National Mortgage Professional Magazine
TABLE OF CONTENTS RTGAGE PRO
SSIONAL
NATIONAL
NMP
FE
February 2011
MO
MAG
AZIN
Volume 3, Number 2
COMPANY
WEB SITE
PAGE
E
Accurate Quality Control .................................. www.accurateqc.com ..........................................36
Special Focus on “It’s All About Marketing!”
BankFinancial.................................................. www.bankfinancial.com ........................................4 Bay Equity LLC ................................................ www.bayeq.com ..................................................34
Get Personal … With Technology By BJ Bounds
24
Marketing: Remember the Fundamentals By Scott Seroka
25
How to Thrive in the New Mortgage Landscape
Benchmark Mortgage ...................................... www.iambenchmark.info ......................................19 Calyx Software ................................................ www.calyxsoftware.com ......................................20 Comergence Compliance Monitoring, LLC .......... www.comergencecompliance.com ..................4 & 38 Elliott and Company Appraisers, Inc................... www.appraisalanywhere.com ................................21
By Kurt Reisig
26
FindMortgageJobs.com .................................... www.findmortgagejobs.com ................................ID4
Influence the Influential By Andy W. Harris, CRMS
27
Flagstar Wholesale Lending .............................. www.wholesale.flagstar.com ....................Back Cover
Social Media … Can’t Live With ‘Em … By Mark Anthony McCray and Tonya D. Bradley
The Five Essentials of Every Mortgage Web Site By Joy Gendusa
28 29
Freedom Mortgage .......................................... www.fmbranch.com ......................Inside Back Cover Frost Mortgage Lending Group .......................... www.frostmortgage.com/nmp ..............................35 GSF Mortgage Corporation ................................ www.gsfprobranch.com ..........................................9 Guaranteed Home Mortgage.............................. www.joinguaranteed.com ....................................37 HVCC Appraisal Ordering .................................. www.hvccappraisalordering.com ..........................26
How to Win Customer Confidence, Generate Referrals and Differentiate Your Business Through Exceptional Customer Service By Scott Peters 30
MBA-NJ/NJAMB ................................................ www.mbanj.com ..................................................8
E-mail Marketing Plans: A Small Investment in Time Reaps Big Payoff By Melanie Attia
Mortgage Dashboard ........................................ www.mortgagedashboard.com ................................7
31
MortgageProShop.com .................................... www.mortgageproshop.com ..................................44 Mortgage Concepts .......................................... www.mortgageconcepts.com ..................................5
NAMB.............................................................. www.namb.org/legconference ....................ID3 & 33 Nationwide Equities Corp. ................................ www.nwecorp.com ..............................................11
Features
NMLF, Inc. ...................................................... www.nmlf.us ......................................................32
The Secondary Market Overview: From Bonds to Production 12 … The Great Real Estate Debate By Dave Hershman
1
PB Financial Group Corp. .................................. pbfinancialgrp.com ..............................................32 REMN (Real Estate Mortgage Network)................ www.remnwholesale.com ....................................39 StreetLinks National Appraisal Services .............. www.streetlinks.com/SCORe ..........Inside Front Cover
NMP Mortgage Professional of the Month: Chris Frost, Vice President and Business Development Manager, Frost Mortgage Banking Group 14
Terrace Mortgage Company .............................. www.terracemortgage.com ....................................6 United Northern Mortgage Bankers Ltd. ............ www.unitednorthern.jobs..............................10 & 28 USA Cares ........................................................ www.usacares.org ................................................15
FHA Insider: Compliant Filed With HUD … Will Lenders be Forced to Accept FHA Minimum Scores? By Jeff Mifsud 17
Leaders on the Frontline: Leadership’s Top Priorities
NationalMortgageProfessional.com IDAHO
Lykken on Leadership: Leadership and LO Compensation By David Lykken
Windvest Corporation ...................................... www.windvestcorp.com ........................................23
18
By Stewart Hunter and Jim McMahan
19
The NAMB Perspective
21
Forward on Reverse: FIT for Reverse Mortgage Lenders (Part VI) … Marital Transitions By Atare E. Agbamu 22 Value Nation: Property Value Rebound Challenges
Trends in Mortgage Lending for 2011 By Christopher Brown Esq.
32
MORTGAGE PROFESSIONAL MAGAZINE
By Charlie W. Elliott Jr., MAI, SRA, ASA
33
Columns NMP News Flash: February 2011
4 15
Heard on the Street
17
New to Market
23
NMP Mortgage Professional Resource Registry
40
NMP Calendar of Events
44
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FEBRUARY 2011
Mortgage Heroes