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SEVEN-TIME GRAND AWARD WINNER: OUTSTANDING PRODUCTION OF A PLAY SIX-TIME GRAND AWARD WINNER: OUTSTANDING PRODUCTION OF A MUSICAL FOUR-TIME GRAND AWARD WINNER: OUTSTANDING THEATRE FOR YOUNG AUDIENCES

2018 SPONSORSHIP OPPORTUNITIES


“Theatre is magical for me. While I sit in the dark, I can be transformed to another place, often to places I have never been in my own mind. It makes me think, as it entertains me. The combination of the two helps me to retain that which I have learned... about issues or myself. I have also learned that there is value in pure entertainment.�

- David Weinandy, PhD. Professor of Communication, Aquinas College Past President, Circle Theatre Board of Directors

The mission of Circle Theatre is to ENRICH, ENERTAIN and EDUCATE our community through exceptional theatrical arts in an intimate setting.


For 66 years, Circle Theatre has been dedicated to producing exceptional live theatre for our audiences using only those artists in our own community. We believe investing in West Michigan artists and audiences - a flourishing network of people who support each other and our theatre - will ensure the future of Circle to produce quality entertainment for our community. We strive to enrich West Michigan by providing jobs and volunteer opportunities, scholarships, a creative outlet, and a collaborative environment. Nestled in the heart of Aquinas College’s beautiful, leafy campus in Grand Rapids - Circle Theatre is the perfect place to bring the community together during the spring and summer months. MAIN STAGE SERIES The spotlight of our May-September season, the Main Stage Series has featured classics and premieres, comedies and dramas, heartbreakers and tearjerkers. Each summer we present three musicals and two plays, with 1-2 titles selected by our Audience Choice Ballot, unique to Grand Rapids. SUMMER CONCERT SERIES Circle's annual Concert Series features a diverse group of the finest vocalists and musicians in the area performing a wide variety of styles and genres.  Our intimate setting offers audiences an up close and personal live music experience exclusively presented by Circle Theatre. MAGIC CIRCLE For 50 years and counting, we have focused on classic children's stories and fairy tales re-imagined for a modern, family audience. We invite all young people to experience the magic of live theatre. CIRCLE PRESENTS Recognized as the largest presenting organization for schools and families in West Michigan, we offer nationally award-winning productions throughout the academic year that pair with grade school curriculum.

THIS IS WHO WE ARE. THIS IS CIRCLE.


“At Circle, I’m equally at home as an audience member as I am a production team member or crew member. Regardless if I'm backstage, in the booth, or sitting in the audience, I’m always right where I belong at Circle Theatre.” - Kieran Smith Circle Theatre Stage Manager

The Performing Arts Center is a unique facility shared throughout the calendar year by Circle Theatre, Aquinas College, and Catholic Secondary Schools of Grand Rapids in a collaborative partnership. The stadium-style seating accommodates more than 400 guests, and the thrust stage - the only of its kind in West Michigan - offers an intimate immersive experience with audience members seated around 3/4 of the performance space. On site is a large dressing room, costume shop, scene shop, rehearsal hall, and reception space. And the people who contribute their talents to Circle? Many of them stay right here in Grand Rapids making theatre a big part of their lives, while dozens of Circle Theatre alumni are currently living and working as theatre professionals in Chicago, Los Angeles, New York City, on Broadway, Off-Broadway, on television, and in national touring productions across the country.


FOR SIXTY-SIX YEARS, WE HAVE ENRICHED OUR COMMUNITY BY TELLING STORIES EXQUISITE STORIES - IN A SETTING THAT IS CHARMING, INTIMATE, AND EXCEPTIONAL. WE HAVE EDUCATED MINDS BOTH YOUNG AND OLD, INSPIRED PEOPLE IN VARIOUS WALKS OF LIFE THAT THEATRE IS A THING OF BEAUTY. WE HAVE ACHIEVED GREAT FEATS, AND OUR FUTURE LOOKS BRIGHTER THAN EVER. IT IS A FUTURE WE WANT TO SHARE WITH YOU.


WHY SPONSOR? 90% OF EMPLOYEES indicate that partnering with reputable nonprofit organizations TOP FIVE ACTIVITIES AND INTERESTS OF CIRCLE THEATRE PATRONS THEATRE, CONCERTS, AND MUSIC

TRAVEL

enhances their brand and 89% believe partnering leverages their ability to improve the community.

- America’s Charities, 2015 Survey

60%

of patrons are employed, while nearly 40% are retired.

MOVIES

READING

FOOD AND DRINK

THE MAJORITY OF PATRONS ARE FROM GRAND RAPIDS, EAST GRAND RAPIDS, FOREST HILLS, AND GRAND RAPIDS CHARTER TOWNSHIP.

81% of patrons use technology to keep up with Circle Theatre

GRAND RAPIDS

WAS NAMED ONE OF THE TOP 20 CITIES TO LIVE IN THE UNITED STATES IN 2017. -US NEWS

75%

of patrons use smartphones. 58% US AVERAGE


60% attend Circle Theatre shows with their significant other or friends.

36%

have a bachelors degree.

LOYAL TO THE ARTS More than half of our patrons have been attending Circle Theatre performances between six and twenty years.

45% … of patrons enjoy a meal before or after a Circle performance at a locallyowned establishment.

WHAT OUR PATRONS HAVE TO SAY “Circle does a fabulous job in every way. I take clients often and always know it will be perfect.” “Always proud to bring out-of-towners…It helps to make a great statement about life in our city.” “The passion driving everyone involved and the intimate venue that makes me feel part of things.” “The level of local talent that’s presented… every aspect of creativity involved in each performance is of such high quality. “ “It is amazing community theatre that rivals professional productions. Circle is gutsy enough to tackle the tough shows.” SOURCE: Circle Theatre Audience Survey, 2015, 2017

27%

have a masters degree.

7%

have a doctoral degree. HALF HAVE AN ANNUAL HOUSEHOLD INCOME OF $75K-$149K


“What would we, what would I, do without the arts? Art in the form of theatre inspires and entertains, allowing one to magically be taken to places never been! Circle provides a seat to take this journey. I'm in awe of the talent, on stage and off... this art of live theatre in a unique space.”

“What I value about Circle Theatre is performing in an intimate space where I can see the audience reactions… smiling faces and tears show me that I am touching lives.” - Matt Ablan Circle Theatre Performer

- Shelley Irwin WGVU Morning Show Host Member, Circle Theatre Board of Directors

“We, as actors, are not paid. With prep work, rehearsal time, fittings and other events, it's the same time and energy commitment as having a part-time job. So being supported to the level we are… internally and from sponsors… is really important; it's respectful, and it allows our energy to be focused on developing great performances for the audience.” - Amy McFadden Circle Theatre Performer


THE 2018 SEASON AT CIRCLE


CIRCLE THEATRE’S MAIN STAGE & MAGIC CIRCLE SEASON

INTO THE WOODS MUSICAL

A FEW GOOD MEN PLAY MAY 3-5 9-13 | 16-19 Circle presents a fresh twist on a rare modern classic for adults; a timeless yet relevant piece, James Lapine and Stephen Sondheim take everyone’s favorite storybook characters and bring them together for both predictable and surprising adventures.

FUN HOME MUSICAL MAY 31JUNE 2 6-10 | 13-16 Aaron Sorkin’s Broadway hit about the trial of two Marines for complicity in the death of a fellow Marine at Guantanamo Bay sizzles on stage.

When her father dies unexpectedly, lesbian graphic novelist Alison Bechdel dives deep into her past to tell the story of the volatile, brilliant, one-of-akind man whose temperament and secrets defined her family and her life. Winner of 5 Tony Awards, including 2015 Best Musical

Winner of 5 Tony Awards, including Best Revival of a Musical

LEADING LADIES PLAY

JULY 12-14 18-22 | 25-28

Finalist: Pulitzer Prize for Drama Michigan Community Premiere

BULLETS OVER BROADWAY MUSICAL AUGUST 9-11 | 15-19 22-25

SEPTEMBER 6-8 | 12-16 19-22

A hilarious comedy by Ken Ludwig about two Shakespearean actors who find themselves down on their luck. When they hear that an old lady in York, PA is about to die and leave her fortune to her two longlost English nephews, they resolve to pass themselves off as her beloved relatives and get the cash.

Loaded with big laughs, colorful characters and songs that made the ‘20s roar, this show based on the screenplay of the acclaimed 1994 film by Woody Allen and Douglas McGrath brings musical comedy back with a bang!

Audience Choice Play

West Michigan Premiere

Six-time Tony Award nominee Audience Choice Musical

SNOW WHITE MAGIC CIRCLE PLAY JUNE 27-30 Based on the oral story as it was told to the Brothers Grimm in 1808, adventures abound with near-death experiences and new friends made as a part of Snow White’s curious time in the woods; adapted for the stage by West Michigan playwright Max Bush. Snow White: The Queen’s Fair Daughter is the Magic Circle show perfect for the whole family!


BRINGING SEXY BACK

MALE POP/ROCK ICONS

CIRCLE

MAY 7 JULY 16 SEPTEMBER 10

SUMMER

The most iconic male musicians in pop-rock history will be brought to life in this show featuring songs like “Faith,” “Bennie and the Jets,” “Let’s Dance,” “1999,” “Can’t Stop The Feeling,” and more!

CONCERT SERIES

An up-close and personal concert experience featuring an electric and diverse blend of West Michigan’s finest musicians and singers, unique to Circle Theatre over the past decade. SILVER SCREEN

ACADEMY AWARD-WINNING SONGS

MAY 14 JULY 23 SEPTEMBER 17 From LaLaLand’s “City of Stars” dating all the way back to the 1930s with “The Way You Look Tonight,” this show will feature Oscar favorites through the ages, including “Take My Breath Away” from Top Gun, “Lose Yourself” from 8 Mile, and a blend of Disney hits from Toy Story 3, Enchanted, The Little Mermaid, and more.

BROADWAY BABES

WE’LL TAKE YOU THERE

DAMES OF THE STAGE

CLASSIC R&B

JUNE 4 AUGUST 13

JUNE 11 AUGUST 20

Honoring the first ladies of the stage like Ethel Merman, Patti LuPone, Bernadette Peters, Audra McDonald, Idina Menzel, and Sutton Foster along with the songs that they made us fall in love with.

There’s a whole lotta soul in this show featuring music by The Stylistics, The O’Jays, Gladys Knight & The Pips, Lou Rawls, Etta James, Sam Cooke, Donny Hathaway, Ashford & Simpson, Curtis Mayfield, Luther Vandross, The Staple Singers, Bill Withers, Ray Charles, and Smokey Robinson.


30,000

8%

27%

OUR PROGRAMMING HAS THE CAPACITY TO ENGAGE MORE THAN 30,000 INDIVIDUALS THROUGH 100+ THEATRE AND CONCERT PERFORMANCES IN A SINGLE SEASON.

WE’RE GROWING. THE 2017 AUDIENCE BASE FOR OUR MAIN STAGE SERIES INCREASED BY 8% OVER THE COURSE OF ONE YEAR.

OUR PATRONS SHOW UP TO ROCK. (OR SWAY. OR SING ALONG.) SUMMER CONCERT SERIES AUDIENCE CAPACITY GREW BY 27% BETWEEN 2016 AND 2017.

“I had not been on a stage in 38 years when I auditioned for Circle. I spent the most joyous summer of my life working with extraordinary and exceptionally talented people. I was so grateful to Circle for giving me this opportunity, but they treated me like I had done them a favor! This is a very special organization!” - Tony Peraino Circle Theatre Performer 2016 Grand Award Winner: Supporting Actor In A Play


SPONSORSHIP OPPORTUNITIES


SEASON

PRODUCTION

ARTISTIC

MAIN STAGE Exclusive Non-Exclusive

$15,000 $10,000

MUSICALS Exclusive Non-Exclusive

MUSICALS Non-Exclusive

$12,000 $7,000

PLAYS Exclusive Non-Exclusive

$7,000 $5,000

CONCERTS Exclusive Non-Exclusive

CONCERT SERIES Exclusive Non-Exclusive MAGIC CIRCLE Exclusive Non-Exclusive

$9,000 $7,000 $8,000 $6,000 $2,000 $1,500

PLAYS Non-Exclusive CONCERTS Non-Exclusive

CORPORATE $2,000

LARGE Non-Exclusive

$2,000

$1,500

MEDIUM Non-Exclusive

$1,500

$1,000

SMALL Non-Exclusive

$1,000

SEASON ANNOUNCEMENT Non-Exclusive $500


SPONSORSHIP BENEFITS SEASON

WE LOVE OUR SPONSORS. WE CAN’T THANK YOU ENOUGH, BUT WE’LL TRY.

ARTISTIC and CORPORATE*

PRODUCTION

Every Circle Theatre sponsor at each level receives the following minimum benefits. Specifics are dependent upon your level of participation.

MAIN STAGE Exclusive Non-Exclusive

$15,000 $10,000

MUSICALS Exclusive Non-Exclusive

$9,000 $7,000

LEVEL 1 MUSICALS and LARGE CORPORATE

$2,000

CONCERT SERIES Exclusive Non-Exclusive

$12,000 $7,000

PLAYS Exclusive Non-Exclusive

$8,000 $6,000

LEVEL 2 PLAYS and MED. CORPORATE

$1,500

$7,000 $5,000

CONCERTS Exclusive Non-Exclusive

$2,000 $1,500

LEVEL 3 SMALL CORPORATE SEASON ANNOUNCEMENT

• Recognition as a sponsor in season playbills

$1,000

• Recognition on sponsor web page

MAGIC CIRCLE Exclusive Non-Exclusive

$500

Enjoy all of the minimum benefits on the right of this page and more. In addition, your sponsorship may include the following, based on your level of commitment:

Enjoy all of the minimum benefits on the right of this page and more. In addition, your sponsorship may include the following, based on your level of commitment:

Enjoy all of the minimum benefits on the right of this page and more. In addition, your sponsorship may include the following, based on your level of commitment:

BRAND PLACEMENT See your logo and recognition as 2018 Season Sponsor on: • Season Brochure • Season Posters • Every E-Blast • Monthly Social Media • Season Press Releases

BRAND PLACEMENT See your logo and recognition as 2018 Production Sponsor on: • Season Brochure • Season Posters • Lobby Step-and-Repeat Sign

BRAND PLACEMENT See your logo and recognition as 2018 Artistic or Corporate Sponsor on: • Sponsorship Blog Feature

HIGH-PROFILE VISIBILITY IN EACH PLAYBILL • Full-page color cover ad • Opportunity for a welcome message from your company

HIGH-PROFILE VISIBILITY IN EACH PLAYBILL • Full-page b/w ad in each playbill

HIGH-PROFILE VISIBILITY IN EACH PLAYBILL • 1/2 or 1/4 page b/w ad in each playbill

ACTIVATION OPPORTUNITIES • Radio interview with Circle staff or performer(s) • Appear on-stage for Season Kickoff curtain speech • Employee discounts for select performances • Discounted Buy-Out night

ACTIVATION OPPORTUNITIES • Appear on-stage for your Opening Night curtain speech • Employee discounts for select performances of your show

ACTIVATION OPPORTUNITIES • Opportunity to participate in a contest, or audience giveaway • Employee discounts for select performances of your show

EXPERIENCE • Backstage tour for up to 12 people with champagne toast before any 2018 show • 100 tickets for 2018 season • 6 Season Kickoff tickets

EXPERIENCE • Post-show champagne toast for up to 12 people with Director or Designer • 60 tickets for 2018 season • 2 Season Kickoff tickets

EXPERIENCE • 25 or 40 tickets for 2018 season • 2 Season Kickoff tickets * Artistic and Corporate Sponsorships are Non-Exclusive

Complete benefits vary, based on each sponsorship package. Circle Theatre is excited to create a proposal just for you!

• Recognition in e-news • Recognition on social media • Recognition as a sponsor on screen in theatre lobby • Playbill advertising • Show tickets


THE TIME IS NOW. LET’S GO.


SPONSORSHIP ACTIVATION TEAM We’ve got our sights set on a spectacular 2018. Our 65th Anniversary Season in 2017 was one of celebration, growth, and excitement - we found new ways to connect with our city, revived favorite practices of the past, and increased not just our reach in attendance but expanded the way we look at theatre and the role it plays within our community. Our 66th season features a dynamic and diverse lineup of quality productions, including two new titles fresh off of Broadway and National Tours - one of which was a finalist for the Pulitzer Prize for Drama and the winner of the 2015 Tony Award for Best Musical. In addition, we bring back two beloved favorites that captured the hearts of our Circle patrons. We promise that when you become a sponsor with Circle Theatre in 2018, you’ll discover new ways to enrich, educate and entertain both your clients and your community. And your team? The people and minds that make your business what it is? We welcome them, and you, into our Circle family. The minds and hearts of your own audience will be expanded in the very best of ways. You will all experience first-hand the magic of live theatre. By being a part of it… it will become a part of you. We’re dedicated to helping you shape a sponsorship that showcases who you are, what you do, and why you fit with Circle Theatre. The experiences that you’ll have - and that we’ll create for you and with you - will leave a lasting impression on our patrons and those who you choose to experience Circle with. What sounds exciting to you? What is important to you? We’ll find a way to make that a part of it.

Like we said… The time is now. Let’s go. NODDEA SKIDMORE

MATTHEW GRAY

MICHELLE MATSON

LYNNE BROWN TEPPER

Director of Creative and Audience Development

Marketing and Outreach Specialist

Box Office Manager

Executive and Artistic Director


NODDEA SKIDMORE

DIRECTOR OF CREATIVE AND AUDIENCE DEVELOPMENT NSKIDMORE@CIRCLETHEATRE.ORG 616 632 1987

2018 CIRCLE THEATRE SPONSORSHIP OPPORTUNITIES  

We’re dedicated to helping you shape a sponsorship that showcases who you are, what you do, and why you fit with Circle Theatre. The experie...