Page 1

Latina

North Coast

JANUARY 2012

www.northcoastlatino.com

216-394-0772

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential governmentresources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter:

@caronbeesley

! e r o M d a Re Page 3!

& Happenings 2012

Hilda Solis Resigns

page 8

440.277.1120

1430 East 28th Street

Hours: Mon-Thur: 9-6pm / Fri: 9-7pm / Sat: 9-2pm

Certified Check Cashing Money Gram & Lottery Tickets Now offering full service detailing Revol Dealer over 5 years

Used cars  with  special  financing  available  for  zero  money  down!  No  credit  needed.  We  pay  for   your  car  running  or  not.

NEW PHONE & ONE MONTH OF UNLIMITED SERVICE FOR $65.00

The news from Washington DC today is that Labor Secretary Hilda Solis resigned her post on Wednesday, saying that she plans to return to her native California. She is also expected to run for a seat on the Los Angeles County Board of Supervisors. In a message to colleagues, Solis said she made the decision to leave after discussing it with her family and close friends. One of the highestranking Hispanics in Obama's administration, Solis has won praise from labor unions for aggressive enforcement of wage and hour laws and job safety regulations. But business groups have criticized her as not taking a more cooperative approach. "Leaving the department is one of the most difficult

decisions I have ever made, because I have taken our mission to heart," Solis said. "As the daughter of parents who worked in factories, paid their union dues and achieved their goal of a middle-class life, and as the first Latina to head a major federal agency, it has been an incredible honor to serve." President Barack Obama called Solis "a tireless champion for working families." "Over the last four years, Secretary Solis has been a critical member of my economic team as we have worked to recover from the worst economic downturn since the Great Depression and strengthen the economy for the middle class," Obama said in a statement. Solis said she is proud that 1.7 million people have completed federally funded job training programs under her tenure. Her agency oversaw the spending of about $67 billion for unemployment insurance benefits, job training and other job placement and worker protection programs under Obama's

economic stimulus package. Separately, the White House said Wednesday that Attorney General Eric Holder, Health and Human Services Secretary Kathleen Sebelius and Veterans Affairs Secretary Eric Shinseki would remain in their posts. Holder and Sebelius have been frequent targets of Republican foes in Congress. The attorney general has been criticized for the government's handling of Operation Fast and Furious, a gun-running investigation gone awry. Sebelius is in charge of putting in place Obama's health care overhaul law, which Republicans have failed to repeal. Read More about Hilda Solis on Page 10!

BUSINESS CAREERS FINANCES

Emily Rivera

440-­396-­6057 Top List Seller ~ Espanol! With Your Host Hablamos Lou Acosta and Various Members of the Minority Business Assistance Council addressing current issues on Business, WWW.EMILYRIVERA.COM Health & Careers. Tune in, Call in, Tell your friends. Win Tickets. Also INTEREST RATES  ARE  LOW!  CALL  TODAY  FOR  YOUR   Pick up aFREE  PREAPPROVAL!  $1,000  DOWN  LOANS!  4.25%  RATES. Copy of North Coast Minority Enterprise. FROM  MY  FAMILY  TO  YOURS  THANK  YOU  FOR  ALL  YOUR  BUSINESS!  GRACIAS!


SBA, Dept. of Labor, and Partners Team-Up to Offer Financial Education and Mentoring Support to Cleveland Job Corps Students 4

4

4

4

CLEVELAND – The U.S. Small Business Administration (SBA), Department of Labor Employment and Training Administration (ETA), the Cleveland Job Corps Center, and the Ohio Small Business Development Center (SBDC) at the Urban League of Greater Cleveland kicked off the Start Young Initiative yesterday, welcoming 15 enthusiastic students from the Job Corps. Recognizing the potential that young people have to contribute to the nation’s economic growth, SBA and ETA launched the Start Young Initiative to help economically disadvantaged youth gain

SBDC counselors.”

exposure to entrepreneurship and to acquire the skills to one day start their own business. The Start Young Initiative provides Job Corps participants with fundamental knowledge about small business opportunities and resources available to assist them, while encouraging their economic selfsufficiency and personal growth. Job Corps is the nation’s largest career technical training and education program for low-income young people ages 16 through 24.

The students will meet weekly for 6 weeks with counselors from the SBDC at the Urban League of Greater Cleveland, who will guide the students through the process of building a business plan. The SBDC is a resource partner of the SBA. SBA’s New York SBDC developed the Entreskills learning and teaching curriculum used for the initiative. The Start Young Initiative was launched in December 2011 in three pilot sites (Philadelphia, New York, and Milwaukee). Cleveland is one of 10 new sites to launch this program.

Marsha A. Mockabee, President and CEO of the Urban League of Greater Cleveland, SBA District Director Gil Goldberg and the Job Corps’ Michael Taylor welcomed the students to yesterday’s kick-off session. The event was hosted by the Urban League. “We are excited to partner with ETA to help educate the Job Corps students about opportunities in entrepreneurship,” said SBA’s Goldberg. “The students will receive outstanding instruction from the Urban League’s talented

Hours of Operation: Tues.

– Sat. 9AM–5PM

closed Sun. & Mon. Ohio City location at

2546 Lorain Ave. Cleve., OH 44113 HAIRSTYLING & BARBER COLLEGE

near the W. Side Market

Offering quality service at an affordable price since 1961.

Daily Specials* hot lather razor T U E S Free shave or beard trim

Ladies Day

shampoo, facial W E D Free or eyebrow treatment THURS Free facial

*with purchase of a regular haircut at full–price

Phone: (216) 241– 6684 www.allstatehairstyling.com

Dicount Coupon

50% off the purchase of a regular

haircut!*

*present with purchase Valid Tues – Thurs. Exp. 03/28/2013

January 2012

2

Attn. Prospective Students

We are currently full for 2013. Please submit your complete application by May 15, 2013 to guarantee an entrance interview in July–Aug. 2013.

www.northcoastlatino.com


Monitor, check in and refresh

4

4

4

4

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley

Knowledge retention and true learning is a fine art, especially in today’s information-driven world where data is quickly consumed and just as quickly forgotten. This is why it’s important to stay on top of your sales reps performance once they are out selling on behalf of your company. Ask your customers for feedback, use customer surveys to gauge satisfaction levels and listen in on sales pitches. Commit to holding regular training sessions with your entire sales team to ensure they are up to speed on new developments, new product lines and new marketing campaigns. (Sales and marketing should always be aligned.)

Encourage continuous learning and sharing

A good rep will always look for further learning opportunities, whether through Do all your sales reps sing off the external classes, industry publications, or same hymn sheet? Are they all trade shows. Encourage this behavior, equally knowledgeable about your budget permitting. A low-cost alternative products and services? would be to hold monthly “lunch ‘n’ learn” training sessions where you encourage a If you’ve ever worked in retail sales, you’ll rep to make an informal 10-15 minute know how difficult it is to remember your learning moment presentation. This could training and apply it in critical moments. be about a new industry development After all, products are constantly evolving that might impact your business; sharing and inventory is always shifting. This is best practices from an external training why it’s critical that small business owners course (a train-the-trainer concept); or ensure their sales teams are well trained providing insights on a deal or transaction and knowledgeable. It can make the that went well (or otherwise). difference between winning and losing a Most of us in our business lives are sale. required to deliver some form of presentaThanks to the Internet and the proliferation, and most of us breathe a deep sigh of tion of online reviews from experts and relief when it’s over, when spotlight is off consumers alike, the average customer is and we can sit back down. more informed than ever—and your sales But if your business success hangs on your reps should be one step ahead of them. ability to deliver a knockout sales presenHere are some tips for ensuring your sales tation, then it’s worth spending some time teams are armed with the knowledge they refining and perfecting your technique. need to support your sales goals. Here are some tips for upping the ante and going beyond a one-way sales Give training the time and depth it presentation by assessing your delivery, building rapport, using alternatives to deserves PowerPoint, and finding a way to make your product or service fit the customer’s Training is worth the investment; the need. nicest sales rep in the world is useless without product knowledge. This means 1. Step Back and Evaluate your not just knowing your products, but your competitors too. Presentation Skills A single training session is rarely enough, as people learn through practice and from their mistakes. If you don’t have time to handle the training yourself, pair each new rep with a mentor. This should be someone on your team who’s already knowledgeable, and willing to spend several weeks training, shadowing and observing your trainee—before that person ever gets in front of a customer. In addition to teaching, be sure to test, quiz and role play to challenge your trainee’s know-how. And don’t just emphasize product knowledge; for example, if your products are complex or technical, role play situations where a rep’s knowledge may be insufficient and it’s time to bring in the business owner or someone from your technical team. No one expects a sales rep to know everything, but they do expect them to know where to find the right answers, rather than fudge their way through a sale.

Include competitor training If your product line or similar products are sold by a competitor, be sure to train and test your trainee reps on these. Educate reps on the competing product lines, their strengths and their weaknesses. Have them do their own research and present comparisons of your products versus those available elsewhere. Help them identify differentiators and encourage them to role play a sales pitch that involves a competitive sell. January 2012

To help determine how you are doing today and where there may be room for improvement, follow these steps for evaluation your presentation skills Get Objective Feedback - Take a colleague or mentor along to your presentation meetings over a period of a couple of weeks and ask them to review yourN performance. A simple analysis of your strengths and weaknesses is all you need, along with a discussion about where you can improve. Listen or Watch Yourself – One of the most effective ways to gauge and address your presentation skills is to record yourself delivering a mock presentation to other people. Use Skype, webinar software, or a video camera to capture a typical presentation and play it back. This is a technique commonly used by professional presentation training companies because it captures the critically important elements of a presentation – posture, voice, gesture, tone, and confidence. You’ll be surprised at how effective it is. Use the feedback and your own self-assessment to address your weaknesses and build on your strengths, and repeat the process once a week.

2. Do Your Research First Each customer and each sale is unique, so be sure to do your research so you can effectively tie your presentation to the

customer’s needs and establish a rapport based on a mutual understanding of their challenges and goals. Your research should include a review of the customer’s competition, their market, as well as any media, coverage that relates to industry trends or customer news. If they are active on social media, follow them and read their blogs.

3. Tailor your Presentation to Your Audience You probably have a canned sales presentation for each product, product suite, and so on. But consider tailoring it to the profile and needs of each customer. In addition to using the research you have gleaned to tailor your delivery, be sure to ask ahead who it is you will be talking to and adjust your presentation accordingly. For example, a technical audience will have different priorities and needs than will senior business management.

4. Ditch the Hefty Slide Deck – Less is More Instead of using 50 slides to pitch your product, keep your slide deck brief. It should really only be a frame of reference for the key points you need to communicate and the story you want to tell. Too much information and you lose your audience and any chance of building rapport. Likewise, snipping copy and relying too heavily on bullet points will break down and confuse the story you are trying to tell. Instead, refer back to your research, tie your customer’s needs and challenges to the points on the slides, ask questions, include examples, and focus the presentation on the room and those in it, not on your slide deck.

5. Go beyond PowerPoint with Web Presentation Tools Remember: PowerPoint doesn’t have to be your one and only go-to presentation tool. There are many free and low-cost webbased alternatives that can take you beyond bullet point slides to create dynamic presentations you can take and access anywhere. Examples include Google Docs Presentation, Prezi (a very cool alternative to PowerPoint that will certainly keep all eyes from wandering to their Blackberries), SlideRocket, and more. If you have the budget, you can also take advantage of mobile tablets to dynamically showcase product demos, client video testimonials, and more.

6. Be Yourself Once you are comfortable with your material and confident of your delivery, don’t forget to let yourself shine through. Above all, don’t read what’s on the screen; your eyes should be on the audience. Being genuine and personable is critical to gaining customer trust. --Good luck! One of the elements in the grand scheme of things is knowing what makes your business different from the competition. What you do with that knowledge can make or break your business. Specifically, are these differentiators clearly defined and part of your sales strategy? Can you explain the following?

Why your business is different from the competition? Why your differentiators matter to your customers? People call this the “so what” factor. If you are in the B2B space, how do you help your customers differentiate themselves from their competitors? No business can survive by selling on price 3

alone. Here are some tips for incorporating your differentiators into your sales (and marketing) process.

1. Understand your differentiators and what they mean to your customers Even if you’re selling a service in a highly competitive space, there is always something that should differentiate your business. Take, for example, the saturated yard work and lawn service business. How can you differentiate yourself from the other contractors in your community? Yes, price is important – after all, it’s just a lawn, right? But what else have you got to offer? How can you really help your customers? Can you advise you them on the optimal time to seed or treat their lawn? Is there a type of mulch you know will hold its color and make for a happier homeowner? Is your record strong on reliability? Your value-add difference, beyond just mowing lawns, is starting to emerge – and this can differentiate you. It’s not enough, though, to know and communicate what differentiates you. Can you explain to your customers what impact your differentiators have on them? In the example above, you’ve differentiated yourself in several ways: You’ve delivered a consultative sell that’s already above and beyond simply responding to a request for a quote. You are likely saving your customer money while helping them do what’s right for their yard. You’ve identified and used your reliability and expertise as a value-added differentiator. This approach alone might just be enough to differentiate you from the next contractor who quite possibly views this as a purely price-based sale.

So get to know what your differentiators are and advocate for them, not just as a sales person. 2. Get to know your competition and how to sell against them To help refine your differentiators, it’s useful to understand what your competitor’s differentiators are, too. Get to know their strengths as well as their weaknesses. The latter is important because you can define your differentiators accordingly and step up your game in these areas. Check out online reviews (Google+ Local, Yelp.com, etc.) and even local community discussion boards. If you lost out to a competitor on a deal, be bold and ask the prospect why they chose to do business with them and not you.

3. Find out which differentiators matter to your customers Your customers play an important role in helping you further refine your differentiators and focus on the ones that matter to them. Step outside your business, listen to your customers’ needs, and fine-tune your sales pitch and marketing messages to focus on differentiators that actually matter.

4. Have integrity No one trusts a glib salesperson who walks all over the competition in a sales pitch. Stay true to your business values. Don’t just emphasize the competition’s negatives; be prepared to explain why you are better than they are. Selling is a tough business, but a salesperson or business owner with integrity is a huge differentiator and goes a long way to creating a compelling customer service experience. www.northcoastlatino.com


About the  Author

Looking for a Rewarding Sales Position???

Provide Your Employees with W-2 Forms

4

4

4

4

WE’RE LOOKING FOR YOU!!!

Karen Gordon Mills is the Administrator of the U.S. Small Business Administration. The SBA helps both Main Street and high-growth small businesses get access to capital, counseling, federal contracts, disaster assistance and more

North Coast Minority Media

It’s that time of year again—W-2, W-3 and 1099 reporting season.

216-394-0772

The Affordable Care Act has changed things a little this year in terms of the information you must provide your employees on their W2s. Read on for an update and a refresher of other reporting obligations and how to file the right forms.

Reporting Employee Wages and Taxes – What’s New on Form W-2 If you paid an employee any amount in wages in 2012, you must issue an annual W-2 form to report the wages, income tax, and FICA tax withholding, along with certain other employmentrelated payments. You should provide this information to both your employees and the Social Security Administration (SSA).

*New for the 2012 Tax Year* –

Editors note: This post is jointly authored by Treasury Deputy Secretary Neal S. Wolin and SBA Administrator Karen G. Mills. It was Business-Owners-and-Home-BasedEmployees-Claim-the-Home-Office-Tax-Deduction.aspx" "Treasury" originally posted on Treasury's blog. Today, many taxpayers who qualify for the home office tax deduction are not claiming it. The reasons often cited are that businesses and filers do not fully understand the provisions or find it too complicated to calculate the amount. That is about to change. As part of ongoing efforts by the Administration to reduce paperwork burdens, the Internal Revenue Service (IRS) announced today that it is providing a new, simpler option for calculating the home office tax deduction, allowing small business owners and employees who work from home and who maintain a qualifying home office to deduct up to $1,500 per year. The IRS also expects taxpayers to save more than 1.6 million hours per year in tax preparation time from this simpler calculation method. The new option allows qualified taxpayers to deduct annually $5 per square foot of home office space on up to 300 square feet, for as much as $1,500 in deductions. To take advantage of the new option, taxpayers will complete a much simpler version of the current 43-line form. The announcement builds on the President’s commitment to streamline and simplify the tax code for small businesses and to reduce the burden for tax compliance. It is part of broader efforts to make interacting with the federal government easier and more efficient for businesses of all sizes. These new rules help our tax code better reflect the needs of America’s 21st Century workforce andespecially small businesses, which play a vital role in our January 2012

2. Paper Filing – Follow these instructions for filing a paper W-2.

In addition to filing Form W-2 and W-3 with the SSA, you’ll need to give your employees a copy of their W-2s with a postmarked data of January 31 or earlier. If you filed your W2s online, these employee forms can be printed out automatically or you can download paper versions from IRS.gov. Ask your employees to check that all the information on the form is correct. Any errors can be corrected using Form W-2c For forms and updates about W-2 filing requirements, check out this W-2 Wage and Tax Statement Guide on IRS.gov.

Report Payments Made to Independent Contractors on Form 1099 If you used the services of an independent contractor in 2012 (i.e. non-employees), you’ll need to report compensation of $600 or more to the IRS on form 1099-MISC downloadable @ www.IRS.gov and provide a copy to independent contractors by January 31, 2013.

Got Questions? Always consult a knowledgeable tax advisor in matters of business taxation, as errors and mistakes can result in costly penalties.

As a result of the Affordable Care Act, businesses that provide health insurance to their employees are required to report the cost of coverage on employee W-2s. However, in order to allow businesses to update their payroll systems to support this requirement, most small employers are exempt from this requirement for the year 2012. The criteria are as follows:

economy. Today,more than half of all working Americans own or work for a small business. An estimated 52 percent of small businesses are home-based, and many of these small businesses have home office space that would qualify for the deduction. And as technology improves, more businesses – large and small – are going virtual and recruiting employees from across the country, many of whom workfrom home offices. Since he took office, President Obama has signed into law 18 tax cuts for small businesses. And the recently signed American Taxpayer Relief Act of 2012 includes extensions of several additional small business tax incentives designed to spur innovation, support capital investment and make it easier to hire new workers. Today’s announcement also is part of a President’s Office of Information and Regulatory Affairs (OIRA) to reduce paperwork burdens for small business owners and individualtaxpayers across all government operations. Agencies have posted paperwork burden reduction updates on their OpenGov websites, which also have more information on agencies’ The new option for the home office deduction will be available starting with the Tax Year 2013 return, which most taxpayers file early in 2014. In addition, the IRS is accepting comments for improving upon this new option. Current restrictions on claiming the home office deduction, such as the requirement that a home office be used regularly and exclusively for business and the limit on the amount of the deduction tied to income derived from the particular business, still apply under the new option. Neal S. Wolin is the Deputy Secretary of the U.S. Department of the Treasury and Karen G. Mills is the Administrator of the Small Business Administration.

** If you filed fewer than 250 W-2 forms in 2011, you are not required

to report the cost of coverage on 2012 forms (filed with the SSA in early 2013). You do have the option of doing so, if you wish.

** If you filed more than 250 W-2s, you will be required to comply with the new reporting requirements starting with the 2012 Form W-2.

If you are required or choose to report, the amount you report should include both the employee and employer contribution to the healthcare premium so your employees have a view of the true cost of this benefit. Read more on this topic from the IRS: Employer-Provided Health Coverage Informational Reporting Requirements: Questions and Answers.

How to File Form W-2 and W-3 With the Social Security Administration As an employer, you must file Form W-2 1. Electronic Filing – If you have less than 20 employees, you can file your W-2s online and print copies for employees. You’ll also need to file Form W-3 form at the same time showing total earnings and taxes withheld for all your employees. To avoid errors, you can verify names and SSNs online to ensure your records align with SSAs. 4

www.northcoastlatino.com


4

4

4

4

President Obama Re-Elected!

2013 Diversity  Chamber  Minority  Business  Outlook  »  

Diversity Chamber  to  Aid  Minority  Business   Entrepreneurs                            December  14,  2012                                          Photo:  Lou  Acosta  with:  1)  Gen.  Colin  Powell  2  )  Mayor  Frank  Jackson  of  Cleveland  3)  Dept.  Of  Labor  Director  Hilda  Solis    

                                         



The Diversity  Chamber  is  proud  to  announce  its  on-­going  efforts  to  aid  in  business  minority  development.  Diversity  Chamber’s  primary  mission   is  to  provide  a  cost-­effective  way  to  level  the  playing  field  for  minority  business  owners  unable  to  afford  traditional  chamber  of  commerce  fees.   Diversity  Chamber  also  aids  business  minority  development  by  providing  opportunities  to  individuals  to  lead  their  own  chapters,  profit,  pay  taxes   and  create  jobs  in  their  local  community.   The  Diversity  Chamber  aids  in  minority  development  in  several  ways,  including  its  Business  Networking  Series,  marketing  and  media   opportunities,  expos  and  monthly  workshops  for  minority  business  entrepreneurs.  “Our  local,  regional  and  national  educational  events  bring   together  leaders  in  every  field  to  network,  train  or  educate  our  communities  and  membership,”  Diversity  Chamber  CEO  Lou  Acosta  said.  “Our   professional  development  and  business  growth  sessions  include  diversity,  leadership,  empowerment,  giving,  success  and  professionalism.”   Minority  business  owners  will  also  benefit  in  monetary  savings  from  a  Diversity  Chamber  membership  through  its  Member  Discount  Program.   This  program  saves  minority  business  owners  thousands  of  dollars  per  year  on  an  elite  collection  of  local  and  national  discounts  from  thousands   of  hotels,  restaurants,  retailers,  car  dealers,  national  attractions,  events,  concerts  and  more.  A  membership  with  Diversity  Chamber  gives  minority   business  owners  access  to  more  than  $4,500  in  savings  from  companies  like  Costco,  Sprint,  Dell,  Verizon  Wireless,  Overstock.com,  Red  Lobster,   Brooks  Brothers  and  countless  other  vendors.   The  Diversity  Chamber  is  also  committed  to  assisting  the  next  generation  of  minority  business  owners  with  our  College  Outreach  programs.  The   Diversity  Chamber  provides  college  students  with  diversity  and  business  trainings  and  encourage  the  promotion  of  minority  business   scholarships.  The  Diversity  Chamber  also  believes  in  community  involvement,  according  to  Acosta,  “we  promote  within  our  communities  for  the   economic  development  and  growth  of  our  members,  their  businesses  and  careers.”   Diversity  Chamber  is  currently  welcoming  new  members  and  new  chapter  presidents  all  over  the  country.  If  you  are  in  a  market  that  is  ignoring   minority  development  in  business,  or  you  are  a  minority  business  owner  or  college  student  Diversity  Chamber  can  assist  you  in  realizing  your   business  goals.  For  more  information  about  joining  Diversity  Chamber  and  its  minority  development  efforts,  please  visit  us  online  at   www.diversitychamber.com  or  call  us  at  216-­394-­0772  during  normal  business  hours.   The  Diversity  Chamber  is  established  as  a  for  profit  member  organization  that  promotes  economic  development  and  growth  opportunities  for   women  and  minority  entrepreneurs,  professionals  and  students.  For  more  information  please  visit  us  at  www.diversitychamber.com  and  like  us   on  Facebook  at  www.facebook.com/diversitychamber.  



January 2012

5

www.northcoastlatino.com


4

4

4

4

January 2012

6

www.northcoastlatino.com


4

4

4

4

January 2012

7

www.northcoastlatino.com


4

4

4

4

January 2012

8

www.northcoastlatino.com


El Jalapenos Authentic Mexican Restaurant (216) 226-9765 1313 West 117th St., Cleveland, OH 44107 Luchita's Mexican Restaurant (440) 743-7650 7431 Ridge Rd, Cleveland, OH 44129 Mexican Food Luchita's Mexican Restaurant & Liquor (216) 252-1169 3456 W 117th St, Cleveland, OH 44111Mexican Food Don Ramon Mexican Restaurant (440) 886-0566 6278 Pearl Rd, Cleveland, OH 44130 Mexican Food Don Ramon Mexican Restaurant (440) 835-9635 30610 Detroit Rd. Westlake, OH. Mexican Don Ramon Mexican Restaurant (440) 216-831-3100 4866 Richmond Road, Warrensville Heights. OH. Mexican Santa Fe Cafe

4

4

4

4

(216) 241-6911 75 Public Sq, Cleveland, OH 44113 Mexican Food, Cafes, Bistros, & Diners

Zocalo Mexican Grill (216) 781-0420 2071 E. 4th Street, Cleveland, OH 44115 Cozumel Mexican Restaurant (216) 447-1070 5555 Brecksville Rd, Independence, OH 44131 Mexican Food Cozumel Mexican Resttaurant (440) 717-1080 9180 Broadview Rd., Broadview Heights, OH 44147 Mexican Food Cozumel Mexican Restaurant (330) 220-3335 625 Pearl Rd. Brunswick, OH Mexican Food Cozumel Mexican Restaurant (216) 228-1415 16512 Detroit Ave. Lakewood, OH 44107 Mexican Food Mi Pueblo (216) 671-6880 12207 Lorain Ave, Cleveland, OH 44111 Mexican Food Mi Pueblo (216) 791-822611611 Euclid Ave, Cleveland, OH 44106 Mexican Food Don Tequila (216) 297-9765 2175 S Green Rd, Cleveland, OH 44121 Food & Dining, Mexican Food Don Tequila (216) 475-4366 12672 Rockside Rd, Cleveland, OH 44125 Food & Dining, Mexican Food

Don Tequila (440) 205-1688 9439 Mentor Ave, Mentor, OH 44060 Mexican Food Don Tequila (440) 205-1688 9439 Mentor Ave, Mentor, OH 44060 Don Tequila (440) 282-1065 2269 Kresge Drive Amherst, Oh. 44001 Mexican Food El Rodeo (440) 205-8740 6900 Center St, Mentor, OH 44060 El Rodeo (440) 885-85816935 Pearl Rd, Cleveland, OH 44130 Mexican Food, El Rodeo (440) 684-9535 6036 Mayfield Rd. Mayfield Heights, OH 44130 Mexican Food, Nuevo Acapulco Restaurant 24409 Lorain Rd. North Olmsted, Oh 44070 440-734-3100 Mexican Village Restaurant & Cantina 1409 Brookpark Rd. Parma, Oh. 44109 216-661-3800 Villa Y Zapata Authentic Mexican Restaurant 8505 Madison Ave. Cleveland, Oh. 44102 216-961-4369 Tequila Ranch (216) 566-8226 1229 W 6th St, Cleveland, OH 44113 Food & Dining, Mexican Food Rincon Criollo

(216) 939-0992 6504 Detroit Ave, Cleveland, OH 44102 Food & Dining, Puerto Rican Food

La Dolce Vita (216) 721-8155 12112 Mayfield Rd, Cleveland, OH 44106 Mexican Food Skyline Chili (216) 351-7632 4752 Ridge Rd, Cleveland, OH 44144 Mexican Food, American Food Quisqueya La Bella (216) 651-3410 4616 Clark Ave, Cleveland, OH 44102 Dominican Food Villa Y Zapata

46

(216) 961-4369 8505 Madison Ave, Cleveland, OH 44102 Food & Dining, Mexican Food

Restaurants Listings:  

El Tango Taqueria

(216) 226-9999 14224 Madison Ave, Lakewood, OH 44107 Food & Dining, Mexican Food

Zocalo Mexican Grill (216) 781-04202071 E. 4th Street, Cleveland, OH 44115 Mallorca (216) 687-9494 1390 W 9th St, Cleveland, OH 44113 Spanish Food Luchita's Mexican Restaurant (440) 365-0094 1134 Abbe Rd N, Elyria, OH 44035 Las Cazuelas Mexican Restaurant (440) 930-4910 445 Avon Belden Rd Ste G1, Avon Lake, OH 44012 Tijuana's Grill and Mexican Restaurant (440) 963-0427 4801 Liberty Ave, Vermilion, OH 44089 Fiesta Jalapenos Mexican Grill (440) 327-1431 35051 Center Ridge Rd., North Ridgeville, OH 44039 Quesadilla’s Mexican Restaurant 249 Church St. Amherst, Oh 44001, (440) 988-0399 Casita Del Lago 33493 Lake Rd. Avon Lake, Ohio 440-653 9350 El Patron Mexican Restaurant 629 Chestnut Commons Drive Elyria, OH 44035 (440) 365-4875 Si Senor Mexican Restaurant 216-941-4424 16800 Lorain Ave. Cleveland, Oh Si Senor Mexican Restaurant 440-250-0882 27155 Detroit Rd. Westlake, Oh Licha’s Supermarket & Restaurant 3045 Clinton Ave. Lorain, Ohio 44055 Mexican Food El Arriero 2532 West Erie Ave. Lorain, Ohio 44052 440-240-8707 Mexican Food Lupita’s Mexican Restaurant 84 South Main Street Oberlin, Ohio 440-774-7080 Mezcal Mexican Restaurant 493 Main Street, Grafton, Ohio 440-926-3565 Rainbow Bakery and Food 2917 Pearl Rd.

Mexican, Puerto Rican, Cuban, Spanish, Dominican. For listing or Advertising contact us at 216-394-0772 Felice Restaurant 12502 Larchmere Boulevard, Cleveland, OH (216) 791-0918 Abuelo’s Mexican Food Embassy 26100 Harvard Rd. Warrensville Heights, Oh 44122 – 216-360-9030 El Taino Restaurant 3038 Scranton Rd, Cleveland, Oh 44113 216-621-4888 El Kefon 1836 Broadway Lorain, Ohio 44052 440-246-6396 Chilli Peppers Mexican Restaurant 869 e 185st. Cleve, Oh 44119 216- 531-2300 Paladar Latin Kitchen & Rum Bar 28601 Chagrin Blvd., Woodmere 216-896-9020 -Latin Food Sergio's Sarava 13225 Shaker Square, Cleveland 216-295-1200. Spanish Food Momocho 1835 Fulton Road, Cleveland. 216-694-2122. Spanish Food Luchita's Mexican Restaurant 3456 West 117th St., Cleveland 216-252-1169 Senorita Bonita's Mexican Grill & Cantina (440) 498-1067 6000 Enterprise Pkwy., Solon, OH Los Habaneros Authentic Mexican Restaurant (216) 991-4522 20255 Van Aken Blvd., Shaker Heights, OH January 2012

9

www.northcoastlatino.com


4

4

4

4

January 2012

10

www.northcoastlatino.com


4

4

4

4

January 2012

11

www.northcoastlatino.com


4

4

4

4

January 2012

www.northcoastlatino.com

NorthCoastLatinoJan2013  

North Coast Latino