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/ YOUR HOTEL`S COMPLETE DIGITAL TOOL FOR MAXIMIZING GUEST SATISFACTION THROUGH CUSTOMIZATION


THE PROBLEM

STANDARDIZATION

failing to make guests feel special


OUR SOLUTION

interactive accommodation assistant via an app, web or add-on


MARKET & SEGMENTATION

AUSTRIA Primary market

Total mk size around 12 000 hotels & accomodation proprieties

8000 3, 4 & 5* independent hotels & chains

Future markets

Germany, Hungary, Portugal, Romania, Albania


OUR COMPETITION

DIRECT INDIRECT

INDIRECT


PRICING

STANDARD FEE

150 euros/ month

CUSTOMIZED FEE

3 euros / room/ month

OTHER FEES

customized features

PROMOTIONAL

3 months free trial


RESOURCES

MATERIAL

IMMATERIAL

IT Software & Server Work space Financial resource

HR (team, dev., partners) Brand awareness Know how


FINANCING

170.000

Product Development

Office

10.000

Server & Mantainance

Marketing

0

50.000

20.000

50.000

100.000

150.000

200.000

TOTAL 250.000 euros


PAST

OUR EVOLUTION

Mai 2019

Feb. 2019

Ideeation

Jun.-Jul.`19

Jun.- Nov.`19

Find sources for funding based on the offer & partner hotel to test the product

First MVP, testing & pivoting

Nov.-Jan.`19

Develop the product

Feb.`20 - Nov.`20

Test & adjust the product with partner hotel. Start strategic marketing plan to get more hotels for free trial

APPROVED PROTOTYPE

Nov.`20 - Nov.`21

Sign the first paid contracts. Goal: 5 chains & 10 independent hotels

FUTURE

Find developers -> Get offer for developing the product

Identifying problem by  asking hotel travellers


WHO`S BEHIND EMMA?

Ana Vera-Cruz IT Cooperation

Andrada Rus Branding Specialist

Enxhi Gjona Account Management

Jennifer Daxbรถck Account Management

Mark Bodnar Hotel Specialist

Sarah Kienesberger Hotel Specialist


WE`RE HERE TO DISCUSS WITH YOU

r u o y e k a m u o y Do l e e f s t s gue ? l a i c e p s

Ana Vera-Cruz averacruz.imte-m2018@fh-salzburg.ac.at Andrada Rus arus.imte-m2018@fh-salzburg.ac.at Enxhi Gjona egjona.imte-m2018@fh-salzburg.ac.at Jennifer Daxbรถck jdaxboeck.imte-m2018@fh-salzburg.ac.at Mark Bodnar mbodnar.imte-m2018@fh-salzburg.ac.at Sarah Kienesberger skienesberger.imte-m2018@fh-salzburg.ac.at

Profile for Andrada Rus

EMMA  

EMMA  

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