SUCCESS! The mission of the Black History Month Organizing Committee was fulfilled in the activities of the 1st Annual New Mexico Black History Month Festival. Our goal to celebrate the traditions, heritage and major contributions of African Americans in the United States and the State of New Mexico is an ongoing directive; however, we are pleased with our continuing efforts. BLACK HISTORY MONTH ORGANIZING COMMITTEE GOALS: Goal 1: Increase Community Participation/Volunteerism/Philanthropy in the African American Community 29 Sponsors contributing more than $100,000 to the 2nd annual effort Title Sponsorships – The City of Albuquerque, The County of Bernalillo and Blue Cross Blue Shield of New Mexico 15 organizations and 100 volunteers attending biweekly planning meetings to organize event details network and identify opportunities for future collaboration. Goal 2: Increase Visibility and Awareness of the Contributions of African Americans in New Mexico $150,000 in-kind advertising – Comprehensive Advertising Schedule from # 1 Radio Group in the Market - Cumulus Media with additional pushes from KUNM and Clear Channel. Six weeks of television coverage and advertising schedule from KOB-TV, KASA Fox2. Cover of the Venue in the Albuquerque Journal with the center truck and numerous calendar listings. Full coverage in the Perspective 2, the only African American newspaper in New Mexico 5,000 Festival Guides Distributed throughout the community Featured event in the Albuquerque Convention and Visitors Bureau website and Facebook promotion and on KOB.com – estimated 500,000 impressions weekly. National press through PRNewswire Press Release – picked up by online sites throughout the United States Creation of nmblackhistorymonth.com, the organization’s official website. Banner ads and links on nmblack.com and abqsoul.com Goal 3: Increase Economic Development and Tourism Booked guest rooms at local area hotels for national guest artists participating in festival and started a “Staycation” promotion for Festival events (Doubletree, Hilton Garden Inn) Produced, collaborated on and supported 15 events in 10 venues in 6 weeks affecting approximately 10,000 participants Supported and promoted 20 small businesses in the African American community
ARTS AND CULTURE WEEKEND - February 5 – 8th OBJECTIVES: Creating community among African American performing artists in Albuquerque; providing performance and training outlets for emerging and established performing artists and producing quality theater Roots Revival,– Sold out houses at the 1,885 seat University of New Mexico Popejoy Hall, New Mexico’s largest professional theater venue. This was a historic presentation at Popejoy Hall. The first locally produced African American production in the venue since it was built in 1963. Total attendance for the Albuquerque Public Schools and the public performance was 3,524 patrons. A multi-generational cast and crew of 100 individuals performed an original play chronicling the history of African Americans from West Africa to the present in song, spoken word and dance. The audience for the presentation was multicultural and the performance was selected in the Weekly Alibi’s Best of Burque for Best Live Theater performance. 18 K- 12 students, 5 Albuquerque public school teachers and a diverse representation of established and emerging artists and professional technical staff made this program one of the highlights of the festival.
RHYTHMS AND QUISINE WEEKEND – FEBRUARY 12 – 16, 2013 Objectives: Build Community and Volunteerism, Offer Accessible/Affordable/Elegant Activities, Promote Tourism 5 Events at 4 different venues in Albuquerque Nationally renowned guest artists and numerous local artists in the signature Cotton Club Gala event at the Albuquerque Convention Center – 400+ patrons. Dreamgirls and the Delta Sigma Theta Red Carpet event at Popejoy Hall 1,800+ patrons, the 2nd Annual Griffin’s Best Sweet Potato Pie Contest at Ralph J. Bunche Elementary School and the CommUnity Throwdown and the NMBHMOC Sponsors Reception at the Doubletree by Hilton Hotel rounded out the weekend Staycation package with venue rentals and hotel stays from patrons from around the state.
BODY AND SOUL WEEKEND – February 23 – 24, 2013
Objectives: Foster Positive Youth Development, Inspire Health and Wellness Focus in the African American Community, Celebrate our Gospel Roots, Serve as a Artist Incubator Events at 3 different venues in Albuquerque 5 National Guest Artists, Standing room only New Mexico’s Best Gospel Competition at the African American Performing Arts Center