MOORE MOMENTUM Magazine 2026

MOMENTUM MOORE EXPO - APRIL 17-18, 2026 OZARK EMPIRE FAIRGROUNDS SPRINGFIELD, MISSOURI

APRIL 2026 ISSUE NO.7

MOOREEXPO.COM

MIDWEST

DISCOVERY ROUTES CHOOSE YOUR ADVENTURE!

INSIDE THE I4WDTA BIG RIGS HUGE DISPLAY OF EXPEDITION VEHICLES

ARTICLES & RESOURCES SOS COURSE SCHEDULE

EVENTS & VIP PARTY ITINERARY

TRAIL THERAPY FOR VETERANS

MAPS, VENDOR LIST & INDEX

INDOOR URBAN OVERLANDING

FEATURED PRODUCT GALLERY

M O O R E

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W E L C O M E

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C O N T E N T S

Seven years ago, this didn’t look like much on paper.

FROM THE FOUNDER’S DESK

It was a simple idea. A small get-together. A handful of people who just wanted to connect, swap stories, and spend time around others who understood the same pull toward getting outside and building something with their own hands.

There wasn’t a big plan behind it. No polished roadmap. Just a feeling that it was worth trying. And if I’m being honest, I didn’t exactly come up with it on my own.

ADVENTURE

I was fortunate to have a mentor in the beginning, Mike Roades had a way of planting ideas and then standing back to see what would happen. He pushed me, encouraged me, and saw the potential before I did. I still joke that this whole thing is his fault. But the truth is, I’m grateful he gave me that push.

That first year was small. In some ways, it was supposed to stay that way. But people showed up. Not just physically, but with energy, support, and belief. That part mattered more than anything else.

Year after year, it kept growing. Not because we chased growth, but because people kept inviting others in. Friends brought friends. Exhibitors came back and brought new ideas. Conversations turned into relationships. And those relationships stuck. That’s been the most meaningful part of all of this.

I’ve met people here who have become real friends. The kind you stay in touch with long after the event wraps up. The kind you can call, visit, or share a trail with. That wasn’t something I planned for, but it’s something I value more than anything we’ve built on paper.

Our exhibitors have been a huge part of that too. Many of them took a chance on us early on. They showed up when things were still figuring themselves out. Over time, we’ve grown together. I’ve watched their businesses take shape, evolve, and find their place in this community. There’s trust there, and I don’t take that lightly.

What we have today didn’t come from one big moment. It came from a lot of small ones stacked on top of each other. Long days. Late nights. A few missteps along the way. A lot of learning as we went. And through all of it, the core has stayed the same. This has always been about people.

It’s about the conversations in the aisles. The time spent around camp. The shared excitement when someone finds something new or finally meets someone they’ve followed for years. It’s about feeling like you’re part of something that’s real.

As we look ahead, there’s a sense that we’re stepping into something bigger. Not in a way that changes what this is, but in a way that gives it more room to breathe. More space for people. More opportunities to connect. More ways to keep building what’s already here.

EXPO HOURS APRIL 17 & 18 FRIDAY & SATURDAY 9AM-6PM OZARK EMPIRE FAIRGROUNDS 3001 N GRANT AVE, SPRINGFIELD, MO

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CONTENTS

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If you’ve been with us from the beginning, you’ve seen it happen. If you’re newer to it, you’re stepping into something that’s been shaped by a lot of people who care deeply about it. None of this exists without you.

To everyone who has attended, supported, exhibited, partnered, volunteered, or simply spread the word, to my family and those who are no longer with us; thank you. You’ve helped turn a small idea into something that means a lot to a lot of people. And to the friends I’ve made along the way, thank you for being part of it. That’s the part I carry with me the most.

We’ve come a long way from that first gathering.

And we’re not done yet.

Chris Holloway

Chris Holloway, MOORE Expo founder

In loving memory of Bruce I. Holloway "The show must go on."

In memory of Bruce, Uncle Jim, and Paul—whose lives and legacy are woven into the foundation of this community and the spirit behind it.

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From the Founder’s Desk & Contents

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MOORE: For the Adventurers

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Big Rigs - Expedition Style

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Midwest Discovery Route

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A Look at the I4WDTA

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SOS Education Schedule

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Maps, Events & Vendor List

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Vendor Index

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Overlanding Chicago

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Thank you, Wilwood

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Trail Therapy for Veterans

MOORE MOMENTUM © 2026 Steeldriver Media. All rights reserved. All marks may be the trademark or registered trademark property of their owners.

All content is owned by the authors. No reproduction without written consent. All content in this publication is for informational and entertainment purposes only. The publisher assumes no responsibility for errors, omissions, or outcomes resulting from the use of this information.

Created and edited with much love by Northology Adventures. Let us help you with your adventure, content, media, publishing or event hosting needs. info.NorthologyAdventures@gmail.com

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AN OVERLANDING AND OFFROAD CELEBRATION

FOR THE ADVENTURERS GEARING UP FOR MOORE Springfield, MO is gearing up for the seventh annual Midwest Overlanding and Off-Road Expo (MOORE Expo) this April. The highly anticipated event will be bigger and better than ever, with a host of exciting additions and improvements to make it a truly unforgettable experience for the overlanding enthusiasts. “We are always making improvements to enhance the vendor and attendee experience,” says MOORE Expo founder, Chris Holloway. Showing up big this year are a collection of expedition rigs sure to stoke travel dreams, and new, exciting products along with the staples you come to expect.

HUNDREDS OF VENDORS One of the highlights of the MOORE Expo is the extensive lineup of vendors, numbering in the hundreds. From top-notch gear to cutting-edge vehicles and accessories, attendees will have the opportunity to explore a vast array of adventure, overlanding and off-road products and get inspired for the road trips on your list.

EDUCATION IS KEY MOORE isn’t solely focused on products; it emphasizes education as well. Attendees will benefit from countless hours of informative sessions organized by Switchback Outdoor Safety, providing them with essential insights and skills. New on the education schedule this year is the Midwest Women’s Basecamp, a space just for the gals to learn from industry-leading women and content creators organized by Northology, Ozark Overland Adventures and Ironman4x4.

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DISCOVER THE MIDWEST We are back for MOORE! The Midwest Discovery Route is your gateway to adventure. Sponsored by Midland Radio, this scenic, backroad journey is designed for overlanders and outdoor enthusiasts, offering 300 miles of exploration and discovery.

Whether you choose to embark from Topeka, KS, Cape Girardeau, MO, Columbia, MO, or Ft. Smith, AR, the route is filled with breathtaking views, historic landmarks, ferry crossings, and creek crossings. It’s not a race, but a challenge of your navigation and teamwork skills, using roadbooks and maps to guide your way. You can also purchase last year’s gpx files for more fun!

VIP EXPERIENCES For those seeking a more exclusive experience, the VIP ticket grants access to the VIP educational courses and after-hours gatherings with live music and the chance to win fantastic prizes from vendors. This is the guaranteed way to get the most out of the MOORE Expo experience. Afterparties sponsored by Rough Country and Levrack.

RELAX WITH US Take a load off, sit a spell and sip some brews with us. The Cocktail Bar hosted by Expedition Trailers is a must-stop for a needed time-out. The Outdoor Beer Garden hosted by Storyteller Overland and Global Expedition Vehicles adds a laid-back space right in the heart of the action. Pause, connect, and swap stories with builders, owners, and fellow travelers. These are simple additions— but they bring the community vibe and culture of The MOORE Expo to life in a whole new way.

CAMP VIBES ARE FIRE MOORE Expo’s onsite camping experience hosted by Northology Adventures, will provide overlanders with a fun and immersive camping experience. Camp Northology volunteers will be onsite to help and every rig gets a swag bag filled with goodies from the awesome Camp Northology sponsors. The Adventure Passport returns in a revamped format making it easier for you to visit the sponsor booths and get your card stamped. Return the card by 5pm on Saturday for a chance to win some awesome prizes by our sponsors! Winner will be announced at the Camp Northology Wrap Party on Saturday night.

GET THE DYRT MOORE attendee sponsor, The Dyrt, is the only camping app with all of the public and private campgrounds, RV parks, and free camping locations in the United States. 1-Year subscription to The Dyrt PRO camping app included with every ticket purchase so you have more reasons to go get out there and explore!

MAKE A DIFFERENCE Visit Storyteller Row to meet and chat with your favorite content creators. Influencers are partnering with MOORE Expo to raise funds and awareness for the National Center for Missing and Exploited Children (NCMEC.) This partnership is a product of our passion to use our influence for good and to direct our love of storytelling to a program that benefits the most vulnerable in our society. We love that this community comes together for good.

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Storyteller Overland/GVX

A RISE IN BIG‌‌ TRAVEL Large-Format Expedition Vehicles Are Showing Up Big at MOORE Expo

BY CINDY POPE PHOTOS SUPPLIED BY STORYTELLER/GVX, 27NORTH AND WANDERBOX 6

Walk through MOORE Expo this year and you’ll notice something subtle but significant. It’s not just that the rigs are getting bigger—it’s that the intention behind them is different. The weekend builds are still here, and they always will be, but alongside them is a growing presence of vehicles designed for something more enduring. Longer trips. Deeper travel. A different relationship with time, distance, and infrastructure.

That shift isn’t theoretical—it’s showing up clearly in both the vehicles and the people building them.

From Weekend Trips to True Off-Grid Living At the heart of this evolution is a change in how people want to travel.

What used to center around quick escapes and tightly packed itineraries is stretching into longer, more self-reliant experiences.

“We’re seeing a shift from short trips to true off-grid living,” says Steve Kruse, V.P. of Operations at Storyteller Overland and GXV. “People want to stay out longer, go farther, and rely less on infrastructure.”

That desire is driving the development of platforms like GXV’s Epic, which is built as a fully integrated system capable of supporting extended time off-grid. These aren’t just campers with added capacity —they are designed from the ground up to function independently, with robust power systems, water storage, and durability that holds up under real-world use.

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At the same time, Kruse is clear that the movement isn’t toward one specific type of vehicle. “The market isn’t moving in one direction—it’s expanding,” he explains. “More capability on both ends of the spectrum.” That expansion is what makes the MOORE Expo floor so compelling—you can see that entire spectrum in one place.

Designs Start With Systems, Not Add-Ons As capability increases, so does the level of thought behind how these vehicles are built. One of the clearest trends is a move away from layering features and toward designing cohesive systems.

C O N T E N T

The Rise of the Middle Ground While full-scale expedition trucks are drawing attention, some of the most meaningful growth is happening between the extremes. There is an increasing number of travelers who have moved beyond entry-level setups but aren’t looking to commit to the size and complexity of a global expedition platform.

“The Winston is gaining traction because it answers a question a lot of travelers have been asking,” says Pavel Bosovik, founder and CEO of 27North. “How do you get genuine overland capability without going full expedition truck?”

Mason Elliott, Head of Events and Brand Activations for Wanderbox describes their approach as “systems-first,” meaning the vehicle is engineered as a unified platform rather than a collection of components. Power, water, structure, and layout are all developed together, resulting in builds that feel intentional rather than assembled.

Wanderbox

That same philosophy shows up in the work coming out of Storyteller and GXV. “For us, it’s intentional design,” Kruse says. “Every system has to work in the real world and be easy to live with.” Whether it’s a van, a HILT platform, or a full expedition truck, the focus remains on usability and reliability, not just capability on paper.

This approach is also enabling more flexibility. Wanderbox, for example, emphasizes modular construction and tailored layouts that allow each build to adapt to specific expedition goals, while still maintaining durability in extreme environments. The result is a vehicle that feels purpose-built, not overbuilt.

Wanderbox

27North

These vehicles reflect how people are actually traveling today. They’re not confined to one type of terrain or one style of trip. They’re expected to transition seamlessly between remote environments and more developed spaces, all while maintaining comfort and functionality over longer durations.

That middle ground is where platforms like the 27North VOG and the Winston Class B+ are finding their stride. “The VOG has found its audience—overlanders and full-time travelers who’ve outgrown weekend-warrior rigs and want something that performs as well on a forest service road as it does pulling into a city,” Bosovik explains.

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Bosovik sees this clearly in the demand for the TR27 expedition truck. “The TR27 is resonating because the market for serious expedition vehicles has grown up,” he says. “There’s a buyer out there who’s done the overlanding, knows what they actually need, and isn’t willing to compromise.”

Alongside these changes in design and expectation is a shift in scale. More travelers are thinking beyond regional trips and planning for extended, even international, journeys.

These are not hypothetical use cases. Builders are actively working with customers mapping out routes across continents, where reliability and serviceability are critical. “Global travel isn’t a fringe pursuit anymore,” Bosovik adds. “We’re regularly talking with buyers mapping out Pan-American or trans-African routes who need a vehicle that can be trusted and serviced anywhere.”

This level of commitment requires a different kind of vehicle—and a different level of trust in the systems behind it.

A More Informed and Intentional Buyer

Why MOORE Expo Matters

Another defining characteristic of this moment is the buyer. Today’s overlander isn’t just browsing—they’re arriving informed, with a clear understanding of what they need.

In a landscape that’s becoming more nuanced and more technical, events like MOORE Expo serve an important role. They provide a space where all of these ideas, platforms, and people come together in a way that can’t be replicated online. “It’s one thing to read about these vehicles,” Kruse says. “It’s another to step through them in person and immediately understand the differences.”

“Buyers are showing up to events like MOORE Expo already deep in the research phase,” Bosovik says. “They’re talking solar arrays, water capacity, and terrain capability before they’ve even stepped inside.” That level of engagement has raised the baseline across the industry. “Self-sufficiency is now expected,” Kruse notes. “Strong electrical systems, water capacity, and true off-grid capability are baseline across all platforms.” What used to be considered premium is now simply the starting point.

At the same time, expectations around comfort have evolved. This isn’t about excess or luxury layered on top of capability. It’s about thoughtful design—spaces that support recovery, rest, and livability after long days outside. “We’re seeing a move toward thoughtful comfort,” Kruse says. “Not excess, but spaces that feel right after long days outside.”

From Regional Travel to Global Ambition Alongside these changes in design and expectation is a shift in scale. More travelers are thinking beyond regional trips and planning for extended, even international, journeys.

That ability to compare platforms side by side—vans, B+ builds, and full expedition trucks—gives attendees a clearer sense of what aligns with their own goals. More importantly, it opens the door for real conversations. “There’s also a strong sense of community at events like MOORE,” Kruse says. “It’s not just about the vehicles— it’s about shared experience.”‌

An Expanding Landscape The growing presence of large-format expedition vehicles at MOORE isn’t about replacing one style of overlanding with another.

It’s about expanding what’s possible.

From modular, system-driven builds like Wanderbox to integrated vans like the VOG, to full-scale expedition trucks like the TR27 and GXV Epic, the range of options reflects a community that is diversifying, maturing, and pushing further.

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ADVENTURE STARTS HERE 4 STARTING POINTS 4 EXCITING ROUTES ARE YOU READY? GATEWAY TO ADVENTURE The Midwest Discovery Route is your gateway to adventure! Sponsored by Midland Radio, the goal and purpose of MDR is to purchase and use enroute to the MOORE Expo. Choose a route, enjoy the adventure then come and hangout at the expo! This scenic, backroad journey is designed for overlanders and outdoor enthusiasts, offering 300 miles of exploration and discovery. Whether you choose to embark from Topeka, KS, Columbia, MO, Cape Girardeau, MO, and Ft. Smith, AR, the route is filled with breathtaking views, historic landmarks, bridges, ferry crossings, and creek crossings. It’s not a race, but a challenge of your navigation and teamwork skills, using roadbooks and maps to guide your way. And for 2026, we’re offering a complete digital bundle featuring all four new MDR routes + all four from 2025 for only $18.00 so you can explore the entire collection of Midwest Discovery Routes at your own pace.

“THE MIDWEST IS A BEAUTIFUL PLACE. GO OUT AND EXPLORE IT!” -RYAN MCALLISTER, ROUTE MASTER 12

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CHART YOUR COURSE The Midwest Discovery Route is the best way to get to MOORE Expo 2026. Travel 300 miles through the heart of the Midwest’s backcountry with camping and so much MOORE! Four Starting Locations: Topeka, KS, Columbia, MO, Cape Girardeau, MO, and Ft. Smith, AR. Distance: Approximately 300 miles from each starting point to the MOORE Expo Explore in Segments or as a Whole: Flexibility to complete the route all at once or in sections.

Historic and Scenic Points of Interest: Significant monuments, ferry crossings, and natural landscapes along the route.

Communication Encouraged via Midland Radio: Stay connected with your team and check in at hidden checkpoints. Midland Radio products are highly encouraged but not required.

Roadbook and Navigation Challenges: Put your skills to the test using a professionally designed roadbook. No GPS needed!

Checkpoints and Hidden Challenges: Unlock hidden checkpoints along the way and build camaraderie with other participants.

“RYAN MCALLISTER ABSOLUTELY CRUSHED IT HELPING DESIGN THE MIDWEST DISCOVERY ROUTE AND WAS A HUGE PART OF WHAT MAKES THAT EXPERIENCE SUCH A HIT AT MOORE EXPO.” -CHRIS HOLLOWAY, MOORE EXPO FOUNDER Participants of the 2025 Midwest Discovery Route enjoyed the fun on the trails. “The St. Louis Discovery Route was not only a great route, it was an incredibly great time meeting new people and enjoying the time away from the highway!” said Todd Mowrer of TCTeardrops.

The Midwest Discovery Route is your invitation to explore the heart of the Midwest in a whole new way—connecting scenic backroads, small towns, and off-the-beaten-path destinations into one cohesive adventure. By signing up, you’ll gain access to curated routes, insider knowledge, and a growing community of travelers who are redefining what adventure looks like in this region. Whether you’re new to overlanding or a seasoned explorer, the MDR gives you a clear path to get out, go farther, and experience more.

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Education and equipment for those who desire to take the road less traveled.

VEHICLE RECOVERY & EMERGENCY RESPONSE PREPAREDNESS Vehicle Recovery Training SOS Trauma & First Aid Training SOS Recovery Gear

SWITCHBACKSAFETY.com contact us for training 816.533.3859

I4WDTA SETTING THE STANDARD FOR SAFE, PROFESSIONAL OFF-ROAD DRIVING

Without formal training, even experienced drivers can develop unsafe habits. I4WDTA addresses this gap by emphasizing: Risk management Vehicle dynamics Terrain assessment Proper recovery techniques Environmental stewardship For organizations managing fleets or remote operations, this structured approach is especially valuable from both a safety and liability perspective.

BY AARON PARIS, SWITCHBACK OUTDOOR SAFETY In the rapidly growing world of overlanding, off-road recreation, and professional vehicle recovery, one organization continues to stand out as the gold standard for training and certification: the International Four-Wheel Drive Trainers Association (I4WDTA). As more individuals, agencies, and companies venture beyond paved roads, the need for structured, safety-focused education has never been greater. I4WDTA exists to meet that need—bringing consistency, professionalism, and credibility to the offroad industry.

Unlike informal trail experience or recreational knowhow, I4WDTA focuses on repeatable, defensible training standards applied across recreational, commercial, and governmental environments.

As overlanding grows in popularity and more industries operate in remote environments, the demand for structured off-road competency will only increase.

Insurance carriers, corporate risk teams, and government agencies are placing greater scrutiny on driver qualification and documented training.

Organizations aligned with I4WDTA are well positioned to meet these expectations.

PROFESSIONAL APPLICATIONS

The future of off-road travel is not just about capability—it is about competence, consistency, and safety discipline.

While many associate off-road training with recreation, I4WDTA instructors are widely involved in professional settings, including: Utility and energy companies Forestry and land management agencies Mining and construction operations Search and rescue teams Military and government fleets Corporate risk and safety programs

For safety leaders and risk managers, the certified trainers align well with broader occupational safety systems.

Off-road driving is often perceived as intuitive or experience-based. In reality, it involves significant risk factors: Vehicle rollover potential Recovery system failures Environmental damage Remote-area incident management Human factors and decision-making

Instructors who have passed the test for certification are equipped to: Deliver standardized curriculum Evaluate driver competency Build internal training programs Support fleet safety initiatives Promote a culture of professional off-road operations

THE FUTURE OF PROFESSIONAL OFF-ROAD TRAINING

Organizations value I4WDTA because the curriculum supports: Documented competency Defensible training records Reduced incident exposure Improved vehicle longevity Stronger safety culture

WHY STANDARDIZED OFFROAD TRAINING MATTERS

Perhaps the most powerful aspect of I4WDTA is its train-the-trainer model. Rather than simply producing capable drivers, the organization develops instructors who can multiply the impact within their own organizations and communities.

This scalable approach is one reason I4WDTA continues to expand its influence worldwide.

WHO IS I4WDTA? The International Four-Wheel Drive Trainers Association (I4WDTA) is a global nonprofit organization dedicated to developing and promoting safe, environmentally responsible four- wheel-drive training. Founded by industry leaders and educators, the organization provides a structured framework for instructor development, curriculum standards, and best practices in off- highway vehicle operation.

BUILDING THE NEXT GENERATION OF TRAINERS

ENVIRONMENTAL STEWARDSHIP AT THE CORE One of I4WDTA’s defining principles is responsible land use. Training emphasizes: Tread Lightly–aligned practices Trail preservation Minimizing vehicle impact Proper route selection Ethical recovery methods This focus ensures that increased access to off-highway travel does not come at the expense of the environments enthusiasts and professionals depend on.

FINAL THOUGHTS The International Four-Wheel Drive Trainers Association has quietly become one of the most important forces shaping modern off-road education.

By combining technical rigor, practical field skills, and a strong safety philosophy, I4WDTA continues to elevate what professional four-wheel-drive training should look like.

For individuals and organizations serious about doing off-road operations the right way, I4WDTA is not just training—it is the benchmark. Interested in bringing professional off-road training to your team or event?

Connect with an I4WDTA-certified trainer or visit the organization to learn more about upcoming programs and certifications.

At Switchback Outdoor Safety, we’re committed to empowering the off-road community with the knowledge and tools to tread lightly and recover safely. To learn more about our training programs and recovery equipment, visit SwitchbackSafety.com

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SOS EDUCATION HEADQUARTERS Education made possible by Switchback Outdoor Safety

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COURSE SCHEDULE MOORE Expo seminars are held in the center hall. VIP Hands-On courses are held in the Outdoor Room. Seminars are seated on a first-come firstserved basis, no registration necessary. See our Education Coordinator Aaron Paris in the Switchback Outdoor Safety booth for questions.

FRIDAY & SATURDAY CLASSROOM A

10am Essential Knots & Hitches for Campers and Overlanders David & Tiffany Wade 11am Essential Knots & Hitches for Campers and Overlanders Part 2 David & Tiffany Wade 12pm Overland Armed & Ready - Less Lethal Self Defense Options Karen Wilkens 1pm Missouri Conservation Areas...IYKYK Phillip Stearns 2pm Smart, Safe and Protected Camping and Overlanding David & Tiffany Wade 3pm Overland Trauma Care Robert Kroupa 4pm Intro to GMRS Brad Lowery 5pm Build It Yourself Michael Sweet CLASSROOM B

10am 11am 12pm 1pm 2pm 3pm 4pm

Winter Camping Survival and Essentials Jason Rice Intro to Overlanding Blansett Keith Building Career in the Off-road and Automotive Industry Katie Abraham Gaia Layers Deep Dive Matt McClellan Overlanding by Motorcycle 101 Christian Riesenmy Trail Guardians - Kids Leave No Trace Michelle Stanley Overlanding Ouchies Donald Wood CLASSROOM C

10am Lines to the load Howard Kritzer 11am Traveling With Firearms John Hubler 12pm Beyond Uniform or Service to Purpose Michael Elrod 1pm Overlanding Electronics Terry Ogle 2pm Campsite Cooking 101 Brendon Hale 3pm Trail-Ready Communications: Off-Grid Comms for Overlanders Clayton Watson 4pm Between the Flames & the Horizon: Conversations That Matter Dewayne Roper CLASSROOM D

10am Using AI as Your Overland Co‑Pilot Carlton Sapp 11am Smart Overlanding: Automating Your Rig Michael Letschin 12pm Trail Guardians - Kids Leave No Trace Michelle Stanley 1pm Overlanding Ouchies Donald Wood 2pm Suspension Theory: Deep Dive Into Lifted Vehicle Dynamics by AEV Patrick Hope

MIDWEST WOMEN’S BASECAMP CLASSES AND CLINICS PRESENTED BY NORTHOLOGY, OZARK OVERLAND ADVENTURES AND IRONMAN 4X4

FRIDAY CLASSROOM MWB

11AM 1PM 3PM 5PM

It’s a Woman’s World Cara McClellan, Ozark Overland Adventures Hands on Clinic: Trail Tire Repair Jessie McBride, Feral Chicks Outdoors Winning the Rebelle Rally Tips and Tricks Cora Jokinen, Torq Masters Mindset on the Trail and in Life Kathrine Abraham, Ironman 4x4

SATURDAY CLASSROOM MWB

11AM Digital Nomad Life: How to Find and Live Your Calling Cindy Pope, Northology Adventures 1PM Adaptive Overlanding- Overcoming Physical & Mental Challenges Amy Marlar AR4RunnerMOM 3PM Empowering Women’s Safety Karen Wilkens, Overland Defense 5PM "Ask Me Anything" Women's Overlanding Roundtable Panel discussion with Jessie McBride, Jada Dooling, Katie Abraham, Cara McClellan, Cindy Pope and others.

VIP CLASSES VIP COURSES LOCATED IN THE OUTDOOR OFFROAD TRAINING CLASSROOM NORTH OF THE CENTER HALL VIP CLASSES PRESENTED BY I4WDTA CREDENTIALED INSTRUCTORS, SELECTED BY MOORE EXPO EDUCATION DIRECTOR AARON PARIS OF SWITCHBACK OUTDOOR SAFETY

VIP- OUTDOOR CLASSROOM

FRIDAY 10:00 – 11:15

Complex Winch Configurations

11:30 – 12:45

Hi-Lift Jack Mastery

1:00 – 2:15

Vehicle Rollover Recovery

2:30 – 3:45

Off-road Driving Technical Course

4:00 – 5:15

Tow & Kinetic Recoveries

SATURDAY 10:00 – 11:15

Tow & Kinetic Recoveries

11:30 – 12:45

Off-road Driving Technical Course

1:00 – 2:15

Complex Winch Configurations

2:30 – 3:45

Vehicle Rollover Recovery

4:00 – 5:15

Hi-Lift Jack Mastery

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M O O R E

2026 TITLE SPONSORS TICKETING & ATTENDEE SPONSOR

CENTER HALL EVENT HOST

E X P O

M A P

&

V E N D O R

L I S T

MIDWEST DISCOVERY ROUTE SPONSOR & OFFICIAL COMMUNICATIONS PROVIDER

EDUCATION HEADQUARTERS SPONSOR

OFFICIAL VEHICLE BUILDER

CAMPGROUND HOST

COCKTAIL BAR HOST

VIP AFTERPARTY HOST

VIP AFTERPARTY HOST

BEER GARDEN HOST

EXPO HOURS APRIL 17 & 18 FRIDAY & SATURDAY 9AM-6PM

EXPO MAP Use this map to guide you through the event, locate the vendors you want to see and make the most out of your MOORE Expo experience.

VENDOR LISTING -THIS PAGE The vendor listing on the bottom of page 20 & 21 will give you a comprehensive view of all the vendors present and their booth numbers.

VENDOR INDEX -BEGINS ON PAGE 24 The vendor index begins on page 24 and has a short description of the vendor and their booth number.

60 95 11 97 WHB4 239 106 23 58 EH3 WHB6 24 59 102C 29 211 41 400 91 71 224 249 & 230 292 63, 64, 65 000 70 306 304 300 13 74 46 & 47 99

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27NORTH INC. ADRENALINE ADDICTS ADVENTURE MOTORS ADVENTURE TECH PRO ADVENTURE TRAIL RV AEONRV ALL DOGS OFFROAD CO-OP ALL ROADS TAKEN ALPHAREX USA AMERICAN EXPEDITION VEHICLES AMSOIL ASFIR 4X4 ATLAS OUTDOORS AUTOWBRAKE AXLE BOY ENTERPRISES LLC BACK SEAT DELETE BEACHMAN BIKES BECKER SUPPLY CO. BIG BRUTUS BORN OUTDOOR GROUP C&J ADVENTURE SUPPLY LLC CAMPINAWE CASA OF NORTH ARKANSAS CB ADVENTURE SUPPLY CBI OFFROAD FAB CEDAR RIDGE CAMPERS CHAT N TRAIL CHUGGERS CLOTHING CLEARVU CAMERA SOLUTIONS COBRA ELECTRONICS COJO MANUFACTURING CORE EQUIPMENT CUSTOM CASE PROS

TBA 43 72 6 96 17 85 83 400 264 48 40 103 W1040 92 208 245 105 19 73 217 290 94B 102B 207 309 272 79 293 89 4 WH 3 81 & 82

CUT AND SMOKE PREMIUM CIGARS CUTCO CUTLERY DEEP SLEEP OVERLAND DEVOS LLC DIALED OUTDOOR DIODE DYNAMICS DRYFOXCO EDWARD JONES EXPEDITION TRAILERS EXPLORE ELEVATED FINS OUTDOORS FLAT PEAK LEVEL TENT FLATED LLC FOUR WHEEL CAMPERS FREE STATE MACHINING GEAR HAUL LLC GENESIS OFFROAD GO FAST CAMPERS GO TREADS GOOSE-GEAR GRANT BROTHERS COFFEE CO GRIZZLY KNIVES HEST HEX-N-GONE HIGH ALTITUDE TRAILERS CO., LLC HIGHLAND EXPEDITION OUTFITTERS HIGHLAND VANS HORIZON HOBBY HÜGA HEAT ILLUMINE COLLECT IMPERIAL OUTDOORS INCA OVERLAND OUTFITTERS INSTAPRIVY LLC

234 260 50 66 94A 68 231 204 54, 55 88 276 7 10 21, 22 1 294 31 93 90 210 244 401 262 84 WHB7 80 98 225 8, 9 86 275 5 16

INTREPID CAMP GEAR JFTOPS JOPOWER LED LIGHTING JOYBEE SIGN COMPANY KEEPA MAG KUAT INNOVATIONS INC. LAVABOX LEVRACK LIQUID SPRING LLC MAMOO'S CAMP KITCHEN MARTINS SMOKED MEATS MAXXSONICS USA, INC METHOD RACE WHEELS MID AMERICA RV MIDLAND RADIO CORPORATION MIDWEST KRAWLERS MOON FAB MOTHY OFFROAD MOTO ADRENALINE TOURS NATURAL STATE OVERLAND NEW HOLLAND OVERLAND LLC NIXA AMATURE RADIO CLUB NO-LO DESIGNS NORTHOLOGY OVERLAND OCEAN CANYON RESORTS OFF GRID TRAILERS ONWRD SUPPLY ORIS ADVENTURE COOKING OUTBACK RV OVERLAND DEFENSE OVERLAND EXPO FOUNDATION OVERLAND GEAR SUPPLY OVERLAND OF AMERICA

MOORE V.I.P. MOORE V.I.P. & & VENDOR VENDOR PARTY PARTY FRIDAY FRIDAY

CAMP NORTHOLOGY WRAP PARTY SATURDAY SATURDAY

5:30-7 COCKTAIL HOUR OPEN TO ALL LOCATION: SMOKEHOUSE

7-10PM LIVE MUSIC & JAM SESSION LOCATION: CAMP NORTHOLGY HQ

7-10 VIP & VENDOR AFTERPARTY LOCATION: CENTER HALL

GAMES, GIVEAWAYS, DOOR PRIZES FUN & FRIENDSHIP

10-11:30 VIP LATE NIGHT LOUNGE LOCATION: SMOKEHOUSE

BYOB & BRING A CAMP CHAIR

V.I.P. PARTY HOSTS

CAMP NORTHOLOGY WRAP PARTY HOSTS

WOMEN’S BASECAMP

CLASSROOM A

OUTDOOR VENDOR MAP ON NEXT PAGE

CLASSROOM C CLASSROOM B

CLASSROOM D

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34 302 102 A 219 400 102 D 285 275 87 51 & 52 221 44-45 263 253 243 WHB5 199 202 277 33 57 69 53 15 101 12 35 201, 203, 205 237 25 & 26 258 278 401

OZARK TECHNICAL PRODUCTS OZARKS RELAXED LIVING P39 ADVENTURE GEAR PIONEER ADVENTURE CAMPERS PNÜMIX POPS BBQ PIT PROJECT ZERO RALLYE IN THE OZARKS RANGE TEC REBEL OFF ROAD REDNECK BLINDS RENEGADE HARLEY DAVIDSON RHINO USA RIVER RANCH RESORT ROAM ADVENTURE CO. ROASTIES - ALL NATURAL FIRESTARTER ROLLERCAM ROUGH COUNTRY ROVER VANS RUGGED RADIOS RUSTIC MOUNTAIN OVERLAND SASQUATCH CAMPERS SHOP OVERLAND APPAREL SHOW ME STATE OVERLAND SILENCER CENTRAL SIMPLE SALSA MIX SMITH & FONG / PLYBOO® / DURAPALM ® SPORTSLAND COVER AND TRAILER T.C. TEARDROPS, LLC TACKFORM TAILGATER TIRE TABLE, INC. THE MOUNTING COMPANY TIMBREN

258 30 222, 240 270 49 289 220 307 242 247 291 275 265 27 209 223 227 500 275 288 37,38,39 279 32 75, 76 259 214

TIRE-RITE SOLUTIONS TMAT PRODUCTS LLC TOYS FOR TRUCKS TRAILBUILT OFF-ROAD TRAVOCA USA LLC TRIPOD TORCH TUNE OUTDOOR TWO TRACK CAMPERS TYRI AMERICAS ULTIMATE ADVENTURE SUPPLY V-LIFE ADVENTURE VALOR OUTDOOR FOUNDATION VAN CITY RV VANDOIT ADVENTURE VANS VICE GARAGE VICE OUTFITTERS WANDERBOX WARN INDUSTRIES / FACTOR 55 WARRIORS ON THE ROAD WOMBAT CAMPERS WORKSPORT XGRID CAMPERS XTREME CANOPIES XTRUSION-OVERLAND XVENTURE TRAILERS ZERO BREEZE

Index of MOORE Expo vendors with descriptions begins on page 24

TAKE A PATCH, LEAVE A PATCH

Find our patch board for a fun way to trade, receive and give away morale patches!

MOORE EXPO PET POLICY

Well-behaved dogs are welcome anywhere at the expo!

Dogs must be on a leash and cleaned up after.

PICKUP BAGS AVAILABLE AT THE NORTHOLOGY BOOTH & CAMP NORTHOLOGY WHILE SUPPLIES LAST- THANK YOU MIDLANDUSA!

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OUTDOOR BEER GARDEN KID’S POWER WHEELS

KID’S POWER WHEELS BOOTH 287

OUTDOOR BEER GARDEN Sponsored by Storyteller Overland / Global Expedition Vehicles

East Hall- Cocktail Bar hosted by Expedition Trailers- Booth 400

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RESTAURANT & CAFE 7AM-6PM

BEER GARDEN

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Children must be accompanied by an adult.

Storyteller Row Presented by NCMEC

STARLINK MINI MOUNT THE MOUNTING CO

FEATURED PRODUCTS

BOOTH # 278 Protect your vital Starlink Mini with our premium mount for rapid install/remove in seconds. Features a 6061 billet enclosure, Lexan cover, aircraft-grade aluminum, titanium pin, lockable design, Type III hard anodized finish, plus patented self-aligning and removable/rebuildable pin/block system.

Includes CAT5 extension and weatherproof Deutsch connector.

We’ve handpicked a selection of products from the MOORE Expo that we trust and believe represent the best in the space. This isn’t everything—it’s our curated take on the gear and brands that truly stand out.

TRACTION MATS GO TREADS BOOTH # 19 Go Treads ™ -provide the traction needed to get vehicles going again when stuck in snow, mud, or sand. This is the first and only tool designed specifically for large, heavy trucks and can also be used for smaller vehicles.

ROOFTOP TENT MOUNTS FLAT PEAK LEVEL TENT BOOTH# 40 These Roof Top Tent Leveling Mounts make every spot the perfect spot. Stop searching for a level spot, foraging for rocks to balance on, or fighting all night to fall asleep. Level your Roof Top Tent in less than 30 seconds and spend more of your time enjoying the outdoors, not setting up camp. With Flat Peak, the road less traveled feels like home.

CAMP KITCHEN SYSTEM DIALED OUTDOOR BOOTH # 96 Innovative modular camp kitchen for vehiclebased adventure, built for camping, overlanding, and rafting with fast setup, and rugged durability.

MOORE EXPO WEAR SHOP OVERLAND APPAREL BOOTH# 53 Official MOORE Expo wear and swag is available at the Shop Overland Apparel booth, where they are dedicated to providing quality apparel and customer service in the overlanding community.

MAGNETIC RADIO MOUNT MIDLANDUSA

ADVENTURE BADGES ALL ROADS TAKEN BOOTH # 23 Our badges aren't just another trinket.

They're tangible representations of your adventures, engineered to withstand the road ahead. From national parks to off-road trails, there's a badge for every adventure.

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BOOTH# 1 Introducing Midland's MAV60 Magnetic Mount Holder. Loose radios and microphones can quickly become a problem. Walkie talkies may slide off seats, get buried under gear, or end up under the seat when the trails get tough. A magnetic radio mount solves that problem by giving your device a dedicated home in your rig- one that stays put even when conditions change.

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60- 27 NORTH Experience the ultimate adventure with 27North's custom-built expedition vehicles. Our expert craftsmanship and innovative designs will take you anywhere

106- ALL DOGS OFFROAD

59 - ATLAS OUTDOORS

91- BIG BRUTUS

We want to help you and your furry friends find your adventure, wherever it is and wherever it may find you. To this end, we offer proven products for on-road and off-road exploration to members and non-members alike.

Atlas Outdoors is an adventure trailer manufacturing company located in Saint George, Utah where we handbuild each trailer with a variety of customizable options.

Big Brutus is not just a symbol of the past, but an eternal tribute to the mining heritage of Southeast Kansas and to miners all across this nation.

On the National Register of Historic Places, museum is open year round.

95 - ADRENALINE ADDICTS Adrenaline Addicts offers all-inclusive Colombia motorcycle tours and motorcycle rentals for exploring all that Colombia has to offer.

102C - AUTOWBRAKE

OFFICIAL VEHICLE BUILDER

23- ALL ROADS TAKEN

The Autowbrake is a self-contained fully functional, electric brake control that mounts where it truly belongs - on the trailer.

71 - BORN OUTDOOR Born Outdoor was founded in 2017 out of the idea to build the highest quality and most comfortable gear for people, like us, who live for outdoor adventure.

Badges aren't just for jeeps anymore!

Top-quality metal badges to commemorate your adventures. Our badges are built to last, and tough enough to go with you on the trail.

11- ADVENTURE MOTORS 224 - C & J ADVENTURE SUPPLY

Buy it here, build it here. Toyota specialty dealership & Overland build shop. We also service vehicles, offer outfitting and are a Midwest Four Wheel Campers dealer.

29- AXLEBOY OFFROAD

58- ALPHAREX USA

97- ADVENTURE TECH PRO The ultimate rugged tablet, engineered by powersport riders for riders. The Rugged Tablet series by AdventureTechPro is engineered to handle the most challenging adventures on dirt, water or snow.

As Missouri’s Jeep go-to guys, we have taken on the responsibility of providing our clients with the highest quality parts and most dependable service.

AlphaRex™ specializes in designing and manufacturing superior automotive aftermarket performance lighting. Our goal is to produce lighting products, and technology, that are unrivaled.

230, 249 - CAMPINAWE

211 - BACK SEAT DELETE EH3 - AMERICAN EXPEDITION VEHICLES Available for JL Wrangler, JT Gladiator, Ram HD, Silverado, Sierra, Colorado and Canyon, our vehicles are designed to tackle the toughest terrains with ease.

C & J Adventure Supply inspires outdoor enthusiasts with a simple, bold message to “Gear Up for Adventure,” and our website serves as a gateway for upcoming outdoor gear, promotions, and adventure-ready offerings.

Designed for overlanders, campers, and off-road enthusiasts, the Back Seat Delete System gives your Gladiator the storage capacity it needs for real-world adventures.

Being under 2,000 lbs shouldn’t mean you settle for less. Campinawe delivers a bigger footprint, smarter design, and a smoother towing experience while staying in the lightweight category you want.

292 -CASA 41 - BEACHMAN BIKES WHB4- ADVENTURE TRAIL RV

WHB6- AMSOIL

At The Overland Shower, our mission is to provide reliable, portable hot water solutions that bring comfort, hygiene, and dignity to every corner of the world.

AMSOIL specializes in developing synthetic lubricants that offer innovative answers to the greatest challenges vehicles and equipment present.

Electric Bikes, Built For The Good Life.

Every Beachman is designed and hand assembled at our Toronto HQ from a blank frame to a beautiful ride.

6th Annual Jeepin’ for CASA is a community ride-through event supporting CASA of North Arkansas, helping advocate for children in our region.

400 - BECKER SUPPLY 239 - AEONRV "AEONrv is an RV manufacturer building an all-season, electric cabin, off-road capable, new high-tech recreational vehicle."

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24- ASFIR 4X4 Israeli based manufacturer for offroad accessories. We design & develop military grade underbody armor to fit your overlanding needs!

Custom apparel and quality goods to encourage and inspire outdoor adventure. We like to slow life down a little with products to inspire and encourage travel and outdoor adventure.

63-65 CB ADVENTURE SUPPLY Quality Trail Tested Gear- We actually use the gear that we offer to you and make sure the products and brands live up to the standards that we expect for your demanding adventures!

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000- CBI OFFROAD FAB Whatever type of adventure you pursue our off-road body armor will get you there with the style, functionality, and protection you need.

70 - CEDAR RIDGE CAMPERS

99- CUSTOM CASE PROS

17 - DIODE DYNAMICS

40- FLAT PEAK LEVEL TENT

Specializing in tough, custom-fitted cases and gear solutions, this company helps adventurers, professionals, and everyday users protect what matters most — from outdoor equipment and tools to cameras, firearms, electronics, and more.

Automotive LED lighting products. By directly manufacturing many of our products in St. Louis, MO, we carefully control quality, and back our products with an industry-leading no-hassle warranty, and the best service and support.

Our Overlanding mounting system lets you park on any terrain and then level your roof top tent as flat as the horizon for the most comfortable outdoor sleep of your life.

A family owned company manufacturing high quality adventure trailers in western Kentucky. These rugged offroad trailers are designed to get away from the crowds and into the wild while enjoying the comforts of home.

103- FLATED

85- DRY FOX

304 - CHUGGERS CLOTHING Chuggers Clothing makes premium men's performance shorts designed to handle golf rounds, hard workouts, and weekends that don't follow a schedule.

TBA- CUT AND SMOKE PREMIUM CIGARS At Cut And Smoke Premium Cigars, the art of cigar smoking transcends traditional boundaries. In this unique establishment, we celebrate cigar smoking as a universally appealing experience, enjoyable by all adults men and women alike.

300 - CLEARVU CAMERA SOLUTIONS ClearVU is an aftermarket device that allows you to clean the rear camera of your vehicle from the driver seat, utilizing your factory wiper controls!

W1040- FOUR WHEEL CAMPERS 83 - EDWARD JONES Edward Jones is a people-first financial services firm that focuses on building long-term relationships, not quick wins.

The world’s leading producer of pop-up campers for trucks. The lightweight, lowprofile, aluminum-based design, delivers the go-to camper to navigate challenging terrain.

COCKTAIL BAR HOST

43- CUTCO CUTLERY A family-owned, small-town manufacturing company that provides not just premium, American-made knives, but kitchen solutions and knife knowhow that can simplify and ease your cooking challenges.

13- COBRA ELECTRONICS Cobra Electronics offers communication devices & automotive electronics for families, fleets, RV & Trucking communities.

The last towel you’ll ever buy.

Guaranteed. Created by a solo female backpacker with all adventurers in mind. Made with only the highest quality materials to last a lifetime.

Air-Topper®: Inflate & Go! Experience ultimate travel comfort with FLATED®'s advanced inflatable vehicle products.

FLATED®: Innovating road trips with inflatable, durable, and compact auto gear.

72- DEEP SLEEP

92- FREE STATE MACHINING Free State Machining is a precisiondriven fabrication shop built for people who demand strength, accuracy, and craftsmanship.

400 - EXPEDITION TRAILERS Expedition Trailers is your premiere offroad dealer based in Missouri. We’re proud to partner with top brands including Offtrax Campers, Vorsheer, & Mission Overland, to sell top quality off-road campers & trailers.

Shop the Best Camping Mattress — Experience 5" Core of Memory Foam Comfort on the Road and Wake Up Feeling Your Best. Shop Our Collection of Packable Custom Fit Air and Foam Car Camping Mattresses.

208 - GEAR HAUL American-made universal mounting and tool-carrying solutions that help users organize and transport chainsaws, tools, buckets, and more on vehicles, trailers, or walls.

74 - COJO MANUFACTURING

264 - EXPLORE ELEVATED

245 - GENESIS OFFROAD

Based in the heart of the U.S., they design and build off-road armor and heavy-duty metal components — think steel bumpers, sliders, skid plates, recovery gear, and more — all engineered to take a beating on trails and keep your rig rolling.

Truck Top Camper Manufacturer.

Explore Elevated is made of enthusiasts like you. We like to go camping, offroading, and spending time with great people. We push our gear to the limit in every aspect and expect it to stand up to the test of time.

Tackle extreme off road conditions with durable power and reliable performance from our AGM batteries.

6- DEVOS OUTDOORS We develop outdoor solutions for the backyard to the backlands, Devos’ mission is helping customers create hassle-free outdoor experiences.

46,47- CORE /AMPEX Core/Ampex/ Our story is more than design. We bring products to life. We develop outdoor products tents, sleeping bags, packs, camping furniture, lanterns, headlamps, flashlights & more.

96 - DIALED OUTDOOR Innovative modular camp kitchen for vehicle-based adventure, built for camping, overlanding, and rafting.

OUTDOOR BEER GARDEN HOSTS

48 - FINS OUTDOOR

265 - GLOBAL EXPEDITION VEHICLES / STORYTELLER OVERLAND

At Fins Outdoors, we believe the best moments in life happen outside. That’s why we create apparel that’s as comfortable as it is rugged—crafted from 100% organic cotton and sustainable performance fabrics.

Designed and built for self-reliant travel to remote parts of the globe. Count on engineering that will withstand treacherous off-road routes and extreme weather conditions to allow for complete world travel.

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Your Gear, Your Journey, Our Trailer

ADVENTURE LIKE NO OTHER Made in America All-Aluminum Construction Maximum Functionality Backed by a 10-year Warranty Assembled with Huck Bolt Technology

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105- GO FAST CAMPERS Go Fast Campers specializes in ultralightweight, American-made truck campers and rooftop tents (RTT) designed for off-road use.

102B - HEX-N-GONE Gear, guides and the great outdoors.

Handcrafted, small batch, intentional products that respect the outdoors!

19 - GO TREADS Go Treads ™ -provide the traction needed to get vehicles going again when stuck in snow, mud, or sand.

This is the first and only tool designed specifically for large, heavy trucks and can also be used for smaller vehicles.

260 - JFTOPS 89- ILLUMINE COLLECT Illumine Collect blends outdoor utility with clean, modern design. Known for thoughtfully crafted lighting and lifestyle accessories, the brand focuses on pieces that feel just as at home at camp as they do in a backyard or living space. Illumine Collect is for people who appreciate good design, warm light, and gear that enhances the atmosphere wherever their adventures — or evenings — take them.

JF Tops specializes in Jeep soft tops and accessories built for drivers who want open-air freedom without sacrificing quality. Their products are designed to be easy to install, durable on the trail, and versatile for changing weather conditions.

207 - HIGH ALTITUDE TRAILER The mission at High Altitude Trailer Co. is to help man return to his purest form in the wild. We make it a priority to manufacture high-end, natureproof trailers that you can feel confident going anywhere in.

50 - JOPOWER JOPOWER is a specialized supplier of custom off-road vehicle lights, dedicated to advanced technology and innovative customization methods.

4- IMPERIAL OUTDOORS

73 - GOOSE GEAR Premium Vehicle-Based Storage Solutions- the perfect match · Made in the USA. Designed and manufactured in Colorado. Built to Endure. Engineered for the toughest demands

309 - HIGHLAND EXPEDITION OUTFITTERS Our aluminum expedition trailers have conquered trails from the Great Smoky Mountains to the Rockies. The Trail HErO 1 and Trail HErO 2 continue this tradition with the same premium materials and unwavering quality standards that made HEO a trusted name in the overland community.

217 - GRANT BROTHERS COFFEE Expertly sourced and roasted coffee.

Focuses on quality and sustainability in crafting each cup. This familyoperated business emphasizes coffee as a shared experience, connecting people through nature's bounty.

272 - HIGHLAND VANS Highland Vans is based in Chicago, IL. We found a passion in converting vans into spaces to create memories together. Let’s turn your “vanlife” dream into a reality together.

Imperial Outdoors builds serious shelters for serious conditions. Specializing in premium ice fishing houses and all-season outdoor shelters, this Michigan-based manufacturer creates rugged, insulated structures designed to handle harsh weather while keeping occupants comfortable inside.

WH3 - INCA OVERLAND OUTFITTERS Inca Overland Outfitters brings practical upgrades and trail-tested gear to the overlanding and off-road community. Focused on functionality, durability, and smart vehicle setups, the brand helps adventurers prepare their rigs for longer trips and tougher terrain.

66- JOYBEE SIGN COMPANY JoyBee Sign Co is your one-stop shop for vinyl vehicle wraps, custom signage, and design services in Kansas City.

94A - KEEPA Meet KEEPa — the seriously strong magnetic clip that’s up for any challenge. Built tough and made to last, it grips your gear like a pro— whether you’re on the job, in the wild, or just tackling everyday chaos. One clip. Endless uses. Total peace of mind.

68- KUAT RACKS 81, 82 - INSTAPRIVY 290 - GRIZZLY KNIVES

79 - HORIZON HOBBY

Grizzly Knife Co. is a handcrafted American knife brand rooted in grit, tradition, and utility. Every blade is designed with purpose, combining rugged materials, clean design, and dependable performance for outdoor use, work, and everyday carry.

Horizon Hobby, LLC has become the leader in radio control products and accessories. Our employees drive the RC community. We take our purpose of inspiring dreams and building memories seriously.

InstaPrivy solves one of the least glamorous — but most necessary — problems in outdoor recreation: portable privacy. Known for its easy-touse pop-up privacy shelters and toilet solutions, InstaPrivy makes camping, overlanding, and remote travel far more comfortable and dignified.

KÜAT is a design-driven outdoor brand that turns bike and gear transport into something you’re actually proud to bolt onto your vehicle. Known for sleek, trail-ready bike racks and accessories, KÜAT blends smart engineering with clean aesthetics and user-friendly features.

231 - LAVABOX

293 - HUGA HEAT 94B - HEST Hest is an adventure gear company focused on rugged, minimalist equipment for camping, overlanding, and outdoor life.

HUGA Heat is all about staying warm when adventure doesn’t stop for cold weather. The brand designs compact, portable propane heaters built for camping, overlanding, tailgates, garages, and outdoor gatherings.

234- INTREPID CAMP GEAR Intrepid Camp Gear delivers highquality outdoor equipment for camping, backpacking, and wilderness adventure. Their thoughtfully designed gear combines durability, comfort, and practicality, helping outdoor lovers explore with confidence.

FireAnytime makes reliable fire starting tools and accessories for campers, hunters, survivalists, and outdoor enthusiasts. With easy-to-use products designed for all weather conditions, they help you spark campfires, grills, and adventure moments on demand. FireAnytime brings warmth, light, and preparedness to every outing.

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21, 22 - MID AMERICA RV 204 - LEVRACK Levrack was born out of a need for more efficient and accessible storage.

Combining the best parts of pallet racks and sliding shelving, we created our patented storage system.

54, 55- LIQUID SPRING LiquidSpring continues to develop suspension products for highway trucks across various markets such as EMS, transit, school bus, motorhome, work truck, and overland vehicles.

276 - MARTIN’S SMOKED MEATS Martin’s Smoked Meats is all about bold flavor and time-honored smoking traditions. Crafted with care and packed with rich, savory taste, their smoked meat snacks are designed for people who live active, on-the-go lifestyles. Whether you’re on the trail, at camp, or on the road, Martin’s delivers protein-packed fuel that doesn’t mess around.

Our friendly team is eager to help you find the perfect RV to match your lifestyle and travel dreams. Conveniently located near Joplin and Springfield, MO, we're here to provide you with top-notch service and expert advice

MIDWEST DISCOVERY ROUTE SPONSOR & OFFICIAL COMMUNICATIONS PROVIDER

31- MOON FAB Moon creates simple tools that make it easier to enjoy the outdoors, including MoonShade and MoonAnchors.

93- MOTHY OFFROAD Mothy Offroad focuses on clean, functional upgrades for off-road and overland vehicles.

7 - MAXXONICS

1- MIDLAND RADIO

Maxxsonics is a major force in the mobile audio world, powering sound systems that bring serious volume and clarity to vehicles everywhere. Known for brands like HIFONICS, MB Quart, and Autotek, Maxxsonics designs highperformance car and powersports audio equipment.

High quality GMRS Two-Way, Weather Alert, CB and Marine Radios, and Bluetooth Intercom Systems. Midland Radio is a proud sponsor of the Midwest Discovery Route.

90- MOTO ADRENALINE TOURS

294 - MIDWEST KRAWLERS

210 - NATURAL STATE OVERLAND

Midwest Krawlers is one of the largest off-road clubs in the Kansas City area, bringing together enthusiasts for trail rides, rock crawling, and overland adventures.

Natural State Overland will showcase the beautiful Ozark and Ouachita National Forests in Arkansas as an overland destination for those travelers looking for raw beauty and history of the region.

88- MAMOO’S CAMP KITCHEN

10- METHOD RACE WHEELS

Freeze dried meals with Louisiana flare. Prepared and packaged in Farmerville, Louisiana. Seafood ingredients include Louisiana Gulf Shrimp.

Method Race Wheels designs, develops and distributes high performance wheels and accessories for race and street applications.

Moto Adrenaline Tours delivers guided motorcycle adventures for riders who crave excitement and unforgettable scenery.

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98 - ONWRD SUPPLY 244 - NEW HOLLAND OVERLAND Michigan overlanding and outfitting company. Fueled with a passion for adventure, travel, and exploration, we love to share our over-landing passion and products.

After spending years working for other brands, our team came together to create a product that doesn’t exist in the marketplace today. ØNWRD was created to help us all stay organized, efficient and feel like the product fits our lifestyles while meeting our quality expectations – and in turn yours!

225- ORIS ADVENTURE COOKING

401 -NIXA AMATEUR RADIO CLUB Nixa Amateur Radio Club is group devoted to the promotion and exploration of the amateur radio hobby, providing communications in time of need to protect life and property, and serving the surrounding community.

Oris is a complete cooking system that is portable. We have made this for the serious camping enthusiast or overoverlander looking for a high-quality solution to all their cooking needs. At camp, on the trail or on the patio ORIS is all you need to make almost anything you can think of. It is a cast-iron skottle and multi-use stand.

262 - NO-LO DESIGNS Best known for their handcrafted fire pits and outdoor accessories, the brand focuses on clean lines, quality materials, and products that elevate gatherings around the fire. No-Lo is where good design meets good company.

CAMPGROUND HOST

8,9- OUTBACK RV Outback RV of Texas is your gateway to rugged, adventure-ready camping.

Specializing in off-road and all-terrain RVs and trailers, this Texas-based dealer helps explorers find rigs built to handle rough roads and remote destinations, turning “where to sleep?” into “where do you want to go next?”

84- NORTHOLOGY ADVENTURES Monthly digital adventure magazine and basecamp adventure events including the Midwest Women’s Offroad Weekend, Keweenaw Overland Adventure Retreat and Overland the Red.

WHB7 - OCEAN CANYON RESORTS Ocean Canyon Properties (OCP) is a growing system of privately owned, membership resorts that offer spacious RV sites, comfortable cabins, cottages and condos along with a wide variety of private resort amenities.

86- OVERLAND DEFENSE Overland Defense equips overlanders and vehicle builders with protection gear that’s as tough as the backroads you tackle. Their lineup — from reinforced skid plates to rugged armor — is made to absorb trail punishment and safeguard your rig’s vital parts while you push into the wild.

219 - PIONEER ADVENTURE CAMPERS 5 - OVERLAND GEAR SUPPLY Overland Gear Supply is a curated outfitter for adventure lovers who want durable equipment without the guesswork. Offering tents, rooftop gear, recovery tools, and campsite essentials, the brand emphasizes rugged quality that stands up to real-world overlanding — gear you can trust when the pavement stops.

16- OVERLAND OF AMERICA Overland of America is all about helping adventurers build capable, dependable vehicles for long-distance exploration.

From parts and accessories to expert guidance, this brand supports travelers who live for off-grid destinations, panoramic views, and the freedom to roam without limits.

34 - OZ-TECH Oz-Tech designs and manufactures heavy-duty protection gear for off-road vehicles — from rock sliders to bumpers and armor. With a focus on American craftsmanship and trailproven durability, their products are built to take hits, scrape rocks, and keep rigs moving in the toughest terrain.

Rugged, off-road-capable trailers made to follow you far beyond paved campgrounds. Built with durability and self-sufficiency in mind, their trailers are equipped for long stays in remote locations. Off Grid Trailers is for adventurers who want to roam freely without sacrificing comfort or capability.

102D - POP’S BARBEQUE Pop’s BBQ Pit brings authentic, mouth-watering barbecue to life with slow-smoked meats, bold flavors, and that unmistakable hickory aroma.

At Project Zero, healing has a heartbeat. We take heroes out of the shadows and into the wild so they can feel alive, not just surviving. While others offer services, we give purpose.

275 - RALLYE IN THE OZARKS Rallye in the Ozarks is a community of Vintage off road Enthusiasts.

302- OZARK RELAX LIVING Ozarks Relaxed Living specializes in premium outdoor and wellness products designed to elevate comfort at home or basecamp. From hot tubs and saunas to outdoor furniture and enclosures, they deliver high-quality solutions backed by expert installation and service.

The Overland Expo Foundation is a nonprofit dedicated to sustaining and protecting the overland community through land stewardship, education, grants, and advocacy. They fund conservation projects, trail restoration, and experiential scholarships while promoting responsible outdoor exploration and preparedness for adventurers everywhere.

400 - PNUMIX At pnümix™, we’re on a mission to do more than mix drinks—we’re here to inspire connection. We believe that great moments start with great people and a shared experience.

285 - PROJECT ZERO

275 - OVERLAND EXPO FOUNDATION 80- OFFGRID TRAILERS

We are passionate about providing topquality truck Toppers and Campers for mid-size and light-duty pickups to enhance your outdoor camping experiences, with a focus on ruggedness, durability, and comfort.

87-RANGE TEC RangeTech delivers rugged vehicle lighting and electrical solutions for drivers who need performance after sunset. From high-output off-road lights to wiring tech, the brand blends durability and innovation so your rig stays visible and powered.

102A - P39 ADVENTURE GEAR

51, 52- REBEL OFFROAD TEXAS

Our mission is to inspire and equip people to create amazing experiences and challenge their limits, with welldesigned, high-quality gear that works in real-world conditions!

Rebel Offroad Texas builds trail-ready bumpers, sliders, racks, and accessories for the off-road community — gear that’s as bold and dependable as the drivers who use it.

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221- REDNECK BLINDS Outdoor blinds and hunting gear that fuses practicality with rugged simplicity, products are designed to blend into nature while keeping you comfortable through long days in the field.

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253- RIVER RANCH RESORT

199- ROLLER CAM

A slice of outdoor paradise where slow mornings, flowing rivers, and naturesoaked evenings take center stage. With riverside campsites, cabins, and community vibes, it’s a destination for families and adventurers who want relaxation wrapped in scenic beauty.

By eliminating friction between the cam and webbing, each of our straps achieves greater holding strength and smoother adjustment than standard buckles or cinch straps. With Rollercam®, you get the ease, finesse, and security to lock down your gear confidently.

VIP AFTERPARTY CO-HOST

33- RUGGED RADIOS Rugged Radios keeps adventurers and off-road crews in touch with tough, reliable communication systems designed for rugged terrain and remote locations.

From GMRS radios to complete communication solutions, the brand equips teams with gear that shrugs off dust, vibration, and trail abuse.

243 - ROAM ADVENTURE CO. 44-45 - RENEGADE HARLEY DAVIDSON The team at Renegade HarleyDavidson® would like to welcome you to our dealership in Springfield, where we're confident you'll find the bikes you're looking for at a price you can afford.

263 - RHINO USA Your go-to source for heavy-duty automotive parts and accessories built for off-road performance and reliability.

Rhino’s products are engineered to take on rough trails and backroads with confidence

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Roam Adventure Co. creates gear and accessories for outdoor adventurers and overland travelers. Their products are engineered for toughness and everyday readiness, helping explorers stay prepared on trail, camp, and beyond.

With a passion for experience and quality, Roam Adventure Co. stands beside you every mile of the journey.

WHB5 - ROASTIES - ALL NATURAL FIRESTARTER An eco-friendly, portable fire starter made from recycled coffee husks. It's perfect for camping, backpacking, fire pits, indoor fireplaces, charcoal and wood grills, smokers, and more!

202- ROUGH COUNTRY

57- RUSTIC MOUNTAIN OVERLAND

Rough Country is a heavyweight in the off-road gear world, offering lift kits, suspension upgrades, lighting, and performance parts that help trucks and SUVs conquer rough terrain. Their extensive lineup empowers weekend warriors and serious adventurers alike to push further with confidence.

An adventure-centered brand that outfits overlanders with durable gear, accessories, and inspiration for life on the road. Focused on real-world travel and long-distance exploration, Rustic Mountain Overland helps adventurers build capable setups and collect stories worth sharing.

277 - ROVER VANS

69- SASQUATCH CAMPERS

Rover Vans builds custom Mercedes Sprinter and Ford Transit camper vans designed for long term durability, refined interior design, and real world travel.

Sasquatch Campers builds rugged, well-thought-out campers designed for adventurous souls who demand comfort and capability.

M O O R E

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EDUCATION HEADQUARTERS SPONSOR

400- TARUCA

53- SHOP OVERLAND APPAREL Shop Overland Apparel is a lifestyle brand built for people who feel most at home on dirt roads and open horizons.

Their apparel blends comfort, durability, and adventure-inspired design, making it easy to represent the overland mindset.

Taruca is a US company that delivers a range of Adventure Gear that is tried and tested in the outdoors.

12 - SIMPLE SALSA MIX Simple Salsa Mix brings bold, homemade flavor without the fuss. Their easy-to-use mixes are crafted to deliver fresh, crowdpleasing salsa in minutes, making them perfect for tailgates, camp meals, and backyard gatherings where good food matters.

CENTER HALL- SWITCHBACK OUTDOOR SAFETY At Switchback Outdoor Safety, we don’t just teach off-road recovery — we live it.

All of our instructors are certified by the International 4-Wheel Drive Trainers’ Association -the most respected training standard in the off-road world.

237- TCTEARDROPS

35 - SMITH & FONG / PLYBOO® / DURAPALM ® 15 - SHOW ME STATE OVERLAND Overland Community Facebook Group is a digital campfire where overland enthusiasts gather to share trail stories, vehicle builds, trip planning tips, and hard-earned advice.

Plyboo®️ acoustic wall and ceiling panels are crafted from sustainable, eco-friendly bamboo. The architectural panels use distinctive patterns milled into the face ply of the panels to expose the core layer, creating fascinating visual and tactile interior design elements.

25, 26 - TACKFORM Tackform designs rugged, site-ready accessories and mounts for off-road, overland, and adventure vehicles.

258- TAILGATER TIRE TABLE 101- SILENCER CENTRAL Silencer Central sells and ships silencers to all 42 states where they're legal. With over 25 top silencer brands, you're sure to find the perfect one for your firearm.

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201, 203, 205- SPORTSLAND PICKUP COVERS The place to go when looking for the best prices and greatest selection on pickup & tonneau covers for your personal truck and fleet vehicles.

Turn a spare tire into an instant table wherever you park. Designed for campers, tailgaters, and overlanders, this clever accessory creates a sturdy, level surface for meals, gear, and gatherings — no extra legs or tools required.

TCTeardrops builds compact, adventure-ready teardrop campers designed to go farther than traditional trailers.

Lightweight yet rugged, their campers are made for explorers who want simplicity, efficiency, and the freedom to chase off-grid destinations.

278 - THE MOUNTING CO Utilizing the highest grades of aircraft aluminum, titanium, and type III hard anodizing we strive to provide the strongest, lightest, and most reliable platform for you to build off of for any needs your adventure may require.

M O O R E

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401 - TIMBEREN AXLE

220-TUNE OUTDOOR

Timbren is known for suspension enhancement systems that improve ride quality, stability, and load handling.

Trusted by truck, RV, and trailer owners, Timbren products help vehicles perform better under heavy loads without compromising comfort.

Tune Outdoor creates infinitely customizable popup campers that move in harmony with all your outdoor pursuits.

Check out the Tune M1 and the new Tune M1L on our website.

307 - TWO TRACK CAMPERS 14- TIRE-RITE Tire-Rite specializes in heavy-duty tire service equipment and inflation systems designed for demanding environments.

Their solutions help fleets and operators maintain tire performance safely and efficiently, even in rugged conditions.

Two Track Campers are designed to replace the factory top on the Jeep Wrangler Unlimited. Two Track Campers are manufactured in Loveland Colorado.

I N D E X

27 - VANDOIT

288- WOMBAT CAMPERS

Vandoit builds custom adventure vans designed to adapt to whatever the journey demands. With modular interiors and rugged construction, Vandoit vans are made for people who want freedom, flexibility, and capability in one mobile package.

Wombat Camper builds compact, offroad-capable campers that balance comfort with trail toughness. Designed for self-sufficient travel, their campers are ideal for explorers who want reliable shelter without unnecessary complexity.

37, 38, 39 - WORKSPORT 209 - VICE GARAGE As an overland company, we specialize in providing high-quality accessories and equipment designed to elevate your journey—whether you're embarking on a weekend getaway or a crosscountry expedition.

242- TYRI 0FF-ROAD LIGHTING

30- TMAT Adjustable cargo blockers plug in to organize your truck bed. Tmat slides out for easy access and quick removal.

222, 240 - TOYS FOR TRUCKS TFT is a one-stop destination for truck and SUV accessories, offering everything from bed covers and steps to lighting and performance upgrades. The brand helps drivers customize their vehicles for work, play, and adventure.

Tyri Lights designs innovative vehicle lighting solutions that enhance safety, visibility, and style. Built for off-roaders and professionals alike, their lighting systems are engineered to perform in tough environments and low-light conditions.

247 - ULTIMATE ADVENTURE SUPPLY We’re passionate about the great outdoors—camping, hiking, overlanding, and every adventure in between.

We know that the right gear can make all the difference, which is why we’re committed to providing high-quality, reliable camping and outdoor equipment to help you make the most of every trip.

270 - TRAILBUILT OFFROAD

291 - V-LIFE ADVENTURE

The Aftermarket Standard for Off-Road Wheels, Tires, and Suspension. You don't build a rig to sit in a driveway. You build it to conquer terrain.

With customer experience as the first priority, we design and produce one piece roof top tent adapted to various environments.

49 - TRAVOCA Gear for Cooking, Gathering, and Exploring. Thoughtful gear designed to make every campsite feel like home — and every meal feel like a moment worth savoring.

275 - VALOR OUTDOOR FOUNDATION Valor Outdoor Foundation is a nonprofit dedicated to supporting veterans, first responders, and their families through outdoor experiences.

By using adventure as therapy, the foundation fosters healing, connection, and renewed purpose.

Worksport Ltd., designs, develops, and manufactures a range of tonneau covers, solar truck bed cover integrations, portable energy storage systems, and heat-pump technologies, all underpinned by proprietary intellectual property.

279- XGRID CAMPERS 223 - VICE OUTFITTERS At VICE Outfitters, we help you organize and maximize your vehicle's cargo space with our modular storage systems. Designed for durability, versatility, and ease of use, our products ensure you make the most of every inch of your vehicle.

XGrid Campers creates rugged, modular campers designed for extended off-grid travel. With a focus on durability and thoughtful layouts, XGrid campers support adventurers who want freedom without sacrificing comfort.

32 - EXTREME CANOPIES 227 - WANDERBOX Wanderbox delivers curated adventure gear and lifestyle products designed to fuel your passion for the outdoors. With a focus on quality, practicality, and exploration, their boxes bring thoughtfully selected tools and essentials right to your doorstep — perfect for travelers, trail seekers, and anyone who lives for new experiences.

Modular canopies for off-roaders, overlanders, & everyday haulers. Premium aluminum canopies built to your specs. We build modular aluminum canopies that are designed to fit your truck, your gear, and the way you work.

75-76- XTRUSION OVERLAND 500 - WARN INDUSTRIES /FACTOR 55 "We're the industry leader for a reason.

Since 1948 Warn Industries has built its reputation on manufacturing the very best winches, bumpers, and accessories that are designed, bumpers, and accessories that are designed, and tested for reliability, durability and, of course, for the love of off-roading.”

Built For Any Adventure. The Xtrusion Overland bed racks and cross bars are designed to adapt to an owners unique needs and budget. You have the freedom to outfit your setup for whatever you need.

259- XVENTURE TRAILERS Schutt Xventure designs premium offroad trailers engineered for extreme environments. Built with military-grade durability and smart layouts, Xventure trailers are made to carry serious gear deep into remote terrain.

275- WARRIORS ON THE ROAD 289- TRIPOD TORCH

265 - VAN CITY RV

Tripod Torch —a campfire that’s small enough to pack easily, fire-ban compliant, affordable, and, most importantly, delivers incredible heat where you need it most.

Our goal at Van City RV is to redefine the RV experience one trip at a time by selling only top quality motorhomes with exceptional customer service.

Warriors on the Road is a mission-driven nonprofit that empowers veterans through travel, community, and shared adventure. By taking heroes on meaningful journeys, the organization creates space for connection, reflection, and support beyond everyday life.

214 - ZERO BREEZE The ultimate portable air conditioning for any adventure or profession—lightweight, powerful, and efficient.

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Coming June 2026 The Electric brake control that is 100% trailer mounted.

The New Autowbrake powered by Towsmart.

It just keeps getting better The New Autowbrake by Towsmart, a 100% trailer mounted electric brake control system, is set to be available in June 2026.

Design and Use: 100% Trailer-mounted electric brake control includes an easy to use wireless handheld remote for setting adjustments and easy to read led lights to visually confirm brake lights and trailer circuit functions, eliminating the need for apps, Bluetooth, or phone usage.

Trailer mounted main unit also has LED indicators to show connections, setting and functions and uniquely paired with each handheld remote Installation: Connects to existing trailer wiring, requiring no wiring modifications to the vehicle, and works with both 4-way and 7-way vehicle plugs. 1, 2 and 3 axle trailers. Handheld remote is uniquely paired with each unit Reliability: Resistant to weather and elements. Simple, safe, reliable, and affordable.

Set to be available in June 2026.

BOOTH 102C Come to our booth for details and pre orders

Getautowbrake.com

STORYTELLERS CAMPAIGN Storyteller Row participants will use their digital platforms to encourage their followers to support NCMEC's mission and will attend a NCMEC training session prior to the show. "At the MOORE Expo, we believe in the power of storytelling to inspire action and effect change," says Chris Holloway, the event's organizer. "Through this collaboration with NCMEC, we are able to reach a wide audience and spark meaningful conversations about issues that matter." In addition to raising awareness, the Storytellers are actively engaged in fundraising efforts for NCMEC.

STORIES CONNECT US The MOORE Storytellers Campaign invites creators, travelers, and advocates to use their voice—and their network—to support NCMECr through the annual MOORE Expo fundraiser. This year, 10% of each Storyteller’s total ticket sales will be donated directly to NCMEC. MOORE Expo attendees are a diverse group of travelers who journey across the U.S. and around the globe. This makes the community uniquely positioned to spread awareness of missing children and amplify NCMEC’s mission far and wide.

THE POWER TO INSPIRE The MOORE Expo is leveraging the influence of content creators and personalities for a noble cause. Overland travelers, known for their adventurous spirit and ability to navigate remote areas, are now being recognized for their potential role in aiding the search for missing children. The innovative platform of Storyteller Row is raising awareness about the plight of missing children and the work of National Center for Missing and Exploited Children (NCMEC.) A list of participants is available on the MOORE Expo website.

A PROVEN IMPACT AND A BIGGER GOAL Whether or not you are attending MOORE Expo you can still make a difference. Donate directly to NCMEC and dedicate your gift to the Storyteller you’re supporting.

In 2025, MOORE Expo Storytellers raised more than $10,000 to help NCMEC protect children and support families of missing children. This year, we’re aiming even higher.

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THE PATH LESS TRAVELED: ENGINEERING THE ULTIMATE ADVENTURE VEHICLES

There’s a specific silence found only when the pavement ends and the cell service drops. It’s the moment where "what if" becomes "let’s go." But that transition from a daily driver to a backcountry beast isn't just about spirit; it’s about engineering.

At CBI Offroad and Prinsu Design Studio, we don’t just build parts; we build the confidence to keep driving when the map gets fuzzy. Our philosophy is simple: Trail-proven, American-made, and built to outlast the vehicle they’re bolted to.

CBI OFFROAD: THE STANDARD OF PROTECTION Armor is more than just metal and welds—it’s peace of mind. When you’re miles from the nearest paved road, your vehicle’s vulnerability is the only thing standing between a successful expedition and an expensive recovery.

CBI Offroad was born from the rugged landscapes of Idaho, where the terrain demands respect.

We’ve spent years refining our heavy-duty bumpers, rock sliders, and skid plates to ensure they offer the industry’s best approach angles and maximum ground clearance. Every line is intentional; every weld is a promise. By utilizing high-grade materials and CNC precision, we ensure that our armor doesn't just fit, it integrates.

Whether you're navigating a technical rock garden or shielding your radiator from a stray branch, CBI provides the structural integrity required for the boldest lines.

PRINSU: REDEFINING THE HORIZON While CBI guards your foundation, Prinsu optimizes your ceiling. The original Prinsu Roof Rack changed the industry by proving that you don’t have to choose between strength and weight.

Our modular, high-strength aluminum racks are the pinnacle of functional design. The low-profile aesthetic minimizes wind noise and drag, while the bolt-together, no-drill architecture allows for total customization. Whether you are mounting a rooftop tent for a week in the desert, securing Maxtrax for a muddy recovery, or hauling a weekend’s worth of fuel and water, the Prinsu system adapts to your mission. It’s a silent partner that carries the weight of your ambition without compromising the performance of your rig.

BUILT TOGETHER, FOR THE JOURNEY The synergy between CBI and Prinsu is where the magic happens. It’s a complete ecosystem designed to transform your vehicle into a purposebuilt overland machine. We take pride in the fact that our gear is made in the USA, supporting local craftsmen and ensuring that our quality control remains unmatched.

EXPERIENCE OUR BUILDS AT MOORE EXPO Ready to see the gear in person? Join us at the Moore Expo to get a hands-on look at our latest builds and speak with our team of experts. Whether you’re starting your first build or refining a seasoned rig, we’re here to help you find the right setup for your specific needs.

We aren't just selling products; we’re inviting you into a community of explorers who value the journey as much as the destination. We believe that your vehicle should be a tool that expands your world, not a limitation that shrinks it.

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THE ROAD NORTH STARTS HERE

NORTHOLOGYADVENTURES.COM

CONNECTING YOU TO THE PEOPLE, PLACES, AND TRAILS THAT MAKE EXPLORATION UNFORGETTABLE.

BASECAMP EVENTS

DIGITAL MEDIA

MIDWEST WOMEN’S OFFROAD WEEKEND KEWEENAW OVERLAND ADVENTURE RETREAT WISCONSIN FALL 4X4 FEST OVERLAND THE RED

NORTHOLOGY ADVENTURES MAGAZINE MOORE MOMEMTUM MAGAZINE GRAPHIC DESIGN USER GENERATED CONTENT

CAMP NORTHOLOGY AT

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C O N T E N T

INDOOR URBAN OVERLANDING AT THE CHICAGO AUTO SHOW “The Chicago Auto Show, held annually at McCormick Place since 1901, is the largest and longest-running auto exposition in North America. It serves as a major public-focused event—often featuring nearly 1,000 vehicles—where attendees can explore new models, experience indoor/outdoor test tracks, and see concept cars.” -The Chicago Auto Show

By Cindy Pope Chris Holloway, founder of the MOORE Expo and I were invited by Jim O’Brill of the Chicago Auto Show to participate in the Overlanding Chicago exhibit‌ headed up by Joe Krelle of ChiTown 4x4 at this year’s show. In addition to sharing The MOORE Expo with a new, eager audience, we had the unique opportunity to camp overnight on the show floor on the last Saturday.

Camping overnight inside McCormick Place was one of those experiences that felt equal parts surreal and ridiculously fun. After the crowds cleared and the lights dimmed, the show floor took on a completely different energy.

What had been a busy, polished display space during the day turned into our own little camp for the night, with rigs parked under high ceilings and our rooftop tents popped out like we were deep in the backcountry.

The late-night hours ended up being some of the best of the whole weekend. We gathered around our very on-brand “campfire” — a cheap faux fire pit delivered by Amazon, glowing in the middle of a convention center — and settled into the kind of conversations that only happen when people slow down (and play Radio Chatter After Dark with a few cocktails.)

As the night blurred into morning, we were caught off guard by a local news crew showing up at 5am to interview us (was it really that late? or, early?)

Some of us still awake, some waking up, a little bleary-eyed, we got to share what overlanding is and why it matters — right there in our makeshift indoor camp. It was kind of unexpected, a little chaotic, and honestly pretty perfect.

That whole experience tied directly into what the Overlanding Chicago exhibit set out to do. It brought overlanding into the light in a way that a lot of folks hadn’t really seen before, putting it in front of a massive audience while still holding onto the authenticity of the community behind it. For a few days inside McCormick Place, we weren’t just talking about adventure — we were living it in our own way, and inviting others to imagine what that could look like for them too.

“It was like a Night at the Museum except it was at the McCormick Place.”

Chris’s Tundra was a show-stopper, with families snapping pics of their kids posed in front of it, and looky-loos ooohing and ahhhhing. I was honored to have my lil Frontier on display with all the cool rigs!

Special thanks to all who made this experience possible- to Jim O’Brill of the Chicago Auto Show, Joe Krelle of ChiTown 4x4 and Illinois Overlanders, all the volunteers and friends who showed up to help out and the attendees we hope to see again somewhere out there.‌

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M O O R E

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THANK YOU, WILWOOD

BY CHRIS HOLLOWAY

There’s a point on a long trip where things shift a little. At the start, it feels easy. You’re rolling out of Kansas City, full of energy, everything packed, route mapped out. It’s just driving. Just miles. Then the terrain changes, and the responsibility starts to feel real.

TETON PASS

WHAT EARNS ITS PLACE

We were pulling our InTech camper, fully loaded for nearly three weeks on the road—Idaho, Glacier, Yellowstone, Tetons. A lot of miles. A lot of elevation. A lot of weight behind us. You don’t notice that weight much on flat ground. The truck handles it. You settle into a rhythm.

Teton Pass is where that feeling really set in. If you’ve driven it, you already know what it demands. If you haven’t, picture a steep, narrow road with a long 10 percent grade and no room for lazy decisions. It connects Idaho into Jackson, and it asks you to stay sharp the whole time.

Out here, gear earns its spot. Not because of specs. Not because of marketing. Because it shows up when it counts.

Mountains are different.

We came into it loaded. Truck, camper, gear, everything. Before the descent even started, I was already thinking about it.

WHEN THE ROAD STARTS PUSHING BACK Climbing is one thing. You expect that. The engine works harder. You hear it. You feel it. But going down is where it gets serious. That’s when everything behind you wants to keep moving, whether you’re ready or not.

There were a few moments that didn’t look like much from the outside. A curve tightening faster than expected. Traffic slowing sooner than it should have. A downhill stretch that kept going longer than you planned for. Nothing dramatic. No close calls you’d tell as a wild story.

Still, those are the moments where your brain gets quiet and focused.

Are we good here?

This trip had plenty of great moments. Glacier views. Yellowstone wildlife. The Tetons at sunrise.

The kind of stuff you remember forever. But there were also those quieter moments. The ones where nothing happened. And that was the whole point.

Because when you needed to slow down, you could.

Speed control. Heat. Distance. Timing.

BY THE END

You don’t rush into something like that. As we started down, I stayed focused on the road ahead and how the truck was responding. Engine braking helped, but there were moments where you need more than that. You need control right now, not a second later.

By the time we were heading home, I was still saying it. Pulling into a town. Coming down a grade. Rolling into camp after a long day.

Every time I got into the brakes, the response was clean. No hesitation. No fade creeping in. No guessing what would happen next. Just steady, predictable control.

“Thank you, Wilwood.”

Not as a joke anymore. Just a simple acknowledgment. Because getting there is only half the story. Being able to stop when you need to is what makes the whole trip work.

I glanced over at Megan again and said it, a little more serious this time.

“Thank you, Wilwood.”

IT STARTED AS A JOKE

THE STUFF THAT DOESN’T GET TALKED ABOUT

Somewhere early in the trip, I started saying it. Any time we’d come into one of those situations and the truck slowed exactly how I needed it to, I’d look over at Megan and say: “Thank you, Wilwood.” At first, it was just something to say. A throwaway line. But the more we drove, the more it stuck. Because there’s a big difference between hoping your brakes will do the job and knowing they will.

Most people don’t think about brakes unless something goes wrong. They’re not the part you show off. They don’t get attention in photos.

Nobody gathers around to talk about them at camp. Still, they’re working the whole time. They’re what lets you stay calm when the road gets complicated. They’re what gives you options when things change faster than you expected. And when you’re towing through mountains, options matter.

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M O O R E

For many veterans, the hardest part isn’t service— it’s what comes after. The outdoors has a way of helping fill that space. The following insights come from Michael Elrod of The Valor Foundation, attending the MOORE Expo in booth 275.

“The Valor Outdoor Foundation was created out of both personal experience and a clear need. After my time in the military and dealing with the physical and mental challenges that followed, I found that being outdoors—especially in structured, purpose-driven environments—had a real impact on recovery.

MISSION DRIVEN FOCUS

Overlanding and off-roading naturally evolved into a platform for this because they combine problemsolving, teamwork, and time away from everyday pressures. What started as informal outings has grown into a mission-driven nonprofit focused on helping veterans reconnect—with themselves, with others, and with a sense of purpose.

We are currently 100 percent volunteer-based, and until we receive grant funding, I am personally funding the organization. But I believe in this mission fully—if it takes all my time and all my resources to help even one veteran, it is worth it.

TRAIL THERAPY

Time on the trail creates a unique kind of therapeutic environment. Whether it’s navigating difficult terrain, recovering a stuck vehicle, or setting up camp, each task requires focus, patience, and collaboration. These moments mirror many of the challenges veterans are familiar with—working under pressure, adapting to changing conditions, and relying on a team. The difference is that now those experiences are in a controlled, supportive environment where growth happens naturally without being forced.

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FROM SERVICE TO THE TRAIL: FINDING PURPOSE AGAIN “THE OFF-ROAD COMMUNITY ALREADY HAS A STRONG CULTURE OF HELPING OTHERS, AND WHEN EXTENDED TO VETERANS, IT CREATES A POWERFUL BRIDGE BETWEEN TWO WORLDS THAT NATURALLY ALIGN.” -MICHAEL ELROD, THE VALOR FOUNDATION There’s something about the outdoors that meets people where they are.

For many veterans, the transition out of military life comes with a loss of structure, purpose, and community. The trail has a way of quietly giving those things back. Not through programs or prescriptions, but through shared experience— navigating terrain, solving problems, setting up camp, and relying on one another again.

Overlanding and off-roading create space for connection without pressure. Conversations happen naturally, trust builds quickly, and the simple act of being outside—away from noise and expectation—can feel grounding in a way that’s hard to replicate anywhere else.

That’s where this community becomes something more than just a hobby. Something more than just a campout.

At events like the MOORE Expo, that impact comes into focus. Through casual gatherings or formal events, veterans and their families are welcomed into an environment built on inclusion, shared stories, and the kind of camaraderie that doesn’t need much explanation.

It’s not about fixing anything. It’s about creating space—for connection, for fresh perspective, and for moments that remind people they’re not doing this alone.

Sometimes, that’s enough to start the shift.

If this resonates, don’t just read it and move on.

Find a way to show up. Support the organizations doing this work, invite a veteran along for the ride, volunteer your time, or simply make space at your camp. It doesn’t take much to make a difference—but it does take intention.

COMMUNITY IS CORE

Community is at the core of everything we do. In the military, you’re part of something bigger than yourself, and that sense of belonging can be hard to replace after service. We intentionally build that same camaraderie by creating shared challenges and shared wins. There’s something powerful about overcoming an obstacle together on the trail —it builds trust quickly and authentically. We also keep our groups tight and mission-focused, which helps foster real connections rather than surfacelevel interactions.

Beyond recreation, veterans are learning practical and transferable skills. These include problemsolving, vehicle recovery, navigation, planning, and resource management. Just as important are the soft skills—communication, leadership, and confidence. Many of these translate directly into civilian life, whether that’s in the workplace, personal relationships, or simply regaining a sense of control and capability.

To the off-road community, I would say that your support matters more than you might realize.

Whether it’s volunteering time, offering resources, partnering with organizations like ours, or simply showing up and engaging with veterans, it all makes a difference. The off-road community already has a strong culture of helping others, and when that’s extended to veterans, it creates a powerful bridge between two worlds that naturally align.” -Michael Elrod, The Valor Foundation

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