MOBILE MARKETING OF MARRIOTT HOTEL GROUP & MANDARIN ORIENTAL HOTEL GROUP Presented by: Noe RODRIGUEZ & Frederic NGUYEN EICHHOLZER
MOBILE MARKETING OF MARRIOTT HOTEL GROUP MAKE RESERVATIONS ANYWHERE FROM YOUR SMART PHONE - 3,600 HOTELS ( JUST ONE CLICK & THE RESERVATION IS DONE IN REAL TIME) - 70 COUNTRIES LOCALIZATION SYSTEM - LET YOU FIND THE HOTEL CLOSED TO YOU
MOBILE MARKETING OF MARRIOTT HOTEL GROUP
DISCOVER THE WORLD WITH OUR APPLICATION - MILLIONS AND IMAGES AND DESCRIPTIONS OF THE HOTEL AND THE AREA AROUND IT - MAPS - ACTIVITIES REWARDS - WITH THIS APPLICATIONS YOU WILL BE ABLE TO EARN POINTS AND WIN REWARDS
The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental executive at the Luxury Interactive conference. Mandarin Oriental laid out its entire digital strategy from the past few years to explain how varying the types of mobile marketing enables the chain to engage with consumers.
The brand exercised many mobile touch points to communicate while still maintaining a consistent theme throughout its mobile offerings. “Our first priority was asking what the customer was looking for,” said Christoph Oberli, New York-based vice president of ecommerce at Mandarin Oriental. “The problem is that the mobile device is always changing. “Something new is always coming, but the mobile strategy needs to be consistent across all platforms and outlets,” he said. “It always has to be benefitting the brand.”
MOBILE MARKETING OF MANDARIN ORIENTAL HOTEL GROUP “MO Hotels” is their sophisticated travel application available in the iTunes App Store. The complimentary app offers exciting features and benefits including: Comprehensive Property Details – Tour Mandarin Oriental hotels and resorts around the world with details on room offerings, services and amenities, as well as extensive image galleries. Real-time Reservations – Book stays in real-time directly from your iPhone.
MOBILE MARKETING OF MANDARIN ORIENTAL HOTEL GROUP Tempting Offers – The best rates and latest special offers from around the world. “Cities by MO” – A highlight of the app, this tab features a wideranging destination guide. From area attractions, restaurants, shopping and nightlife sections, travellers can search for specific areas of interest with a sophisticated point-to-point GPS functionality.