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NOVEMBER/DECEMBER, 2012

Volume 65

No. 11

Official Publication of the Arizona Farm Bureau

The Hot Topic on the Horizon: GMO Labeling Unfounded Fears Take Our Eyes off the Ball

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By Julie Murphree, Arizona Farm Bureau

nuts, quality meats, eggs and dairy. The blessings of America’s abundance is also our ecently, I struck up a conversation with a woman in the bread aisle in a neighcurse as we’re faced with an array of dizzying choices; so many of them not healthy. borhood grocery store. She appeared friendly enough and I enjoy random chats Still in an unwarranted judgment mode on my part, I also couldn’t help but think with strangers (Yes, my parents did instruct me to not “talk to strangers,” but ...) that she needed to tell her daughter to become responsible for her own dietary requireespecially if the conversation can focus on food and agriculture. These random discusments if she was going to insist on a stricter diet than the rest of the family. While all sions give me a real sense of what our Arizona families are concerned about. Yes, there this was going on, her very robust teenage son was pushing her to buy a package of is much concern ... and often unfounded fears. cookies... but check the label for dairy and eggs! My new friend was intently studying the ingredient label on a loaf of bread. As a reI also thought, “It’s tough being a parent.” sult, my conversation entry point was, “So what’s The heartache and hardship of any of my your favorite brand?” friends struggling with weight cannot be overStartled, she looked up and said, “Oh, they stated. And, in fact, it makes me angry that so carry a lot of good breads here but I’m trying to many unfounded fears are floating around to find a brand that has no dairy or eggs. My daughter overwhelm anyone trying hard to get to their decided she is a Vegan so can’t have dairy or any ideal body weight. I recently went on my own kind of animal product including eggs.” diet. The last thing I wanted to hear is how bad Bread without dairy or eggs!? That’s like cake everything is for me today except for a piece of without the frosting, Laurel without Hardy and organic celery. You just keep munching and hopbees without their honey! ing and praying that somewhere along the line, Then I did a foolish thing (Well, not really but you’ll eventually get it all right. Right? it felt like it): I introduced myself and told her who GMOs? They are the least of my worries. I work for and began explaining Arizona Farm Bureau’s Fill Your Plate. In turn, she launched into her concerns about The GMO Issue is not Going Away genetically modified organisms (GMOs) all the While you and I might scoff at the discuswhile suggesting that she can’t make informed desion topic when GMOs come up since as farmers cisions since GMOs are not labeled. Yes, we went we’ve been in the thick of transformative plant Photo courtesy of Cat Sidh from bread and veganism to GMOs in less than a biology the past several decades, many Arizona Attempting to add GMO information to Food labeling could make food few minutes. families are not. In fact, just in the last 30 days prices skyrocket. As she recited the characteristic sound bites I’ve have two media inquiries on this topic. Even about GMO fears I was carrying on a dialogue with myself about her weight. She was the way journalists ask for Arizona Farm Bureau’s position on the issue, their bias is what the medical profession would call morbidly obese, anyone 50% to 100% above evident based on the questions they pose. their ideal body weight. Her unproven fears about GMOs were taking her eyes off the While this issue of Arizona Agriculture went to press, Californians were about to bigger issue; the more critical concern. When struggling with our weight we know our vote up or down on Proposition 37; the proposed initiative would change food-labelbiggest health focus needs to on slimming down. We begin by evaluating what we’re ing laws by requiring companies to identify most genetically engineered ingredients, currently eating and we begin the process of restructuring our diet. A quick glance at among other things. my new friend’s cart revealed high-carb, high-fat processed products. Supporters say it is a necessary measure to protect consumers’ right to know about Arizona Farm Bureau advocates sticking to the basics, fresh fruits, vegetables and See GMO Page 4

You Don’t Get Off The Hook That Easily! By Joe Sigg, Arizona Farm Bureau

PERIODICALS

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he wheels really will fall off the bus if we don’t take our responsibilities as voters seriously, and we must be very careful to guard against blocks of citizens who simply feel disenfranchised… that is a large number in this economy. It is a major concern. But there are those who disenfranchise themselves. How often have you heard from folks who don’t vote because there is too much negative campaigning or because there is too much money in politics? Let’s start with the first one. Negative campaigning (not that you have to like it) has been around for a long time – it’s part of our tradition in this country. In the election of 1828, the wife of Andrew Jackson was called a …well…that street word for “prostitute.” She was kind-of-sort-of not divorced from her first husband when she married Jackson. She died, some said, from ridicule before he took office. For himself Jackson never forgave his enemies. Grover Cleveland fathered a child out of wedlock, so during the campaign of 1884, the chant from the opposition was “Ma, ma, where’s my pa?” Why does negative campaigning work? It works because of you… because of us. We are human – we don’t turn away from train wrecks. We are cursed for turning our ears to gossip and we tune in to the provocative. At a deeper level, negative campaigning works when it contains a kernel of truth, because it appeals to our biases or it fits, maybe just a little, with our current thinking or sub-conscious impressions. Of course negative campaigning is its own worst enemy when it is totally divorced from reality or is over the top. If I call my opponent an “outer space alien,” you know what that makes me? If my negative campaigning makes me the butt of ridicule, then it is not working. However, if I call my opponent an “illegal alien”…well that might provide some pause, given the circumstances. There is also a line of civility we do not cross. I don’t know what that line is, it will vary from time to time and from race to race, but I assure you the voters will figure it out. But back to my point…negative campaigning works because we are human, so unless you wish to withdraw from that particular interest See OFF THE HOOK Page 5

Celebrating the Centennial Continues Page 2 Food Prices Then and Now. Queue the Video! - Page 2 The Visual Tool that Tells Our Story! Are You a Retail Farmer? - Page 7 You Need Our New Book


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ARIZONA AGRICULTURE • NOVEMBER/DECEMBER, 2012

We make insurance simple.

Celebrating the Centennial

®

Your Agent of the Month

Josh Hyde

Eleventh in a series on Arizona’s 100 years of statehood and its agriculture history.

Food Prices Then; Food Prices Now

Josh Hyde joined the Arizona Farm Bureau family in February 2009. An agent with the Catalina Sunrise Agency, Josh works out of his office located in Tucson. Congratulations Josh!! With offices across the state, we make it simple to protect your family, home, car and business. Contact your local agent today.

buckeye

By Julie Murphree, Arizona Farm Bureau

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hile commodity prices for our agriculture products and certainly the cost of producing them weighs heavy on our minds in the present, 50 years ago Arizona farmers and ranchers had some of those same concerns. And our neighbors back then? Well, they may have been talking about food prices just like we seem to be doing

today.

So while the more things change, the more some things do stay the same. And, yes, the historian is again leafing through archived issues of Arizona Farm Bureau News. This time, an editorial about food prices is uncovered. In the August 1966 issue of Arizona Farm Bureau News, a staff editorial asked the question, “Are food prices too high?” Answering “no” to its own question, the editorial goes on to say, “Food prices are ridiculously low when compared with increased incomes and increased prices for other goods and services in this country and when compared to the food situation in other countries.” What the historian finds interesting is the chart right next to the 46-year-old editorial showing food cost as a percentage of disposable income of various countries including the United States. Back then, according to the chart, the United States was at 18%. Today, we’re fond of citing 10% to our audiences we visit with about American agriculture and food prices. So, in these last five decades we’ve been able to highlight to the American consumer an 45% reduction in food costs as a percentage of one’s disposable income. The food price issue has certainly been a bridge over the last several decades to talk with consumers about America’s food supply and the relative lack of inflation in our food prices compared to other consumer items. Without our ability to highlight the value of America’s agriculture and its consistent advances to make the production of food more and more economical, we’d be unable to connect with consumers on the value of what we do. As has been said so eloquently in the pages of this publication before, in agriculture we “make things.” And in the making of things we’ve year over year created more quality, efficiency and healthiness in producing for a growing population. During 1966, a series of investigations was taking place at the Congressional level regarding the price of food. Said the editorial, “The current flurry of investigations into the price of food are nothing but election year activities designed not to do anything about the cost of food but rather to win the political support of consumers who are finding it increasingly difficult to make their fixed-incomes adequate in this period of inflation brought about by increased federal spending.” Often, food (and gas) prices have been turned into a political football. Many can remember the strong period of inflation in the late 1970s that included long lines at the gas pump. Today, we face a similar concern for food inflation brought on by the drought in the Midwest and other factors. The United States Department of Agriculture (USDA) anticipates food price inflation into next year reaching anywhere from 3% to 5%. The 1966 editorial in the pages of Arizona Farm Bureau News didn’t hesitate to share its take on the current situation: “It appears that the investigators will do everything in their power to shift the blame away from the farmer and onto the back of the middleman, and it is doubtful that the blame will be placed where it really belongs – right back on the 89th Congress which will be remembered only as the Congress that squandered the nation’s financial resources.” Yes. The more things change, the more some things stay the same including pointing the finger.

Queue the Video! Dim the Lights By Julie Murphree, Arizona Farm Bureau

3514 N. Power Rd #104 480.699.0861

bullheAd cITy

10355 N. La Canada Dr. #197 520-885-3083

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Of course she said, “What? Sometimes I’m too random, I know. But once I explained she was all excited and proceeded to ask me if we had any videos. I was more than happy to say, “Why, yes, in fact we do!” Thanks to YouTube and Fill Your Plate our video library keeps growing. Arizona Farm Bureau’s Fill Your Plate now features more than 60 videos (double the number of just two years ago) about Arizona agriculture. You can direct your friends and neighbors to learn about Arizona agriculture, Arizona farmers and ranchers, generational farming and ranching, Arizona’s Ostrich farmer, Arizona’s chili farmers and much more. See VIDEO Page 6

OrO VAlley

2071 Hwy. 95, Ste A 928-763-8464

pArker

cAsA GrAnde

1212 Kofa 926-669-2437

123 Florence St 520-836-8303

512 S. Beeline Hwy. #4 928-474-1775

408 N. Sacaton, Ste. E 520-836-2511

pAysOn

cAVe creek

phOenIx

6554 E Cave Creek, Rd#4 480-575-0710

22601 N. 19th Ave. #106 623-434-8092

cOTTOnwOOd

10240 N 31st Ave. # 135 602-997-6633

1759 E. Villa Drive, #113 928-649-8686

prescOTT

dewey

3005 N. Hwy. 89 928-778-9350

171 Hwy 69, # C 928-632-0014

queen creek

FlAGsTAFF

2733 E Lakin Dr. #1 928-527-1343

22632 S. Ellsworth Rd. 480-987-9163

2500 S. Woodlands Blvd, # 3 928-213-5491

21321 E Ocotillo, #B105 480-779-4499

FOunTAIn hIlls

sAFFOrd

13125 N LaMontana Ste. 2 480.837.2550

620 S. 1st Ave. 928-428-4618

GIlberT / hIGley

scOTTsdAle

325 S. Higley Rd. #100 480-635-3860

7650 E. Redfield, Ste. D3-4 480-483-8787

4365 E Pecos Rd. #142 480-354-7654

15010 N 78th Way #107 480-368-5233

4365 E Pecos Rd. #136 480-279-1874

shOwlOw

633 E. Ray Rd., #107 480-284-4223

810 E. Duece of Clubs 928-537-2990

225 E. Germann #101 480-833-8718

TeMpe

GlendAle

6101 S Rural Rd #120 480-967-7306

GOld cAnyOn

460 W Roger Rd. # 101 520-407-1111

18301 N. 79 Ave., #D146 623-878-2491

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6499 S Kings Ranch Rd # 1 480-621-3076

7604 N. LaCholla # 7604A 520-219-3600

GOOdyeAr

3673 S. Bullard Ave., Ste. 101 623-925-0190 15655 W. Roosevelt, Ste. 223 623.328.8511

wIckenburG

82 N. Valentine St. 928-684-6895

wIllcOx

kInGMAn

265 Haskel Ave. 520-766-3276

lAke hAVAsu cITy

128 W. Grant, Ste. A 928-635-2181

MesA

242 W. 28th St., Ste.C 928-341-0000

3518 N. Irving St., Ste. A 928-757-5555

wIllIAMs

1600 McCulloch Blvd. N. #4B5 928-846-3232

1012 S. Stapley Dr., #114 480-649-0260 1806 N Lindsay Rd. 480-807-7987

he other day I randomly approached someone and said, “Don’t you just love Arizona agriculture?

MesA

311 N. Miller Rd. 623-935-6209

yuMA

661 E 32nd St., Ste. A 928.782.0012

Western Agricultural Insurance Company*, Farm Bureau Property & Casualty Insurance Company* and Farm Bureau Life Insurance Company*/ West Des Moines, IA. *Company providers of Farm Bureau Financial Services

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GMO

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the food they buy; opponents say it allows loopholes for special interest groups and could lead to an unending string of frivolous lawsuits. The passage of Proposition 37 would trigger three main changes to California law. First, producers would be required to label most genetically modified organisms (GMO), with exemptions for meat, dairy and alcohol products, and food served in restaurants. Second, California’s Department of Public Health would be charged with enforcing the labeling laws. Third, individuals, including municipalities or private citizens, would be allowed to sue food producers for violating the law using the state’s Consumer Legal Remedy Act, which allows individuals to sue without proving damages from the alleged violation. California Farm Bureau opposes it and many say the state’s farmers are concerned the measure will make them vulnerable to lawsuits. Support for the GMO labeling proposal has plummeted to 48.3% from 66.9%, according to a survey of likely California voters. But it’s still ahead in the polls as only around 40% oppose the measure. Undecided voters accounted for 11.5% in the survey. This could be in part because The Los Angeles Times has taken a position against the proposition as has just about every other major newspaper in California; mostly on the basis that they believe it was poorly written. Both sides have serious dollars going into the campaign on this proposition. Even if this California initiative fails, expect other states to take it up. This issue is not going away. some basic Facts about GMOs • In 2008, the most recent year for which statistics are available, modified crops were grown on almost 300 million acres in 25 countries, of which 15 were developing countries. The world has consumed modified crops for 15 years without incident. The first few modified crops that have been grown widely, including insect-resistant and herbicide-tolerant corn, cotton, canola and soybeans, have increased agricultural productivity and farmers’ incomes. They have also had environmental and health benefits; such as decreased use of pesticides and herbicides and increased use of no-till farming. • Here’s the reason I believe modified crops are so important. Population experts anticipate the addition of another roughly 3 billion people to the planet’s population by the middle of this century. However, the amount of arable land has not changed appreciably in more than 50 years. It’s unlikely to increase much in the future because we are losing it to mainly urbanization. • The encouraging news on all this: American farmers are producing more with less; producing more per acre on less land. In other words, even though we have fewer acres, plots of land, we’re still producing more than ever before. One big reason is modified crops. • Modified crops have reduced environmental damage. One example is BT Cotton. It was genetically modified to resist a certain pest. As a former cotton farmer with

my parents, we no longer had to spray pesticides on our cotton. This has been the case since the 1990s. • Our mid-west counterparts use modified corn and soybeans. Their modifications have helped dramatically reduce mechanical tillage in the fields, reduce soil erosion as well as farming costs. • About 90% of the soybeans, corn and cotton grown in the U.S. are now produced from genetically modified plants. And it’s been that way for some time; as far back as the 1990s. Despite the excellent safety and efficacy record of modified crops, regulatory policies remain almost as restrictive as they were when modified crops were first introduced in the 1990s. In the United States, case-by-case review by at least two and sometimes three regulatory agencies (USDA, EPA, FDA) is still commonly the rule rather than the exception. Perhaps the most detrimental effect of this complex, costly, and timeintensive regulatory apparatus is the virtual exclusion of public-sector researchers from the use of molecular methods to improve crops for farmers. As a result, there are still only a few modified crops, primarily those for which there is a large seed market, and the benefits of biotechnology have not been realized for the vast majority of food crops. Regarding labeling, mandatory GMO food labeling implies risks where the science says none exists. Such labels would not only put groundless fears ahead of science (here comes California, again, with a proposition), promoting unfounded fears among consumers, it would push the costs of product development into the stratosphere, opponents suggest. Again, a broad and decades-long scientific consensus holds that modern techniques of genetic modification are a refinement on the various genetic modifications that have long been used to enhance plants – all the way back to the native American tribes that refined Teosinte, better known as corn. Says Arizona Farm Bureau President Kevin Rogers, “Attempting to identify modified crops/byproducts in labels puts undue fear in the purchase of our most important personal health resource: food. Even the imagined risks of genetically modified foodinduced health cannot compare to the slow and horrible deaths through starvation or the debilitating and long-term effects of chronic malnutrition. If you think this is only a developing country’s struggle, ask any American parent that’s had to put their child to bed hungry. We have more Americans in food insecure settings than ever before. Arizona Farm Bureau and the farmers I work with will tell you we’re dedicated to making sure no one goes to bed hungry.” Rogers also suggests that the very act of insisting on labeling GMOs implies that something is inherently wrong. We need to keep having these conversations with family and friends –and an occasional stranger in the bread aisle. Remember that we’re all facing our own personal challenges, whether weight, an illness, or simply making the right food choices. Show empathy, encourage and most of all tell your story. When you tell them you farm and/or ranch I guarantee you, you’ll have a new friend.


ARIZONA AGRICULTURE • NOVEMBER/DECEMBER, 2012

Off the Hook

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group, negative campaigning will proceed and it will have its ebbs and flows. And then there is the complaint that a person is not voting because there is just too much money flying around. I won’t debate that…just incredible amounts of money are running through the spigot. Both presidential candidates will likely exceed $ 2 billion. The money in campaigns will continue to grow, because the Supreme Court says it is free speech. We are undergoing a fundamental switch in how campaigns are being funded. Political parties are becoming dinosaurs as funding agents. Why should a business give money to a party when they can now make corporate contributions to committees and can finance independent expenditures? Businesses (and labor unions) are taking control of their message. I don’t know where all of this will end up, but at this time complaining about it is like two colleagues complaining about an absent third party colleague’s behavior…it is pretty much a waste of time and energy. You can take some heart. In battleground states where huge amounts of media

money is being spent, there is evidence the electorate is just tuning it out as all noise and no message or no signal. But these are not good excuses…that you are disenfranchising yourself from the process because of all of the negative campaigning or too much money in politics. If you listen you can hear messages. You can hear differences. It is akin to hearing corn grow…if you listen carefully you can hear signals. You can sort out candidates. When I was trained as a banker, an old line credit officer told me that numbers will talk to you if you listen carefully. The same is true in campaigns. If you listen carefully you can sort things out and you can find differences in positions and policies, regardless of negative campaigning or money. Now holding those candidates’ feet to the fire, after the election, is another matter! But that is one of the major reasons Farm Bureau operates as an advocacy group.

What the Drought Means to Agriculture By Julie Murphree, Arizona Farm Bureau

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n its August 2012 agricultural supply and demand update, the U.S. Department of Agriculture (USDA) had lowered the outlook for U.S. corn production, reflecting the continued deterioration of this year’s crop due to the drought that impacted the U.S. Corn Belt this summer. The September Report, the most recent available, was mixed. The latest USDA projection slightly raised U.S. corn production to 10.7 billion bushels from August, World corn production is estimated at 849 million tons (33.4 billion bushels), down 27 million tons (1.1 billion bushels) from last year, but 19 million tons (748 million bushels) higher than 2010/2011 due to higher production from China, Brazil and Argentina. Globally, all corn users will face the challenge of higher prices and the need for increased efficiency, careful risk management and creative marketing strategies during the coming year. As the projections for U.S. corn use demonstrate, the high prices will ration demand in all markets and in all sectors (feed, food and fuel). Also, the relatively smaller decline in U.S. exports compared to domestic use reflects the resilience of global feed demand. Across the board, the agriculture industry is trying to grapple with the drought’s impact. Evidence of this involves the formal petitions filed in August with the U.S. Environmental Protection Agency (EPA) for a waiver of the Renewable Fuel Standard. A decision is expected this month. “We are in the midst of a historic and devastating drought,” said National Corn Growers Association President Garry Niemeyer. “Its impact will be felt well beyond the farm sector. We have great concern and empathy for not only our members who are suffering, but all who we supply. This includes the domestic livestock sector, our export customers, the domestic food industry and the ethanol industry. All are suffering because of the drought. “We continue to believe in the value and efficacy of the open market system. It is

the most efficient and effective way of allocating resources.” In the meantime, Livestock farmers and ranchers seeing their feed costs rise because of the worst drought in a quarter-century are the ones demanding that the EnviSee DROUGHT Page 6


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Video

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In fact, it’s a place to learn some facts your friends and neighbors may not have known. On the two Western Growers’ videos featured on Fill Your Plate, you’ll learn that California and Arizona producers grow more than 50% of the fresh fruits, vegetables and tree nuts that are eaten nationwide. This is a statistic we should be sharing with the public every time we’re talking about Arizona agriculture with our friends and neighbors. This archive of videos has begun to serve as a repository for highlighting the exciting and diverse arena of Arizona agriculture. It’s a one-stop spot for viewing our modern agriculture practices. We even have a cotton farmer demonstrating how to make cotton Bur wreaths. Tiffany Shedd of The Cotton Shedd has a great story on how she started making these delightfully creative wreaths. A third-generation cotton farm family in Pinal County, the Shedd family grows cotton, wheat and alfalfa and a variety of agriculture products. Tiffany even shares how she met her husband. You’ll get some of the most classic Arizona agriculture stories by viewing videos on Arizona Farm Bureau’s Fill Your Plate. And, a couple of my personal favorites in the video category are “The Journey of My Eggcellent Egg” which profiles Hickman Family Farms and “City Slicker: The Udder Story” which profiles the Boyle Dairy in the Casa Grande Valley area. Both are eyeopening stories of modern agriculture production told in an interesting and entertaining way. They show how Arizona agriculture is nutritiously, safely and deliciously feeding you, me and the world! So, while you may not come up to a total stranger and ask them about Arizona agriculture, you might have a friend that’s totally clueless about agriculture in this state. If that’s the case, send them to Fill Your Plate’s Video Archives. Just go to www.fillyourplate.org then select “view more videos.” We no longer have the luxury of hoping people will simply understand our complex industry. In fact, we’re now at risk because so much misinformation is put forth about American agriculture. But, our resources keep improving year after year. And since Fill Your Plate has become a popular resource with our Arizona families we need to keep using it. So whether it’s a random acquaintance or a life-long friend, you need to let them know about our Fill Your Plate Videos!

Drought

ARIZONA AGRICULTURE • NOVEMBER/DECEMBER, 2012

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ronmental Protection Agency waive production requirements for corn-based ethanol. As quoted by the Associated Press, “If not now, when?” Randy Spronk, a Minnesota pork farmer, said of the EPA’s authority to defer the ethanol production requirement when it threatens to severely harm the economy of a state or region. “Everyone should feel the pain of rationing.” Spronk, who is president-elect of the National Pork Producers Council, said livestock producers will have to reduce their herds and flocks because feed is becoming scarce and too expensive. Cattlemen and chicken farmers have the same concern. The Renewable Fuel Standard, enacted in 2005 and then significantly expanded in 2007, requires that 13.2 billion gallons of corn starch-derived biofuel be produced in 2012. The intent was to reduce both greenhouse gas emissions blamed for climate change and dependence on foreign oil. For producers in the Midwest growing crops and raising livestock, the severity of the drought feels like a double dose of trouble. They are not only seeing the devastation to their corn and soy crops; but they’re also wondering whether they’ll have enough hay for tomorrow’s feed requirements. Ask any livestock producer in the Midwest or here and you’ll hear the apprehension. Paul Rovey, owner of Arizona’s Rovey Dairy and chair of Dairy Management, Inc. is quite concerned. “Right now, we’re producing for less than the cost of production. You can expect a few of our Arizona dairy farms to go out of business in this current climate.”


ARIZONA AGRICULTURE • NOVEMBER/DECEMBER, 2012

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Preparation and Training Key to Fire Safety

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he America Red Cross reports that fire kills more Americans every year than all natural disasters combined.

As fall begins and temperatures drop, all farm and ranch businesses and families are urged to be vigilant and to be prepared for the dangers of fire, as furnaces and fireplaces begin to be used instead of air conditioning. The first step is to develop a fire-prevention plan. This plan should include marking all emergency exits in your business or home as well as where fire extinguishers are located. Make sure to test all fire-suppression systems and smoke detectors to ensure they are working. Also, schedule some time to practice and train your employees and family members on your emergency evacuation plan and what they should do in case of a fire. “Employers should train workers about fire hazards in the workplace and about what to do in a fire emergency. If you want your workers to evacuate, you should train them on how to escape,” the Occupational Safety and Health Administration recommends. “If you expect your workers to use firefighting equipment, you should give them Your first step in fire safety is deappropriate equipment and train them to use the veloping a fire-prevention plan to equipment safely.” protect your shop and business. OSHA also suggests asking these questions when developing a fire-prevention plan: • Is your local fire department familiar with the location, construction and specific hazards of your farm or ranch? If you’re too far out to even have access to a fire department, have you worked out a plan to compensate for the lack of fire department? • Is your fire alarm system certified and tested annually? • Are interior standpipes and valves inspected regularly? • Are fire doors and shutters in good operating condition and are they unobstructed? • Are fire doors in place? • If you have them, are sprinkler systems checked periodically? • Is proper clearance maintained below sprinkler heads? • Are portable fire extinguishers provided and mounted in readily accessible locations especially in shops and work areas where welders and other highly flammable equipment is used? • Are fire extinguishers recharged regularly and when they are, is it noted on the inspection tag? • Are employees instructed in the proper use of fire extinguishers and fire protection procedures?

If you can answer these questions affirmatively and routine fire-prevention measures are taken, the risk of fires in the workplace and at home can be greatly reduced.

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New Book Helps Retail Farmers Design Low-Cost Marketing Strategies Arizona Farm Bureau Begins Publication Series Aimed at Supporting Farmers and Ranchers and Arizona Families By Julie Murphree, Arizona Farm Bureau

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etail, or direct-market, farmers and ranchers are often challenged with launching their agriculture business while attempting to market their new product line(s) to new and potential customers. And if their marketing budget is limited, their efforts have to be simple, but effective. So, Arizona Farm Bureau spent the last several years researching and interviewing Arizona farmers and ranchers to share some innovative stories about branding and marketing their retail farms and ranchers. Arizona Farm Bureau President Kevin Rogers applauds this effort. “Retail or direct-market farms and ranches is a growing segment Rancher and Women’s Leadership Committee member Vickie Parks takes a look at Arizona Farm Bureau’s new in agriculture,” says book designed to help Arizona farmers and ranchers. Rogers. “But often, the business is constrained by labor and time-to-market issues and finds itself unable to market the farm-to-consumer products effectively. Our book is an effort to help our farmers and ranchers in this area.” The book is designed to inspire readers to more clearly understand their market niche in agriculture by providing an all-encompassing guide to branding and marketing in A Farmer’s Guide to Marketing the Direct-Market Farm. What makes this guide special is the real-life farm and ranch stories showing what works. Plus, every chapter has quick, simple and effective tips for carrying out your branding and marketing requirements regardless of your marketing budget; even if nonexistent. Topics discussed in the book include: • • • • • •

Basic marketing primer for the farmer and rancher Finding your niche Knowing and relating to your customer Selling to Your Customer Building Your Customers Up How Traditional Farms Are Branching Out

To obtain your own copy, you can go to Amazon.com and type in the book title. The Amazon version includes full-color photos, extra note pages and is perfect bound. Books will also be available for sale at Arizona Farm Bureau’s Annual Meeting this month for a discounted price of $10. We will have the book available at other locations.


8 united states postal service statement of Ownership, Management, and circulation 1. Publication Title: Arizona Agriculture 2. Publication Number: 0274-7014 3. Filing Date: 10-01-12 4. Issue Frequency: Monthly (except for December ) 5. Number of Issues Published Annually: 11 6. Annual Subscription Price: $50.00 7. Complete Mailing Address of Known Office of Publication: Arizona Farm Bureau Federation 325 S. Higley Rd, Suite 210, Gilbert, Arizona, 85296 8. Complete Mailing Address of Headquarters or General Busi ness Office of Publisher: Arizona Farm Bureau Federation Arizona Agriculture 325 S Higley Rd, Suite 210, Gilbert, Arizona, 85296 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor Publisher: Jim Klinker 325 S Higley Rd, Suite 210, Gilbert, Arizona, 85296 Editor: Julie Murphree 325 S Higley Rd, Suite 210, Gilbert, Arizona, 85296 Managing Editor: Julie Murphree 325 S Higley Rd, Suite 210, Gilbert, Arizona, 85296 10. Owner: Arizona Farm Bureau Federation 325 S Higley Rd, Suite 210, Gilbert, Arizona, 85296 11. Known Bondholders, Mortgagees, and Other Security Hold ers Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None 12. Tax Status: The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes has not changed during preceding 12 months 13. Publication Title: Arizona Agriculture 14. Issue Date for Circulation Data: 9-3-12 15. Extent and Nature of Circulation: Agriculture industry news a. Total Number of Copies (Net press run): Average No. Copies Each Issue During Preceding 12 Months — 3202; No. Copies of Single Issue Published Nearest to Filing Date —3168. b. Paid and/or Requested Circulation: i. Paid/Requested Outside-County Mail Subscriptions Stated on Form 3541. (Include advertiser’s proof and exchange copies): Average No. Copies Each Issue During Preceding 12 Months — 3052; No. Copies of Single Is sue Published Nearest to Filing Date — 3018. ii.Paid In-County Subscriptions Stated on Form 3541 (Include advertiser’s proof and exchange copies): Average No. Copies Each Issue During Preceding 12 Months — 0; No. Copies of Single Issue Published Nearest to Filing Date - 0. iii.Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Non-USPS Paid Distribution: Average No. Copies Each Issue During Preceding 12 Months — 0; No. Copies of Single Issue Published Nearest to Filing Date — 0. iv. Other Classes Mailed Through the USPS: Average No. Copies Each Issue During Preceding 12 Months — 0; No. Copies of Single Issue Published Nearest to Filing Date — 0. c. Total Paid and/or Requested Circulation [Sum of 15b. (1), (2), (3) and (4)]: Average No. Copies Each Issue During Preceding 12 Months — 3052; No. Copies of Single Issue Published Nearest to Filing Date — 3018. d. Free Distribution by Mail (Samples, complimentary, and other free) i. Outside-County as stated on Form 3541: Average No. Copies Each Issue During Preceding 12 Months — 0; No. Copies of Single Issue Published Nearest to Filing Date — 0. ii. In-County as Stated on Form 3541: Average No. Copies Each Issue During Preceding 12 Months — 0: No. Copies of Single Issue Published Nearest to Filing Date — 0. iii. Free or Nominal rate copies mailed at Other Classes Through the USPS: Average No. Copies Each Issue During Preceding 12 Months — 50: No. Copies of Single Issue Published Nearest to Filing Date- 50. iv. Free or Nominal rate distribution outside the mail: Average No. Copies Each Issue During Preceding 12 months - 0: Copies of Single Issue Published Nearest to Filing Date — 0. e. Total Free or Nominal Rate Distribution: Average No. Copies Each Issue During Preceding 12 Months — 50: No. Copies of Single Issue Published Nearest to Filing Date — 50. f. Total Distribution (Sum of 15c and 15e): Average No. Copies Each Issue During Preceding 12 Months — 3102: No. Copies of Single Issue Published Nearest to Filing Date — 3068. g. Copies not distributed: Average No. Copies Each Issue During Preceding 12 Months — 75: No. Copies of Single Issue Published Nearest to Filing Date — 75. h. Total (Sum of 15f and g.): Average No. Copies Each Issue During Preceding 12 Months — 3177: No. Copies of Single Issue Published Nearest to Filing Date — 3143. i. Percent Paid and/or Requested Circulation (15c. divided by 15f. times 100): Average No. Copies Each Issue During Preceding 12 Months — 98%: No. Copies of Single Issue Published Nearest to Filing Date — 98%. 16. Publication of Statement of Ownership: Publication Required. Will be printed in the Nov 5, 2012 issue of this publication. 17. Signature and Title of Editor, Publisher, Business Manager, or Owner: Date 9-17-2012

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

www.azfb.org

Arizona Farming & Ranching Hall of Fame Announces 2013 Inductees

ARIZONA AGRICULTURE • NOVEMBER/DECEMBER, 2012

Each year Arizona’s Farm & Ranch Experience Heritage Center at Lakin Farm inducts eight agricultural pioneers, five living and three posthumously, into the Arizona Farming & Ranching Hall of Fame. Inductees are selected for their contributions to the agricultural industry in Arizona in the fields of farming, ranching, Agribusiness, education or science. Since 2008 honorees have been selected from across the state by a selection panel comprised of Arizonans with a diversity of backgrounds. This year’s inductees are: living, Dwayne E. Dobson – Chandler, Robert “Bob” Fletcher – Peoria, Norman J. Hinz Jr. – Glendale, John Lewis Roach – Goodyear, Albert E. Rovey – Parker. Posthumous inductees are: Espil Sheep Company – Litchfield Park/Flagstaff, John Marshall Jacobs – Phoenix and Kemper & Ethel Marley – Phoenix. The honorees will be introduced at the annual Arizona Farming & Ranching Hall of Fame Honoree Dinner March 2, 2013 and will be included in the Hall of Fame’s second book, to be published in 2017. Arizona Farming & Ranching Hall of Fame 2008-2012, vol. 1 is available at Arizona Community Farmer’s Markets across the Valley, Arizona Biltmore Hotel Gift Shop, Glendale Convention and Visitor’s office, the Southwest Valley Chamber of Commerce and online at www.arizonafarmandranchexperience.com.

New Book Available

Obtain your Own copy of the book by going to Amazon.com and searching for the book Title, A Farmer’s Guide to Marketing the Direct Market Farm.

November-December 2012, Volume 65, No. 11  

Arizona Agriculture is the offical publication of the Arizona Farm Bureau, published monthly.

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