which dropped on October 17th. Products in the holiday collection include a holographic eyeshadow palette and bright lip shades. Seasonal makeup collections are one of the most highly-anticipated products during the holiday season, and after seeing how well Rihanna’s initial line has done, one can conclude that these new products will be even more popular once they are available in-store. One of the most important aspects of Fenty Beauty line is that it is based around inclusivity. Now, more than ever, humans are a divided as a global population. Society tends to point out flaw and differences, rather than highlight common humanity and beauty. Rihanna, however, hopes to express her belief that everyone is beautiful, and deserves products that make them feel this way. On the official Fenty Beauty website, Rihanna is quoted saying that “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone one to feel included. That’s the real reason I made this line.” This idea of inclusivity is vital in a society where it can increasingly feel as though individuals are pitted against one another. Fenty Beauty is about inclusion—allowing wearers to experiment with makeup in order to define their own image. Rihanna is not the first celebrity to launch a beauty line, with one of the most prominent celebrity beauty lines of the moment being Kylie Cosmetics by Kylie Jenner. However, what makes Rihanna’s products special—and the line distinct from not only other celebrity beauty ranges, but also massive cosmetic companies—is that she has created a beauty brand for all. Rihanna has recognized the huge gap in the beauty industry, and has truly answered the desired calls of consumers. The makeup industry is on the verge of entering a new era of change. In this new beauty era, products will not be designed to suit an ideal image, but rather to suit the diverse consumers and artist who use these products. Rihanna, with her creation of Fenty Beauty, and its immediate success demonstrates that this is what makeup consumers desire. Out of all celebrities, it is no surprise that Rihanna is the one to change the beauty industry. Rihanna has challenged and redefined herself, as well as the music industry, and now she is reshaping the beauty industry for the better.
Models: Mollie Scott, Karen Tran and Taylor Smith
Sources: fentybeauty.com, refinery29.com
Northeastern University's Fashion Magazine, The Avenue - Youth Issue