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A Project by North Shore Community Development Coalition


“Love Child” Mural by Chorboogie, Peabody St.


Our vision for the Punto Urban Art Museum is to create a world class urban arts district in Salem’s Point Neighborhood, one that embraces its rich immigrant and architectural history and presents a dynamic opportunity for the neighborhood’s future.

North Shore Community Development Coalition is a non-profit organization that invests in neighborhoods to create thriving communities.


INDEX

Mural by Okuda (Left) and Belin (Right), Congress St.


WHAT? WHERE? WHY? WHAT SETS THIS PROGRAM APART? Open Air Museum + Tours Annual Mural Showcase + Block Party Artist in Residence Program Street Art Gallery Museum Shop/ Coffee Bar


WHAT?

CONGRESS

“ESPACIO” COMMUNITY CENTER

MARY J

RETAIL DISTRICT

$89

LE

PAR

DOW ST. SCULPTURE GARDEN

MILLION

INVESTMENT IN AFFORDABLE

HOUSING

RENOWNED

ARTISTS

18+ WORLD

GALLERY OF LOCAL ARTISTS

PEABODY

STREET

Sou

PARK

th R

iver

SOUTH RIVER

Cha

HARBORWALK

nne

l

LAFA

50+

MURALS+ SCULPTURES

RE DIST


The Punto Urban Art Museum is a mission-driven public art program led by North Shore CDC, a community development non-profit founded in the neighborhood in 1978. The Museum was created to break down the invisible but undeniable socio-economic barrier between the Point Neighborhood and the rest of Salem and the North Shore. Through stunning, worldclass art, we want kids in the Point to grow up with pride, and we want the rest of the community to have a reason to visit and discover the welcoming community that we know and love.

JANE

EE

RK

AYETTE

ETAIL TRICT

Open Air Museum + Tours

NORTH SHORE CDC

Annual Mural Showcase + Block Party Artist in Residence Program Street Art Gallery Museum Shop/ Coffee Bar


WHERE?

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ess S ongr

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Sou

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Downtown Salem

Data from Census 2010

58% of households make less than $35,000

11% Unemployment rate, A th almost twice of Salem


The Point Neighborhood, Salem MA USA The Punto Urban Art Museum is located in the Point neighborhood in Salem, MA. For over a century, the Point has been home to a vibrant immigrant community. The Point was originally built to house factory workers in nearby mills which were long ago converted to office parks. For many years, it was a predominantly French Canadian immigrant community; for the last 40+ years, it has been predominantly a Latino community with a large majority of immigrants from the Dominican Republic. The Point continues to be a welcoming, family-friendly community, particularly for new immigrants to Salem.

et

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La

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Dod than Large majority of non-white Almost 5 times denser ge Stre he rest of Salem et households

Whereas the rest of downtown Salem has seen historic public-private investment, the Point, directly adjacent to downtown, has not seen the same investment. There are many absentee landlords who have not maintained their properties and allowed unsafe living conditions for many families. Street and sidewalk maintenance continue to lag behind the rest of the downtown. The lack of investment and persistent cultural divide have contributed to an invisible but undeniable barrier between the Point and the rest of Salem.


WHY?

Mural by Ruben Ubiera, Ward St.


“Salvador Dali� Mural by Sipros, Peabody St

Break Down Invisible Socio-Economic Barriers

Foster Neighborhood Pride

Increase Economic Opportunity for Local Businesses

Incentivize Creative Thinking Raise consciousness about the Urban American Experience


WHAT SETS THIS PROGRAM APART?

“The Farmer” mural by Ruben Ubiera, Ward St


Community Led Process – North Shore CDC is led by a Board of Directors which includes residents and small business owners from the Point.

Affordable Housing – 100% of the walls painted in the Museum are on or adjacent to buildings with permanent rent restrictions, preventing displacement.

Mix of Local and Global Artists – The best artists in the world are alongside the best artists from the North Shore.

+ $

Scale and Proximity: 50+ Murals are located within a 3 block radius.

Comprehensive Investment - This work is in the context of $89 million in other investments in renovating affordable housing, creating a new community center, and major new park investments by the city. Mural by Bikismo, Peabody St.


Open Air Museum + Tours

Sou

th R

iver

Cha

nne

l


20+ LOCAL +

ARTISTS

RENOWNED

ARTISTS

50+

MURALS+ SCULPTURES

18+ WORLD

EMERGING

EDUCATIONAL WALKING

TOURS


Open Air Museum + Tours

Jeff Henriquez, Puerto Rico

Belin, Spain

18 World Renowned Artists Golden, Venezuela

Silvia Lopez-Chavez, D.R

2Alas, Puerto Rico

Hoxxoh, USA

Adele Renault, Belgium

Okuda, Spain

Don Rimx, Puerto Rico

Sipros, Brazil


RUBEN UBIERA Dominican Republic Curator

Chorboogie, USA

Krave, USA

Trek6, USA ä

Bikismo, Puerto Rico

I

Spok, Spain

=

El Cekis, Chile

CPWon, Chile


Open Air Museum + Tours

Sipros

Golden

Ruben Ubiera

Golden

20+ Murals by World Renowned Artists

Belin

Trek6

Silvia Lopez-Chavez

Ruben Ubiera

Spok

Krave


CPWon

Okuda

Bikismo

Jeff Henriquez

Chorboogie

Ruben Ubiera

2Alas

Don Rimx

Hoxxoh

Golden

Sipros

Adele Renault


Open Air Museum + Tours


20 Local Artists


Open Air Museum + Tours The Punto Urban Art Museum will provide educational tours and workshops to corporate, civic and school groups to foster cultural awareness, artistic inspiration and civic engagement.

Trek6 on Ward St. during a waling tour


Educational Tours Include: -The Migration Experience: A History of Immigration in the Point National Historic District -Street Art & Placemaking: The Intersection of Art and Community Development -Diversity and Inclusion in Urban America: Segregated Neighborhoods. -Punto Urban Art Museum - Street Art Tour Highlights

Mural by Belin, Congress St.


Annual Mural Showcase + Block Party In partnership with the Point Neighborhood Association we hold an annual block party in celebration of Hispanic Heritage Month and the annual mural program.


Pictures from the block party held in September of 2017. From Left to Right: Kids posing with Jeff Henriquez Mural, Asociacion Carnavalesca MA, Salem’s Mayor Kim Driscoll and Ruben Ubiera, and Chorboogie engaging with kids in the block party.


Year-Round Artist in Residence The Punto Urban Art Museum will host global artists for a period of 1 to 3 months throughout the year. Artists-in-Residence will be housed in the Point and have access to a studio on Lafayette St. Artists will be invited to produce gallery work as well as public art with partners throughout the region.

Ruben Ubiera working on the sculpture garden at Dow St.


Street Art Gallery

Retail spaces owned by North Shore CDC on Lafayette St., Rendering by Jones Architecture


Museum Shop Coffee/Bar


TH SHORE COMMUNITY COALITION

TELOPMENT NAME

Street Art Gallery

Gallery/Studio Area

The Punto Urban Art Museum (PUAM) Gallery will be housed in an 1,800 square feet retail space owned by North Shore CDC on Lafayette St. in the Point neighborhood. It will serve as a studio for the artists-in-residence and be a home for programming such as artist talks and gallery shows throughout the year. 98/102 LAFAYETTE SPACE, & STOREFRONT

PROJECT NAME IMPROVEMENTS


Museum Shop Coffee/Bar

Classroom Area

Merchandise Area

Coffee Shop Area

The Punto Urban Art Museum Shop & Coffee Bar will be next to the PUAM Street Art Gallery in a 2,400 square feet retail space owned by North Shore CDC. Museum visitors will be able to purchase prints of their favorite murals, t-shirts, postcards or other memorabilia while generating revenue to support the annual mural program. The space will also feature a classroom for workshops for emerging artists and educational tours alike.


“What sets the Salem project apart is its scale, and the determination that the neighborhood remain one that belongs to the people who have lived here all along.”

“GAME CHANGER”

&

“Neighborhood Revitalization from the Inside Out”

“These murals are not just about beautifying the area, but transforming the way people identify the Point. This creates such a positive experience for both residents who live in and outside of the neighborhood.” Kim Driscroll, Mayor of the City of Salem

For more information, contact North Shore CDC’s CEO, Mickey Northcutt

p| 978.745.8071 e| mickey@northshorecdc.org

puntourbanartmuseum.org @urban.art.museum

Punto Urban Art Museum Booklet  

Click to learn all about North Shore CDC's project!

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