Life | WORDS OF LIZDOM
Need More Biz? The Top 10 Goof-Proof Strategies for Keeping A Full Pipeline BY LIZ GOODGOLD
VIRTUALLY ALL BUSINESS OWNERS TELL ME THAT DOING THE BUSINESS IS EASY; GETTING THE BUSINESS IS HARD!
DON’T IGNORE PAST CLIENTS - It’s easier to get more business from a current or past client than to bring a new customer into the fold. Develop strong relationships that allow you to stay connected even if you aren’t currently doing business together.
ASK FOR TESTIMONIALS - Testimonials work like honey in attracting new clients. Don’t forget to ask for testimonials when your client is happiest.
REWARD REFERRALS – Of course clients don’t refer you for the small gifts you send, but that doesn’t mean you should stop sending them.
DEVELOP A NETWORK OF AFFILIATES – Whether it’s formal or informal, you need a network of raving fans.
So, this article is dedicated to the roughly 89,000 female entrepreneurs in San Diego who need just a little help in getting more clients, more customers, and more revenue.
MAKE TIME FOR MARKETING – Regardless of how much business you have now, it will evaporate within six months if you stop working on getting new business. Don’t get deceived by inhaling your own fumes and believing that your phone will keep ringing indefinitely.
CREATE A BIZ CARD THAT WORKS – Ugh! If I get one more biz card without an email, I am going to scream! Sending me to your website under the antiquated auspices that it will give me more information about you is just plain wrong. Instead, it will just make me throw away your card and any chance of a referral! Give me your contact info, your Twitter handle, your specialty, and how I can directly connect with you.
“F” IS FOR FOLLOW UP – Allowing biz cards to clutter your desk are a missed opportunity to help, connect, refer, or develop a business relationship. Instead, you need a systematic answer to how, when, and what you’ll send folks to stay top of mind.
MAKE COFFEE MEETINGS YOUR FRIEND – I eschew lunch meetings in favor of a morning or afternoon cup of Joe. It’s easier, faster, and even cheaper!
WRITE A REFERRAL PARAGRAPH – Why let me write about you? Instead, write and keep handy a referral paragraph that you can cut and paste as needed to send to strategic partners. You can then use this paragraph in emails and even via LinkedIn when you are looking for introductions.
34 | North County Woman • FALL 2014
SEND HANDWRITTEN NOTES - Just like your mom taught you, handwritten notes are essential for thanks yous, birthdays, and other essentials that make people feel good.
Ready to grow your biz? Start now! Liz Goodgold
Liz Goodgold is a branding speaker, author, and coach who works with entrepreneurs to brand out, stand out, and cash in on their expertise. Download her free booklet on branding at www.redfirebranding.com or reach her at email@example.com or 858550-7000.
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