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yuval fogelson

cv + portfolio 2018

excerpt of hand drawn map of imaginary city. produced at age 17


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yuval fogelson cv 2018 1980 may 26 | israel, haifa canada | current location yuvalfogelson@gmail.com www.linkedin.com/in/yuval-fogelson

about me

highlights of my work, education and skills

page

life map cv 2018 My passion for maps resulted in the creation of a map of my life portraying the paths of profession (highway), education (train), hobbies (scenic route), languages (rivers) and world travels shown across the years of my life (contour lines). see next page >>

My passion for cities has led me to pursue a path in which my profession, hobbies, general interests and way of life have all merged. With an extremely international background, having lived in different continents all over the world, I currently live São Paulo, which I chose due to my fascination with mega cities. I am always looking for new challenges and have a creative and idealistic desire to transform cities on a global scale while designing in the local scale.

work 2

3-4 co-founder & director

master urban design

@usyd - Sydney AU 2006-2007 • • • •

www.urb-i.com

World-wide public space transformations data-base, urban design courses, placemaking & tactical urbanism education, urban interventions throughout Brazil

5

urban designer [senior]

2011 - 2017

@def projetos São Paulo BR

www.defprojetos.com

6

urban designer [junior]

2005 - 2011

education

@urb-i : urban ideas São Paulo BR

2015 - current

Large scale urban developments, regional-scale planning, airport city redesign, suburban to urban shopping center transformations, throughout Brazil

@tommy rigler Netanya IL 2011 Large scale urban developments, urban design competitions, Israel @space group Seoul KR 2009-2010 www.spacea.com Large scale urban developments in South Korea, Central Asia, Africa, Middle East @caldis cook group Sydney AU 2006-2008 www.caldiscook.com Train station precincts, town center developments, Sydney area @kraaijvanger.urbis Rotterdam NL 2005 www.urbis.nl

New urban developments, in-fill and brown-field proposals in The Netherlands

7 www.arch.usyd.edu.au

Planning Institute Australia NSW 2007 Award for Excellence Planning Institute Australia TAS 2007 Award for Excellence Marjorie and Lloyd Rees Prize for Urban Design (best student in the studio component Master of Urban Design) USYD Deans List of Excellence in Academic Performance 2006 + 2007

bsc architecture

@tudelft - Delft NL 2002-2006

8 www.bk.tudelft.nl

9

mapping & cartography

@mapping unit IDF IL 1998-2001 @mapa (books & atlases) Tel Aviv IL 1996-1998

1996-2001 www.mapa.co.il

primary+secondary education Metro West Highschool Ra'anana IL 1995-1998 International School Hamburg DE 1988-1994

read write speak english hebrew portuguese dutch german spanish korean french

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

skills

drawing • • • • • hand sketching graphic programs • • • • • indesign • • • • • illustrator • • • • • photoshop architectural • • • • • autocad • • • • • sketchup

office • • • • • powerpoint • • • • • excel • • • • • word mapping • • • • • google earth web • • • • • web design • • • • • social media management


website:

when?

where?

what?

yuval fogelson cv 2018 Urban Design lectures & workshops teaching, ministering courses

Education Hobbies

Tactical Urbanism & Placemaking interventions and events

achievements Urb-i >>

Before-After Project

Co-Founder

International recognition

current Urb-i : Urban Ideas : São Paulo, Brazil 2015

2018 2017

- Keynote speaker at Plan Pro Brno conference in Brno Czech Rep. - Lecture Project for Public Spaces, New York

Work

Languages Home

International participitation

Visited

Presented Before-After Project in Pedestrian International Seminar W E - ‘Cidades A Pé’ , São Paulo VI

Competition ‘3 Estações’

2016

Spanish - beginners

2015 2014

São Paulo, BRAZIL

2012

2017 : 2011

Def Projetos São Paulo, Brazil Urban Designer

2011 Tel Aviv, ISRAEL

Urban Designer

2011 Seoul, KOREA

2010

Space Group 공간그룹 Seoul, South Korea

2011

Presentation to DCM studio office in Hong kong

국어 한

Article on awarded project in Sydney Morning Herald by Elizabeth Farrelly

Korean Language class

2010 : 2009

Attended Design Conference Seoul 2008

Caldis Cook Group Sydney, Australia

2008 : 2006

Urban Designer

2005

PIA, Tasmania 2007 Award for Excellence Presentation to Urban Design Chapter PIA, NSW Dean’s List 2006 & 2007 of academic achievement USYD

Master Urban Design University of Sydney Australia

Sydney, AUSTRALIA Kraaijvanger Urbis Rotterdam,The Netherlands

PIA, New South Wales 2007 Award for Excellence

Hobart Waterfront International Design Competition participation achievements >> Master UD

Urban Designer

Marjorie & Lloyd Rees Prize for Urban Design

Korean - beginners

TRAVE LL IN G

Asia trip

2011

ES GUAG LAN

2011 : 2010

Tommy Rigler Architect, Netanya, Israel

T EE

Portuguese fluent

Portuguese Language course PUC

Competition ‘Ensaios Urbanos’ São Paulo , participation

Urban Designer

2013

Por tugu ês

Berrini Station, São Paulo, First Prize

ST R

yuval fogelson yuval fogelson e-mail: life map cv 2018 contact

ELE

2007 : 2006

Artwork on Redbubble website

SIC CTRONIC MU

www.redbubble.com/people/noslegof

Delft, THE NETHERLANDS GRAPHIC

DES IGN

Book & Artwork design logo and t-shirt design for music label ‘fonoteca’

e

rl

Technische Universiteit Delft, The Netherlands

2006 : 2002

a n ds

BSc Architecture

public poster design for symposium “Seek my Face”

ed N

Dutch - fluent

Mapping Unit, Tel Aviv, Israel 1999

Dutch course TUDelft, TBM

Ra’anana, ISRAEL Fr

a

Photoshop course

a is

tsch D eu

Map drawing International School Hamburg Hamburg, Germany

En glish

MAP DRAWING

English - native speaker level

Ann Arbor, MI, USA

Haifa, ISRAEL

1998 Mapa ‘maps & books’, : Tel Aviv, Israel 1996

Metro West Highschool Ra’anana, Israel

Tel Aviv, ISRAEL

1980 - May 26

Cartography

French - beginners German - advanced

Hamburg, GERMANY

1984 1983

Cartography/ Graphic 2001 Design/ Publishing :

‫עברית‬

architecture

maps

urbanism

Hebrew - mother tongue

GES LANGUA

cities

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co-founder & director @urb-i : urban ideas SĂŁo Paulo BR 2015 - current www.urb-i.com

tags #urban ideas #before after #placemaking #tactical urbanism #urban interventions #public space transformations #street redesign #road safety #democratization of urbanism

yuval fogelson cv 2018

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As one of the founders of Urb-i, I catalyzed Urb-i's breakthrough, with the creation and constant update of the website, social media channels and most prominently the Before-After project. The later receiving a lot of international media attention and recognition. I created a team of international collaborators volunteering to help expand the before-after database and other local placemaking activities. My passion for urban design, public spaces, city research, maps, streetview, graphic design and social media all connected, allowing me to proliferate within Urb-i.

before-after project a database documentation of public space transformations worldwide, seen through street-view. In two years, the before-after gallery on the Urb-i website has reached the 3000 image mark. I am responsible for leading and managing the project, researching examples worldwide through a methodology I created using google streetview and google earth. The project has received a lot of international media attention and recognition (see examples below).

publications

Project for Public Space, CityLab, ArchDaily, TechInsider, Gizmodo, Streetsblog USA, Momentummag, City Metric, Planetizen, Plataforma Urbana, Archinect, Hypeness, il post, Verkeersnet, Urbanews fr, Urbnews.pl, Curbed SF, SUTP, carfree.fr, let's bike it!, Haaretz, Kojects, KOTE+, Raise the Hammer, Idealista, El Pais, Citi.io, The Guardian, and others (more at: www.urb-i.com/in-the-media)

Public school transformation Situated in a very low-income district of Cariacica ES, the school received a series of lectures about mobility and public space, as well as activities to redesign its external area in a collaborative way. Finally a low-cost transformation was proposed and executed, the project was financed by the private sector.

Berrini train station precinct competition First prize for the Berrini station precinct in the southern business district of SĂŁo Paulo, improving the pedestrian accessibility. The project uses the methodology of tactical urbanism starting with the implementation of a temporary phase through permanent to future phasing. With the support of NGOs, private organizations and local government, the ephemeral and temporary phases of the project have been conducted on Joel Carlos Borges street.


yuval fogelson cv 2018 One of Urb-i's primary goals is the democratization of urbanism. The idea is to inspire people to want to improve their cities and to better prepare them for the future. In order to achieve this, a focus is given on education, through workshops, lectures and through on-line courses about urbanism, urban design, placemaking and tactical urbanism. I am in responsible for the urban design content and lecturing, including preparation of workshop dynamics using the design thinking methodology.

lectures & presentations Plan pro Brno conference, Czech Rep. (above)

'Cidades a PĂŠ' seminar SĂŁo Paulo (below left) | Project for Public Spaces, New York (below right)

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At Urb-i, I managed to implement a collaborative form of work which involves the participation of collaborators and volunteers, mainly through virtual means. These collaborators are involved in projects and have active participation in the creation of imagery for project proposals, or in the expansion of the before after image database. The ones residing in SĂŁo Paulo also participate in urban interventions in the public space.

courses & workshops organization and lecturing on urban design, placemaking & tactical urbanism, excursion, on-street urban intervention, design-thinking workshop.

tactical urbanism & placemaking participation and organization of ephemeral and temporary interventions and events using tactical urbanism and placemaking

existing

existing

existing

temporary

temporary

temporary

permanent permanent permanent street re-design projects studies of possible locations for transformations in the city. A phasing methodology is used, proposing a light and cheap temporary

transformation before a permanent one. These projects are all collaborative, where I serve as the conceptual and coordinator of each project, all remotely in a virtual form with collaborators worldwide.


urban designer [senior] @def projetos São Paulo BR 2011- 2017 www.defprojetos.com

tags #urban planning #urban design #masterplanning #conceptual design #urban analysis #architecture #urbanista #urbanismo #são paulo #brazil

yuval fogelson cv 2018

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As a senior urban designer, I successfully accompanied large scale urban projects from the conceptual phase (which I was in charge of ) to the final masterplan design. I had a key part in the development of an efficient working methodology which allowed flexibility in the conceptual phase of projects, constantly changing until matching between design, client requirements and local legislation. I learned a lot about the Brazilian urban planning realm and the great difficulties and challenges to put forward quality urban design projects in this context.

Shopping Center Transformations Transformed suburban style shopping center to vibrant neighbourhood of newly created urban districts

COMPLEXO EDUCACIONAL

QUADRAF RESIDENCIAL VERTICAL TIPO C

EDU 01

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New Urban Projects Mostly on greenfield sites throughout Brazil, large scale new city districts with central mixed used hubs and TODs.

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CENTRO COMERCIAL E TORRE EMPRESARIA L

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PARQUE LINEAR COMÉRCIO COM 03

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RUA

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QUADRA I SERVIÇO SER 02

PRAÇA

COMÉRCIO COM 04

PARQUE LINEAR

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RESIDENCIAL VERTICAL TIPO B

RES 03

COMÉRCIO

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QUADRA J

QUADRA C

COMÉRCIO

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RESIDENCIAL VERTICAL TIPO B

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RESIDENCIAL VERTICAL TIPO A

RES 06

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QUADRA A

CENTRO COMERCIAL SALAS COMERCIAIS

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Viracopos International Airport, SP

Masterplan for 'land-side' of airport including a new urban district and transportation plan.

MASTER PLAN

FAZENDA SANTA CRUZ GOIANIA | GO

0

10m 20m

escala 1: 1.000

50m

100m

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urban designer [junior] @tommy rigler Netanya IL 2011 @space group Seoul KR 2009-2010 www.spacea.com @caldis cook group Sydney AU 2006-2008 caldiscook.com @kraaijvanger.urbis Rotterdam NL 2005 www.urbis.nl tags #urban design #international experience

yuval fogelson cv 2018

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In the beginning of my career, I concluded international experiences in different architectural firms in South Korea, where I participated in large scale projects in Africa, central Asia and South Korea. In Australia, where I was in charge of the redesign of train station precincts and also development plans for local town centers, all in Sydney metropolitan area. In Israel, I participated in a few urban projects and competitions. As well as in Netherlands, where I completed a fulltime internship dealing with various urban renewal projects.

Turkmenistan Awaza

South Korea Seoul, Seongbukdong

Angola Soyo

Algeria Boughzoul

South Korea Seoul, Naegok Australia Sydney, Kirrawee Station forecourt - project built

Australia Sydney, Burwood

Netherlands Zaandam

Israel Givat Shmuel


master urban design

yuval fogelson cv 2018

@usyd Sydney AU 2006-2007 www.arch.usyd.edu.au

tags #urban design #urbanism #architecture #urban morphology #urban design principles #studio project #usyd #sydney #australia

analysis & approach

Parramatta Auto Alley densification and urban renewal

exploring lines analysis

density experiments

approach

auto sales density

growth line current situation of urban growth centres

Experiments were conducted regarding the auto sales spaces that make up Auto Alley. Both the outdoor sales area and indoor showroom buildings were projected onto the roof level of Westfield shopping centre. The result shows that combined, the different areas fit onto the parking level. A second experiment was done taking this area and stacking it into a multi-story building. From these experiments it may be concluded that Auto Alley takes up space unnecessarily and could be combined and used more efficiently elsewhere, showrooms could possibly be stacked vertically.

future possibilty of urban growth centres growing centre

pmatta

sydney

pmatta

sydney

william street (current situation)

church street (future situation)

sydney pool

CBD

coca cola sign

tower

william street

n

need for a magnet The need arises for the creation of a new magnet to balance the existing Parramatta CBD. This new magnet at the southern end of Church Street could be in form of a new centre. This new magnet will consequentially cause a change between the two magnets which could evolve in a spontaneous manner.

Sydney Morning Herald: ‘A buried bone that would bring handsome rewards’ / Elizabeth Farrelly

tower

horizon tower

Town Hall

n

sydney CBD

Town Hall

william street

Kings X

auto sales outdoor projected onto roof parking level of Westfield

two ‘magnets’ sustain line in between

car sales

parramatta

church

CBD

westfield 100m

one ‘magnet’ creates dissintegration of line

church street

To test the possibilities of densification of the Parramatta site, a series of comparisons were conducted with existing known sites. Three different high density areas were chosen, each with its specific characteristics. The first one is of an extremely high density area in the Sydney CBD. Though this area is extremely dense, it is not particularly dense in terms of residential population. The second example is of Potts Point which has a high residential density. The relatively small sized plots and building footprints are evident. The third example is of new developments in South Sydney. A high density is achieved here through means of multi-story large complexes, with wide open spaces and streets. In such areas, the streets are less lively in comparison to the other areas.

500m

william street, sydney

CBD

new centre

church street

kings cross

hyde park

a new magnet can create a balanced formula as well as strengthen the line new centre

church street, parramatta

railway M4

church street, parramatta

lines & patterns need to relocate train station

d ld oo fie rw ath bu str

sydney

pmatta

motorway M4

a att ark m sp rra rri pa ha

Harris Park station is very local. A new station can achieve a greater impact on the surroundings. If located in an appropriate place, it can have a larger influence range.

a re att ark nt le m ce vil sp rra w rri an pa gr ha ne

le vil an gr

auto sales outdoor and buildings projected onto Westfield / stacked in a building

Parramatta

While each area has a high density, it has a different meaning as to what happens on the street level. Sydney CBD

Potts Point

New developements

extremely high density built-up area

medium-high density built-up area

high density built-up area

low density residential

high density residential

very high density residential

large sized building footprints bordering with street

small sized building footprints bordering with street

large sized building footprints large public spaces

lively streets (working hours)

lively streetlife

no streetlife

Sydney CBD

Potts Point

New developements

need to follow motorway structure M4

M4 RUSE

There is a need to extend and upgrade the M4 motorway connection with the wider regional network. Regional traffic should overpass local traffic.

CHURCH ST

sydney

pmatta

PAR RAM

ATT A

RD

JAM ES

ark sp rri ha

auto sales buildings projected onto roof parking level of Westfield

urban densities

reet

church st

CBD

railway

parramatta road pmatta

city typology

sydney

road typology

need for city typology extension Parramatta’s growth shall see an extension of the city centre. The city typology would have to extend to accommodate this growth. The road typology, where Auto Alley is located would be transformed to the city typology (which cannot accommodate the suburban auto sales strip)

city typology

sydney CBD

city typology

road typology

extend city typology

CHURCH ST

CHURCH ST

auto alley

CHURCH ST

pmatta CBD

CHURCH ST

pmatta CBD

typology densities

PARRAMATTA RD

PARRAMATTA RD

Different typologies generate different densities. In this exploration, different land-use functions were examined. For each use, there are at least two different variations shown which may create a different effect on the public domain. The density could be equally high in both examples, but generate a different atmosphere on the street level. For example, equally dense office buildings with or without setbacks.

line of events a series of events are spread along Parramatta road in different densities and intensities

sydney high intensity of events

LOGO

need for focussing on events increase density & intensity of events in parramatta

section of events along church street

pmatta

landmark high density of events

pmatta

station westfield

vertical events station

church street

low density of events

auto sales - in the city

auto sales - along motorway

skylines parramatta needs a skyline

successful skyline example sydney

centrepoint

opera house

a successful skyline: - has identifiable icons - is recognisable from different directions, angles and distances - can be reduced to an icon

sydney skyline taken from homebush, distance 12km

harbour bridge

Parramatta lacks identity; a new skyline could change this to make Parramatta more recognisable. A skyline proposal for Parramatta could be divided into three components, which together make the complete icon: A. CBD - a large mass of buildings, less symbolic B. the in-between with a more spontaneous character C. new centre comprised of iconic landmark buildings with symbolic characteristics

SHOP

SHOP

ground-level shops, 2-3 level

ground-level shops, 3+ levels

A CBD

B

between centres

offices building on street

offices building with set-back

parramatta skyline taken from homebush, distance 6km

C new centre

A+B+C = parramatta

1

Planning Institute Australia, New South Wales 2007 Award for Excellence Planning Institute Australia, Tasmania 2007 Award for Excellence Marjorie and Lloyd Rees Prize for Urban Design (best student in the studio component Master of Urban Design) University of Sydney Deans List of Excellence in Academic Performance 2006 + 2007

museum

church street, parramatta

CBD

• • • •

car sales

hyde park

CBD

awards & prizes

publications

comparison between two similar strips in Sydney and Parramatta.

pmatta william street, sydney

The master’s degree, has directed me to the focus on the relation between the public space and built space, morphology and street patterns. The main projects conducted include: 1 Studio - Densification and urban renewal of a commercial strip Auto Alley Parramatta. 2. Studio - A new entry landscape for Hobart. 3. Selfelective - Connecting fragmented areas in central Tel Aviv through a new axis. 4. Final project - Filling in the void of the area of Sydney's Central Station. I have concluded the program with several awards, prizes and a publication.

widening inner city

peaks

lines & ‘magnets’

residential units, multiple entrances

residential units, set-back

Hobart Entryscape creating a new entry experience to city

elie mrad 200439236 yuval fogelson 306062763

Tel Aviv - Jaffa Axis linking various fragments of central Tel Aviv

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Making Central Central final project filling the void of the Central Station of Sydney


bsc architecture

yuval fogelson cv 2018

@tudelft Delft NL 2002-2006 www.bk.tudelft.nl

tags #architetcure #urbanism #studio project #tudelft #delft #netherlands #bouwkunde #stedebouw

My education at the technical university of Delft, was crucial to the development of my designing skills. From the onset of the program I already had a keen interest in urbanism and directed my designs to reflect this. The last semester was totally dedicated to urbanism, where I completed two large projects, one in Almere and one in west Amsterdam. The other semesters dealt with: urban and architectural re-use; conceptual and philosophical museum design; from neighbourhood to block; architecture and structure; architecture and housing.

Amsterdam project in western part of the city, transitioning between the traditional city and modernist post-war part, creating a new axis with a lakefront urban square

museum conceptual-philosophical design, Amsterdam re-use architectural and urban project, campus Delft

glass house botanical garden Leiden

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urban axis new urban axis, Almere

city on the water new neighbourhood with landmarks and entire block developments, Dordrecht


mapping & cartography @mapping unit IDF

IL 1998-2001 @mapa books & atlasses Tel Aviv IL 1996-1998 mapa.co.il @adolescence Raanana IL 1994-1998 @childhood Hamburg DE 1988-1994 tags #maps #cartography #map drawing #hobby #childhood #imaginary cities #hand-drawn

yuval fogelson cv 2018

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My fascination with cities and the way they work, together with a hobby of map collecting, lead me to draw maps in a very early age (around 10 years old). In this hobby, imaginary cities would be designed and drawn. These maps, or cities, would get more sophisticated and complex through time. Later on the hobby would be put to work at ‘Mapa’ a leading map company in Israel, followed by work at the Mapping Unit. The desire to design cities, lead me to naturally choose the architectural area where I chose to focus on urban design.

Childhood map drawing through my childhood I was fascinated by maps and would draw my own imaginary cities, focusing on street network and urban structure.

Mapa, Israel I was the editor of the highway interchange section, used GIS programs, edited and updated maps through the use of aerial photography and site research.

Profile for Yuval Fogelson

Portfolio 2018 yuval fogelson  

Portfolio + cv 2018 Yuval Fogelson

Portfolio 2018 yuval fogelson  

Portfolio + cv 2018 Yuval Fogelson

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