Questions You Need to Ask Before Launching Your E-Store If you want to make your first e-store launching successful, you need to give it a final look by answering some key questions. Make sure that you have designed your e-store while keeping the latest trends in view. Develop an attractive web design; provide a secure online payment method along with the easy shipment terms. No matter, you want to switch your traditional retail store to an e-store or you want to start your business on the web, you need to have a complete knowledge of its requirements, advantages and disadvantages associated with it. By researching the already established virtual stores on the web, you can get an insight to their strategies, policies and other details, which you can keep in view before stepping into the e-commerce world. By conducting a proper prior market research, investing your efforts in the right way and using the latest business tools efficiently, you can soon stand among the well-known e-stores like Amazon and Ebay. According to a market survey, these two online stores are generating the revenues of millions of dollars, each year. Once you are done with all of your work and your e-commerce website is prepared, you need to review it thoroughly before launching it on the World Wide Web. Here are some key questions which you need to ask yourself. Does Your Website Comply with the Latest Online Business Trends? You need to reconfirm either your website has the latest web-design with trendy graphics and appropriate typography or not. Does it have an easy user interface (UI)? Is your website easyto-navigate for all potential clients? Also make sure that it runs on the all kinds of latest browsers. You need to re-check the image and video quality and the usefulness for your users. Moreover, there is a need to have an attractive ‘Call-to-Action’ button. Is Your Product Page Good Enough to replace a Traditional Store? If managed well, the products page gives your customers a feel of a brick and mortar store, where they can see the items placed in proper shelves with the price and brands’ names mentioned on them. You need to use latest online programs and software to manage the products and inventories. Make sure that you have mentioned each and every thing related to product descriptions, which may include – price, usage, manufacturing place, tax policies and much more.
Are Your Online Payment Methods Secure Enough? Your buyers would not agree to spending money with you until they are given the surety of secure payment methods. Mostly, e-stores offer four major kinds of online payment methods including – credit cards, VISA cards, online transferring and PayPal. By ensuring the security and feasibility of each online payment method for your business, you can generate more revenues. Have You Worked on Marketing and Promotion? To keep your business going, you need to work on different online marketing and promotional strategies, which may include – search engine marketing, email marketing and social media marketing. Do You Offer an Enhanced in-store Experience? An enhanced in-store experience is perhaps the most important thing to keep your buyers engaged on your website. For this, you need to have informative, easy-to-understand and updated content, an effective ‘call-to-action’ button and above all, the live chat software. By having this chat widget installed on your e-store, you cannot only make your e-store livelier, rather you can provide a high-quality online customer experience. Most of the online vendors in UAE, US and UK are relying on live chat support to cater to the needs of their customers worldwide. After confirming the above mentioned questions, you can successfully launch your e-store that is more likely to prevail the online world in a shorter time span.
Published on Jun 11, 2014
If you want to make your first e-store launching successful, you need to give it a final look by answering some key questions.