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MORE INFORMATION North Shore CDC 102 Lafayette Street Salem, MA 01970 978-745-8071



Produced by North Shore Community Development Coalition & Endicott College

NORTH SHORE CDC North Shore Community Development Coalition invests in neighborhoods to create thriving communities. We envision a North Shore where every neighborhood is one of choice and opportunity.

2015 Pumpkin Festival

“Thanks to the support of North Shore CDC, our family is thriving in Gloucester Crossing. There services such as First Thursdays have really helped us connect to a number of Beverly resources. We are so thankful for their support!�


Survey team members The strategy of our neighborhood development model is to invest social, human, and economic capital into predominantly low-income or distressed neighborhoods within the communities on the North Shore to improve quality of life. 2




Special Thanks to our 2015 survey partners and the Gloucester Crossing resident participants Andrea’ Rhoades Community Engagement Coordinator North Shore Community Development Coalition Dr. Nathalie Saltikoff Principal Investigator & Assoicate Professor at Endicott College Christina Barry Community Engagement Fellow Merrimack College Kylie Isenburg Community Engagement Research Fellow Endicott College Morgan Cormier Community Engagement Intern Endicott College Lauri Rawls and George Kuntz Community Service Office Endicott College Research Methods and Service Lab Students Endicott College 18

Gloucester Crossing was originally built in 1902 to house workers at the United Shoe Machinery Corporation. The United Shoe factory created an abundance of jobs, creating apartments and multi-family housing in close proximity to meet the workforce demand. For decades, the United Shoe served as the primary source of income for the overwhelming majority of the community. After the factory closed in the 1980s, the area struggled with poverty and economic isolation for over twenty years. In 2008, Gloucester Crossing received over $20 million in funding from public and private resources to build new affordable housing to better develop to the tight-knit neighborhood. Since then, Gloucester Crossing has had improvements in affordable housing, safety, lighting, reduced trash, and the navigation of local resources. 3



The Annual Gloucester Crossing survey has been used as an engagement tool and has been a guide for community engagement strategies at North Shore CDC and other local organizations.

The “First Thursday” model incorporates monthly informal

In 2012, North Shore CDC began collaborating with Endicott College to help strengthen the survey content, process, and data analysis. The improvements now focus on resident satisfaction on various facets of life in the neighborhood. This year questions relating to vitality were added to measure neighborhood strengths as well.

Conducted from 9/21/15-11/9/15

Door-to-door surveying of the neighborhood Completed by North Shore CDC Community Engagement Staff & Endicott College's Research Methodology Class

66 out of 276

households responded

Margin of error +/- 8.8%. Answered on a voluntary basis


community meetings where residents can get to know each other and connect with other neighbors and social service providers across the city. By providing a space to network and build relationships, we hope to foster a stronger sense of community. At each event: dinner is provided, a community resource is invited to speak and share literature about their services, and there is an interactive activity for children.

2016 FIRST THURSDAYS January 7th 5-7 PM Stephy’s Kitchen

July 2nd 5-7 PM Holcroft Park

February 4th 5-7 PM Stephy’s Kitchen

August 4th 5-7 PM Holcroft Park

March 3rd 5-7 PM Holcroft Park

September 1st 5-7 PM Holcroft Park

April 7th 5-7 PM Holcroft Park

October 6th 5-7 PM Holcroft Park

May 5th 5-7PM Holcroft Park

November 3rd 5-7 PM Holcroft Park

June 2nd 5-7 PM Holcroft Park

December 1st 5-7 PM Holcroft Park


STRATEGIES FOR 2016 Gloucester Crossing has seen ongoing improvements in the community over the last few years. However, there are still challenges that the community is facing.


85% White Caucasian

Through a joined vision of a strong, healthy Gloucester Crossing, North Shore CDC is committed to working with residents and partners to make Gloucester Crossing the best it can be. Based on the results of this survey and community input, the following goals will guide the work of North Shore CDC over the next year.

10% Other/ Mix


Provide leadership development opportunities for residents so that they have the tools and support to continue revitalizing the Gloucester Crossing neighborhood Continue to increase communication and collaboration with the police department and other Beverly stakeholders to develop a comprehensive plan to enhance safety and security amongst residents

Support and promote community relationship building

Apply for funding opportunities to help revitalize the community

Connect residents to available services in the community 16

5% Black/ African American

2015 88% Non-Latino 12% Latino

2008 92% Non-Latino 8% Latino

39 years old average age of survey respondents 7 years average time living in the community 71% of respondents were female 29% of respondents were male 2014


40% of respondents 28% of respondents reported living in community reported living in community for 2 years or less for 2 years or less 5


EMPLOYMENT Student 2% Education 2% Government 2% Transportation 2% Healthcare 5% Retail/ Wholesale 5% Other 9%


Food Production 16%

2015 Community Build Day

Unemployed 14%

Construction 12% Human Services 9%

Homemaker 9%

Retired 12%

2015 Earth Day Intergenerational Clean Up

14% of participants reported being unemployed Compared to the unemployment rate of Beverly at 4%, and Massachusetts 4.5% *Compared to almost 50% of respondents who were unemployed in 2010 28% of participants reported having some college education

2015 Kick Off CDBG Community Meeting

31% reported finishing high school or receiving a GED. 5% of the sample did not finish high school Compared to 23% of respondents who did not finish high school in 2010 6



COMMUNITY ENGAGEMENT “I was very worried when I moved to Gloucester Crossing, it sadly had a very bad reputation but it was the only apartment I could afford. I however quickly grew to love this community and the community presence of North Shore CDC. They connected me to services and other residents in the neighborhood which really made me love this community.�

Income 34% 26%


$19, 800 or $19, 801 less $25, 450

Participation in community meetings and events has steadily risen each year since 2011 82% of residents surveyed are satisfied to very satisfied with information given out by North Shore CDC through monthly newsletters and social media

89% of respondents were either satisfied or very satisfied with community events

58.3% of those surveyed feel that Gloucester Crossing has continued to improve over the past three years 14




$25, 451 $32, 800

$35, 051 $42, 350

$47, 051 - $62, 151 or $61, 000 more

74% of the Gloucester Crossing neighborhood remains below the poverty line 34% of Gloucester Crossing families survive on less than $19,800 per year (before taxes) Average household size is 3.6

Compared to the living yearly wage of $54,254 in Essex County Considered at a household size of 4 with one working adult

The living hourly wage is $13.01 per hour in Essex County 7


IMPACTS “Gloucester Crossing looks a lot better than when I moved in 6 years ago. I don’t think anyone would be discouraged when looking at housing, because it has gotten so much better.”

“It would be great If we could get the city to put temporary speed bumps down on Mill Street. We have a lot of children living here, and cars continuously speed up and down the roads. It is not safe.” SAFETY ISSUES


Has the community improved in the last 3 years? 58% 37%

Stayed the same

are an issue

safe to very safe during the day. Conversely only 29% rated the park as “safe to very safe at night“

75% of respondents rated

5% Improved

75% of residents feel that drugs

75% reported Holcroft Park as


77% of those surveyed rated the condition of Holcroft Park as fair or better

77% of residents stated that their fellow

vehicles are an issue

33% felt vandalism was an issue

SHIFTS IN SAFETY emergency services as “good to very good” In 2013, 25% of residents stated they felt safe in their neighborhood 73% of residents felt police protection was “good to very good” In 2015, 86% of respondents feel “safe” in their neighborhood during the day. However, many residents feel there is a lack of safety at night

community members are likely to share information and news regarding local happenings

65% of residents would still live in the community, if given a choice

50% of respondents listed their house/apartment as what they like most about living in the community 8

78% feel traffic or speeding




“Our community needs more attention from local government. Child care and housing costs are not affordable and make it very difficult to even get by.”

Respondents were asked about needed improvements in their community and they listed the following as the top priorities:




47% of respondents rated affordable child care as a serious to moderate need


33 % of those surveyed stated that they had difficulty paying for childcare



83% of respondents reported a lack of adequate affordable housing


26% of those who responded stated that they had difficulty covering rent



44% of respondents had difficulty paying heating bills


38% of respondents stated the they had difficulty paying their heating bills


28% reported needing assistance with electric and heating bills



INFRASTRUCUTRE “The condition of the streets and sidewalks in this neighborhood are atrocious! This is the number one need and priority”

“Speeding is a severe issue in this community. I don’t feel my children are safe walking the streets due to this. I also wish there was more of a police presence in the park”


SOCIAL SERVICES “Housing costs and rent has gone up a lot and there just isn't enough help. If it wasn't for the CDC having my apartment I would have no where to go. We need more vouchers and transitional assistance”

“I wish more people cared about the community. I am a Neighborhood Ambassador and I help out every way I can and there are a lot of people like me but we need more”

HOUSING REHABILITATION “The foundation of my house leaks all the time, our porch needs a lot of work, we have no insulation, and plumbing and electrical are very poor.”




“I feel the streets and sidewalks in my neighborhood are unsafe, and have not been addressed in a very long time. The poor infrastructure of this community is what I like the least.”

After compiling about 125 documents of housing code violations, gathering pictures of each violation, and hearing resident voices about their own quality of housing, it is evident that housing rehabilitation is a serious need in Gloucester Crossing.

53% of respondents rated parking from poor to very poor

63% of respondents rated the conditions of the sidewalks as poor to very poor

35% of respondents rated street repair, cleaning, and plowing as poor to very-poor

RESIDENT VOICES “The foundation of my house leaks all the time, our porch needs a lot of work, we have no insulation, and plumbing and electrical are very poor.” “I have had a number of electrical issues in my home that have not been addressed.” “Our home is always cold. There is no insulation, so the air comes through the walls.

North Shore CDC is partnering with the City of Beverly to apply for a Community Development Block Grant( CDBG) worth close to $1 Million. CDBG can fund an array of programs such as housing assistance and development, infrastructure improvements, social services, planning, economic development and public facilities improvements. The residents will need to identify priorities.

North Shore CDC has partnered with Endicott College to complete this Housing Rehabilitation project as a part of the Community Development Block Grant application. The information gathered is to stress the need for funding, not to accentuate lack of care for property.



Gloucester Crossing Survey Results 2015  

The Annual Gloucester Crossing Survey has been used as an engagement tool and has been a guide for community engagement strategies at North...

Gloucester Crossing Survey Results 2015  

The Annual Gloucester Crossing Survey has been used as an engagement tool and has been a guide for community engagement strategies at North...