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NMS Social Media Case Study 92.7 Big FM Hyderabad

NMS – Digital Media Services Social Media - Digital Advertising - Online Marketing - Website Development – Web Management – CMS

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Objective • Have an active fan page on Face book

• Promote ongoing New Talent awards event • Aggregate at least 2 lakh votes through face book for New Talent awards. • To be Most Happening page related to Music & Tollywood.

• Duration – June - November • www.facebook.com/927BIGFMHyderabad

NMS – Digital Media Services Social Media - Digital Advertising - Online Marketing - Website Development – Web Management – CMS

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Status On June 1st 2011 • Inactive Fan page with 259 fans.

•Individual fan club on face book for Radio Jockeys by fans. • Rj’s individual accounts had more than 1000+ fans

• Fans were more interested to Rj’s rather than the FM station.

NMS – Digital Media Services Social Media - Digital Advertising - Online Marketing - Website Development – Web Management – CMS

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What we did on Face book. • Developing of new I frame application on face book. • Constant updates of latest happenings in Tolly wood • Campaign - Upload your video – Asking fans to upload a video of their Talent on face book Big fm Hyderabad page. • Cross Marketing.

NMS – Digital Media Services Social Media - Digital Advertising - Online Marketing - Website Development – Web Management – CMS

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NMS – Digital Media Services Social Media - Digital Advertising - Online Marketing - Website Development – Web Management – CMS

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Stats on Face book from June 1st to June 11th - 2011 • New Likes increase by 122%.

• Monthly users increase by 869%

NMS – Digital Media Services Social Media - Digital Advertising - Online Marketing - Website Development – Web Management – CMS

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Present Status • Big FM Hyderabad is an ongoing project. • For Further details Contact us NMS – Digital Media Services www.nmsind.com info@nmsind.com 9985199389

NMS – Digital Media Services Social Media - Digital Advertising - Online Marketing - Website Development – Web Management – CMS

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