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The Noe Valley Voice • October 2013 27


tore Trek is a regular Voice feature profiling new stores and businesses in Noe Valley. This month, we introduce a cafe with a penchant for pancakes.


4007 24th St. (between Noe and Castro) 415-647-7037 Tired of standing in line for weekend brunch on 24th Street? Griddle Fresh, which opened in May, is the neighborhood’s latest offering in the hunger games. Run by wife and husband team Regina and Je “Carter” Lee, Griddle Fresh offers breakfast and lunch on 24th near Noe Street, in the former home of Noe Valley Deli. For egg lovers, Griddle Fresh offers a Tex-Mex scramble with chorizo and jalapeño, a fried egg sandwich with homemade pork sausage, corned beef hash with poached eggs, and a “rustic” omelet with bacon, leeks, asparagus, gruyère cheese, and mushrooms, complemented by grilled tomatoes. For pancake fans, there’s a fluffy

Griddle Fresh owners Carter and Regina Lee hope to add fusion Korean-style brunch to their already varied menu of omelets, salads, and burgers. Photo by Pamela Gerard

lemon ricotta soufflé pancake and a banana mascarpone soufflé pancake with candied walnuts—two of the most popular items on the menu, according to the Lees. The lunch menu features burgers, including a pulled pork burger with creamy coleslaw, along with sandwiches and a variety of salads. Prices are generally in the $9 to $12 range. A kids’ menu includes

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chocolate chip pancakes, grilled cheese sandwich, egg dishes, and French toast. The freshly remodeled space is small, but seating is comfortable. Beer, wine, and mimosas are also served. The Lees came to the United States five years ago from Seoul, South Korea, where they ran two restaurants, a Chinese restaurant and an American brunch restaurant. A basketball fan who adopted

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the American name Carter after NBA AllStar Vince Carter, Carter Lee comes from a family of chefs and acquired his skills at a cooking school in Seoul. His brother Sang Lee owns the popular MyMy Coffee Shop in Nob Hill. A third brother is a chef in Seoul. The Lees originally settled in Los Angeles and opened a restaurant there, but decided to move to San Francisco to be closer to family. “We opened a restaurant in L.A. first, but we were eager for a more different and creative life,” said Regina Lee. After scouring the city for a location, the couple discovered and fell in love with Noe Valley. “There weren’t many Korean environments in Noe Valley. It has four seasons in one day, people are warm and nice, no stoplights on the streets, and interesting shops. Everything in Noe Valley seemed peaceful and beautiful; ideal for our dream life,” said Regina. The Lees, who live in South San Francisco with their two children, hope to move to Noe Valley someday. “We are so thankful to people who have shown interest in our restaurant,” said Regina. “We hope to provide our best service, and plan on introducing fusion Korean-style brunch in the near future.” Griddle Fresh is open daily from 8 a.m. to 2:45 p.m. —Pat Rose

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Profile for The Noe Valley Voice

Noe Valley Voice October 2013  

Noe Valley Voice October 2013  

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