Page 30

business

truman brewery

in with the old London’s biggest brewery has evolved into the East End’s bubbling arts and media quarter WORDS Libby Mor t’s easy to see why the Old Truman Brewery draws creative forces from around the world. Nestled in the heart of the East End’s Brick Lane, the 11-acre site has become synonymous with creative thinking, and is a round-theclock hive of activity. New eyes might be fascinated with the action on the ground, and tourists might be attracted to it as a destination. Formerly labelled ‘the eye of the creative storm in London’s East End’, what was once the largest brewing site in London is now one of the capital’s most prominent arts and media quarters. The Old Truman Brewery started the redevelopment of its expansive site in 1995, and has since grown to become a dynamic centre for the new wave of young creative business entrepreneurs in London. The site surrounds Brick Lane just

i

www.techcitymagazine.co.uk

to the east of the City, and its 19 buildings cover a wide range of sizes and styles, with a maze of courtyards and alleyways that maintain its urban and historical ambience. Combining both commercial and event spaces, the Old Truman Brewery is home to independent retail boutiques and a diverse range of nightlife venues. It also hosts a number of events, fashion shows and exhibitions from the likes of Jonathan Saunders, Scope Art Fair, London Design Festival and the Queen 40th Anniversary show. By day, cafes sit alongside funky hairdressers, boutiques and furniture shops. Come night-time, Londoners descend upon the Brewery’s haunts to experience theatre and cabaret, fine dining, boutique bowling, live music, clubbing and pop-up events. There’s an interesting mix between the

lifestyle and leisure, and the Brewery’s offices and studios – a blend that has been finely tuned to create a protected yet vibrant location for creative productivity. The long-term tenants form a strong core as the Brewery hub, which now houses more than 200 creative businesses ranging in scale from headquarters to workshops, all working within the arts and media industries. Notably, the Old Truman Brewery has a strong history of supporting and facilitating artists and designers. A series of special projects such as Fashion East and the Free Range Art and Design Show were conceived to provide young, up-and-coming talent with a chance to perform in an established venue on an international level. The Brewery also hosts five weekend markets, which were started to provide selling platforms for

Tech City Magazine  

Tech City Magazine is the first publication for the Tech City area of London. The magazine is a business / lifestyle publication promoting...

Tech City Magazine  

Tech City Magazine is the first publication for the Tech City area of London. The magazine is a business / lifestyle publication promoting...

Advertisement