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No Fuss Events Partnership Opportunities

No Fuss Events 2014 a chance to turn our audience into your customers. www.nofussevents.co.uk


From summit to sea inspiring outdoor experiences

The sheer variety and grandeur of the scenery will take your breath away. From high, rugged mountains, to secluded, sandy beaches, tranquil lochs to ancient forests, the Outdoor Capital is a natural playground like no other. Home to an incredible range of outdoor activities and an action-packed calendar of fantastic events, this is a boredom-free zone! Whatever your adventure, you'll never be stuck for something fun to do. Whether you're a seasoned adrenaline junkie or just want to get out and enjoy nature, there's something for everyone here. The beauty of the landscape and dizzying range of things to do here isn't just impressive; it's inspirational. The scenery, activites, wildlife and culture add up to an outdoor experience that will stay with you forever.


What are No Fuss Events all about? Originally born out of an enthusiasm for having fun in the outdoors, No Fuss Events is renowned as an events company with a difference – running fantastic, challenging events for all abilities. No Fuss doesn't just run events, it provides an authentic experience for all its customers. Through professionalism, attention to detail and a genuine sense of fun. No Fuss Events has become one of the country's top event organisations and is an exciting brand that people want to be a part of. The business has shown strong growth over its first 8 years and this is to continue in 2014. With more events increasing numbers of participants, and in 2014, the new portfolio ensures that No Fuss Events will be expanding audience reach through the year.

Who are No Fuss? Our management team has the breadth of knowledge and experience to ensure continued success and expansion of the business. Frazer Coupland and David Munro have run the company since 2005 and have gained an enormous amount of experience and kudos for events in that time. When the team are not running their own events they will be actively assisting in a consultative role or event facilities hire, logistics or manpower. Both keen outdoor enthusiasts, they have drive, commitment and work ethic to ensure events are professionally run, successful and enjoyed by everyone.


What exactly does No Fuss do? No Fuss Events run fun, challenging outdoor events for all abilities. The emphasis for all of the events listed is firmly on participation and enjoyment. Creating fantastic customer experiences is the key to the continued success of No Fuss Events. Customer feedback is the key to No Fuss Events' success to date and the increased numbers in previous years gives us the confidence to launch this action-packed line-up for the 2014 season:

SCOTTISH ENDURO SERIES New for 2014, No Fuss Events, alongside Innerleithen MTB racing, bring an enduro racing series to Scotland. We've hand-picked the best riding spots in the country to make this a truly Scottish series. Very similar to a car rally, timed stages (climb or descent) are linked with non-timed liaison stages. Possibly the best way of racing with your mates, the Scottish Enduro Series gets the balance right between great riding, timed competition and a good time out on the bike with your friends.

23rd February 29th March 22nd June 12th July

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Kirroughtree Innerleithen Nevis Range Location TBC (Dumfries and Galloway or Scottish Highlands) 19th October – Innerleithen

8th November – Innerleithen

WINTER FEAST DUATHLON SERIES The Winter Feast Duathlons have been extremely popular since they were introduced. Aimed at beginners who want to step up from the Wee Triathlon without too much discomfort, this will be more of a challenge but the extra effort will be worth it for the satisfaction at the finish line. A 5km walk or run (trail or beach), then a 22km cycle (road) followed by a 5km walk or run to the finish. Ideal for individuals and teams, and for 2014, all 3 events will count towards a series result.

11th January 2014 – Glen Nevis 15th February 2014 – Arisaig 5th April 2014 – Nevis Range

WEE TRI- 22ND MARCH 2014 Moved slightly later in the year than its traditional season opener status, The Wee Triathlon is a pool-based triathlon involving a 400m swim, 10 mile mountain bike in Glen Nevis and a 3 mile cross country run. Back for 2014 proves its popularity in 2013, best get your entries in quick as this one fills up quick.

BUACHAILLE SPORTIVE MOR/BEAG - 26TH APRIL 2014 Following two successful years of the Buachaille Sportive Mor/Beag is the winner we hoped it would be in 2012. Beginning and ending at Glencoe Mountain Resort, the routes of either 86 or 106 miles shows you some of Scotland's finest landscapes, including, as the name suggests, The Great Herdsman of Etive – Buachaille Etive Mor. The route also includes the fantastic views of Lismore and Mull before returning via the spectacular vista of Rannoch Moor. Certainly one to remember.....and return to!


ADVENTURE TRIATHLON - 10TH MAY 2014 A new event for 2014, the Adventure Triathlon aims to bring, as the name suggests, a wee bit of adventure to the triathlon party, while offering something different for those not confident swimming in open water. Running in conjunction with Those familiar with our Arisaig round of the Winter Feast Duathlon will no doubt recognise the 5km trail walk or run) and the 22km road cycle. Added to the ingredients is a sea kayak (distance TBC).

10 UNDER THE BEN - 21ST JUNE 2014 Our flagship event sees it's 10th Anniversary in 2014 and promises to be a great event to celebrate this fact. Sticking to the classic mountain bike endurance marathon format of a 10 mile lap and a 10 hour time limit. Take your pick of whether to race solo, as a pair, a trio or a quad, muster your team mates and get ready for one of the best races of the year. 10 Under the Ben will once again make up the opening event of the 2014 Fort William Fat Tyre Weekend.

THE HIGHLAND WARRIOR - 30th August 2014 The Highland Warrior is No Fuss Events brilliantly epic half ironman triathlon. Back in 2014 for the fourth year, this event is fast becoming a classic on many triathletes’ calendars. A big part of the magic comes from the location of each element. The 1.9km swim takes place in Loch Linnhe just next to the ‘Old Fort’, which is the location of T1 and T2. From here cyclists leave Fort William heading east towards the Creag Meagaidh National Park, passing stunning views of the Grey Corries and Loch Laggan. After retracing the route back to the Old Fort, completing 90km on their bikes, the Highland Warriors then set off to run 21km through Glen Nevis in the shadow of Ben Nevis. A route filled with history and beauty, this event should not be missed.

THE WEE BATTLER - 30th August 2014 New for 2014, the Wee Battler is the Highland Warrior’s smaller cousin. This event will take place on the same day and will follow a course of approximately half the distances of the Highland Warrior. The Wee Battler will be perfect for anybody looking to step it up a notch from sprint distance tri’s or for those who are aiming towards half or even full Ironman tri’s. Even if this is your first triathlon, No Fuss will ensure you receive a warm welcome and we will do our utmost to make sure the day is smooth and very enjoyable (all you will have to do is keep your legs moving!).

TOUR DE BEN NEVIS - 20TH SEPTEMBER 2014 Now a mainstay of the No Fuss calendar the Tour de Ben Nevis in 2014 stays true to its word of 'bringing mountain biking back to the mountains.' A 72km circumnavigation of Ben Nevis from Fort William, the Outdoor Capital of the UK. This is one of the country's longest point-to-point events; an MTB endurance and mountain marathon event all rolled into one.

WORLD SOLO 24 HOUR - 11TH/12TH OCTOBER 2014 The 24 hour race will start 'Le Mans ' style at 12noon on Saturday and run till 12noon on Sunday. The route will start from and finish at the Nevis Range complex, snaking and climbing up Aonach Mor and deep into Leanachan Forest and onto the world famous Witch’s Trail. With at least half of the event taking place in the dark, the course has been designed to be ride-able for the full 24 hours regardless of weather conditions. The course will have a good mixture of forestry road and singletrack. Come and join us for a weekend of Endurance Mountain biking at one of the best venues this country has to offer. Enjoy the event with friends and family as well as the other competitors and have fun at these friendly events. The course will be about 8 miles (13 Km) in length and will be 100% rideable.


What is the No Fuss Customer Demographic? Market research has shown that our participants tend to belong to the lucrative, 35-44 year old male market. Through an active campaign in 2013 No Fuss are delighted to report an increase in female participation, continuing on from a double in numbers in 2011. This is a demographic that we will continue to concentrate on and reinforce in the future.

Where are we going? Extensive feedback evaluation, a positive social media strategy and positive interaction with our database through monthly newsletters, has enabled No Fuss Events to build its portfolio of friendly but challenging outdoor events, providing fantastic experiences for an ever-expanding audience. Come along with us and benefit from positive partnership with one of the most dynamic and fun-filled brands in the outdoor market.

Media exposure to date includes No Fuss Events has attracted a wealth of mainstream and sport-specific media to cover its events in recent years and the goal is to keep this level high through 2014. To date, No Fuss Events have seen coverage by: BBC and CNBC Business and Sport Rory and Paddy's Great British Adventures Singletrack Magazine MTBRider Magazine (Germany) MBR Magazine Mountain Biking UK Dirt Magazine Triathlete Europe

220 Triathlon Magazine The Herald Newspaper The Telegraph Newspaper Hope Telegraph Newspaper BBC Radio 2 BBC Radio Scotland Moray Firth Radio 30K+ hits for Cut Media event videos


Why partner No Fuss Events? We're looking for partners for our 2014 events. In return for financial or material support we can offer you a range of fantastic business benefits: Title Event Sponsorship - Naming rights for your brand to an event or series of events (e.g. Benromach 10 Under the Ben, MET Lord of the Lochs Sportive.) Exclusivity – A guarantee that you will be the only sponsor from your business sector. Brand exposure – Significant presence on all event literature, event advertising and event videos. Media exposure – Significant presence in all event exposure through web and print outlets. Advertising logos/mentions on 'paid for' advertising, advertising in event publications, event videos etc. Merchandising rights – Opportunities to sell your products at events. Sampling opportunities - Opportunities to give away samples in registration packs. Trade Pitches – Exclusivity on the best trade pitches at any event. Space in the trade area at our events, for promotion or sales Team building opportunities – Free entries for teams within your organisation for inter-departmental competition or to raise money for charity.

If you have any other ideas, please just let us know!

Give us a call To find out more about partnering No Fuss Events please call Frazer on 01397 772 899 m: 07867 977 616 or email frazer@nofussevents.co.uk


www.nofussevents.co.uk


Sponsors Booklet 2014