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Author : Robert G. Cooper Pages : 408 pages Publisher : Basic Books 2011-07-12 Language : English ISBN-10 : 0465025781 ISBN-13 : 9780465025787
Language:Chinese.Paperback. Pub Date: 2011-7-1 Pages: 391 Publisher: HarperCollins UK This is the bible for product development. now revised for thechanging market-place For over two decades. Winning at NewProducts has served as the bible for product developerseverywhere.. In this fully updated and expanded edition. RobertCooper demonstrates with compelling evidence why consistent productdevelopment is so vital to corporate growth and how to maximizeyour chances of success. Winning at New Products cites theauthors most recent research and showcases innovative practices atsuch industry leaders as 3M. Exxon Chemical. and Guinness topresent a field-tested game plan for achieving product leadership.Cooper outlines specific strategies for making sound businessdecisions at every step-from idea generation to launch. including: picking the winners-making essential go vs. kill decisi...
Winning at New Products: Creating Value Through Innovation