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Media Pack 2011

THREE EDITIONS

EVERY MONTH

NORTH LEEDS Life C O N N E C T I N G YO U TO T H E C O M M U N I T Y

ALL HAIL THE ALE!

THREE CHEERS FOR LOCAL MICRO BREWERIES

NORTH LEEDS Life C O N N E C T I N G YO U TO T H E C O M M U N I T Y

JAMES NESBITT

Films ‘Monroe’ in Leeds

WIN TICKETS

St GEMMA’S MIDNIGHT WALK

to the West Yorkshire Playhouse

YORK GATE GARDEN

TIME TO LOVE YOUR GARDEN AGAIN

REOPENS ON MOTHERS DAY

• • •

100,000 READERS

HORSFORTH | COOKRIDGE | ADEL | BRAMHOPE MARCH 2011

HEADINGLEY | WEETWOOD | WEST PARK | MEANWOOD

Free monthly community magazines, since 2005 Packed with local news, reviews, features, listings and local advertisers Handy ‘Life Size’ format, 30% larger than A5

T: 0113 274 8776 E: info@northleedslife.co.uk W: www.northleedslife.co.uk “BY FAR, OUR BEST VALUE FOR MONEY ADVERTISING, PROVIDING US WITH MORE ENQUIRIES THAN ALL OUR OTHER ADVERTISING COMBINED.” ............. Andy Bell, Bell Property Services, Meanwood .............


ILKLEY BURLEY IN WHARFEDALE

EFFICIENT LOCAL DISTRIBUTION • • •

30,000 total monthly distribution (10,000 per group) 20,000 delivered free to households & businesses 10,000 distributed free through local Sainsbury’s, Tesco, Morrisons & Co-Ops

OTLEY

MENSTON

NORT

NEW BIGGER SIZE From May 2011 editions New B5 ‘Life Size’ format 30% larger than A5 New B5 ‘Life Size’ format

New ad sizes

Full Page (150mm x 230mm) Half Page (153mm x 113mm)

Old A5 Size

Quarter Page (113mm x 75mm) Eighth Page (55mm x 75mm)

For advertising rates: Contact us today

PICK-UP POINTS s

newsagents, shop pubs, libaries, etc

Also Available • Discounts f • Flyer distrib

T: 0113 274 8776 E: info@northleedslife.co.uk W: www.north


Target Affluent North Leeds Residents Our glossy, news-based community magazines are published monthly in three editions, so you can target customers cost effectively in the local areas of your choice:

Y

.................................................................................. Group A: Headingley, Weetwood, West Park & Meanwood

Group B: Horsforth, Cookridge, Adel & Bramhope BRAMHOPE

Group C:

H LEEDS

Ilkley, Burley-in-Wharfedale, Menston & Otley

COOKRIDGE

ADEL WEETWOOD

HORSFORTH

such as ps, cafes,

for series bookings bution

hleedslife.co.uk

MEANWOOD WEST PARK HEADINGLEY

“NORTH LEEDS LIFE MAGAZINES ARE PROBABLY OUR BEST SOURCE FOR ATTRACTING NEW CUSTOMERS” Mark Frankland, Motor Marque, West Park Ring Road .............


9 Reasons to Promote Your Business in NORTH LEEDS LIFE MAGAZINES 1.

More Readers

2.

Better Distribution

North Leeds Life magazines are the most widely read local community magazines in North West Leeds, with over 100,000 readers from Headingley in LS6 to Ilkley in LS29. We offer the highest circulation of any daily, weekly, monthly or quarterly news-based publication in our distribution areas. 20,000 copies are delivered directly to households and businesses each month and 10,000 copies are distributed through local supermarkets: Sainsbury’s, Morrisons, Tesco & Co-op.

3.

A Targeted Approach

Speak directly to the customers you want - we produce three separate editions each month so advertisers can target specific local communities, with no wastage. Reach readers with high disposable incomes in Group A: (Headingley, Weetwood, West Park & Meanwood edition), Group B: (Horsforth, Cookridge, Adel & Bramhope edition) and Group C: (Otley, Menston, Burley-in-Wharfedale and Ilkley edition).

4.

For The Community

We are a locally based family-owned firm, completely independent from any other publishers and with a genuine commitment to local news, events, people, organisations and businesses. We pride ourselves on being part of the communities we cover and use local suppliers and create jobs for local people wherever possible.

5.

More Than Just Adverts

Our magazines are not just business directories full of adverts – they are packed with interesting, locally-produced, relevant editorial including news, reviews, features, listings and profiles. We offer a high editorial to advertising ratio: averaging over 50% editorial per month, to create an interesting, topical publication that people keep and read.

6.

Tried and Tested

7.

Quality and Quantity

8.

Your Advertising Solution

9.

The Digital Revolution

We have been publishing since 2005 and have developed a loyal following of both readers and advertisers. We average 80% advertiser retention month after month, and most of our regular advertisers have been with us for years. Our magazines are highly valued and trusted by residents as a source for reliable local trades and other businesses. High quality, glossy magazine production, averaging 64 pages per edition in a convenient size (30% bigger than A5) designed to fit easily in a handbag, pocket, briefcase or bookshelf. Our eye-catching, full colour magazines are designed in-house every month to create an exciting, easy-to-read publication that is unmistakably North Leeds Life. Whether it is advice about how to make the most of your advertising budget or creating advert artwork that will stand out from the crowd - we are here to help! Adverts start from as little as £47 + vat per month (on series booking); we can produce free artwork if you need it and also offer discounted rates on series bookings. As well as the magazines, we have a growing website (over 16,000 hits per month) that is continually updated with all the latest local news and events at www.northleedslife.co.uk. We also support our online presence with an ever-increasing number of Twitter followers (@northleedslife), dedicated Facebook page and regular e-newsletters.

T: 0113 274 8776 E: info@northleedslife.co.uk W: www.northleedslife.co.uk


Media Pack 2011