The participants point out a number of success factor to ensure sustainable development of the project results: Active promotion of film festivals. Lobbying leverage: involvement of decision makers, financial support from public authorities, and promotion of cooperation between different stakeholders. International cooperation can boost the visibility of films festivals. “It’s very important to facilitate exchange of movies between small Russian and international film festivals, whose representative took part in the project. A small selection of those movies will not be expensive, but it will mean a new step for any festival”. (A. Kolu, former manager of “Polar Lights” Film Festival). Sustainable development of the project results can also be attained by creation of a professional film festivals association of the North-West. The original plan provided that such association would be governed by the organizers of “Polar Lights” Film Festival participating in the project. Yet the implementation of the idea was suspended since the festival venue moved from Murmansk to St. Petersburg. An important condition for success of film festivals is initiative and commitment of festival organizers. “We have plans to promote the film festival by screening movies in different towns of the Murmansk region and cultivating a taste for unexpected and interesting movies”. (S. Soldatova, organizer of “The Northern Character” Film Festival).
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Photo: Ingun A. Mæhlum/Tromsø International Film Festival
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