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Join the cycling revolution If you’re thinking: ‘That’s all fine and well, but it’s going to cost me a small fortune to buy the bike, I’ll have to get up earlier and will arrive smelling like Pepé Le Pew every morning,' then you’d be wrong. First off, in almost all cases the bike can pay for itself within a few months of use. No rail fares. No Oyster Card costs. No congestion charges. No petrol. No road tax. No pay-and-display. No MOT. There’s an excellent tool for working out how much you could save at www.cycletoworkcalculator.com – it takes just a few seconds to fill in. Beyond that, if your employer offers the Cycle to Work Scheme as an employee benefit, you can buy a bike at a tax-free rate, saving hundreds of pounds. As for the journey time, any trip in and around a city is often quicker by bicycle than any other method of transport. With door-to-door access, no hunts for that elusive parking space, no delays on the tube and the

ability to slink through traffic jams, the humble bike represents the fabled tortoise in any inner-city challenge – winning the race against supposedly speedier alternatives, an essential tool when the crowds for the 2012 Olympics arrive. As for the sweat, cycling needn’t be a tooth-andnail affair (unless you want it to be), as a slow and steady pace will still yield results, just without the perspiration. Alternatively, gyms or an in-office shower facility will wash away any doubts. Cycling is said to be a ‘triple bottom line activity' people, profits, planet, and it certainly affects all three in a very positive way. So the next time you’re running late in traffic, get arm-pitted on the tube, are waiting for a delayed bus, or prodding your newfound winter love-handles, consider your two-wheeled childhood friend and how much healthier, fitter, happier and better-off you could be. Simply jump on the saddle, feel the wind in your hair, and PleaseCycle.

About PleaseCycle is a London-based start-up that works with organisations to help them understand, encourage and reward employee cycling. Our most innovative offering is the CycleHub, an online portal for staff to log journeys, learn about cycling, plan safe routes to the office, check weather updates, organise events and compete in a company leaderboard for prizes. By logging your mileage, not only can you see your total distance, carbon saving and vie with colleagues for workplace supremacy, you also accrue BikeMiles – akin to Nectar Points or Air Miles for cyclists.

Photo: www.istockphoto.com

BikeMiles can be redeemed for rewards, such as additional holiday time, free coffees, or a discount on your next accessories purchase. One of PleaseCycle’s founding clients, Reckitt Benckiser, even donated 20p per mile to their corporate charity, Save the Children, raising over £600 in one month. Essentially you get paid to be healthy. That might sound crazy, but your employer gets a fitter, more productive and sustainable workforce, so it’s win-win for everyone involved. *Check out how much time and money you can save by cycling at cycletoworkcalculator.com Learn more about PleaseCylce at pleasecycle.com

www.techcitymagazine.co.uk

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Tech City Magazine  

Tech City Magazine is the first publication for the Tech City area of London. The magazine is a business / lifestyle publication promoting...

Tech City Magazine  

Tech City Magazine is the first publication for the Tech City area of London. The magazine is a business / lifestyle publication promoting...

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