custodial Sentence, Drugs in Society, Drugs Awareness, Domestic Violence, Relationship Building, Culture Identity and Respect, Alcohol Awareness and Dealing with Conflict. Care is taken to ensure the mix is conducive to enabling a friendly, safe and relaxing atmosphere and compatibility tools are used to achieve this outcome.

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I D E N T I T Y

4

T H E

L O G O


5


OUR LOGO

The integration between the individual and the company. Where reflect the vigor of youth and the attention and care of the company. Been abstract human in the form of curved lines with repeated lines from both sides and put the circle in the middle. Also in the middle of the circle reflects the individual into the arms of the company.

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ASA

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BRAND ELEMENT SPACE

8


ASA

9


MONOCHROME LOGOS

What distinguishes black and white is that they merge with any background without upsetting the balance between the logo and the background.

10


ASA

ASA

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TYPEFACES

Perpetua Titling MT Light is used for all headlines and titles.

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ASA


ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 — &*#@?!/+(.,:;)

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 — &*#@?!/+(.,:;)

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COLOR

During adolescence, young people are usually full of enthusiasm and energy and I wanted to express them using light colors and quiet send in self-comfort and optimism and activity.

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R: 191 G: 229 B: 227

R: 121 G: 121 B: 143

R: 254 G: 236 B: 230

L: 88 a: -13 b: -4

L: 51 a: 3 b: -12

L: 95 a: 5 b: 5

C: 24 M: 0 Y: 11 K: 0

C: 57 M: 50 Y: 31 K: 4

C: 0 M: 8 Y: 6 K: 0

R: 5 G: 165 B:138

R: 246 G: 149 B: 135

L: 60 a: -43 b: 3

L: 72 a: 36 b: 23

C: 80 M: 11 Y: 58 K: 0

ASA

C: 0 M: 51 Y: 40 K: 0

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USING COLOR

16


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X

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X

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X

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P L E A S E D O N ’ T. . .

To maintain the integrity of ASA logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown here illustrate possible misuses of ASA logo that should be avoided.

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THANK YOU

If you’ve just read these guidelines, you have our appreciation. If you ever have additional questions about our visual identity and its application in design, don’t hesitate to contact uk_75@hotmail.com

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NOUF ALGHOMAIJAN IDENTITY PROGRAM

ASA

MAHA ALDOUBIAE GRAPHIC DESIGN 2

Clint Document ASA  

Nouf ALghomaijan.

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