SMALL BUSINESS, BIG RETURN It’s not just the larger local companies that are making a big shift in their maternity policies. Covington’s own Scooter Media, a PR and Marketing firm, owned by Shannan Boyer has competitive benefits including amazing maternity and new mom policies. “I just thought about what I wanted when I was pregnant with my kids and what I needed once I had them,” explains Boyer. At Scooter Media they offer a parental leave policy where they offer the primary care giver six weeks of time off, while being paid at half of their salary—which also includes anyone who might be adopting a child. Then there is a six week re-integration program, where employees come back to work for four days a week, but compensated their regular salary. Last year Scooter Media welcomed three new babies to their family of eight employees—which really shed light on the needs of Boyer’s employees and new children. “Over a third of our workforce brought new life into the world last year,” says Boyer. “It was the perfect time for all of us to band together and figure out the needs of our company to stay productive.” Boyer also introduced BYBW (Bring Your Baby to Work) one day a week. They converted a huddle room in their building to a small nursery with a baby bouncy seat, toys, rocker, and a nursing and pump area. “I will tell you everyone at Scooter Media has benefitted from the babies in the workplace, it brightens peoples days to take a break to play and snuggle with a baby,” beams Boyer. “We had our first enrollee graduate the program—he was born in January 2018.” Boyer’s rule is that a baby can stay until the baby “says” they no longer want to be there, which is usually indicative of the child growing out of the space. “I am very conscious of how much it costs to take care of children and my goal is to try to off-set those costs as much as I
PICTURED: Scooter Media owner Shannan Boyer and her employees benefitting from the baby in the office. Photos provided by Boyer.
WORKFORCE 2019 | VOLUME 38 NUMBER 3
GOOD FOR THE BOTTOM LINE can for my employees,” says Boyer. These programs are a reminder that businesses are increasingly focused on trying to train good employees, including those employees who may feel overwhelmed with the prospect of combining a job with parenthood or want to take time off to have children. Businesses aren’t just doing this for the PR or to be kind. They believe it’s in their business interest. Attracting and retaining talent is expensive, so investing in keeping great employees can be good for their PAGE 11