and unique. Some of the best-dressed people in the world are competition that they, Vice Magazine, and Universal Music were in Scandinavia. doing online. WeSC had been fans and supporters of Steed Do you have a favorite Nordic designer? Henrik Vibskov, Monki, Wood Wood, and so many more that I also just adore. Their designs are so clever and cool and Aftur, REY, Ziska, Mundi, and Hildur Yeoman. They have beautiful designs and every time I wear something by them, Can you tell us what is next on the agenda for your band, and maybe share something about any upcoming projects? Steed Lord is going back into the studio to write and record a new album. We released our fifth album in December 2012 The Prophecy Part I - and we intend to release The Prophecy Part II in 2014. We are also going to be shooting a new music video in a couple of weeks for the song “Secret Love.” Then
when the time is right. There is a musical fashion film on the late August for a very big company. There are a lot of things happening for me and for Steed Lord. So exciting times ahead and lots of work to be done! How did the collaboration with the Swedish company WeSC come about and what does it entail? WeSC contacted us in 2007 and asked us to compete in a song
the competition. We were flown to London to perform at the award show and were presented a beautiful glass sculpture award for winning the competition. After that, WeSC asked us to be official faces of their brand – also known as a “WeSC Activist” - and we were totally up for it. It entails being in all of their campaigns and promoting WeSC as a lifestyle and clothing brand. In return, they promote Steed Lord and support us in shows, we direct and star in commercials for them, and we make music for various projects with them. It is one big happy family and we work together really well. WeSC has never really used professional models because they want to promote their brand through artists, skaters, singers, actors, rappers, DJs, and bands. They want to be relatable to everyone and they are! Steed Lord has now had four singles featured on the TV show So You Think You Can Dance. Did it change anything for your band? First, it was “Vanguardian,“ then “Hear Me Now” and “Precognition,” and then just a couple of weeks ago, our song doors for us. Every time we have our music on the show we sell a lot of music on iTunes. It introduces us to all kinds of people. And because of it, we are working with all kinds of companies and people in the industry.
Svala Björgvins in 60 seconds
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