introduction of Timeline in place of The Wall adds a narrative where the Facebook brand plays a very dominant role – in this case, the narrative being the story of someone's life. Transitioning this promising advertising concept into content marketing has markedly been a notable step for the social media giant. Nielsen's latest Global Trust in Advertising (2011) report is one piece of evidence supporting the relevance of UGC. The findings of this report speak highly of the significance of information disseminated and collected through social media and the like. All sources of information that were from other users were judged by users to be more credible (over 50% reliance) rather than
“The introduction of Timeline in place of The Wall adds a narrative where the Facebook brand plays a very dominant role – in this case, the narrative being the story of someone's life”
9 | Buzz - The Markazine | august 2012