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color family

supplimental mark

T H E R E : C O L L E C T I V E WA R E H O U S E

JEREMY SHELLHORN FA L L 2 01 2

workshops logo

DESIGN FOR CHANGE BRAND IDENTITY

tool kit logo


PROBLEM advocate for the the Rebuilding Exchange by giving them a brand and a vision to expand across the country AUDIENCE ultimately DIY families, small business owners and property management

SOLUTION a hopeful brand with new branches in each major city, showing pride in that city through visual identity and conceptual colateral CA PA B I L I T I E S brand idenity, audience profile and time management


U LT I M AT E : T H E G R E AT E S T S P O R T E V E R

PAT R I C K D O O L E Y FA L L 2 01 1

PUBLICAION AND EDITORIAL 1 0 ” X 1 0 ” – 3 2 P.


PROBLEM redesign a previously dull book; catering to a new target audience, AUDIENCE young adults already invested in the game of ultimate frisbee

SOLUTION redirect the feeling of the book from field guide, to an enterainining table book CA PA B I L I T I E S audience


B e t t y 's

h o r ro r z o n ta l s

THE

PERMANENT grad student

JACK COLICCHIO

THE

THE

ENGINEER

ATHLETE 2003-2007

2008-2012

37

s e aw e e d

CHRISTY CHEUNG

34

KATIE EVERDEEN

7

perforated collector ultimate player cards


72

48

D O U B L E T I M E T Y P E FAC E

ANDREA HERSTOWSKI FA L L 2 01 2

CIRCUS burlesque

24

balanced

14

and bound

10

by line

PORTFOLIO FULL ALPHABET


PROBLEM generate a typeface founded upon a chosen muse, in full alphabet form

SOLUTION based on the documentary, “Fast, Cheap and Out of Control” as a muse

AUDIENCE typographers and documentary fans

CA PA B I L I T I E S typeface form and construction


THE FINE PINT : PUBLIC TYPOGRAPHY

PAT R I C K D O O L E Y FA L L 2 01 1

DESIGNER AS AUTHOR 8 ” X 1 0 ” ­— 4 2 P .


PROBLEM write, photograph and design a book about a specific relationship between typography and its enviroment

SOLUTION explore brewing, packaging and shipping processs and the typographic detail associated with its intricacies

AUDIENCE beer lovers and font nerds

CA PA B I L I T I E S photography, copy writing, layout


BLACK INSIDE

F I R E B E L LY D E S I G N SUMMER 2012

PROJECT NIA 5 . 5 ” X 8 . 5 ” – 3 2 P.


PROBLEM a zine designed as a supplement to an exhibition called Black Inside, by a non-profit called Project NIA AUDIENCE radical prison complex protesters

SOLUTION incorporation of exhibitions artifacts and images with narratives of prisoners CA PA B I L I T I E S collaboration, large scale printing


G ET OU T T H E VOT E

PAT R I C K D O O L E Y SPRING 2012

P U B L I C AT I O N A N D E D I T O R I A L 11” X 17”


PROBLEM design a set of posters based on resarch of the voting process AUDIENCE tech saavy, social media millenials

SOLUTION target the young adults who avoid the polls because they have to leave the comfort of their dorm room CA PA B I L I T I E S research, copy writing, technique


TYPOGRAPHIC IDENTITY

PAT R I C K D O O L E Y FA L L 2 01 1

DESIGNER AS AUTHOR 9 ” X 9 ” M O D I F I E D G AT E F O L D


PROBLEM formulate a monogram and based on that design a revealing typographic identity based on a design philosophy AUDIENCE interested professionals, designer peers

SOLUTION the words “comfortable” and “compelling” are telling of my design philosophy, giving a backbone to the book as you flip from one to the other CA PA B I L I T I E S binding, form, information design


THIS BELONGS IN A MUSEUM

TIM HOSSLER SPRING 2012

D E S I G N I N G I N T E R AC T I O N I N T E R AC T I V E GA L L E RY


PROBLEM archive a collection of items that belong in a museum, allowing the public to become curators of the exhibition AUDIENCE tech saavy, social media millenials

SOLUTION focus on the conversations people share about scars, and the stories behind them CA PA B I L I T I E S research, layout and navigation


BLO OMS TAXONOMY

JEREMY SHELLHORN FA L L 2 01 2

DESIGNER AS AUTHOR 8 ” X 1 0 ” ­— 4 2 P .


PROBLEM communicate a unique story of work and personal curricular goals, create a visual reflection connecting the two reflections AUDIENCE design peers and interested faculty

SOLUTION compare design aspiration and attitude before, during and after each project CA PA B I L I T I E S concepting and infographic design


T H A N K YO U


Noel Rivard Portfolio