Page 1


2


SCORE International Season Celebrates the SCORE Baja 1000 50th Anniversary! SCORE International is extremely honored to be able to celebrate this very special year with the 50th Anniversary of the race that started it all, the SCORE Baja 1000! From humble beginnings to the current global event, the SCORE Baja 1000 has attracted the world’s best racers and teams to participate in what has been described as the “Top Motorsports Event” in the world! We have been investing in the future of the SCORE International racing organizational structure and marketing assets to make sure all the building

blocks are set to guarantee the success that is expected for the SCORE Baja 1000’s 50th Anniversary. These changes have also provided the best, safest and most challenging events in the off-road motorsports category. The 2017 SCORE World Desert Championship race/event season will no doubt be making SCORE history but will be another legendary race experience for all the Teams, Sponsors and our enthusiast Fan Base participating in this year’s race series. SCORE International’s development

of the SCORE Media House, has now made all SCORE Racing Activity, History, Race information, Sponsor Promotions and Fan interaction available 24 hours a day. This content is now available through SCORE TV, On-Line Videos, Digital Magazine, website, SCORE app and new Live Feed race programing. We are looking forward to developing a partnership to impact your company’s growth and market expansion in the SCORE International off-road motorsports and performance lifestyle marketplace for 2017. — Roger Norman CEO/President SCORE International

3


24-Hour Marketing Impact 360 Degree Promotional Programs

4


1967 2017

5


6


SCORE WORLD DESERT CHAMPIONSHIP 2017

Sponsorship Programs ASSETS Race Series Sponsorships, Audience and Market Delivery CBS Sports Network expansion to over 60 Million available Households ++628,000+ On-Site attendees

to not miss a moment of any given SCORE World Desert Championship Event.

++10 million+ Score FACEBOOK Video views, plus millions more per month for Score ++On-site produced show to journal and score-internationhave continuous broadcast al.com on SCORE Jumbo Screen at Start-Finish line (at most race SCORE “Live Feed� and event activities). Program ++ Debuting with the 2016 SCORE Baja 500, this new SCORE marketing/media asset has been a tremendous success enabling the SCORE International global fan base

++Live Feed to also broadcast through score-international. com which will contribute to estimated 5+ million viewers over the 4 day SCORE Baja 1000 this November

Race Sponsorship Programs ++Title Sponsor ++Presenting Sponsor ++Official Product ++Official Partner ++Associate Sponsor ++Special Race programs ++Contingency Programs

628 ,000 ON-SITE ATTENDEES 7


SCORE WORLD DESERT CHAMPIONSHIP 2017

Race Series ASSETS

World Desert Championship 2017

T

he Original and Largest Media Impact Race Series In North America and the longest operating Off-Road Series in the World

628,000 Estimated Annual On-site Attendance ++SCORE International is the Most Recognized name in “Product Endurance” statements with globally recognized race brands the Baja 1000 and Baja 500 ++Baja 1000 50th Anniversary Celebration in 2017 ++Global Brand Influence ++Dust to Glory documentary release.

2017 Race Schedule

++The Four-race series for cars, trucks, UTVs, motorcycles, quads will be featured in all SCORE Baja races. ++2017 SCORE World Desert Championship with CBS Sports Network coverage and global syndication.

Mar. 30-April 2

31ST SCORE SAN FELIPE 250

San Felipe, Baja California, Mexico (single loop, Approx. 250 miles) 8


June 1-4

49TH SCORE BAJA 500

Ensenada, Baja California, Mexico (single loop, Approx. 500 miles)

Sept. 14-17

ROSARITO BEACH 21ST SCORE DESERT CHALLENGE Rosarito Beach, Baja California, Mexico (32.1--mile loop, multilap, multi-day race)

Nov. 14-18

50TH SCORE BAJA 1000

Ensenada, Baja California to La Paz, Baja California, Sur, Mexico (point-to-point, Approx. 1,300 miles)

9


SCORE WORLD DESERT CHAMPIONSHIP 2017

Television ASSETS El Rey Network, ESPN International & AB Moteurs

S

CORE International now delivers a fully produced 1 hr show for each race event With the exception of a special 2 hour Baja 1000 show.

2017 Broadcasts will deliver over 100+ hours of SCORE Racing exposure ++1 hour show commitment to all SCORE World Desert Championship races, with the exception of the SCORE Baja ++ESPN International now broad1000 which SCORE will provide casting SCORE Race series to a 2 hour show feature! Mexico, South America, Central America, Australia ++The addition of a 1 hour and New Zealand broadcast featuring the 2017 SEMA SCORE Baja 1000 Experience and Qualifier Presented by BF Goodrich. ++El Rey Network will broadcast all SCORE International World Desert Championship Races.

10

++ESPN still to broadcast SCORE CBS Sports Network to Mexico and Latin America. ++AB Moteurs in France to air 2015 and 2016 SCORE World Desert Championship content to France and Western Europe. This is the same network that currently airs NASCAR and Monster Jam programs. ++SCORE commitment for a minimum of 2 airings per race with past years exceeding 4-5x race airings per event!


11


SCORE WORLD DESERT CHAMPIONSHIP 2017

SCORE-International.com ASSETS

T

he Original and Largest Media Impact Race Series In North America and the longest operating Off-Road Series in the World

Delivering Over 2.36 Million Monthly Uniques

9.53 Million Page Views Per Month

++SCORE Race Coverage

++SCORE-International.com transitioned last year from a racer information only site to a SCORE motorsports and off-road performance content based site servicing the SCORE racer and global off-road performance fan base.

++SCORE Live Feed Coverage

++Exclusive Content driven features, news and video covering all aspects of SCORE Racing and lifestyle activities

++ALL Sponsor based content support

++All Content searchable and sharable

12

++All SCORE Media assets are integrated into score-international. com to be the central point of access to all SCORE information including:

++SCORE Race Tracking service ++All SCORE information release ++SCORE Journal digital magazine access and archived issues


++SCORE App and all Social Media access ++All RACER Information available on special tab that presents all the race specific information in an easy, direct access format.

13


SCORE WORLD DESERT CHAMPIONSHIP 2017

SCORE Journal ASSETS Digital Magazine

S

CORE Journal has exceeded every estimated statistic for the 2nd year in a row.

The #1 Media asset to reach off-road motorsport’s participants, teams and global fan base! ++Delivers Exclusive SCORE race ++Content searchable and sharable content for race coverage, driv++Content archives can be accessed er profiles, sponsor profiles, race on score-international.com with product reviews, tech features and operating links and videos. full features on SCORE History. ++New Spanish language edition be++Full Video integration for both ediing introduced for 2017 torial and advertisers.

14


Monthly Impact* Unique Page Views

59,400,000 Cover views 7,020,000 Zooms 2,450,000 Unique visitors 1,812,000 Social Shares 2,100,000 PDF’s Downloaded 602,000 Page Widget Interactions 312,527 Links Clicked 232,000 AVG. Engagement Time 31 Mins. AVERAGE PER MONTHLY ISSUE *AUDIENCE NUMBERS IN 2016

15


SCORE WORLD DESERT CHAMPIONSHIP 2017

Social Media ASSETS Web Series

S

CORE International continues to develop all social media platforms to address the needs for teams, manufacturers and fans that demand immediate interaction. All the high speed activities of the SCORE World Desert Championship series are now available 24 / 7. ++52% of Facebook fans are Millennials between 18-34 with the younger 18-24 age bracket representing over 27%

FACEBOOK SCOREINTL

215,292 LIKES 41% GROWTH 13.18%

ENGAGEMENT RATE

9,47MM

VIDEOS VIEWED

INSTAGRAM

SCOREINTERNATIONAL

73,100

FOLLOWERS

TWITTER 52% MILLENIALS 16

SCOREINTL

20,100

FOLLOWERS

The World of SCORE & SCORE All Out ++SCORE All Out! – This series is all about Action, Action, Action! Each episode will feature the ultimate in high octane highlights from SCORE race action, past and present. Tapping into the vast SCORE archive, as well as current television footage, SCORE All Out will be the #1 source for the best in SCORE racing short-form action video highlights. Great editing, high energy soundtracks, cool interviews – this will be THE highlight series that will ALWAYS be generating exciting SCORE exclusive content. ++The World of SCORE – This series delivers a unique inside look into what racing in SCORE is all about! Think of it as bringing the SCORE Race Briefing to life! These videos, including archive footage and new


interviews with current racers, will inform, educate AND entertain across every topic that is important and instrumental to the SCORE racing world.

SCORE App

++Introduced at the 2016 SCORE Baja 500 to enable all SCORE participants and fan base to view all aspects of SCORE media. ++Available free with Android, Apple applications for cell phone, tablets and lap top usage. ++120,000 views in the last 30 days with tremendous increase in viewers for the SCORE Baja 1000 this November

17


SCORE WORLD DESERT CHAMPIONSHIP 2017

Contingency ASSETS Center Stage Exposure

T

he day before the race where fans, sponsors, teams and drivers come together and enjoy the event together. Sponsors showcase their products and services, racers, parade through crowds with their race vehicles, fans and spectators mingle in the “Culture� of SCORE International and garner photos, autographs and souvenirs.

Reach over 50,000+ Attendees ++Direct to Racer Programs ++Marketing Support ++Listing and program details on Web Site with Link ++Contingency Watch program highlights with SCORE Journal and SCORE-International.com ++Turn-Key administration on sticker application requirement ++Finisher reports with contingency results supplied to participating manufacturers

18


19


20


SCORE WORLD DESERT CHAMPIONSHIP 2017

Special Projects

SCORE International Exposure Programs

SEMA/SCORE Baja 1000 Experience

++SCORE International will be involved to impact this extremely important off-road and SCORE fan base market.

Licensing Programs Available to further enhance your company and product’s impact in the market to separate your products out from the competition. Licensing programs can involve:

++Baja 1000 Position Qualifier for Trophy Trucks and Trophy Off-Road Expo Truck Spec Vehicles ++70,000 Sq Ft Exhibit Feature Area ++Major Exposure at Off-Road Market’s #1 Show ++Largest Off-Road Presence at ++Showcasing Off-Road MotorSEMA show sports and the SCORE Interna- ++Branding with SCORE Trade++World Wide Media and Contact marks tional Series Exposure ++Sponsor Involvement and Ex- ++Content Programs involving ++Sponsor Branding Promotion posure print, social media, on-line and Affiliation and television ++Course Map for Baja 1000 SCORE International Revealed ++Custom Programs Arizona Off-Road ++On-Line Broadcast & UTV Expo ++Driver Autograph and Interview ++Largest off-road show in AZ Sessions and soon the North American market

21


SCORE WORLD DESERT CHAMPIONSHIP 2017

Dust 2 Glory

Special Events Feature Film

T

o further enhance the 2017 season and to generate even more exposure for the SCORE World Desert Championship, SCORE International has once again be partnered with Dana Brown Films in producing the next installment of the history making “Dust 2 Glory�.

Theatrical film release targeted for Summer 2017 to help promote the 2017 Baja 50th Anniversary Celebrations. ++SCORE partners with Dana Brown Films again ++Filming began with the 2015 Baja 1000 then continued for the entire 2016 season! ++Theatrical film release targeted for Summer 2017 to help promote the 2017 Baja 50th Anniversary Celebrations. ++This will be one of many special events that will help usher in and promote to the SCORE global market, the granddaddy of all off-road racing, the SCORE Baja 1000 50th Anniversary Race Event.

22


23


2017 SCORE Brand Book  
Read more
Read more
Similar to
Popular now
Just for you