Page 32

business

london video

Video games This year’s Olympic action is set to bring socially conscious London Video into focus WORDS Simone Barclay With a client list to rival many of its video production counterparts, Tech City dwellers, London Video, have an exciting summer ahead of them. An independent digital video production company started in 2000, they specialise in making high quality documentaries and dramas, while delivering a number of other services. This year alone they’ve filmed at the BAFTAs, reported from the red carpet for Variety US and delved into an all-nighter at the Ministry of Sound. London Video have also provided a hire service to companies and individuals since 2009, offering camera, sound and lighting at competitive prices in London. Producer and sound recorder, Mike Stride, set about starting up the business along with a team of experienced directors, camera operators and producers to make a helpful contribution to the media field. ‘We set up the film production company as we wanted to make films on social issues that affect people in society, and therefore make a positive difference,’ says Stride. ‘The camera hire arm was set up later on as we wanted to expand our client base and thought this would also be a good way to meet other filmmakers. Also we felt there was a gap in the market for individuals to hire camera equipment in a straightforward way. This has proved to be a winning USP as our business has grown by 25% each year since 2009.’ Having its base in bustling Brick Lane has its day-to-day benefits,

32 www.techcitymagazine.co.uk

and as we all prepare for the Olympics, London Video is poised to fully engage with the events taking place just down the road this summer. It seems the pending games will provide access to a bigger market and improve name recognition with people visiting the city who may need video equipment. ‘We anticipate an influx of new business around the time of the Olympics. We’re perfectly placed for this as we can see the stadium from our office,’ says Stride. Picking and choosing the kind of projects to come through the London Video doors is integral to maintaining the beliefs and goals the company was first built on. The team work extensively with social enterprises and charities, and have a client list to be proud of including Connexions, Age Concern, the NHS and Cancer Black Care. ‘We most enjoy projects that are on challenging social issues like diversity and mental health,’ Stride explains, ‘but welcome the opportunities that come from working with corporate clients. We work extensively with BMI Healthcare – one of the biggest private healthcare providers in the country.’ Doing work that has a real and substantial message, and is rewarding, seems to be an everyday focus for the London Video team, but the video production world has its ups and downs too, just like any other sector. Stride knows of a few downsides in his field: '[not] getting paid on time,' he says. 'And people who think they know your job better than you because they’ve watched a few YouTube videos on production!’

Tech City Magazine  

Tech City Magazine is the first publication for the Tech City area of London. The magazine is a business / lifestyle publication promoting...

Tech City Magazine  

Tech City Magazine is the first publication for the Tech City area of London. The magazine is a business / lifestyle publication promoting...

Advertisement