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norene zamora calamayan creative marketing product development


ABOUT THE COMPANY

BOUTINE INTERNSHIP

Social Shopping Website Behind the scenes here at Boutine, our artists, engineers, and fashion bloggers are working together to bring you an amazing social shopping experience. For the first time, you’re in control of everything. We scour the globe for the best emerging fashion designers and work closely with them to make their unique products available for sale online. From there, you, as a Boutine.com stylist, can create and share your own personalized collections. http://www.boutine.com/about


My Job Title: Marketing and Communications Analyst Intern >Research potential customers / partners that are of strategic interest to Boutine >Build and maintain client relationships and reach out to potential business partners >Create proposals for prospective partnerships >Maintain an open, communicative relationship with the Co-Founders >Contribute creative ideas towards the overall business strategy >Design web content and marketing collateral for members

BOUTINE INTERNSHIP SU2012, FM4423


“My Shop” STORE PAGE DESIGN:

Boutine is about populating your boutique with products, and then sharing with friends. When a user first signs up to be a “Stylist” on boutine, they are directed to their “My Shop” empty shell. They can add an explanatory visual to the shell.

EMPTY STORE PAGE VISUAL DESIGN Project Goal:

BOUTINE INTERNSHIP

To design a visual that explains how to build a boutique.

Before

Copy Guidelines: Ready to build your boutique? It’s easy! 1. Create Collection Click the New Collection icon above to start styling Visual - Mouse clicking the “New Collection” icon 2. Check out our categories Browse by categories, style, and price Visual - Mouse clicking dresses in the collections section 3. Drag & Create Drag items into the canvas to style and create your collection. Products selected will appear in your boutique! Visual - You can see what visual makes the most sense here. Maybe it’s having products in a collection on the left hand side but having the mouse over the “create” with text inside the title and description for the collections.

After


INFOGRAPHIC DESIGN: The idea of Boutine is the tag - style, share, earn.

Project Goal:

To create an infographic to show how Boutine works Ready to become a Boutine Stylist?

Main Visuals: 1. Collection (nightshade) 2. Social media site icons (Tumblr, Pinterest, Facebook, Twitter, Blogger) 3. Earn 10% commission (design copy)

Style a collection by season, occasion or category, like handbags or dresses.

You can create your own virtual store by styling collections from our inventory of emerging designer products scouted from all over the world.

INFOGRAPHIC DESIGN Once you create a collection, you can share with your network on all of your social media platforms

The more ways you can share your collections, the greater your chance of sales and commission.

We make it easy to connect with your network.

It’s all for FREE! STYLE SHARE and EARN!

Webpage

EARN 10%

COMMISSION

Whether you’re a blogger, tastemaker or social influencer, we believe that you should be rewarded for your style expertise. If someone buys an item from your store, you earn 10% commission. Ready to get started?

BOUTINE INTERNSHIP


STYLE POSTCARD DESIGN: Share your style postcards strategy and design

Project Goal:

To design 4”x 6” postcards to use as a marketing tool 1. Get people to send in style pics 2. To get people to “Share Your Style” via social media 3. Give to people at events, and have their picture taken

MARKETING MATERIAL DESIGN

SHARE YOUR STYLE

BOUTINE INTERNSHIP

Want to Share Your Style on Boutine? Just send us a photo in your favorite street style look to be featured on the site. press@boutine.com

Postcard design #1

Postcard design #2


WEEKLY PROMOTIONAL EMAILER DESIGN: Boutine product of the week emailer goes out once a week. This promotes product that will be valued at 50% off its normal price.

Project Goal: Create a flexible template where the product can be switched out each week.

Copy:

Every week, Boutine scours its inventory to bring one unique item to your inbox at a big discount. We hope you love it!

BOUTINE SALE Featured product of the week...

BOUTINE SALE

15-50% off

for today only! Every week Boutine scours it’s inventory to bring one unique item to your inbox at a big discount. We hope you love it! Avant Rock Bracelets k2o by Karen Ko Regular Price: Discounted Price:

Enter this promotion code at checkout BOUTINE20 Buy Now

EMAILER TEMPLATE DESIGN

R O F OFF NLY! % AY O cours it’se 50O D ne s uniqu i t u T y week Bobring oneat a big it!

Ever tory to r inbox u love o n u inve m to yo hope y k wee ite nt. We the f o t ou duc Pro disc red tu

Fea

The

B

ry

ake

nB

kly roo

© Boutine. All Rights Reserved

Emailer design #1

Emailer design #2

BOUTINE INTERNSHIP


INSIDER EMAILER DESIGN: Project Goal: To create a weekly emailer to highlight select merchandise.

WEEKLY EMAILER DESIGN

BOUTINE INTERNSHIP

Headline - Give Your Wardrobe A Splash of Color with some of our

Headline: A Black and White Affair. Let these staple pieces take you

best selling accessories Copy - Product info and prices

from Summer to Fall. From Summer to Fall, Check our our best transitional piece Copy: Product info and prices


PUBLIC RELATIONS BRAND AMBASSADOR: To help Boutine network with local fashion companies and promote their business, I invited Boutine to attend The Art Institute of California - San Francisco’s 2012 Annual Fashion show. Boutine became a sponser for the show, and was able to hand out their marketing collateral to all guests. Boutine also blogged about the fashion show, with pictures of AICA-SF students. I represented Boutine as Brand Ambassador for the evening to promote their business.

BRAND AMBASSADOR FASHION SHOW PARTNERSHIP

BOUTINE INTERNSHIP


THAKOON

METRO

PRODUCT DEVELOPMENT


THAKOON METRO

Sub-Branding Proposal: THAKOON Menswear collection: It’s not just women who want more options, more styles, more choice. Men want it to. The THAKOON man is very different. He is not afraid to wear color, and wear pieces that are fashionably mis-matched. The clean and de-constructed, yet vibrant pieces make him feel comfortable and confident. The collection will focus on casual & formal wear and will be comparable to the women’s ADDITION line.

THAKOON

METRO

PRODUCT DEVELOPMENT FA2011, FM3323


Meet Thakoon:

Thai-born, Omaha-raised Thakoon Panichgul unveiled his debut womenswear line—a whimsical ten-piece presentation of metallic taffeta skirts, beige separates, and ribbon-tie jackets—in 2004 at the age of 29. With a nod to his Asian heritage and a talent for intricate detail, Panichgul has a knack for the ethereal—billowy organza and silk-linen dresses—and a recognizable wit. Just ask his high-powered fan base.

COMPANY BACKGROUND

THAKOON

METRO

PRODUCT DEVELOPMENT

Status:

American Designer, Up and coming Clients: Michelle Obama, Natalie Portman, Demi Moore, America Ferrera, Sarah Jessica Parker Other product lines: Eyewear Collaborations: Thakoon for Nine West (accessories) (2006), Thakoon for Gap’s Design Editions Program (April 2007), Thakoon for Hogan (Fall 2008), Thakoon for Target (December 2008), Aloha Rag (Fall 2010) Owned by: Thakoon Panichgul Where to buy: Barneys New York, Bergdorf Goodman, Jeffrey New York, Kirna Zabête, Shopbop

Current Collections:

THAKOON: High End RTW THAKOON ADDITION: An effortless collection of day-to-night pieces. The range represents a lateral expansion of the brand. The clothes cost about the same as the runway clothes,. CARBON COPY: Pieces from two seasons ago, remade into update pieces at a lower price


THAKOON ADDITION - Women’s Wear Line

CURRENT COLLECTION

THAKOON

Fall/Winter 2011

METRO

PRODUCT DEVELOPMENT

Fall/Winter 2010


1. COMME DES GARCON Comme des Garcons specializes in anti-fashion, austere, de-constructed garments, sometimes lacking a sleeve or other component. Her garments are primarily in black, dark gray, and white, often worn with combat boots.

CURRENT COMPETITION

THAKOON

Fall/Winter 2011

METRO

PRODUCT DEVELOPMENT

1. MAISON MARTIN MARGIELA Maison Martin Margiela is known for his upside-down take on fashion—de-constructed jackets, exposed seams and hems, and oversize proportions. He’s known to redesign old objects such as art canvases, silk scarves, and wigs and turn them into couture garments.

Fall/Winter 2011


PRIMARY TYPEFACE:

Rawengulk Sans Text/Regular

Low Vetica Text/Regular

THAKOON

METRO

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 -*/+~!@#$%^&()

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Rionsed quia alitatem dit in pratis expel inctemp orecto quo blabori aligni dolupti

abcdefghijklmnopqrstuvwxyz 1234567890 -*/+~!@#$%^&() Rionsed quia alitatem dit in pratis expel inctemp orecto quo blabori aligni dolupti ssimendit ex eos

primary colors:

Primary Colors:

C: 0 M: 0 Y: 0 K: 100

C: 0 M: 0 Y: 0 K: 100

C: 0 M: 0 Y: 0 K: 0

ORIGINAL BRAND LOGO:

BRANDING & LOGO

C: 0 M: 0 Y: 0 K: 0

THAKOON

PRODUCT DEVELOPMENT

HANGTAG:

Front and back with sizing and price.

METRO

METRO

THAKOON

THAKOON

Size: S M L XL XXL

NEW BRAND EXTENSION LOGO:

METRO

Front

Color: BLACK Style: 0002

$225

THAKOON METRO

Back


DEMOGRAPHICS 24-34 Single/No kids College Graduate $60K+/year Caucasian/Asian/African - American Lives in an Urban city (SOMA, San Francisco)

TARGET CUSTOMER

THAKOON

METRO

PRODUCT DEVELOPMENT

PSYCHOGRAPHICS • Works in a creative field (Graphic Design, Advertising, Fashion) • Knows what the current trend is • Believes that the “suit and tie” should be worn in an “out of the box” way • Reads magazines such as GQ, Vogue Men, and Esquire • Brand aware and Brand conscious • His style is inspired by how he feels when he gets up in the morning, which usually consists of a clean and edgy look • Fashion words to live by “Personal style is authentic. It’s about a man, not a brand.” • Shops 3-4 times a month at specialty retailers and boutiques such as Barneys, Saks Fifth Avenue - Men’s store • Buys groceries at Whole Foods or Trader Joe’s • Goes to art galleries and museums • Drinks coffee every morning • Believes that he has –more than one style: Day & Night • Favorite type of clothing: Anything with print and pattern, or a basic colored T-shirt • Owns loafers, chucks, and combat boots


FEATURED ARTICLE INTERVIEW: BARNEY’S NEW YORK To get to know who the “Metro” man is, Barney’s New York interviewed Thakoon Panichgul about his new line, along with what he thinks is essential in every man’s wardrobe.

BNY: What defines the THAKOON man? THAKOON: The Thakoon man is simply a modern gentleman of style, culture, and class who is not afraid to stand out from the rest. He loves art and photography, but and is also very down to earth. BNY: What three items should the THAKOON man have in his wardrobe? THAKOON: Every THAKOON man MUST have a deconstructed blazer, a perfect fitting pair of quality dark denim jeans,and the third ite should be a signature item. Whether it’s your grandfather’s watch, combat boots, or a unique vintage jacket, it should be something that defines you and accents your personality. BNY: What are the biggest fashion mistakes you see men make today? THAKOON: I see a lot of guys trying too hard and often over -accessorizing. The think, “The more I put on then the better I look,” but of course, that’s not always the case.

BNY: If you were accidentally locked in Barneys New York overnight, what would we find you wearing in the morning? THAKOON: Are you sure you want to do that? I’d keep it mostly classic modern edgy Americana and opt for a Margiela Jacket, Band of Outsiders tie, John Varvatos Boots and Comme des Garcons sweater. BNY: If I ran into the THAKOON METRO man at Barneys New York, what would he be wearing? THAKOON: A printed sweater with an oversized jacket, denim, rugged vintage boots. BNY: Finish this sentence: You’re never fully dressed without.... THAKOON: A few sprays of cologne. It’s part of the impressions you make and really does act as an unwritten signature.

INTERVIEW WITH BARNEY’S NEW YORK

THAKOON

METRO

PRODUCT DEVELOPMENT


TREND FORECASTING

F/W 2012: “Raw Energy”

THAKOON

The season of volcanic energy ushering in powerful hues of reds, flame yellow and burnt mauve, with heritage materials and prints appearing in placements and on unusual materials

METRO

PRODUCT DEVELOPMENT

http://www.stylesight.com/fashionoffice/board-dynamic.php?refn_ ode=node-3838&boardnum=14273&mypage=1


Look 1:

Look 2:

Look 3:

PRODUCT PAGE Look 4:

Look 5:

Look 6:

THAKOON

METRO

PRODUCT DEVELOPMENT


Group I: Tops & Tees

Style #: 1001 Description: Button Down Plaid Shirt Fiber content: Cotton/Nylon/Spandex Retail: $225 Colorway:

Style #: 1002 Description: Asymmetrical Button Shirt Fiber content: Cotton/Nylon/Spandex Retail: $225 Colorway:

Style #: 1003 Description: Crewneck Sweater Fiber content: Wool Retail: $345 Colorway:

Style #: 1006 Description: Pocket Tee Fiber content: Cotton Retail: $150 Colorway:

Style #: 1007 Description: Side Print Tee Fiber contenc: Cotton Retail: $175 Colorway:

Style #: 1013 Description:Shawl Collar Zip Sweater Fiber content: Wool Retail: $455 Colorway:

Style #: 1014 Description: Shawl Collar Sweater Fiber content: Wool Retail: $425 Colorway:

Style #: 1009 Description: Hoodie Fiber content: Cotton/nylon/spandex Retail: $450 Colorway:

Group II: Knits

PRODUCT LINE SHEET

THAKOON

Style #: 1011 Description: Wool Crewneck Sweater Fiber content: Wool Retail: $345 Colorway:

METRO

PRODUCT DEVELOPMENT

Style #: 1012 Description: Printed Cardigan Fiber content: Wool/viscose/nylon Retail: $395 Colorway:

Group III: Outerwear

Group IIII: Bottoms

Style #: 1004 Description: Duffle Coat with leather - edged collar Fiber content: Acrylic/Wool Retail: $895 Colorway:

Style #: 1005 Description: Wool Peacoat, double breasted buttonfront Fiber content: Wool/Polymide Retail: $795 Colorway:

Style #: 1010 Description: Hooded Jacket Fiber content: Cotton/nylon/ spandex Retail: $525 Colorway:

Style #: 1008 Description: Assymetrical Jacket Fiber content: Cotton/nylon/ spandex Retail: $410 Colorway:

Style #: 1017 Description: Slim Fitted Pants Fiber content: Cotton/nylon/ viscose Retail: $390 Colorway:

Style #: 1016 Description: Knit Lounge Pants Fiber content: Cotton/nylon/ wool Retail: $425 Colorway:

Style #: 1015 Description: Flat Front Trousers Fiber content: Wool/ Cashmere Retail: $445 Colorway:


THAKOON

METRO

Double Breasted Peacoat

SEASON

F/W 2012

DATE

AUGUST 6, 2012

SIZE

36 R

FABRIC

100% WOOL

STYLE

#1005

DESIGNER

THAKOON

DESCRIPTION

Wool Peacoat, double breasted button front

MEASUREMENTS

Front

1. NECK DROP

6”

2. NECK - WIDTH

8”

3. SHOULDER LENGTH 4. ACROSS SHOULDER (FRONT) 5. ACROSS SHOULDER (BACK)

18”

6. LENGTH (HPS to HEM)

34”

7. HPS TO UNDERARM

9 3/4”

8. ACROSS CHEST

FRONT

BACK

6” 17 1/2”

21”

9. BOTTOM EDGE OPENING

22 1/2”

10. ARMHOLE CIRCUMFERENCE

8 1/2”

11. COLLAR WIDTH

8 1/2”

a. @ CENTER BACK

2”

b. @ POINT

4”

12. LAPEL WIDTH @ POINT

5”

13. SLEEVE - LENGTH

33”

c. HPS

26”

14. SLEEVE OPENING

6”

15. POCKET A a. Placement - Distance from HPS

20”

b. Placement - Distance from CF

20 1/4”

c. POCKET WIDTH d. POCKET LENGTH

5” 9”

e. POCKET FLAP WIDTH

2.5”

f. POCKET FLAP LENGTH

2.5”

16. POCKET B

Material: Wool

Trims: Button

a. PLACEMENT - DISTANCE FROM HPS

20”

b. PLACEMENT - DISTANCE FROM CF

20 1/4”

c. POCKET WIDTH d. POCKET LENGTH

5” 9”

e. POCKET FLAP WIDTH

2.5”

f. POCKET FLAP LENGTH

2.5”

TECHNICAL SPECSHEET

THAKOON

METRO

PRODUCT DEVELOPMENT


THAKOON

MARKETING STRATEGIES

THAKOON

METRO

Introducing the new menswear line

THAKOON METRO

Gilt Groupe Men’s Page

Fall 2012 view looks/behind the scenes>>

METRO

PRODUCT DEVELOPMENT WHAT SHE REALLY WANTS... THAKOON MAN Introducing the new menswear line, THAKOON Metro >>

Homepage of THAKOON website

BARYNEYS NEW YORK Men’s Page


THAKOON METRO

Fall 2012 collection, 2nd floor

Window Display at BARNEYS NEW YORK

ADVERTISING CAMPAIGNS

THAKOON

Are you ready to be the THAKOON Man?

METRO

PRODUCT DEVELOPMENT

THAKOON METRO

What he’s wearing: THAKOON METRO

RED & KNITS

Launching exclusively at Barney’s NY, Fall 2012

Print ads to be featured in Men’s Magazines: Men’s Vogue, Esquire and GQ

Shop the new men’s line: WWW.THAKOON.COM/METRO

Web banner ad (300 x 250)


EVENT MARKETING

mesh SENIOR PROJECT


mesh Think social, shop local

mesh SENIOR PROJECT SP2012, FM4411


ABOUT US Mesh is a marketing and production company that provides a space for unique local or international brands and companies to showcase their products. Mesh is a platform for “social shopping.” People can shop, socialize and network at the same time, being able to“mesh.” Our strategy consists of hosting and promoting different companies giving them an opportunity to sell exclusive products for a limitied amount of time.

ABOUT THE COMPANY

mesh SENIOR PROJECT

Mesh serves up its ideas through curation and will search all the different upcoming vendors for what they believe are the ones that should be highlighted. Mesh selects clients that fit our space and manages events from marketing and installation to promotion and removal. Each event launch will consist of an opening reception party that will also feature new or up-andcoming mucisians and restaurants.

MISSION Our mission is to create a unique experience for both our clients and customers to network, bringing a new meaning to social marketing.

VISION Mesh hopes to become the next level of social shopping where companies and people can connect.


mesh SENIOR PROJECT


Thinking and Feeling -How to connect to target consumers -Secure local shoppers -How to develop local clientele -How to stand out from the rest -How to “make it” in the industry -How to make my collection unique

DEMOGRAPHICS

PRIMARY CONSUMER

mesh SENIOR PROJECT

-Male/Female -24-42 -College Graduate -Single or Married/ Kids or No Kids -40K+ -Urban City -Asian/Caucasian

Seeing

Hearing -What consumers are looking for -Who the latest fashion desginer is

-Inspiration from everyday city life -Fashion-Forward designs -Emerging designers -New media communication with consumer

PSYCHOGRAPHICS

Say and Do -”Are my collections cohesive?” -”How will I get these out to my target consumer?” -”Do I present my collections through my personal style?

Pains

Gains

-Competition of mass retailers -Fear of established designers -Fear of economic downfall

-Hopes to expose brand to targeted audience

-Young Professional -Attends fashion shows and art galleries -Reads fashion and business magazines -Travels for inspiration -Reads daily news about consumer behavior -Wears own designs -Uses social media to find out what people are saying about fashion -Believes fashion tells us about people’s character, temperament, social and material status -Aware of technology advances -Blogs about their daily adventure


Thinking and Feeling Sophie: 26, Graphic Designer -Hopes to network -Looks for people she can share the same interests with

Jake: 24, Regional Merchandiser -Hopes to mingle with new people -Looks for people he can do similar activities with

DEMOGRAPHICS -Male/Female -18-34 -College Graduate -Single no kids -24K+ -Urban City -Asian/Caucasian -Lives with roommates

Seeing

Hearing

Sophie:

mesh

Sophie: -City Chatter -Starbucks blended drinks being made

-What people are wearing -Where people are going -New places to shop

Jake:

Jake:

-New places to explore -Outgoing people -Shop for one of a kind things -People face-timing in dressing rooms

-People talking about new places to go -People talking on their iphones on what to do next weekend

Say and Do -”I mixed and matched vintage and designer wear today.” -”I wonder where I can find unique pieces.”

Pains Sophie:

-Not socializing enough

Jake:

-Meeting the same people over and over again

Gains Sophie:

-To fall in love with San Francisco everyday

Jake

-Make new friends -Place to socialize and shop

SECONDARY CONSUMER

SENIOR PROJECT

PSYCHOGRAPHICS -Young Digerati -Enjoys meeting new people -Uses social networks on a regular basis -Attends concerts, gallery openings, art and fashion shows -Has own unique style -Knows the up-and-coming “hot spots” -Goes out to the Mission and SOMA on the weekends -Always looking for something new to do -Follow fashion blogs


CLIENTS

PARTNERSHIP/SPONSERS

• • • • • •

• Macy’s Fashion Incubator • Sosh • Public Works

Of a Kind Fashion Incubator TRUE Clothing Brooklyn Circus Spaces&Schemes gr. dano

BECOME A MEMBER

We like to know who our audience is, and how we can better serve their interests so MESH recommends everyone to sign up to become a member, which of course is absolutely free. We also think it’s a nice perk to be the first to know about up-coming events and exclusives.

• • • • • • • •

COMPANY STRUCTURE

Website Banner Ads Launch Parties Sample Sale Workshops Direct Mailer News Releases Social Media (Facebook / Twitter)

mesh SENIOR PROJECT

{

COLLECTIBLE BOOKLETS

Limited-edition booklets are printed for opening receptions. Booklets feature written bios or articles about participating artists/designers/brands/companies and images of the artist/ designer and key work. Designed to increase awareness about artists and their work, collectable booklets are available for free at openings. Our business name, Website URL, address and short description are included.

WELCOME! Hey there! Thank you so much for attending our launch party this evening. There is really no way to express how exciting we are to host this event.

mesh think social, shop locaL

MESH works hard to bring the life of our featured client, creating an experience everyone will remember. We hope you have as much fun tonight as we had preparing for it!––

Mesh is a marketing and production company who provide a space for unique local or international brands and companies to showcase their business.

Founder, Norene Calamlayan

15th street at Utah San Francisco, CA 415.233.8571 www.mesh.com


TYPOGRAPHY TYPEFACE

TAG LINE TYPEFACE

PRESA ULTRA LIGHT

GEOSANS LIGHT REGULAR

MESH

think social, shop local

A B C D E F G H I J K L M N O P Q R S T U V W X Y z 1 2 3 4 5 6 7 8 9 0

BUSINESS CARDS

-

*/+~!

@#$%^&() Rionsed quia alitatem dit in pratis expel inctemp orecto quo blabori aligni dolupti

**Typeface to be used to design the logo

LOGO **Cursor symbol to be placed next to typeface

mesh think social, shop locaL

**Typeface to be placed on grey box background

ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwx yz

mesh THINK SOCIAL, SHOP LOCAL

1234567890 - */+~!@#$%^& () Rionsed quia alitatem dit in pratis expel inctemp orecto quo blabori aligni dolupti

BRANDING

mesh

**Tag line typeface to be placed 2 pts below logo

COLOR PALETTE

C: 0 M: 0 Y: 0 K: 0

C: 0 M: 0 Y: 0 K: 88

C: 0 M: 0 Y: 100 K: 28

15th street at Utah San Francisco, CA 94102 415.233.8571 www.mesh.com

SENIOR PROJECT


LETTERHEAD

DIRECT MAILERS

mesh

mesh

think social, shop locaL

P: 415. 233. 8571 E: mesh@gmail.com www.mesh.com

think social, shop local

MARKETING MATERIAL

mesh

Postcard Front

SENIOR PROJECT

P: 415. 233. 8571 E: mesh@gmail.com www.mesh.com

15th street at Utah San Francisco, CA 94102

Postcard Back 15th street at Utah San Francisco, CA 94102


BANNER ADS

NEWS RELEASE

THINK SOCIAL, SHOP LOCAL

mesh

Mesh brings a new meaning to social shopping and social networking

Full Banner (468px x 60px)

mesh

think social, shop local

June 1, 2012

Shop, Socialize, and mesh well with others. Large Rectangle (336px x 280px)

The basic idea behind MESH is a simple one: “shop, socialize, and mesh well with others.” Launching here in San Francisco, MESH is an open gallery that allows vendors to use their space to promote their merchandise for a limited amount of time, offering current, new and exclusive products. Mesh serves up its ideas through curation and will search all the different upcoming vendors for what they believe are the ones that should be highlighted. So how does this turn into social shopping? “Many people are always looking for something to do or a new brand to discover while connecting with old or newly aquainted friends. People come to a city like SF because it’s full of interesting people, unique shopping experiences, cultural events, standout restaurants and exclusive products and events. We’re social creatures, who like meeting other social creatures and Mesh provides that type of platform,” said Norene Calamayan founder of Mesh. Mesh is still perfecting its San Francisco offering, and plans to expand to additional cities in the near future.

{

A news release will be featured in 7x7 magazine, hoping to reach the public, and potential companies to promote.

About Mesh: Mesh is a marketing and production company who provide a space for unique local or international brands and companies to showcase their business. Their business is a platform for “social shopping.” People can shop, socialize and network at the same time, being able to“mesh.” Their strategy consists of hosting and promoting different companies giving them an opportunity to sell exclusive products for a limitied amount of time. ###

MARKETING STRATEGIES

mesh SENIOR PROJECT


mesh think social, shop local

WEBSITE MARKETING STRATEGIES

{

GALLERY PICS

“My friends and I are always looking for a place to find exclusive pieces, and to meet people” - Natalie Mazur, SF

What we do

{

BOOK SPACE

CLIENTS

CONTACT US

“Such a fabulous idea to get people together and shop!” Jusin Jamison, designer.

mesh

IPHONE APP

HOME

“MESH gives us an opportunity to market our product out there to the public in a unique way.” Dan Smith, TRUE clothing manager.

Our website gives users a view of what is currently happening at Mesh and what is coming up next. Prospective clients can see when the space is available for booking. Users can also connect with each other based on similar interests.

SENIOR PROJECT

search

Happening Now

mesh

Coming Up

Mesh

Opening for our annual Spring artists event >

Work With Us

Mesh

Become a member

Happening Now

The iPhone app amplifies the power of Mesh since so many people are making decisions on the go, and looking for the next happening thing.

Happening Now

True Workshop

True Workshop

Come Mesh with us-Discover the new.

Mon - Sat 10a-6p

The Workshop will feature letterpress, silkscreen and photocopy equipment for local artists and designers to create their own print-based artwork. The space will also offer TRUE’s product that embodies the spirit and craft of print design.


TWITTER mesh think social, shop local @mesh mesh mesh

Mesh @mesh It’s certainly not your average gallery. http://bit.ly/IbetBt

@cityofnore Thanks for the shout out! Glad you are enjoyed our launch party- what kind of events are you looking forward to at Mesh?

@mesh is AWESOME! If you live in SF and you like to shop for exclusives, eat, drink, and/or have any fun at all, definitely sign up http://bmesh/JShnye

{

More ways for people to MESH and connect, and know what’s coming up next.

mesh

Mesh@mesh @BjtMage hey there! Thanks for the feedback. Right now FB connect is the best way for us to provide quality local suggestions to our users

mesh

Mesh@mesh What are you doing tonight? Come see what all the new fuss and fall fabrics are about. @sffashionincubator http://bso.sh/KsXQyb

FACEBOOK

Event Venue - Loft Studio 600 Third Street San Francisco, CA. 1. 415. 233. 8571 Everyday 11:ooam - 8:00pm

think social, shop local

mesh SENIOR PROJECT

STAY UPDATED ON WHATS POPPING UP NEXT...

mesh

SOCIAL MEDIA MARKETING


CLIENT #1 Of A Kind

mesh SENIOR PROJECT

ABOUT: There is always something thrilling about new designers, because it’s so easy to see their personalities in the things they make—in experiencing their products and process, you get a strong sense of who they are and what they’re about. At Of A Kind, they aim to support and promote on-the-rise fashion designers who get you excited by giving you access to their unique products and stories. They hope to offer something special and rare to others like us: People who want to know the story behind everything, people who are the first to hear about the next big artist/designer/musician/chef, people who shop as much for the experience as they do for the product. Their fantasy is that every time someone compliments you on an Of a Kind edition, you’ll feel compelled to knowingly tell them all about the designer behind it. You’ll probably also want to brag that you’re one of only a handful of people in the world who owns it—but that’s entirely up to you. http://ofakind.com/pages/about


OF A KIND

ROADSHOW hosted by Mesh

alex and eli ace & jig ann yee brook&lyn brvtvs collette ishiyama dusen dusen fay andrada fortune favors the brave

We will be featuring OF A KIND in our “Roadshow,” sample sale which will feature nearly 30 designers and discounts up to 60% off. The sale will take place inside Mesh’s showroom space, which will include an opening reception party. The space will be designed to the brands aesthetic.

garnett jewelryace jf and son k/ller collection landmarks and lions laugh cry repeat layerxlayer maxx & unicorn matt singer mociun

morgan parish nikolai rose rachel rose sfk ltanya aguiniga the hill-side tomtom upstate veda

shop the 2013 sample sale

THURSDAY, APRIL 18- JUNE 10 Hey there! Thank you so much for attending our sample sale this evening. There is really no way to express how exciting we are to host this event. MESH works hard to bring the life of our featured client, creating an experience everyone will remember.

mesh think social, shop local

Mesh is a marketing and production company who provide a space for unique local or international brands and companies to showcase their business.

Collection Booklet given on opening reception night.

We hope you have as much fun tonight as we had preparing for it!–– now have fun, buy something one of a kind and mesh well together!

opening reception, WEDNESDAY APRIL 17 5-10pm 15th street at Utah San Francisco, CA 94102 P: 415.233.8571 www.mesh.com

CLOTHNG DRIVE

Bring your old clothes to make room for new ones! We’re rounding up a haul to donate to The Salvation Army, which is in desperate need of clothes.

Founder, Norene Calamlayan 15th street at Utah San Francisco, CA 94102 P: 415. 233. 8571 E: mesh@gmail.com www.mesh.com

mesh Flyer to be distributed through email, community boards, and SF newspapers/magazines

CLIENT #1 Of A Kind

mesh SENIOR PROJECT


ABOUT: Fashion Incubator San Francisco at Macy’s Union Square (FISF) is a non-profit, 501c3 incubator committed to turning fashion apparel designers into successful San Francisco entrepreneurs and employers. Each year FISF will provide six Designers in Residence with premiere workshop space at Macy’s offices in downtown San Francisco and will offer yearlong business operations training from experts in the San Francisco fashion and economic development communities. http://www.fashionincubatorsf.org/about_fisf.html

CLIENT #2 JUSTIN JAMISON

mesh SENIOR PROJECT

FEATURED DESIGNER: JUSTIN JAMISON Born in San Diego, California, Justin found his passion for the arts at a young age. Justin graduated with honors from The Art Institute of California — San Francisco and holds a Bachelor of Fine Arts in Fashion Design with a focus in Menswear. As a menswear designer, Justin takes a unique and edgy spin on modern day men’s wardrobe. He considers his design aesthetic as progressive urban-wear for men. His motivation comes from various cultures from around the globe, as well as architectural design. Not only does he admire leading designers Rick Owens and Boris Bidjan Saberi, but he also believes that they have paved the way for young designers to be bold, innovative, and original. Justin’s work was featured in an editorial photo shoot in the July/August 2011 issue of Essential Homme Magazine. He was also nominated for Best Male Designer at the San Francisco Fashion Awards 2011. Justin continues to draw inspiration from the world around him to further share his vision through his designs. http://www.fashionincubatorsf.org/about_JJ.html


JUSTIN JAMISON fall winter 2012

Sample Sale

To introduce Justin Jamison’s clothing line, Mesh will be hosting a sample sale for Fall/Winter 2012. Pieces will be limited and discounted for a certain amount of time. Merchandise will remain until sold out. Direct mailers will be mailed to the Macy’s clientele list, and flyers will be distributed throughtout downtown SF.

WHEN: October 9 - December 19 WHERE: Mesh. 15th street at Utah St DAILY HOURS: Tuesday and Thursday 10-7 Wednesday and Friday 10-6

mesh

CLIENT #2 JUSTIN JAMISON

think social, shop local

mesh SENIOR PROJECT

Hey there! Thank you so much for attending our launch party this evening. There is really no way to express how exciting we are to host this event.

mesh think social, shop local

MESH works hard to bring the life of our featured client, creating an experience everyone will remember. We hope you have as much fun tonight as we had preparing for it!–– Founder, Norene Calamlayan

Mesh is a marketing and production company who provide a space for unique local or international brands and companies to showcase their business.

The gallery will be designed according to the collection’s trend, staying in sync with Justin’s aesthetic.

Collection Booklet given on opening reception night.

15th street at Utah San Francisco, CA 94102 P: 415. 233. 8571 E: mesh@gmail.com www.mesh.com


Norene's Portfolio