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How Luxury Brands target Affluent Buyers

By Noe Rodriguez - CMH


Affluent Buyers Affluent Buyers are wealthy clients that are not willing to wait, time is money for them, they want it now.

TIME

This emerging wealthy clients are new in the market and they have a million in their accounts.

1 MILLION

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Affluent Buyers Affluent Buyers have an important purchasing power, which give them the power to decide which brand make them feel powerful and boost their quality of life.

POWER

They behave in a different way, they want to be part of the Luxury World, so they acting as they are already part of it or they are always looking for points of identification to feel part of it.

ATTITUDE

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Affluent Buyers They are looking for new things, & experiences that nobody has lived things that they don’t really need it but that make them feel different

DIFFERENTIATION LASTEST CREATION

This wealthy clients want to be surprise, they want the rare Pearl.

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Affluent Buyers They want to heard a history, they are attracted to it and they want to live that experience or dream. And when they are using it, it will make them feel like they are living it.

HISTORY

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How Luxury Brands target Affluent Buyers Luxury Brands are ready as they are willing to go as far as necessary to get their clients happy creating digital applications for time management. And being there for The client any time, any place, any moment.

APPLICATIONS

Luxury Brands know their clients have an important purchasing power, and they are getting to you in several ways, going to social media, creating really personalize agendas, to get your wants register and to approach you throughout all different ways specially by media, creating a personal relationship with them.

RELATIONSHIP

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How Luxury Brands target Affluent Buyers Luxury Brands are creating a feeling of power on those buyers, give them new sensations, by transforming them into someone else once they are in contact with the brand. They are using the Digital tools to direct their clients in any direction they want

DIGITAL EDUCATION

They are really smart at playing with customers wants, by using icons, like famous players, stars, etc. Making them dream, and try to identify with those icons. Once people got identify with them, they started to follow their mode of life, wearing the same clothes, by visiting the same places, or just by doing everything they do, so making their dreams true.

LUXURY ATTITUDE

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How Luxury Brands target Affluent Buyers

CONTINUOUS INNOVATION

Luxury brands are going beyond client expectations, creating new things, telling us a story and making us part of it. Giving us a 100% total service in addition, making us feel special & unique. Always one step in advance.

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Conclusion Luxury Brands are doing a good job in targeting Affluent Buyers as they know what they want and they are interested on what they may want in the future. Also they know in time of crisis they will the ones or are the ones who keep buying and spending money. Actually they are doing a better job as they do understand that an affluent client from China is not the same as an affluent costumer from Brazil or India. Therefore we can expect really good changes and an new innovative marketing techniques in the Digital World of luxury brands, for a better understanding of affluent clients. http://www.squidoo.com/luxurybrands http://www.squidoo.com/luxurybrands http://www.alcwealthwindow.com/affluent-consumers-direct-mailing-lists.html http://www.worldata.com/datacard/viewdatacard.asp?ID=7059

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HOW LUXURY BRANDS TARGET AFFLUENT BUYERS