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WOMEN PLAY A VITAL ROLE IN THE WORKFORCE, but when the number of women in the workforce started to decrease after women gave birth, local companies responded by offering solutions to women who are struggling to obtain a work-life balance after the birth of their babies.

ONE-STOP SHOP MATERNITY CONCIERGE The Maternity Concierge at Fifth Third Bank recently celebrated their two-year anniversary. Fifth Third Bank has a partnership with Best Upon Request (BEST) to provide relief to moms-to-be and new moms when it comes to balancing the everchallenging work-life balance. The team at the concierge, led by Jessica Hanson and Jessamyn Myers, takes pride in serving women who are pregnant or have recently given birth and are back in the workforce. Fifth Third, one of the large companies in the Greater Cincinnati Area, implemented a standard concierge service to their employees about six years ago. These were people who could help anyone with any pressing needs they may have like booking a trip, making a reservation at a restaurant, or purchasing a birthday gift. But when they started to notice a decrease in women returning to work after pregnancy, they decided to implement the Maternity Concierge to make the transition into a working mom less stressful. “We noticed a drop in women who were not returning to work after having children,” explains Hanson. “It was really important to support women in the workforce when it came to balancing two totally different worlds.” With the Maternity Concierge, the women must inquire about the program due to privacy, then they enroll and do an initial appointment—which is all a free service to them. PICTURED: Charnella Grossman, Vice President, Senior Portfolio Manager at Fifth Third Bank, has used the maternity concierge program since it began in 2017. Photo provided by Fifth Third and Best Upon Request. WORKFORCE 2019 | VOLUME 38 NUMBER 3


Profile for Northern Kentucky Chamber of Commerce

NKY Business Journal March/April 2019