Mahindra XUV 500 debuts in Chilean market May 30, 2013, Mumbai: Mahindra & Mahindra Ltd. – a part of the USD 15.9 billion Mahindra Group today launched its XUV500 premium SUV model in Chile. The company’s first global platform, the Mahindra XUV500 was launched in India in October 2011, with a simultaneous unveiling in South Africa. The model has been designed entirely inhouse at Mahindra’s world class research and development facility called Mahindra Research Valley in Chennai in South India.
The Mahindra XUV500 is one of the best selling SUV’s in India selling over 35,000 units within a year of its launch, It has been the most awarded SUV in India, winning 22 awards in 201112 and has had notable success in markets like Nepal, Italy and South Africa. The Latin American launch of this iconic platform begins with Chile, which is a key focus market for Mahindra, and will be followed by launches in Brazil, Paraguay, Colombia, Peru and Ecuador.
The XUV500 has been launched in partnership with Automotores Fortaleza, part of Minvest, Holding Gildemeister, which has been at the forefront of building brand Mahindra in Chile. TheXUV500 is Mahindra’s first premium SUV product in the Chile market adding to our portfolio of Mahindra and Genio Pickups and the Scorpio SUV.
It combines the abilities of an Urban SUV with the offroading capability of a 4x4 at a competitive price, thereby satisfying the needs of all types of customers. From the urban office goer, to a mother dropping her kids to school, to an off roading enthusiast in the south of Chile, everyone can drive the XUV500 with equal poise and confidence. It would compete against models like the Chevrolet Captiva, Hyundai Santa Fe, and Kia Sorento in the Chile market.
“Mahindra is a well recognized brand in Chile. ‘Never Bet Against Mahindra’ – our tagline – is epitomized by the rugged and reliable character of our vehicles as well as by our brand ambassador, Chaleco Lopez. This is in sync Mahindra’s Rise Philosophy of ‘Accepting no limits’. The Mahindra Scorpio is currently one of the
top 5 players in large SUV segment and among the top 2 in diesel powered vehicles.” said Ruzbeh Irani, Chief Executive, International Operations, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd.
“Raising the bar, we are proud to introduce the Mahindra XUV 500 – an unbeatable combination of distinctive styling and contemporary features, at a compelling price – which has made it a runaway success in India and ensured its acceptance in international markets. I am confident that it will prove to be the ideal choice for the Chilean consumer, providing him with a lifestyle enhancing SUV that delivers superlative city and offroading experiences for the entire family.”added Irani. “The response to the launch Mahindra products in Chile has surpassed all expectations with increasing retails every month. With its unique combination Urban SUV with an off road capability, Diesel advantage, Mahindra XUV500 also offers a strong value proposition and is sure to emerge as a choice in the Chilean market. The launch campaign in Chile will be targeted at families and focus on the quality, design, technology, equipment, interior space and the powerful diesel engine of the XUV500. The communication will position the model as an urban, family vehicle that is ideal for outdoor activities. We are also glad to renew our partnership with Mahindra which is recognized the world over as a leading auto brand.” said Mr. Juan Enrique Retamal, Business Manager, Automotores Fortaleza S.A
About Mahindra XUV500 The Mahindra XUV500 is the first global SUV from the Mahindra stable that has been completely designed and developed around the global customer, with extensive product validation and testing done across Europe, Chile, Australia, South Africa, and India.
Mahindra’s latest contender in the highly competitive international SUV market has been likened to an African cheetah in terms of both its appearance and performance. The Mahindra XUV500 is seen as having a body styling line ‘inspired by a pouncing cheetah’ as well as its physicsdefying agility, along with a ‘cheetahinspired jawlike grille’ and vertical ‘pawstyled door handles.’
The XUV500 offers front wheel drive and all wheel drive derivatives, all powered by a transverselymounted fourcylinder, 2,2litre mHawk turbo diesel engine which develops 103kW of power at 3 750r/min and 330N.m of torque between 1 600 – 2 800r/min.
The turbo diesel offers impressive driveability thanks to a flat torque curve at low RPM. This also helps in giving the XUV500 a towing capability of 750 kilos for an unbraked trailer and 2500 kilos for a braked trailer.
Transmission is a sixspeed manual, with a low ratio transfer box for the allwheel drive model. The allwheel drive system on the W8, 4x4 model, has an interactive torque management system which switches seamlessly from twoto fourwheel drive.
It is a spacious sevenseater SUV of monocoque construction with an uptodate mechanical specification and a high level of standard equipment. This stylish SUV is available in a range of five exterior body colours.
The XUV500 is built on a unique platform. Suspension is independent on all fourwheels, with minimal body roll when cornering hard. Steering is by powerassisted rackand pinion, with a kerbtokerb turning circle of 11.2 m. Braking is by four wheel discs with antiskid ABS, electronic brake distribution (EBD) and emergency brake assist. Wheels are 17 inch diameter alloys fitted with P235/65R tyres.
Driver aids include automatic hill descent and hill hold, while all three models have cruise control, Intellipark front and rear park assist, lightsensing headlamps and rainsensing windscreen wipers.
Safety features include electronic stability control (ESP) with a rollover mitigating sensor, airbags and crumple zones in the safety cell body. The Xenon swivelling, projectortype headlamps are another important safety feature, as is the Tyretronics system which monitors tyre pressure and temperature. Front fog lamps are standard on all variants.
The spacious interior offers not only plush comfort with leather upholstery but also a very high level of standard equipment.
Convenience items include dualzone climate control, as well as power windows and remote central locking. The exterior rear view mirrors are electronically adjustable and can be folded flat when driving in a confined space.
Infotainment is right up to date. It includes an FM radio/ CD player with a shuttle which is controlled from a centrallymounted 15 cm touch screen, with a navigation system as well as MP3, USB, Bluetooth and iPod connectivity. There are also six speakers with builtin tweeters.
The Mahindra XUV500 has convenient steering wheelmounted controls for the cruise and audio controls and the system includes the use of voice commands.
The integrated driver information system reports on vital information such as driving range and tyremonitoring. The Intellipark reverse park assist uses the LCD screen to indicate the distance between the rear bumper and an obstacle behind the vehicle. There are several storage units, including sufficient room for a laptop in the glove box and a cool box in the central console.
The Mahindra XUV500 is built at Mahindra’s stateoftheart manufacturing facility in the region of Chakan, near the city of Pune, in western India. This new plant was built on a greenfield site in a Special Economic Zone. This region is one of India’s largest automotive hubs. This operation is supported by a growing number of component suppliers and service providers who have set up operations in the area.
Besides this plant in Chakan, Mahindra operates an engine plant and four other vehicle assembly facilities at other locations in India.
About Minvest, Holding Gildemeister Minvest, Holding Gildemeister, is a consolidated group, founded in 1986, of different companies which operate in eight countries in Latin America such as Chile, Peru, Uruguay, Brazil and Central America. The Company aim is to lead the way in the distribution of vehicles and machinery, with the best after sales support and the business model is a unique combination of manufacturer, distribution and retail. Automotores Fortaleza S.A. is a Minvest subsidiary and handles Mahindra Business in Chile. Given the Group understanding of the market and extensive network, the strategy deployed for Mahindra incorporates efficient management of orders and inventory, high quality service and operating own branches throughout the country in order to ensure a high sales & service standard. The Group also distributes Mahindra in Peru, Uruguay and Central America. In September 2011, Minvest acquired a 70% of Bramont S.A., which operates as Mahindra’s assembler and distributor in Brazil. About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, aftermarket, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.