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Norfolk& Norwich Festival

Review and Financial Highlights 2009


Our mission

Norfolk & Norwich Festival

Norfolk & Norwich Festival aims to use the transformational nature of the arts, culture and creativity to bring about positive change for individuals, communities and the spaces in which they live “Great art inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better” Arts Council England’s Annual Review 2009

Below: Ulik & Le Snob launch NNF09 at The Forum

Review and Financial Highlights 2009

Culture, the arts and value Two years ago our annual report focused on what we’d done and what our plans were. Last year we reviewed our activities and what others had said about them. This year we’re looking at what we’ve done, at its impact and at the range of communities we’ve engaged with. But these are extraordinary times, with the world facing two crises, one economic, one environmental. So everything we do and say must take these two crises into account. The past year for the Festival has been momentous in more ways than one.We rolled out Creative Partnerships to 47 schools across Norfolk. We successfully became custodians of Contemporary Art Norwich. And our two longest-standing activities, the May Festival and Norfolk Open Studios, both reached wider audiences and involved broader ranges of artists than ever before. We also manoeuvred the organisation, in the midst of rapid year-on-year growth, through the most difficult economic and social times we’ve seen for decades. Growth in a buoyant economy is one thing, but in a time of crisis it’s far more complex. But grow we have: both income and expenditure have increased by more than 100 per cent on last year’s figures, Festival ticket sales are up by 19 per cent and audience/participant numbers leapt from 100,000 in 2008 to over 175,000. What’s been clearest to me during the twin crises, though, is that we must strive to know not just the cost of things, but their value. Creativity is at the heart of everything we do as an organisation. As creative people it’s not our place to bemoan the economic situation. Rather, we reflect the world and so must be ever-ready to change the angle of reflection, not complain about what we’re being asked to reflect. We’re in a unique position to tell the world’s stories and we can create space for people to explore the implications of hypothetical changes in economic, technological and lifestyle behaviour. To do that well we must work with economists, scientists and environmentalists to convey the possibility of change. It’s our unique combination of skills and experience that qualifies us to explore, to facilitate and to communicate change through the two crises. Creativity, culture and the arts are more vital today than ever. They enrich lives and make the world worth living in. But we can only do these things with public, political, commercial and private support. With your support. I hope that this annual report makes it clear that your support is well worth giving. I hope too that you’ll continue to work with us into the next year. Jonathan Holloway Artistic Director and Chief Executive Norfolk & Norwich Festival


2009 has been another exciting year for the Norfolk & Norwich Festival. Alongside the Festival and Norfolk Open Studios in May, the organisation has also successfully delivered two major new projects: Contemporary Art Norwich and Creative Partnerships throughout Norfolk. These new programmes not only enhance the reputation and profile of the Festival, but in their own ways make a vital and invaluable contribution to the cultural and creative vibrancy of the city, county and the region. As the Festival continues to increase the breadth and scale of its activity across the year, our challenge as a board will be to ensure that we are able to sustain its current levels of activity and to provide a solid platform for future opportunities to be realised. Critical to the Festival’s success in 2009 has been the support of our stakeholders, notably Arts Council England East, Norfolk County Council and Norwich City Council. The support of our corporate and individual sponsors, in particular our principal sponsor National Express East Anglia, is also vital in enabling us to continue to develop vibrant and exciting activities. Our warmest thanks go to them and to all our partners, who enable the Festival to engage with ever-growing numbers of audiences – perhaps our most important stakeholders of all. Caroline Jarrold Chair Norfolk & Norwich Festival Board of Directors


Contents 5 Norfolk & Norwich Festival Limited 6 NNF09: the international arts festival for the East of England 10 Norfolk & Norwich Festival and the visual arts 12 Engaging local communities 14 Creative learning 17 Our future 18 Financial highlights 19 Our supporters in 2009

Norfolk & Norwich Festival

Review and Financial Highlights 2009


Norfolk & Norwich Festival Limited

Norfolk & Norwich Festival is making a significant impact locally, regionally, nationally and internationally. We believe that culture and the arts change lives: they challenge and inspire us, they shape our sense of place and they have a transforming impact on local economies through businesses, communities and the lives of residents and visitors. This potential is especially powerful when the city and county to which a festival belongs are as ambitious as Norwich and Norfolk. They both have high aspirations for their citizens to be able to create, thrive and achieve, for prosperous communities that welcome and support each other, and for people who are rich in civic pride and involved in developing the place they share.

We believe the Norfolk & Norwich Festival has a pivotal role to play in achieving these ambitions. By working together with local authorities, communities and organisations, we can help turn the potential into reality. In 2009 we did just that. The Festival increased its audiences, gathered significant new ones, and successfully achieved and often exceeded its goals. We’re very proud of our track record in bringing exceptional cultural and arts experiences to the region, and we’re excited as we look forward to 2010 and beyond. The following pages show some of the highlights of our year, telling our story and the stories of some of those we’ve worked with in 2009. Opposite: live at the Spiegeltent. Left: Les Commandos Percu perform their explosive show, Bombs per Minute. Right: welcome to the Spiegeltent!

Highlights 2009

Income and expenditure both increased by 105 per cent Norfolk & Norwich Festival ticket sales up by 19 per cent Audience/participant numbers increased by 77 per cent National media coverage increased by 15 per cent

Norfolk & Norwich Festival


The international arts festival for the East of England 1–16 May 2009 A recipe in numbers

Having thrilled and delighted audiences in 2008, presenting work by some of the world’s most exciting artists and companies, and broken records along the way, we’d set the bar high for 2009. With the economy in freefall, we asked ourselves, would it be possible to sustain such success? In a word, yes. In 2009, we broke Festival box office records yet again, selling more than 25,000 tickets and taking over £280,000 in ticket sales. More than 34,000 people of all ages attended our programme of free events. Our audiences at ticketed and free events alike responded with delight at the performances they witnessed, and with pride in the Festival’s effect on the city. NNF09 had succeeded in transforming people’s perception of the city and raising Norwich’s profile as a key cultural destination.

“Norfolk & Norwich Festival continues to go from strength to strength... fostering the talents and aspirations of the next generation” Andrea Stark, Executive Director for Arts Council England, East

Take 16 days, 1,000 artists, 110 performances, 13 venues, 70 crew, 125 volunteers, 25,000 ticket-buyers and 34,000 Festival-goers at free, outdoor events, and mix vigorously. The result: 1 world-class international arts festival.

Review and Financial Highlights 2009

Highlights from NNF09 World-class: Philip Glass, Ute Lemper In a massive coup for the region, Philip Glass and Ute Lemper performed for packed audiences at Norwich Theatre Royal on consecutive nights, bringing the Festival to a thrilling, stylish conclusion. “Philip Glass followed by the amazing late-night burlesque event at the Spiegeltent is one of the best nights I’ve ever had in Norwich,” said audience member Cathy Murphy. “Keep up the good work. You did Norwich proud and I can’t wait for next year!” Ground-breaking: There Was a Child The world première of a landmark choral work by Jonathan Dove – which brought together the City of Birmingham Symphony Orchestra, our own Festival Chorus and a choir of local children – will remain in people’s hearts for a long time. “Impossible not to be moved,” said The Times.

Transformational: Spiegeltent, Festival Gardens We turned Chapelfield Gardens, a citycentre park, into an electrifying festival hub for nine days. At the heart of the Festival Gardens was, for the first time in the East of England, a classic Spiegeltent, which hosted a programme of dance, circus, variety, burlesque and music, from opera to ska. The venue was a packed-out success and we had the dubious pleasure of turning away hundreds of people almost every night. “It felt like stepping into another world,” said Spiegeltent-loving audience member Kirsty Webb, “precisely the sort of effect one wants from a festival.” Spectacular: Ulik & Le SNOB, Les Commandos Percu Festival-goers were awestruck by stunning outdoor performances from these two French companies. Ulik & Le SNOB brought

“I had a wonderful experience at the 2009 Norfolk & Norwich Festival. The show was sold out and the reception I received was heartwarming” Photo: Raymond Meier

Philip Glass

Opposite: Les Commandos Percu. Above: Philip Glass. Right: Ulik & Le SNOB. Far right: the merest hint of burlesque in the Spiegeltent


an awed hush to the centre of Norwich on the Festival’s opening night, and the theatrical music-and-fireworks show by Les Commandos Percu spectacularly shattered the stillness of Earlham Park. Innovative, challenging, pulsequickening: Taylor Mac, Ontroerend Goed, Gob Squad Performances from cult US star Taylor Mac (including the UK première of The Young Ladies Of ), award-winning Belgian company Ontroerend Goed and a return visit from Anglo-German collective Gob Squad showed the potential for theatrical work to redefine entertainment and disrupt the everyday.

“A great showcase for the cultural heritage of Norwich and Norfolk” Keith Brown, Chief Executive, East of England Tourist Board

Norfolk & Norwich Festival


NNF09 audiences The Festival audience Total ticketed audience

Demographics (%) Based on NNF 2009 audience survey


Under 16 25,901



Over 65

14,053 11,874



45–54 55–64








20% 15%













2009 highlights

• 1,629 tickets sold to under-26s through our £5 ticket scheme • An estimated 34,000 people enjoyed the Festival’s free, outdoor events • A total audience of 5,600 attended a week-long programme of events in the Spiegeltent, including 12 sold-out performances

Geography: regional Festival ticket-bookers and their drivetimes Up to 10-minute drivetime Up to 15-minute drivetime Up to 30-minute drivetime Over 30-minute drivetime • Visitors 2009 © 2007 NAVTEQ. All rights reserved. © CACI Limited, 2009

Key statistics

47 per cent of the 2009 Festival audience live in Norwich (NR1–NR4) 53 per cent of the audience come from further afield

Review and Financial Highlights 2009


NNF09 programme Ticket sales by value (%)

Ticket sales by volume (%) Contemporary performance

Contemporary performance

Contemporary music

Contemporary music 16%

Classical music


Classical music

Children’s programme


Children’s programme 39%





World premières and commissions There Was a Child, Jonathan Dove The Audience, Wendy Cope and Roxanna Panufnik I Prefer the Gorgeous Freedom, Gwilym Simcock King Arthur, Les Grooms Sputnik, Fittings (commissioned by Without Walls) Little Box of Horrors, Bootworks (commissioned by Without Walls) UK premières Levity III, Architects of Air The Young Ladies Of, Taylor Mac De Fuego y de Agua, Katia and Marielle Labèque with Mayte Martin Exclusives The Space Between, Circa Retrospect Ensemble (formerly The King’s Consort) – first performance Ayre, Osvaldo Golijov – first UK performance since its première in 2004 Etudes, Philip Glass – a rare solo performance

Clockwise from top left: Levity III by Architects of Air, Little Box of Horrors, Katia and Marielle Labèque, the acrobats of Circa perform The Space Between

Norfolk & Norwich Festival


Norfolk & Norwich Festival and the visual arts Our visual arts programme stepped up a gear – no, stepped up several gears – in 2009. With increased investment from our principal stakeholders – Arts Council England East, Norfolk County Council and Norwich City Council – we are now able to explore new partnerships and collaborations, to further our commitment to presenting a broader, more diverse programme of the highest quality, and to engage with a greater range of audiences and communities.

Contemporary Art Norwich 2009 11 July–31 August 2009 In 2009 Norfolk & Norwich Festival produced its first international contemporary visual arts festival. Contemporary Art Norwich 2009 – a partnership between EASTinternational at Norwich University College of the Arts, Norfolk & Norwich Festival, Norfolk Contemporary Art Society, Norwich Arts Centre, Norwich Castle Museum & Art Gallery, OUTPOST Gallery and the Sainsbury Centre for Visual Arts – presented an international programme of exhibitions, new commissions, artists’ residencies, temporary installations and live art performances. More than 75,000 people saw the work of over 100 artists in galleries, shops, libraries and other city-centre spaces.

Highlights included: The Norfolk & Norwich Festival produced the UK première of La Marea, Contemporary Art Norwich’s contribution to the Cultural Olympiad Open Weekend. The show was a temporary installation in which Norwich city centre was transformed into an outdoor gallery-cum-film set over three consecutive nights in July. More than 3,000 people were captivated as they watched secret stories and private emotions unfold through a series of projected subtitles. Norfolk & Norwich Festival Artistic Director Jonathan Holloway directed Kantor Encounters, a series of performance tours to accompany An Impossible Journey at the Sainsbury Centre for Visual Arts (see below). EASTinternational – well known as a launch pad for Turner prize-winners – showed the work of 25 artists from the UK and abroad at Norwich University College of the Arts. The Sainsbury Centre for Visual Arts’ exhibition Take a Look at Me Now showed some of the most exciting new work coming

Above: outdoor work by Marlene Haring for EASTinternational. Right: La Marea by Mariano Pensotti – in London Street

Review and Financial Highlights 2009


Norfolk Open Studios 2009: headline numbers Norfolk Open Studios 09 16–31 May 2009

out of Poland today, while An Impossible Journey: The Art and Theatre of Tadeusz Kantor, produced in collaboration with the Norfolk & Norwich Festival, reflected on the work of one of most extraordinary and versatile Polish artists of the 20th century.

For 16 sun-drenched days at the end of May, more than 360 Norfolk-based visual artists opened their doors to the public as part of Norfolk Open Studios. Now in its 15th year, Norfolk Open Studios is an integral part of the Norfolk & Norwich Festival organisation and one of the most successful schemes of its kind in the country. For artists, it’s an essential opportunity to build lasting relationships with the region’s art lovers.

Norwich Castle Museum & Art Gallery’s long history as a prison was the inspiration behind No Visible Means of Escape: Contemporary Art and Imprisonment.

Here are four takes on the impact of Open Studios: “Open Studio schemes have a tangible effect on urban and rural regeneration. Promoting art in this way has a cultural and economic impact that goes far beyond the intimate studio setting” Gabriella Smith, Open Studios Network “Artists’ studios are the location of some of the most exciting research of our time... you get the sense of a new world arising here and now” Anthony Gormley

At Norwich Arts Centre, Fishing for Trout was a stunning show of newly commissioned work by Norfolk-based photographer Frances Kearney. At The Forum, the intriguing Photo-ID exhibition displayed images by an international group of 10 photographers, commissioned by the Norfolk Contemporary Art Society to create new work exploring issues of identity.

“Open Studios reinforces what a fantastically creative place Norfolk is, enabling people to find out what treasures are being produced in their community” Visitor comment, Norfolk Open Studios 2009

OUTPOST Gallery organised a series of artists’ residencies: an empty office in Norwich was a temporary home to 21 visiting artists and curators from the UK and elsewhere in Europe.

“Norfolk Open Studios is a wonderful way to promote your work and your business. The opportunity to invite the public in to view your working environment and your art can help reinvigorate your passion for your work” Louise Tiplady, participating artist, Norfolk Open Studios 2009

Contemporary Art Norwich 2009 During CAN09 more than 75,000 people saw the work of over 100 artists in galleries, shops, libraries and other city-centre spaces

360 artists across Norfolk took part 27,000+ visitors to artists’ studios 238 artworks commissioned £221,268 total value of art sold during the two weeks

Top left: Tadeusz Kantor, The Dead Class (detail), 1975, Photo: Janusz Podlecki © Centre for the Documentation of the Art of Tadeusz Kantor Cricoteka, Kraków. Above: NOS09 artist Felicity Withers in her studio

Norfolk & Norwich Festival


Engaging local communities Norfolk & Norwich Festival aims to be part of, and to help shape, the city’s and county’s cultural infrastructure. We want our communities to feel they own our programmes, we want to create a shared vision for Norwich and Norfolk, and to build our diverse communities’ creative potential. Our community engagement commitment is about creating a year-round programme that ensures we reach new audiences, we increase the breadth and the depth of participation and experience, and we maximise opportunities for audiences to attend and engage with our activities.

“We believe that a stronger civil society lies in the experience shared by a community and the opportunity for everyone to get involved, and that participating in the arts, crafts or cultural activities is often a first step towards greater civil engagement” A Manifesto for the Arts, National Campaign for the Arts

Some highlights in 2009: MG Free Our free outdoor events programme attracted diverse audiences and included the introduction of the Festival Garden’s family weekend, with national and international performances, local workshops and stall traders. Festival Park New for 2009, the enormously successful Spiegeltent provided a new performance space in the heart of the city, creating not only a hub of activity but a space to take programming risks, attract new audiences and create new partnerships with local artists and producers. Festival choirs Working with the City of Birmingham Sympony Orchestra, the 104 singers of the Festival Chorus each committed 35 hours of rehearsal time to present the world première of There Was a Child by Jonathan Dove, co-commissioned by the Festival. The Voice Project, Norwich’s acclaimed open access choir, presented the world première of I Prefer the Gorgeous Freedom by Gwilym Simcock, commissioned by the Festival.

Discounted tickets 1,600 under-26s took up our £5 ticket offer for the best available seats (total value of the subsidy: £8,148) across the whole Festival programme, enabling young people to attend world-class performances. Volunteers and placements The Festival team worked with and supported 120 volunteers who provided more than 2,800 invaluable hours of volunteer time, as well as creating six internships and one postgraduate placement. The Festival established a new partnership with City College Norwich as a Creative Media Diploma Gold Partner and is a founding member of the National Skills Academy, Cultural & Skills Sector, showing our commitment to providing live opportunities for our young people and the development of creative-based vocational training. Consultation and feedback More than 1,000 members of the public gave us positive feedback across our activities, and we consulted with 350 local visual artists and 150 local partners on our activities. Partnerships Partnerships and collaboration are vital to us. This year we worked with 45 schools, three further and higher education partners, 70 local community organisations and more than 50 local businesses and suppliers.

“The creative partnership of the Voice Project and NNF has supported the development of a unique project – inspirational composers working with a 100-strong open access choir, performing to capacity audiences in Norwich Cathedral. This annual collaboration has enabled the Voice Project to develop a sustainable programme of new vocal music ventures, creating an organisation which now has a national profile” Sian Croose, Musical Director on I Prefer the Gorgeous Freedom by Gwilym Simcock, commissioned by the Festival

Review and Financial Highlights 2009


Photo courtesy of Grayling

Clockwise from above: Chapeau Magique at the Garden Party, voulunteers playing their part, nighttime in the Spiegeltent, street entertainment at the Garden Party


Creative learning Creative Partnerships In 2008, Norfolk & Norwich Festival rolled out the delivery of Creative Partnerships across the county, immediately establishing a creative relationship with 45 schools and 13,000 schoolchildren. Creative Partnerships is the government’s flagship creative learning programme, designed to develop the skills of young people across England, raising their aspirations and equipping them for their futures. It fosters innovative, long-term partnerships between schools and creative professionals, including artists, performers, architects, multimedia developers and scientists. These partnerships inspire young people, teachers and creative professionals to challenge the way they work and to experiment with new ideas.

This year saw the successful delivery of 47 bespoke creative learning projects and eight professional development events, working with an early years centre, a college of further education, 45 schools, over 100 teachers, 200 creative practitioners and 13,000 young people. For the Norfolk & Norwich Festival, creative learning is about finding a moment of connection, ignition or meaning for people through cultural engagement. By being public-focused and participant-led, and by providing the best possible engagement with art and culture, we aim to help others find individual meaning and understanding through creative experiences.

Creative Partnerships at work Boys Will Be Boys Twelve boys worked with teachers, a design consultant and a community filmmaker to research for themselves why boys at Flegg High School do less well than girls at GCSE level. The team worked collaboratively, as equals, to develop the project, producing a film documentary, Are Boys Smarter than Girls?, to communicate their findings. The project has been used as a case study by OFSTED as a model of good practice in equality and diversity. “Taking the school community as a whole, the Boys Will Be Boys project seemed small,” says Ruth Bullard, Creative Partnerships co-ordinator at Flegg High School. “However, its impact on teaching and learning has been profound and continues to resonate.”

Norfolk & Norwich Festival

Norfolk’s schools participating in Creative Partnerships in 2008–9 Acle St Edmund C of E V C Primary Alderman Peel High Antingham & Southrepps Community Primary Bignold Primary Bure Valley Primary Burnham Market Primary Catton Grove Primary Cecil Gowing Infants Chapel Break Infants Corpusty Primary Douglas Bader Centre PRU Duchy of Lancaster CE VC Primary Elm Road Centre PRU Fakenham High School & College Fakenham Junior Flegg High Fred Nicholson Frettenham Primary Partnership Garboldisham CE VC Primary Gt Hockham Primary Hainford Primary Partnership Hewett High Kings Park Infant Larkman Primary Lodge Lane Infants Lynn Grove VA High Manor Field Infant & Nursery Mile Cross Community Primary Millfield Primary Mundesley Infants Mundesley Junior North Denes Primary North Walsham Infant School & Nursery North Walsham Junior Sheringham Woodfields South Wootton First Sparhawk Infant School & Nursery Spixworth Infants Sprowston Community High Surlingham Community Primary Swanton Abbott Community Primary Thompson Primary Tuckswood Community Primary Weeting VC Primary Woodlands Primary

Review and Financial Highlights 2009


Opposite: taking five at Flegg High. Above: children from the Hewett School. Right: music at Larkman Primary in Norwich

“We believe that the best education has creativity at its heart” House of Commons Education and Skills Committee, 2007

Other creative learning highlights in 2009 London Mozart Players in Norwich Mile Cross Primary School and Earlham Early Years Centre in Norwich worked with members of the internationally renowned London Mozart Players in a series of classical music workshops. 236 children between the ages of 3 and 10 worked with musicians to produce their own music, poetry and a recording. “I was really impressed with the children, very impressed,” explains Felicity Thomas, Head Teacher, Earlham Early Years, “because it is not something we would normally do. I think the children will have a remembrance of it for a long time.”

NNF Live Working with City College, Norwich, and 15 film and media students, we created a vocational training programme where young people were encouraged to attend, review and comment on events, and to interact among themselves, during the Festival programme using new media technology. The new website created a virtual community of young reviewers who uploaded their opinions, comments, interviews and images of events. We plan to develop this programme further for 2010 and to offer the chance to participate to a wider cross-section of young people.


Norfolk & Norwich Festival

Review and Financial Highlights 2009


Our future

In a time of economic and cultural change that affects us all – locally, nationally and globally – there are challenges to overcome, of course, but also unexpected opportunities. During a recession people reassess their priorities, placing less value on money and possessions and more value on experiences. So even though the free-wheeling economy has slowed, we can seize the opportunity that the slowdown presents. What steers us, as we shape our plans for 2010 and beyond, is our overarching ambition to use the transformational nature of cultural, creative and artistic experiences to enable positive change for individuals, communities and the spaces we share. Artistic programme Excellence, innovation and engagement are the guiding principles for our artistic programme. As an organisation, our focus is to work with a wide range of partners to present challenging work in non-traditional spaces; to develop innovative approaches to international co-commissioning and touring; to present UK premières and regional exclusives; and to foster interdisciplinary work using the urban environment as our venue, our gallery and our stage. As the regional provider of Escalator Outdoor Arts – the Arts Council’s talent initiative for artists and companies presenting work in outdoor or site-specific contexts – we aim not only to cement our regional role for presenting outdoor work, but to develop the capacity of the region’s artists and producers to make and present work for public spaces.

We will continue to work with partners to develop artistic collaborations across our programme, particularly with the integration of a new contemporary visual art strand in the May festival and our Transforming Communities programme. This means we can explore connections among artists and art forms, and develop common themes across artistic boundaries. Transforming Communities Our ambition is to transform our local communities and the spaces they share. This commitment to increase the reach, breadth and depth of our work will see a substantial development in our community engagement ambitions for 2010. In every aspect of our work, our goal is to connect meaningfully with our audiences, the wider community and individuals who are central to our ambition. Our Transforming Communities programme will seek to connect people, communities and spaces with our work. This will build on existing activities such as Creative Partnerships, choral commissions, volunteers, and working with schools and community partners. Through our partnership with the National Skills Academy for Creative and Cultural Skills we’ll continue to support

“There is now a widespread belief that the power of the arts and culture can and does affect and change lives” A Manifesto for the Arts, National Campaign for the Arts

investment in young people and the creative and cultural sector’s work force. We move into the next phase of Creative Partnerships delivery, working with an increased number of schools across Norfolk. Our ambition for creative learning is to extend this success by creating exciting opportunities for schools to engage with our programmes. Among new initiatives we hope to introduce are projects that develop skills and provide insight into the Festival in May. Shaping the cultural landscape We are developing a 10-year vision for the organisation that will take us through London 2012 and beyond. Working in partnership with Arts Council England East, Norfolk County Council and Norwich City Council, as well as with a range of cultural and community organisations, we will create a programme of shared values, platforms and exceptional experiences for Norwich, Norfolk and the eastern region. This will provide an opportunity to reinforce the role of the Norfolk & Norwich Festival as a destination festival, placing Norwich and Norfolk very firmly on the map as a centre of cultural excellence. So in the major areas discussed in this review, we’re looking ahead with enthusiasm, with the knowledge that our activities are making a real difference to the quality of life of people in Norfolk and Norwich, and with a real determination to achieve or exceed our goals in 2010 and beyond. We look forward to working with you to turn these opportunities into real benefits for the people of Norwich, Norfolk and the East of England.

Norfolk & Norwich Festival


Financial highlights Norfolk & Norwich Festival Ltd

Profit and loss account








Cost of sales




Gross profit




Administrative expenses









Profit before taxation



UK corporation taxation for the year



Retained profit/(loss) carried forward to NNF reserves



Operating profit/(loss) on ordinary activities before taxation Other interest receivable and similar income

Sources of income (%)


12,355   12,355


Box office and participation fees Sponsorship, donations, trusts and grants, incl. ACE etc

18% 24%


Arts Council core grant


Local authority core grant Creative Partnerships 21% 10%




Areas of expenditure (%)




Artistic programme (May festival and CAN) Creative Partnerships projects



Marketing and sponsors Overheads and staffing, incl. Creative Partnerships


47% 7%




Review and Financial Highlights 2009


Our supporters in 2009

Local authorities Borough Council of King’s Lynn & West Norfolk Broadland District Council Breckland District Council Great Yarmouth Borough Council North Norfolk District Council South Norfolk District Council Trusts and foundations The Bacon Charitable Trust The Colman Trust The Forum Trust The Geoffrey Watling Charity Goethe Institut Instituto Cervantes (Manchester) Institut Ramon Llull The John Jarrold Trust Paul Bassham Charitable Trust Polska Year Sponsors National Express East Anglia – Principal Sponsor, NNF09 May Gurney – MG Free programme sponsor Adnams Bayer CropScience Birketts LLP Chapelfield East Publishing Howes Percival LLP Jarrold John Lewis Lewis Jarrett Lucas Fettes & Partners Mills & Reeve Norwich and Peterborough Building Society Corporate Friends Archant Blue Sky Leisure Targetfollow Group Ltd Overburys The Forum Trust ITV Anglia Lovewell Blake The Mall, Norwich Creative learning sponsor Bayer CropScience

Photography Andy Crouch, Raphael Helle, Sandrine Penda, Rod Penn, Keith Roberts, Andi Sapey © Norfolk & Norwich Festival Ltd 2009 Designed and edited by East Publishing

Developing talent Escalator Without Walls

Norfolk & Norwich Festival core staff Christina Birt  Head of Creative Learning Matt Burman Executive Producer Eleanor Cherry  EASTinternational Administrator Kaavous Clayton  EASTinternational Assistant Curator Louise Dennison  Creative Learning Projects Officer Imogen Frith Finance Officer Jonathan Holloway  Artistic Director and Chief Executive Clare Lovell General Manager Alison McFarlane Executive Director  and Head of Visual Arts Lloyd Mitchell Head of Finance Pel Plowden PA to the Chief Executive Helen Read Honorary Treasurer Paula Sanchez Development Director Matthew Sanders  Head of Communications Deborah Smith Artistic Associate Charlotte Stannard  Development Manager Katherine Stapley General Assistant  and Visual Arts Administrator Jade Trendall  Creative Learning Assistant Daisy Turville-Petre   Communications Officer Jenny Vila Producer Hannah Walker  Creative Learning Projects Officer Board of Directors Jane Hawksley Caroline Jarrold, Chair Nichola Johnson Ben Keane Richard Packham Carol Pearson Mark Proctor Paul Timewell Festival Trust John Alston, Chair Sir Nicholas Bacon Christopher Dicker Anthony Jarrold Caroline Jarrold Christopher Lawrence Professor Bill Macmillan Richard Packham Roger Rowe The Very Reverend Graham Smith Patron Sir Timothy Colman KG Vice Presidents Miriam Cannell Bryan Read Gordon Tilsley

Norfolk & Norwich Festival Augustine Steward House 14 Tombland Norwich NR3 1HF T 01603 877750 E W To download a copy of this annual review, visit

Norfolk & Norwich Festival 2009 Annual Report  

The 2009 annual report of the Norfolk & Norwich Festval

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