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2010-2011 Advertising/Grant Rate Information Advertising opportunities available in the official publication of the National Multiple Sclerosis Society’s Hampton Roads Chapter.

Newsletter Advertising- MSConnection A local National MS Society newsletter, MSConnection, is published quarterly reaching more than 4,500 people with MS, their family members, Society members, caregivers, healthcare professionals and donors living in the Hampton Roads region, including the Williamsburg area, the Peninsula, the Southside, Eastern Shore and Northeastern North Carolina. This publication provides information about programs & services, fundraising events, administrative activities and research advancements. To view the most recent edition of our newsletter can be viewed online at www.fightMS.com, click on “Chapter News:” in the left hand column, and then “Chapter Newsletters: MS Update and MSConnection.” It is the intent of the National MS Society to provide its clients with valuable information to aid them in the fight against multiple sclerosis. In order to maintain the educational integrity of the publication, advertisements in the MSConnection will not exceed 30% of the total of each issue. Advertising Deadlines – MSConnection

MSConnection Issue

Ad Order Submission Deadline

Winter (December) 2010

October 22, 2010

Spring (March) 2011

January 20, 2011

Summer (June) 2011

April 20, 2011

Fall (September) 2011

July 20, 2011

Please note: The Hampton Roads Chapter reserves the right to change publication dates. All advertisers will be notified as soon as possible and informed of the change.

2010-11 Advertising Rates – MSConnection Only Please note that advertising is not tax deductible. 1x

2x* (each)

3x* (each)

4x*(each)

Full page

$750

$700

$650

$625

Half page

$450

$400

$350

$300

$230

$215

$200

Ad Type

Quarter page •

$250

Discounts apply when a commitment to a series of advertisements is purchased.


2010-11 Advertising Rate Information Page 2 of 7 General Requirements – MSConnection Advertisements 1. All advertising copy is screened by the National Multiple Sclerosis Society’s staff under the direction of policies created by the Board of Trustees and its committees. Each newsletter has a separate publication schedule. All advertising copy must be submitted for approval by the “ad order submission deadline” in order for it to receive consideration. Copy submitted after the “ad order submission deadline” may not be printed. 2. The National Multiple Sclerosis Society will NOT advertise the following: • Editorial articles. • Advertisement for goods, services or programs that make unsubstantiated claims. o Any product (medications, vitamins, devices, or aids) that claim dramatic health benefits, or a specific benefit fro people with MS, will only be accepted if the claim can be substantiated by clinical data from a reputable institution. • Advertisements for goods, services, or programs that are inconsistent with National Multiple Sclerosis Society’s goals and mission. 3. All advertising must be labeled “ADVERTISEMENT” in the top center section. 4. All advertising for educational programs must be clearly identified as being the product of a third-party organization. (e.g. “XXX program is sponsored by XXX, maker of XXX”) 5. Advertisements from pharmaceutical companies promoting specific products must conform to all FDA regulations. 6. The Hampton Roads Chapter reserves the right to refuse the publication of any advertisement at any time. Mechanical Requirements-MSConnection Newsletter Size: Newsletter Color: Advertisement Color:

8 ½ by 11 inches black and white, with spot color (orange) black and white; grayscale

Size Full-page Half-page horizontal Quarter-page vertical

Width 7 ¼” 7 ¼” 3 ½”

Depth 9 ½” 4 5/8” 4 5/8”

Requirements • All advertisements must be sent in digital format to robyn.hirsch@nmss.org by the “ad order submission deadline” for final approval. Fonts • Fonts embedded in graphics must be supplied. • The size of fonts must be at least 11 point. Graphics • Photos and logos must be submitted in high-resolution formats at 300 dpi or greater at 100% of their used size. Documentation • Proofs must be sized at 100%


2010-11 Advertising Rate Information Page 3 of 7

MSConnection Grant Opportunities A local National MS Society newsletter, MSConnection, is published quarterly reaching more than 4,500 people with MS, their family members, Society members, caregivers, healthcare professionals and donors living in the Hampton Roads region, including the Williamsburg area, the Peninsula, the Southside, Eastern Shore and Northeastern North Carolina. This publication provides information about programs & services, fundraising events, administrative activities and research advancements. To view the most recent edition of our newsletter can be viewed online at www.fightMS.com, click on “Chapter News:” in the left hand column, and then “Chapter Newsletters: MS Update and MSConnection.” • Individuals, companies, or organizations that provide grant money to support the MSConnection will be acknowledged by name or company logo in a prominent place in the publication. • MSConnection Grant Opportunities are exclusive per issue and available on a first come, first serve basis. Grant Deadlines – MSConnection

MSConnection Issue

Deadline

Winter (December) 2010

October 22, 2010

Spring (March) 2011

January 20, 2011

Summer (June) 2011

April 20, 2011

Fall (September) 2011

July 20, 2011

*Please contact Robyn Hirsch (robyn.hirsch@nmss.org) to verify ability to place grant after the deadline dates listed above. 2010-11 Sponsor Rates – MSConnection Only Please note that grants are tax deductible! Exclusive Grant Per Issue

Exclusive Grant for Year

$5000

$20,000

General Requirements – MSConnection Grants •

All grants will be screened by the National Multiple Sclerosis Society’s staff under the direction of policies created by the Board of Trustees and its committees. The Hampton Roads Chapter reserves the right to refuse grant to any individual, company, or organization that is inconsistent with National Multiple Sclerosis Society’s goals and mission.

Mechanical Requirements-MSConnection Newsletter Size: Newsletter Color: Advertisement Color:

8 ½ by 11 inches black and white, with spot color (orange) black and white; grayscale


2010-11 Advertising Rate Information Page 4 of 7 Size Grant Acknowledgement Area Maximum Logo Size

Width 4” 3 ½”

Depth 5” 3”

Requirements • All logos must be sent in digital format to robyn.hirsch@nmss.org by the deadline for final approval. Graphics • Logos must be black/white or grayscale with transparent background. • Logos must be submitted in high-resolution formats at 300 dpi or greater at 100% of their used size.


2010-11 Advertising Rate Information Page 5 of 7

Monthly MS Update Grant Opportunities The MS Update is the monthly program activities update that is sent eight times a year during the months that the MSConnection is not distributed. The MS Update reaches approximately 2,500 households that are living with MS in Southeastern Virginia and Northeastern North Carolina. This is a smaller publication in an 8 ½ x 14 tri-fold brochure format that lists key programs & services calendar items and information.

Individuals, companies, or organizations that provide grant money to support the MS Update will be acknowledged by name or company logo in a prominent place of the publication.

Monthly MS Update grants are exclusive per issue and available on a first come, first serve basis.

Grant Deadlines – MS Update Only

MS Update

Deadline*

October 2010

September 6, 2010

November 2010

October 4, 2010

January 2011

December 6, 2010

February 2011

January 4, 2011

April 2011

March 7, 2011

May 2011

April 4, 2011

July 2011

June 6, 2011

August 2011

July 5, 2011

*Please contact Robyn Hirsch (robyn.hirsch@nmss.org) to verify ability to place grant after the deadline dates listed above. 2010-11 Grant Amounts – MS Update Only Please note that grant is tax deductible! Exclusive Grant Per Issue $500

General Requirements – MS Update Grants •

All grants will be screened by the National Multiple Sclerosis Society’s staff under the direction of policies created by the Board of Trustees and its committees. The Hampton Roads Chapter reserves the right to refuse grants to any individual, company, or organization that is inconsistent with National Multiple Sclerosis Society’s goals and mission.

Mechanical Requirements-MS Update MS Update Size: Publication Color:

8 ½ by 14 inches (tri-fold brochure) black and white


2010-11 Advertising Rate Information Page 6 of 7 Size Grant Acknowledgement Area Maximum Horizontal Logo Size Maximum Vertical Logo Size

Width 3” 3” 1 ¾”

Depth 1 ½” 1” 1 ½”

Requirements • All logos must be sent in digital format to robyn.hirsch@nmss.org by the deadline for final approval. Graphics • Logos must be supplied in black/white with transparent background. • Logos must be submitted in high-resolution formats at 300 dpi or greater at 100% of their used size.


2010-11 Advertising Rate Information Page 7 of 7

Advertisement, Logo, and Payment Submission Advertisement submission: •

Advertisements for the MSConnection and logos for the MS Update should be submitted using the above requirements via email to robyn.hirsch@nmss.org by the deadline date(s)* above for final approval.

*If a series of advertisements are committed to and paid for in advance, any changes or new advertisements should be submitted by the ad order submission deadline for the desired publication issue or the previously submitted ad will be run. Additional items to be submitted electronically with advertisement/logo: • Any embedded fonts • A completed 2010-2011 Advertising Commitment Form. Note: only one 2010-2011 Advertising Commitment Form needs to be filled out for a series of advertisements or grants, as long as the form indicates a commitment to a series of advertisements or grants.

Payment: •

• •

Checks should be made out to the National Multiple Sclerosis Society (or NMSS), Hampton Roads Chapter and mailed to: National Multiple Sclerosis Society 760 Lynnhaven Parkway, Suite 201 Virginia Beach, VA 23452 Payment may also be made via credit card. Please call Robyn M. Hirsch at (757) 4909627 to discuss this payment method. Payment may be made in its entirety up front, quarterly++ (for MSConnection), or monthly++ (for MS Update). If payment is made quarterly or monthly, each check should include a notation as to what publication (MSConnection or MS Update) and what issue/month (MSConnection and MS Update, respectively) the check is for. [i.e.- a check for a MS Connection advertisement for the June 2011 issue would read “MS Connection June 2011 advertisement” and a check for a MS Update grant for the April 2011 publication would read “MS Update April 2011 grant]

++Payment may be made quarterly for a commitment of advertisements for the MSConnection or monthly for a commitment of grants; however, payment must be received by the ad order submission deadline and follow the payment submission procedures. If a payment is missed, the missed payment and the remaining payments committed to must be paid in full before another advertisement/grant will be run. Payment (whether paid up front, quarterly or monthly) must be submitted with a copy of the completed 2010-2011 Advertising Commitment Form.

Contact Information (editorial, publishing, advertising and grants) Robyn Hirsch Programs & Services Director / Editor

(757) 490-9627 or 1-800-FIGHT-MS (757) 490-1617 fax; robyn.hirsch@nmss.org


2010-2011 Advertising/Grant Rate Information  

2010-2011 Advertising/Grant Rate Information

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