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NYC Half Marathon

Participant Guide race to Stop MS


WELCOME to the 2014 Race to Stop MS program!

Thank you for accepting the challenge of a 13.1 mile run, as well as the fundraising challenge of raising critical funds for the New York City – Southern New York Chapter of the National MS Society. Your fundraising will support the Society’s goal to: STOP the progression of MS in its tracks; RESTORE function that has been lost and END the disease forever. Funds also provide hundreds of vital programs and support services for the 12,000 people living with MS in our area. Thank you for joining us as we move closer to a world free of MS.

How does the Race to Stop MS – NYC Half program work? You have been accepted into the Race to Stop MS program as either a full or supporter team member. All full team members are required to raise a minimum of $1,500 to participate and receive one of our guaranteed entry spots into the race. All supporter team members should have secured a spot into the race on their own and are required to raise $750 in order to receive all of the team benefits.

TABLE OF CONTENTS: FUNDRAISING 101 .......................................................3-4

CHEERING STATIONS AND CHEER KITS .......................9

Mobile Fundraising........................................................5

ABOUT MULTIPLE SCLEROSIS .......................................10

YOUR PARTICIPANT CENTER HOW-TO GUIDE ............6

ABOUT THE NYC – SOUTHERN NY CHAPTER............10

IMPORTANT FUNDRAISING DAYS.................................7

WHERE YOUR MONEY GOES .......................................11

BECOME A RACE TO STOP MS TOP FUNDRAISER! ......8

FREQUENTLY ASKED QUESTIONS ..............................12

Save the Dates: • February 6: Team kick-off happy hour meet and greet • February 7: 50% Fundraising Deadline ($750 full team members/ $375 for supporters) • February 7: Fundraising Day #2 • March 3:

75% Fundraising Deadline ($1,125 for full team members and $560 for supporters)

• March 3:

Fundraising Day #3

• March 6:

Team Happy Hour and jersey pick up

• March 14: 100% Fundraising Deadline ($1,500 for full team members / $750 for supporters) • March 14: Fundraising Day #4 • March 14: Team Pasta Party • March 16: 2014 NYC Half • April 25:

Final fundraising deadline for Top Fundraiser eligibility

1 | raceMSnyc.org | Call: 212-463-9791 | Email:raceMS@msnyc.org


As a Race to Stop MS - NYC Half team member, you are entitled to the following benefits:

• Guaranteed entry into the 2014 NYC Half Marathon

• Professional training and coaching

• A personal fundraising web page and use of our online fundraising tools

• Race to Stop MS technical training wearable

• Race to Stop MS personalized technical race day singlet

• Invitations to team social events

Thank you for running! Read a personal story from one of our past Race to Stop MS Half Marathon team members I run for my sister. I have been actively fundraising for the New York City – Southern New York Chapter of the National MS Society since my sister was diagnosed eight years ago. It is a small token of my thanks and appreciation for the services that the chapter provided early on and now as she continues to face the challenges that come with the disease. The extent of my participation has been with the annual Walk MS. Last year, turning 30 years old, I wanted to take on a bigger challenge and set a personal goal of completing a half marathon, and fundraising for the chapter. So conquering this challenge was the perfect opportunity to do this. My husband and Breige (left) with her husband, Matthew (right). my sister’s twin brother enthusiastically joined me with the plan to run the 2013 NYC Half and fundraise together. My brother did his training, and fundraising in Wisconsin while my husband and I worked together in New York to train, as well as meet our own fundraising goals. It was a unique experience that brought the three of us together despite the distance to brainstorm and find ways to surpass our combined goal of $4,500. With my sister on my mind, motivating me to run farther and better with each training run, it felt both invigorating and humbling that I was capable of longer and longer distances. By the end of our fundraising efforts, the three of us had raised nearly $11,000. It was an amazing opportunity to see our family members and members of our communities come together to help us reach such an amazing goal. The most rewarding aspect of this great venture was seeing my sister at the finish line when I conquered my 13.1 mile challenge. Knowing that every dollar counts to help those living with MS and find hope for the future of the disease made every mile completely worth it. Breige O’Donnell-Smith 2013 Race to Stop MS Half Member & 2014 Supporter Team Member

Share your story and tell us why you Race to Stop MS. Email raceMS@msnyc.org today! Email:raceMS@msnyc.org | Call: 212-463-9791 | raceMSnyc.org |

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FUNDRAISING 101 Have FUN with FUNdraising! Here are five easy steps to get you started: 1. BE BOLD – Aim high when you set your goal. Our Top Fundraiser level is for all individuals who raise $2,500 or more. Top Fundraisers will receive an embroidered branded wearable and other great perks. Update your goal on your Participant Center so it is proudly displayed on your fundraising website and share your goal when asking your friends and family for support. When you surpass your goal, be sure to update your page with a new one! 2. BE THE FIRST – Start your fundraising off with a bang by making a self-donation toward your goal. Others will be more inclined to give if they see you have made a donation yourself. 3. BE PERSONAL – Share your story with your friends, family and co-workers. Tell everyone you know why you are participating in the NYC Half and why you choose to run with the Race to Stop MS team. 4. BE SIMPLE – Go online and use the set of easy-to-use online fundraising tools right at your fingertips called your Participant Center! You can set up a personal web page, send out emails and track your progress. Go to www.raceMSnyc.org to log in to your Participant Center and get started now! 5. BE CREATIVE – We have all kinds of innovative fundraising ideas and tips to help get you started. Some ideas are listed in this guide and you can find over a 100 more at www.raceMSnyc.org. If you would like to meet with a Chapter staff member to discuss your fundraising plan and take advantage of more resources, please contact Nicole Cannizzaro at nicole.cannizzaro@nmss.org or call 212-453-3262.

$1,500 can cover the cost of a scooter for someone living with MS. Be RESOURCEFUL:

Fundraising is easy if you keep it simple and start small. Segment your contacts and plan specific outreach to ensure success! • Group One: Family and Very Close Friends: Make a list of people in your inner circle that you are confident will make a donation. These individuals could be your parents, supervisor, or friends. • Group Two: People Impacted by the MS Cause: Identify any of your contacts that may have a personal connection to MS. • Group Three: Friends: These should be people you think are more likely than not to donate. • Group Four: General Appeals This group consists of other friends, coworkers, extended family and the rest of your contacts. • Group Five: Social Media Contacts Don’t forget to utilize your social media contacts by posting and tweeting calls to action on Facebook and Twitter. • Use Facebook and other social media outlets: • Our Boundless Fundraising tool allows you to use Facebook as an easy and fun way to raise money and awareness among all your friends. You can upload the tool to your Facebook account through your online Participant Center. • Get your company involved: • See if your company has a Matching Gift Program (see Matching Gift Program section on page 4) • Ask your supervisor if he or she would be willing to allow anyone who gives a donation a “dress down” day at the office. • Ask if you can change your voicemail or email signature to include a URL/link for people to donate. • Ask for permission to put a poster and a collection jar in the break room. We can create a custom poster for your fundraising efforts. Just ask! 3 | raceMSnyc.org | Call: 212-463-9791 | Email:raceMS@msnyc.org


• Hold a raffle – ask people to make a donation to your Race to Stop MS fundraising to receive a raffle ticket for a prize. Ask a local retailer to donate the prize. • Offer to do something unusual or embarrassing (i.e. shave your head or dye your hair a crazy color) that you know your friends would love to see if you raise a specific amount. • The best tip we can give is to BE BOLD in your asking: • Don’t be afraid to share your story and make your fundraising personal. Tell your friends and family why you are passionate – whether it is the excitement for the challenge of running a half-marathon or if it is a personal connection to the Society’s mission to help create a world free of MS. • Stick to traditional methods of in-person asks, letter writing, and emails. In most cases, these are the best methods.

Plan your own fundraising event: Whether it’s a dinner party at your home, a garage sale, a karaoke night or a bowling tournament, planning an event is a great way to raise proceeds to benefit your fundraising goal. Ideas include: • “A Night Out”: Partner with a local bar or restaurant for a fundraising night and ask if they would be willing to donate a percentage of one night’s profits to benefit your fundraising efforts. In exchange, you help promote the local business by inviting all your friends and family! The business may even be willing to distribute information to help raise awareness AND money. • Bake Sales/Garage Sales: : Ask neighbors to donate gently used goods or baked goods that you can sell at your home or a community event. • Exercise for a Cure: : Ask a local gym if they would be willing to teach a Zumba or yoga class for free and invite friends, family and community members to participate for a set donation fee. The New York City – Southern New York Chapter can support your event in the following ways: • Provide you with literature about multiple sclerosis and the New York City – Southern New York Chapter of the National MS Society. • Provide you with the Race to Stop MS logo (the chapter must approve use of the logo on materials in advance).

Matching Gifts: You can drastically increase your fundraising total by having your donors apply for matching gifts! Many companies have matching employer gifts and volunteer incentive programs to maximize their financial contributions to non-profit organizations. This means they will match donations to non-profits, which will increase your fundraising total and bring us closer to a world free of MS. How it works: • Send an email to your donors explaining the benefits of Matching Employer Gifts and let them know they can access an employer lookup at www.nationalmssociety.org/employermatch • Instruct them to follow the procedure outlined by the company’s matching gift program; printed materials may be mailed to: National MS Society Attn: Race to Stop MS Matching Gifts 733 Third Ave., Third Floor New York, NY 10017 • Our staff will send confirmation to the donor’s company. Upon receipt of the matching employer gifts check, we will credit your Race to Stop MS account. While this process may take up to several months, if we have received the matching gift paperwork by the final fundraising deadline of April 25, 2014, we will include it in your Race to Stop MS fundraising total. will include the pending donation in your Race to Stop MS fundraising total. Email:raceMS@msnyc.org | Call: 212-463-9791 | raceMSnyc.org |

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Mobile Fundraising Manage your fundraising on the go with our Race to Stop MS mobile application. Update your web pages, send emails and check your progress - all from the palm of your hand! Keep your fundraising going through the final fundraising deadline. The free application is for iPhones and Droids, and is available to all registered Race to Stop MS participants. How It Works: 1. Search MS NYC SNY in either the iTunes App Store or Droid Market. 2. Download the mobile application to your phone as you would any other app. 3. Log in with the same username and password that you use online at www.race MSnyc.org. If you do not know your username and/or password contact us at raceMS@msnyc.org or call 212-463-9791. 4. Use the app to email, view your donors, update your fundraising page, get updated event information, share your fundraising progress on Facebook and to check the status of your personal and team fundraising.

5 | raceMSnyc.org | Call: 212-463-9791 | Email:raceMS@msnyc.org


MY PARTICIPANT CENTER – HOW-TO GUIDE Utilizing the online fundraising tools available in your Participant Center is the fastest and easiest way to jumpstart your fundraising. How It Works: • Step 1: Go to raceMSnyc.org and select ‘My Participant Center.’ • Step 2: Enter your username and password to access your Participant Center.

Customize your personal web page with personal messages and photos Keep track of your personal fundraising and update your goal

Send emails to your contacts – you can use template messages already created or personalize your own

Upload contacts to your address book to be able to email them all at once

Fundraise through Facebook!

Email:raceMS@msnyc.org | Call: 212-463-9791 | raceMSnyc.org |

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Important Fundraising Days • February 7, 2014: Fundraising Day #2 • March 3, 2014: Fundraising Day #3 • March 14, 2014: Fundraising Day #4 • April 25, 2014: Final fundraising deadline for Top Fundraiser eligibility

Fundraising Days

Throughout the weeks leading up to the NYC Half, we will be hosting various Fundraising Days, offering fundraising tips, encouragement and fundraising challenges that give you a chance to win great prizes! You will receive email notifications announcing the Fundraising Day challenges and prizes associated with them.

Fundraising Deadline – April 25, 2014 The total you have raised by the Fundraising Deadline is used to rank all individuals and team fundraising efforts. You can still continue to fundraise towards your personal goals after this date.

7 | raceMSnyc.org | Call: 212-463-9791 | Email:raceMS@msnyc.org


Raise $2,500 or more and become a Top Fundraiser! Benefits of being a Race to Stop MS Top Fundraiser includes:

• Receiving a Race to Stop MS Top Fundraiser commemorative wearable item embroidered with our Race to Stop MS logo. • The opportunity to register and participate in one of our other signature events (Bike MS NYC or Climb to the Top) with no registration fee or minimum fundraising requirement. • Bragging rights about the strides you made toward creating a world free of MS by becoming a Top Fundraiser.

Training Information Race to Stop MS has teamed up with JackRabbit Sports to provide a training program for Race to Stop MS NYC Half participants. Training classes are held every Wednesday evening at 6:45 p.m. and Saturday morning at 8:30 a.m. beginning January 8, 2014 in Central Park. We ask that participants commit to attending at least 80% of the coached sessions. Included in the program is: • Twice weekly coached sessions • Bag Watch for the weekday workouts • In-between class “homework” and suggested workouts • JackRabbit training program technical T-shirt • 24/7 online coaching support and guidance • Team Night at JackRabbit with a special 15% discount • 10% off on all in-store JackRabbit Sports merchandise • Race day preparation so that all questions are addressed *If you’re unable to attend the in-person training program, a virtual training program is also available.

Training tips to follow: • Don’t Over-Train: the worst thing you can do is over-train. It’s much better to be slightly under-trained. Over-training is one of the surest paths to injury, in which case you won’t even make it to the starting line. • Increase Mileage Slowly: there is a natural progression to building the endurance and strength it takes to complete 13.1 miles. Going from a long run one week of seven miles to one of 10 miles the next week will only do harm, and again, is inviting injury. There’s a “10% Rule” which says that you should increase your weekly long run by no more than 10% – it’s a general guide, but it’s best not to stray far beyond it. • Recover: there’s no need to train hard five, six or seven days a week. When you have a hard training day, ease up the following day or take a break altogether. Recovery and plenty of rest are essential to improvement and remaining injury free. • Practice Nutrition: You are increasing your level of exertion so you should be prepared to increase your caloric intake. You will need to take in some nutrition on race day and you should use your long runs as a testing ground for what type of nutrition and hydration work best for you. Along with a running journal, also keep a nutrition journal. This way you will have your nutrition needs worked out well before race day. Contact Jenny You at jenny.you@nmss.org or call 212-453-3228 to register for the training program. Email:raceMS@msnyc.org | Call: 212-463-9791 | raceMSnyc.org |

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Cheering Stations and Cheer Kits We want you to feel supported on race day, so our staff will be stationed at a cheer station along the route to encourage you to keep going! We welcome your friends and family to join us at our Race to Stop MS cheer station. We will create Race to Stop MS Cheer Kits for them to use – all kinds of great items like signs, noise makers, pom-poms, etc., will be included. You can pick these up at the pasta party on the Friday before race day.

9 | raceMSnyc.org | Call: 212-463-9791 | Email:raceMS@msnyc.org


About Multiple Sclerosis Multiple sclerosis interrupts the flow of information between the brain and the body. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS.

Facts about MS • A chronic, often disabling disease that attacks the central nervous system (the brain, optic nerves and spinal cord) • Symptoms range from numbness and tingling to loss of vision and paralysis • Typically diagnosed in prime-of-life years, ages 20 to 50 • Most common neurological disease leading to disability in young adults • Women are diagnosed two to three times more than men • Affects 2.3 million people worldwide

About the NYC – Southern NY Chapter The New York City – Southern New York Chapter of the National MS Society is committed to helping the 12,000 people living with multiple sclerosis in the five boroughs and Westchester, Putnam, Rockland, Orange and Sullivan counties continue moving their lives forward. The chapter raises funds locally to support the Society’s critical research initiatives and to provide hundreds of comprehensive support services and educational programs for people living with MS, their family and friends. Visit www.MSnyc.org for more information. In 2013 alone, through its national office and 50-state network of chapters, the Society devoted $121.9 million to its programs and services that assisted more than one million people. To move us closer to a world free of MS, the Society also invested $48 million to support over 380 new and on-going research projects around the world. The Society is dedicated to achieving a world free of MS. Join the movement at www.nationalMSsociety.org.

I Race to Stop MS Email:raceMS@msnyc.org | Call: 212-463-9791 | raceMSnyc.org |

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Where THE money goes Funds raised through Race to Stop MS will go toward our No Opportunity Wasted (NOW) initiative to fund more cutting-edge research than ever before. The National MS Society has declared that NOW is the time to take action and that when it comes to a world free of MS, enough is not enough. Only all is enough! Through the NOW campaign we will: STOP the progression of MS in its tracks; RESTORE function that has been lost; and END the disease forever. With your participation and support in Climb to the Top, we can make a bold commitment to do more NOW.

Funds raised through Race to Stop MS also go toward programs and services for people living with MS and their families in our chapter area. Your donation of: $37 will pay for someone living with MS to have two hours of personal care to assist them with bathing. $50 will purchase a cane to foster independence for someone living with MS. $75 will pay for a family to receive counseling when a loved one has just been diagnosed with MS. $84 will pay for an occupational therapist to evaluate the safety of the home of someone living with MS. $100 will cover the cost of a walker for someone living with MS who has difficulty walking. $250 provides three sessions of rehabilitation therapy. $1,500 can cover the cost of a scooter for someone living with MS. $2,500 provides 150 hours of homecare assistance

Early and ongoing treatment with FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your healthcare professional and contacting the National MS Society at nationalMSsociety.org or call1-800-344-4867 (1-800-FIGHT-MS).

11 | raceMSnyc.org | Call: 212-463-9791 | Email:raceMS@msnyc.org


FREQUENTLY ASKED QUESTIONS Is there a minimum fundraising requirement? Yes. Team members who were accepted via the application process and granted an entry to the race are required to raise $1,500. Supporter team members are required to raise $750 to be eligible for team benefits. Your $100 application fee is applied towards your fundraising minimum. Where do I send my donations? Please forward your donations in the form of check or money order (no cash please) to: New York City – Southern New York Chapter of the National MS Society Attn: Race to Stop MS 733 Third Ave., Third Floor New York, NY 10017 Who do I make checks payable to? Make checks payable to Race to Stop MS. Remember to include your name and account number in the memo section of each check.

How long does it take for checks to show up in my Participant Center? It depends how many checks the office receives and how close it is to the event. Checks that are mailed prior to the event can take two to four weeks to show up in your account. To avoid the wait, encourage your donors to sponsor you online. Online donations are safe and easy. Are donations tax deductible, and how do I get a receipt? Yes. All donations are tax deductible to the fullest extent allowed by law. Your cleared check or credit card transaction serves as a receipt. Donors giving $250 or more will automatically receive an acknowledgement from the New York City – Southern New York Chapter of the National MS Society by the end of the calendar year in which the donation was made. Receipts are also available for the donor upon request. Contact us at raceMS@msnyc.org or call 212-463-9791.

If you still can’t find the answer to your question after reviewing the above information, please feel free to contact our office at raceMS@msnyc.org or call 212-463-9791.

Email:raceMS@msnyc.org | Call: 212-463-9791 | raceMSnyc.org |

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Climb to the top presented by:

March 2, 2014 www.climbMSnyc.org

April 26, 27 & May 4, 2014 walkMSnyc.org

June 21, 2014

September 5-7, 2014

muckfestMS.org

MSchallengewalkcapecod.org

October 5, 2014 bikeMSnyc.org

13 | raceMSnyc.org | Call: 212-463-9791 | Email:raceMS@msnyc.org


733 Third Ave., Third Floor New York, NY 10017

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