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business

Photo: Matt Locke @ www.flickr.com

The beautiful game Fantasy football entrepreneur Tim Morgan offers some sound advice on getting started in business

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ombining his love for technology and football, Tim Morgan has created the popular online haven for fantasy footballers, Picklive. Leaving a life working in the City, Morgan co-founded Mint Digital. It was while at Mint that the development of the game Football3s began to form, eventually becoming Picklive. Along with Picklive co-founders, Noam Sohachevsky and Krzysztof Zylawy, plus a cast of team-members that have been integral to the success of the company over the past two years, Picklive now boasts over 20,000 users. The main source of traffic is the social media giant Twitter. ‘We're the number one fantasy football product on Twitter,' says Morgan. Picklive uses a different style of play compared to other products available, which contributes greatly to its popularity. ‘Picklive is daily fantasy football. Historically, fantasy football has been played over seasons (nine months),’ says Morgan. ‘We were the first people in the world to condense it into a single day, a single match and even

Bringing fantasy to life: Picklive's style of play is popular with players

I have a great support network of entrepreneurs who make me feel like I'm not going mad a single 5-minute period. Customers pick players and accumulate points in the usual way but the games are rapid-fire tournaments and are much more exciting.’ As for the competitors, The Sun’s offering, Dream Team, boasts similarities to Picklive, though according to Morgan: ‘Our product is so different that we don't really see them as competitors.’ Entrepreneurship is not an easy road to take; starting your own company is an incredible risk not to be taken lightly. Keeping like-minded people around you seems to be vital to creating a flourishing business. ‘The biggest problem is isolation,’ explains Morgan. ‘Most people are not entrepreneurs and don't understand why you would want to make sacrifices or do something differently. I have a great support network of other entrepreneurs who make me feel like I'm not going mad.’ It’s also not uncommon to have some reservations about your chosen business route. In Tim Morgan’s case it is the issue of needing a gambling licence, but not necessarily liking that as a business model, and the occasional presentation of the overly irate football fan. ‘We don't see ourselves as a gambling company. We have to have

a gambling license to offer fantasy football for cash but I don't like gambling as a business model. Football opinion is also overly aggressive; the world would be a better place if football fans didn't feel the need to get so wound up by the game,’ offers Morgan. 2012 is proving to be an exciting year for many businesses, and Picklive sees the pending sports events of the year as a big opportunity. ‘It’s a European Championship and Olympic year,’ says Morgan. ‘The summer is such a bumper time for us we're not looking beyond that.’ Advice for promising future entrepreneurs goes as follows: ‘You can find out very cheaply whether there’s demand for your product/business/idea before you get in too deep. Do that before you've even decided you're going to be an entrepreneur and you'll be fine.’

Tech City Magazine  

Tech City Magazine is the first publication for the Tech City area of London. The magazine is a business / lifestyle publication promoting...

Tech City Magazine  

Tech City Magazine is the first publication for the Tech City area of London. The magazine is a business / lifestyle publication promoting...

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