Welcome to the alter ego issue- our October 2012 issue it its digital form. This issue celebrates the alter ego, the secret part of us that we temporarily unleash- the what if, the other side of the coin, the B side of reality- if only for a month. This time of year, our freak flag flies. we tap into something poetic with that first chilly Autumn evening. What is it about Salem that lets us be so free? It's rare that such creative expression is welcomed in a theatrical promenade of fashion, attitude, and celebration as it is here- and for a whole 31 days.