Page 1

NooD CORPORATE BRAND IDENTIFY

DECEMBER 2015


TABLE of CONTENTS

LOGOTYPE

TYPOGRAPHY

APPLCATION

LOGOTYPE

ROBOTO TYPERFACE

STATIONARY

TAGLINE

HIERARCHY

BROADCAST MEDIA

PRODUCT LOOKUPS PARTNERSHIPS B2B LOCKUPS

NooD CORPORATE BRAND IDENTIFY

SAMPLING PRODUCT


Introduction NooD Corporation is a multinational technology company headquatered in California. That designs, develops, and sells consumer electronics, computer software, multimedia entertainment. Its hardware products are the vPhone smartphone, the vPad tablet computer, the veeBook personal computer, the vPlay portable media player, and the vWatch smartwatch. NooD's consumer software includes the Nee OS and vOS operating systems for smartphone. It’s online services include the Nee Store, and vCloud. And the more things we product is TEC entertainment. Its about TVshow program and online multimedia sevices channel. The NooD brand is more than a name. It’s a set of values, attributes, and artwork that reflects the spirit of our company. Using it consistently will reinforce our passion and commitment to providing a world class experience. -All content are signed by NooD’s CEO


Logotype LOGOTYPE

TAGLINE

EXPLORE THE MEANING

IN COPY

LOGO DEFINITION

VIDEO

STRUCTURAL COMPONENTS

INTERNATIONAL

LOGO STRUCTURE

PRODUCT LOCKUPS

TECHNICAL STRUCTURE SYMBOL WORD ONLY LOGO STRUCTURE CLEAR SPACE

PARTNERSHIPS HORIZONTAL

MINIMUM SIZE

VERTICAL

LANGUAGES

ALIGNMENT

COLOR

CLEAR SPACE

IMPROPER USES

MINIMUM SIZE

B2B LOCKUPS 1

NooD Corporate Brand Identify | NooD ConямБdential | December 2015


Logotype The NooD logotype is our most visible and important brand asset. Learn how to best represent the logotype and NooD brand in any experience.

EXPLORE THE MEANING Idea for shape of logo

mountain

equilateral triangle

NooD is amazing our dream in this life, so strong and divergent. Its come from

ADAM.CG PRO typerface

everythings you can see. The NooD logotype, or wordmark, has evolved just as NooD is evolving. Its simplicity denotes quality and elegance, and it is meant to stand alone. We choose the idea material from mountain and equilateral triangle to make the shape of logo and get the 2 types of interface. Define the element branding, we are the number one in this field. Sophistication, meticulous and strongly. Look at in the logo’s shape, has 3 parts with 2 groups; its represent for our work, including: hardware production, high technical software and multimedia entertainment.

MODERNE SANS typerface

2

NooD Corporate Brand Identify | NooD Confidential | December 2015


LOGO DEFINITION

1

4

2

=100%

=66%

=100%

equilateral triangle

copy it! 3

> =100%

>

=75%

=50%

=50%

=25%

3

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015

DONE!


STRUCTURAL COMPONENTS

Symbol mark

Brand name Tagline

4

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015

NooD’s logo includes three parts, the symbol mark brand name and tagline, combined to form an the only consistency and no change in the original location, and the correlation with each other.


LOGO STRUCTURE 20a o

60

Combined shape and text o

60

15a 7.5a

14a 4a

1a

20a

5

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


TECHNICAL STRUCTURE SYMBOL

20a

15a

Standard symbol on a black background

7.5a

Standard symbol on a white background

6

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


WORD ONLY LOGO STRUCTURE

24a

7a

1.3 a

Brand name on a black background

7

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015

Brand name on a white background


CLEAR SPACE

The clear space around the logotype on all sides should be equal to the height of the letters for maximum legibility and impact.

1/2x 1/5x

x

1/5x 1/2x

8

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015

The clear space around the logotype on all sides should be equal to the height of the letters for maximum legibility and impact.


MINIMUM SIZE

To preserve legibility, the logotype should never be printed smaller than 2� and should never appear at less than 150 pixels in digital formats. 150px Full logo

30px Symbol logo

Non-Limit

45px Symbol logo

9

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


LANGUAGES

In some languages, the logotype will require a different visual treatment. Chinese (Simplified)

中国 Large Horizontal Lockup Use when logo width is less than 180px

10

110 px

138 px

185 px

中 国

Small Horizontal Lockup Use when logo width is 180px or greater

NooD Corporate Brand Identify | NooD Confidential | December 2015

中国 Vertical Lockup Use when horizontal space is limited


COLOR

The logotype should always contrast with the background. There are 2 versions of the logotype to ensure legibility and optimum reproduction quality in all printing processes and digital needs.

11

NooD Black

NooD White

CMYK 75 67 68 90

CMYK 0 0 0 0

RGB 0 0 0 Pantone BLACK

RGB 255 255 255 Pantone WHITE

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


IMPROPER USES The logotype cannot be altered or redrawn in any other way. Incorrect Usage Previous versions should never be used, and the logotype should not appear in a line or block of text. The word Uber should be typed out in body copy.

Letters are stretched out and distorted

Gradient color in anyway

Do not enough contrast

Use drop shadow

Symbol logo paired with text logo

Logotype colors inconsistent with brand standards Background colors inconsistent with brand standards

Logotype paired with badge

12

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


Tagline When the logotype is paired with our tagline, the same guidelines for clear space apply and the two elements should be of equal length. Registed In all instances, the English tagline must always include the Registed ( R ) symbol.

Text logo with Tagline — Black Background Outside the width of the logo

IN COPY If the tagline appears without the logo, it can be written in either title case or all caps. Registed Always include the Registed ( R ) symbol when using the English version. R

R

13

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


VIDEO When the logotype with tagline is used in video, make sure to set the tagline in NooD Black on an NooD White background.

14

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


INTERNATIONAL The tagline may be translated into other languages, but the same guidelines for clear space apply. Size and Dimensions The tagline should always be the same width as the logotype. Height of the tagline is variable, as each translation results in a different line length.

Spanish grande pensar que lo mejor

French

grande rĂŠflexion pour meilleure chose

Portuguese

grote denken aan het beste ding

15

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


Product lockups Our product lockups never include our logotype. Instead, they’re based solely on the name (set in Roboto) and come in our formats. no spacing

x

x x

x

NooDPRODUCT Stype: Titlecase Font: Roboto - Light Tracking: default Color: NooD Black/White

Stype: Titlecase Font: Roboto - Light Tracking: default Color: NooD Black/White

Economy/ Premium/ Experiments Products Unmistakably our products should always be formatted with a lower-case "oo."

16

NooD Corporate Brand Identify | NooD Confidential | December 2015


Partnerships When the logotype is paired with a partner logo, logotype placement differs based on the type of partnership.

Appear to the left with full logotype/ symbol logo

Appear above with text logo

Sponsored by NooD When NooD is the primary sponsor, the logo should appear to the left of or above the partner logo.

Appear to the right with full logotype/ symbol logo

Appear below with text logo

Supported by NooD When NooD is the secondary sponsor, the logo should appear to the right of or below the partner logo.

17

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


HORIZONTAL When combining our logotype with one or more partner brand marks, they should all have the same visual weight and be separated by a vertical bar. Clear Space The clear space around the logotype on all sides should be equal to the height of the letters for maximum legibility and impact.

NooD Black

x x

x

x

x Multi-brand partnership

NooD Black

x

x

x

x

x

Clear space for full logo or symbol logo

18

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


VERTICAL When horizontal space is restricted, the vertical lockup should be used instead. The Uber logotype should have the same visual weight as the partner’s logo and be separated by a horizontal bar. Note When partnering with multiple brands, the same single lockup rules apply.

NooD Black

NooD Black

x

x x x

1/2x = [oo]

1/2x

=s

Multi-partner lockup Clear space for full logo or symbol logo

19

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


ALIGNMENT Follow these best practices for alignment and sizing of a partnership lockup. Partner Logo Sizing Partner logos should be scaled to fit within a 15x7 grid and have the same visual weight as the Uber logotype. Logo Alignment The majority of logos will work center-aligned with the bar. However, in some cases, more creative lockups must be used for the logos to appear aligned. A good rule of thumb is to align the heaviest visual area to the bar.

Logo 8x Wide — Type Aligned to Bar

Logo 7x Wide — Center-aligned to Bar

Logo 12x Wide — Center-aligned to Bar

20

NooD Corporate Brand Identify | NooD Confidential | December 2015

Logo 11x Wide — Center-aligned to Bar


CLEAR SPACE

The clear space around the lockup on all sides should be equal to 2x the height of the logotype for maximum legibility and impact.

x x

x x

21

x

x

x

x

LOREM IPSUM DOLOR SIT AMET

NooD Corporate Brand Identify | NooD ConďŹ dential | December 2015


MINIMUM SIZE To preserve legibility, the logotype should never be printed smaller than 2” and should never appear at less than 150 pixels (height) in digital formats. Acceptable Minimum Size If the partner logo appears smaller than permitted by the partner’s brand guidelines, increase the size of the entire lockup so that it is within the acceptable range.

150px

22

2”

NooD Corporate Brand Identify | NooD Confidential | December 2015


B2B lockups Lockups for specific lines of business use the corporate badge, rather than the logotype, to visually represent the brand. Lockup Specs These lockups are formed by pairing the NooD badge with the name of the line of business.

1/2x

1/4x

x

B2B NooD B2B

23

DEVELOPER NooD API

NooD Corporate Brand Identify | NooD Confidential | December 2015

BUSINESS NooD for Business


Typography NooD’s primary typeface is Roboto. It is used across all print, digital, and video creative. Learn how to use this font family.

ROBOTO TYPEFACE HIERARCHY

24

NooD Corporate Brand Identify | NooD Confidential | December 2015


Roboto typeface NooD’s primary typeface is Roboto family font. It should be used every time it is available. ROBOTO-font

NoDO

NoDO

NoDO

THIN ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

MEDIUM ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

THIN ITALIC ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

NoDO

NoDO

NoDO

LIGHT ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

BOLD ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

ITALIC ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

NoDO

NoDO

NoDO

REGULAR ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

BLACK ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

BOLD ITALIC ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

25

NooD Corporate Brand Identify | NooD Confidential | December 2015


ROBOTO Slab-font

NoDO

NoDO

THIN ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

REGULAR ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

NoDO

NoDO

LIGHT ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=

26

NooD Corporate Brand Identify | NooD Confidential | December 2015

BOLD ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqstvwxyz 1234567890.:,:’ ” (!?) +-*/=


Hierarchy Creating hierarchy within typography is key for emphasizing the most important messages. Note There should never be more than 3 weights and/or 4 sizes of type used in a single design.

NO MATTER WHO YOU’ER SHOPPING FOR THIS HOLIDAY Gifts that are sure to score points.

They’re ready for a bigger challenge.

It’s all about strategy with your gamer. Or racing. Or zombies. And we’ve got just what you need to win the gifting game.

They’ll love the new games designed specifically for Apple TV — as well as their iOS favorites — on the big screen in stunning HD. With the new Touch surface controller, they’ll navigate as they please without pressing a single button.

Give them the world’s most popular camera. The 12-megapixel camera can snap the perfect still. Panorama is great for landscapes. Live Photos capture the whole moment. And shooting amazing 4K video is just an “Action!” away.

1

Display:

Roboto Light

NooD Rock! 2

Header:

3

Body copy:

4

Promo code:

NooD RULES NYC

Gifts that really click. Give the photographer or filmmaker on your list the tools to capture and edit everything from panoramas in Peru to candids of the family.

The one-piece carved aluminum casing ensures structural rigidity. Tested to withstand 5,000 micro USB insertion/removal cycles and 1,500 USB insertion/removal cycles.

Roboto Light It’s all about strategy with your gamer. Or racing. Or zombies. And we’ve got just what you need to win the gifting game.

USE PROMO CODE

NooDPROMO 27

NooD Corporate Brand Identify | NooD Confidential | December 2015

Roboto Slab Light

Roboto Medium


A

PPLICATIONS

28

STATIONARY BROADCAST MEDIA SAMPLING PRODUCT


LOGOTYPE’S MATERIAL PRESENTATION gilding gold, leather, wood, sliver, granite,... NooD accept all most material to print logotype, can imprint or embossed 3D printing; However, in some special case, CEO is the last person to recognize a new material platform.

29


SYMBOL LOGO

FULL LOGO

TEXT LOGO

NooD Stamp 3 versions

30


Standard Stationery

31


55 mm 1 InďŹ nite LoopCupertino, CA 95014 408-996-1010

85 mm

NooD Patern Type 01.

Name card.

32


20 mm

250 mm

Letter head.

50 mm

10 mm

Limited in NooD Corp. From:...................... ................................. To:............................ .................................

70 mm

320 mm

100 mm

HEADLINE CONTENT

Brand tag.

1 Infinite LoopCupertino, CA 95014 408-996-1010 1 Infinite LoopCupertino, CA 95014 408-996-1010

Material: Couche 200gsm

Manila folder.

33


30 mm

230 mm

120 mm

Limited in NooD Corp.

From:......................... To:.............................. 1 InďŹ nite LoopCupertino, CA 95014 408-996-1010

Front face

Back face

Material: Couche 200gsm

Envelope.

34


Presentation folder.

35


BROADCAST MEDIA

POSTER for event

36


Push the position and type of logo for each car style.

Car.

37


Poster.

38


Uniform.

39


veeOne 2016 vPhone 9

SAMPLING PRODUCT

40


CREATIVE DIRECTOR Thuy Nguyen Van

Nood guideline pdf  
Read more
Read more
Similar to
Popular now
Just for you