Basic Best Practices For Email Marketing Success Many people will automatically think "spam" when they hear about an email marketing campaign, and they will be turned off by the idea. It's your decision to make an email marketing message that is attractive to your customers. The tips in this article will set you on the right path to the perfect email campaign. Do not send out unsolicited emails. Messages sent to recipients who did not request them are at risk of being marked as spam. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap. Create a personal email for your readers. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. As an example, include the reason why they are getting emails from your business in your marketing materials you send to them. Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer. Focus on one idea with every email message. Do not let your customers get annoyed or bored by your content. Create the specific message using brevity and conciseness. In the end, your customers will be thankful for being given the information in a concise and organized manner. Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Make an extra email account and sign up at various places online. Take a look at how much spam immediately floods your inbox. See what those emails are doing wrong and then change your strategy. Taking steps to set you apart from spammers will give your brand a boost in credibility. Include a customer incentive in your emails. Give your customers a compelling reason to give their business to you instead of your competition. For example, you could provide them with free shipping on the orders they make that are over $50 if they simply click on one of your links or buy an item on your site. Occasionally mix up your format for a more personal touch. If you always send out emails formatted in HTML, throw in a text only message to get your readers' attention. Create an emotional bond with your customers by making your message well written and by including personal touches. Offer special deals for customers who subscribe to your mailing list. These customers are
more likely to give you their business if you provide them with a solid enough reason to do so. For example, you could provide them with free shipping on the orders they make that are over $50 if they simply click on one of your links or buy an item on your site. Email marketing is an effect way to run a marketing campaign without spending a fortune. For the low price, there's really no reason not to use email marketing! Use these tips to develop a marketing strategy that sees results quickly.
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Published on May 28, 2013