National Mortgage Professional Magazine - January 2011

Page 19

Mike

Guli Mortga ge Plan tz ner CR San Die M go, Cal Determ i f . i n e to be Consist cons en loan of cy is the reaso istent … ficer in n that t a comp he sam ducer m a e n y o year. Co nth after mon is the top pro t nsisten h and y cy may ear afte but it h n r ot be fu as the p n or se ot origina xy, tor with ential to tran sform a average n abil into a t op prod ity or talent ucer.

Jeffrey J. Jaye

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First Cal Mortgage San Ramon, Calif. Educate real estate agents … Implement educational programs to target real estate professionals. The critical component to establishing new real estate relationships as well as solidifying current relationships is education. It is not sitting on open houses, cold calling closed offices, buying bagels and pizza … it’s bringing educational value to your core partners.

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17

NationalMortgageProfessional.com

NATIONAL MORTGAGE PROFESSIONAL MAGAZINE

Ti The O m Dav is rigin Nash ators Gu v id ille, Tenn e Comm Don’t do . to i mark t to only w o much … eting orkin st office g thr e rs los rategies. Too m e active e foc much u a s , ny b t oo so y tryi strate on. A ng to loan gy is n do to o a parti o cipat ne where ctive mar e k y , eting o s u u meet ch as a r e req ing at choo s. Be on p tending n uired to sing o e urpo se in tworking n sticki 2011 ng w ly three s ith th t b em th rategies a y nd e ent ire ye ar.

. or Frost M querque, N.M u b l … A 11 your 20 e year Set up ths of th r 2011 n o m o u tw nnel. Yo he first Spend t your key perso en, but what writt iting of your re-recru lan is probably e or two p n s o s e e s in s lo u r lunch bu akfast o their o it if yo t e r s b n e a p hap edule to share m ple? Sch k them s A the . key peo m e dle” on of th o o h n c “ a e o t with offer edule a r 2011, then sch illment. d n a goals fo s y w da cuss fulf for a fe ld g to dis in t e e ou shou m p goals, y ir e follow-u h t chieve yours. If they a achieve

JANUARY 2011


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