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Westfield An advertising supplement to NJ Jewish News October 20, 2016

Photo by Jamie Lemberg, Downtown Westfield Corporation




NOV 4-6

TM & © New Line Productions, Inc. All rights reserved. Illustration by Hugh Syme. Photos by Amy Boyle.


DEC 2-4

The Broadway Musical




MAR 24-25

TELECHARGE.COM or 212-239-6200 •

TM ©

MAY 5-6




MAY 19-21


Akai Lounge


Ambeli Greek Taverna


Bagel Chateau


Bernstein’s Fashions


Congregation Beth Israel


Birdsall Bath Design


Bovella’s Pastry Shoppe


Camp Kinder Ring


Deli King of Clark


Deli King of Linden




Downtown Westfield Corporation


Evalyn Dunn Gallery


European Wax


Dr. Adam Feret/Westfield Smiles


George Street Playhouse


Gersch Orthodontics


Gisele’s Unique Shop


Diane Handlin


The Heldrich Hotel


Huston Lumber


Jewish Community Center of Central NJ




La Marque Fur Salon


Limani Seafood Grill


Lorenzo’s Family Place


Nagoya Japanese Restaurant


Oscar and Ella Wilf Campus for Senior Living


Reproductive Medicine Associates of NJ




Savona Tile


See-More Appliances


ShopRite Liquors


Shovlin Mattress


Spazio Nails


Starland Ballroom


State Theater


Temple Beth-El Mekor Chayim


Temple Emanu-El


Tiffany Natural Pharmacy


Warshaw Law Firm


Westfield Dental Associates




Photo by Cheri Rogowski


Shop Westfield October 20, 2016 N JJN


More Broadway than ever before

The North American Tour of Dirty Dancing—The Classic ith five fantastic shows (including three State TheStory On Stage atre debuts!) and 21 performances over the course of the season, we have more Broadway for you than ever before at State Theatre New Jersey! know him for Wicked and Godspell) and places it under the We are happy to announce that we are kicking off the big top, with acrobats adding to the spectacle, performing season with the Equity tour of Dirty Dancing – The Clasknife throwing, hula-hooping, and gravity-defying balancsic Story on Stage. All you Dirty Dancing fans out there will ing acts. want to snag the opportunity to see this record-breaking In May we can give you 525,600 reasons to come see international sensation before it moves to Broadway. The RENT’s 20th Anniversary Tour. This Pulitzer Prize and show features the hit songs you know from the movie Tony®-Award winning show by little-known composer including “Hungry Eyes,” “Hey Baby,” “Do You Love Me?,” Jonathon Larson opened on Broadway in 1996, forever and of course, “(I’ve Had) The Time of My Life.” London’s changing the landscape of American theatre. This unforgetSunday Express says, “This crowd-pleasing stage adaptation table story follows seven artists in New York City struggling hits the jackpot!” to follow their dreams and their hearts without selling out. Next up, on December 2-4, we have ELF The Musical Featuring memorable songs such as “Seasons of Love,” “La lighting up our stage just in time for the holiday season! Vie Boheme,” and “No Day But Today.” Based on the 2003 New Line Cinema hit, watch Buddy the Rounding out our season we have Hedwig and the Elf come to life on stage in this equity tour that follows him Angry Inch, fresh off the 2014 Tony® award production from the North Pole to New York City. Variety proclaims, for best revival of a musical! This musical is nothing short “ELF is happy enough for families, savvy enough for city of “groundbreaking and undoubtedly ahead of its time” kids and plenty smart for adults!” Join us for this modern (Entertainment Weekly). Written by John Cameron Mitchday Christmas classic and as the song title suggests, you will ell and Stephen Trask and directed by Tony®-Award winbe sure to feel “Sparklejollytwinklejingly!” ner Michael Mayer (Spring Awakening), Time Magazine It wouldn’t be a Broadway season without a Broadway proclaims this production is “the most exciting rock score classic. This March we have “Magic to Do” as Pippin swings, flips, and fosse’s its written for the theatre since, oh, ever!” way onto our stage. This Tony®-Award winning Best Musical Revival takes the We are so proud of this Broadway season and we hope you join us as we bring classic music from Oscar® and Grammy®-winner Stephen Schwartz (you may Broadway right to you in your own backyard! Tickets are available at or 732-246-SHOW.

MONDAYS Ambeli Greek Taverna features live Greek entertainment Monday evenings Reservations are highly recommended DOORS OPEN AT 5 P.M. AND MUSIC BEGINS AT 8 P.M. $30 MINIMUM PER PERSON 29 North Union Avenue Cranford, NJ 07016

Visit 29 Union Ave. N, Cranford or call 908-272-4111.

(908) 272-4111


Shop Westfield October 20, 2016 N JJN

Quality dental care


estfield Dental Associates, located at 501 Hillcrest Ave. in Westfield, has been providing quality dental care — including family preventive care, restorative, and cosmetic dental procedures — for over 40 years. Dr. Jack Elbaum and Dr. Chantal Scott-Alpizar, along with their friendly, caring, and experienced staff, welcome new patients to their office at the intersection of Euclid Avenue, North Avenue, and Hillcrest Avenue. The office is accessible and provides ample parking for the convenience of their patients. We are open Monday through Saturday with evening hours available as well. Call 908-232-4400 or visit

Westfield Dental Associates, PA Jack c. Elbaum, D.D.S. chantal Scott-alpizar, D.m.D. Providing the highest quality dentistry for adults & children • Gentle tooth whitening • Cosmetic dentistry • Porcelain veneers • Tooth colored fillings • Crown & bridges • Implants for crowns & secure dentures

• Non-surgical periodontal therapy • Sealants and other preventative procedures • Digital X-rays and photos • Intraoral camera • Oral cancer examination

Accessible on-site parking NEW PATIENTS WELCOME visit our website Our doctors and experienced, caring staff are available Monday-Saturday with Monday & Tuesday evening hours. Emergencies seen promptly. Most insurance plans accepted.

FREE WiFi Available for the Convenience of our Patients

501 Hillcrest Avenue • Westfield 908-232-4400 5

Shop Westfield October 20, 2016 N JJN

Having that conversation with your parents Toby Ehrlich

Somerset, New Jersey • (732) 568-1155 •

Your Jewish Senior Community of Choice Stein ASSiSted Living ReSidence

Jewish traditions, Culture, and Kosher Fine Dining. Beautiful spacious apartments and gardens; Daily Support to match personal needs; activities, housekeeping, and transportation; Nurses on premises 24/7; Jaffa Gate Memory Care Neighborhood For more information (732) 568-1155 or

Stein HoSpice

Jewish Hospice Care – Accredited by the National Institute for Jewish

Hospice Excellent Nurse to Patient Ratio; Home Health Aide Support for Family; Complementary Chicken Soup, Yoga, Harp bedside music and Massage Therapies For more information 732-227-1212 or

WiLentz SenioR ReSidence

For seniors with limited income over the age of 62 HUD subsidized spacious senior apartments; Glatt Kosher meal service available served in our main dining room; Social Worker and Activities Coordinator on staff. For more information (732) 873-3888 or

WiLf tRAnSpoRt

Our community program that will provide assisted door-to-door transportation for senior adults. For more information or to join the mailing list email us at For more information (732) 568-1155 or transport@

tHe foundAtion At tHe WiLf cAmpuS

Through fundraising efforts and support of our contributors, The Foundation provides funding to support valuable senior living programs and services that benefit the Wilf Campus and seniors throughout our community. Tribute Card and Matching Gift Program available.

For more information (732) 873-5948 or

Here’s a list of things to watch for: 1) Difficulties with bathing, dressing, cooking 2) Mobility issues such as difficulty driving or noticing a lot of “dings” on their car 3) Recent falls or accidents, especially more than one 4) A declining chronic health condition such as dementia or congestive heart failure 5) Loss of friendships or loss of active participation in social activities 6) Signs of forgetfulness, such as moldy food found in the refrigerator or complaints of misplaced items Convincing your parent they need help can be difficult. Generally speaking, adult children of aging parents are the first to spot the need. However, parents often resist the help of their adult children; after all they’re used to telling you what you need to do. Furthermore, convincing your elders to accept help that has a fee attached to it is even a greater challenge. How does a family go about getting their elders to welcome outside help or move to a safer setting? Start with the least invasive type of help first For example, there are fairly essential tasks around the home that frequently become more challenging. Tactfully suggest that several people your loved ones know have hired local service companies to mow lawns, shovel snow, and do small tasks around the house, thus freeing them to do things they really enjoy. Invite them to go with you for lunch at a local assisted living facility to see what it is like. Take small steps to reach toward the bigger goal. Take time to adjust, then introduce the next step Some gentleness and compassion can go a long way toward preserving your parents’ or loved ones’ dignity and getting them to allow you to gradually help them. Ensure that you are mindful of your approach so that you don’t give the appearance of trying to take over. Approach your elders in a casual way and don’t dwell on the losses that come with age; remember, asking for help or needing help may be very difficult for them. When you talk with your elders, deliver the message that you want them to live healthier, be as independent as possible, and have burden-free lives. Try to discuss this with your parent over lunch or at a quiet time in a calm manner, not when you are frustrated with them for not getting the help you feel they need. If there are a number of siblings involved in this process, try to avoid power struggles which will only complicate this process. Try to allow the sibling with the greatest rapport and ability to remain calm to be the messenger for everyone. If you need more help, contact the Wilf Campus experts at info@ or 732-568-1155 and ask for Randi Rosen, CALA marketing director at Stein Assisted Living. For more information about The Oscar and Ella Wilf Campus for Senior Living, visit The Oscar and Ella Wilf Campus for Senior Living is comprised of the following agencies: Stein Assisted Living Residence, Stein Hospice, Wilentz Senior Residence, Wilf Transport, and The Foundation. Toby Ehrlich, LCSW, CALA, is Wilf Campus director of corporate marketing.


Shop Westfield October 20, 2016 N JJN


New Jersey’s top orthodontists

rs. Stanley and Scott Gersch, the father-and-son team of Gersch Orthodontics, have a 30-plus-year history of excellence treating children, teens, adults, and multiple generations of families. They provide an enjoyable orthodontic experience in newly remodeled, modern, high-tech, caring, and comfortable environments. Believing that early diagnosis and a non-extraction philosophy are essential, they do serious work while always keeping visits light and fun with theme weeks, contests, and prize giveaways for all ages. They encourage patients and non-patients to visit them on Facebook ( and join their next contest! Whether utilizing Invisalign or Invisalign Teen (clear aligner therapy), traditional clear, metal low-friction-self-ligating braces, or behind the teeth (lingual) braces, they offer a wide range of cosmetic options and state-of-the-art treatments tailored to each patient’s unique needs — allowing patients to be treated in less time, with fewer visits, and minimal discomfort. Both doctors are Invisalign and

Invisalign-Teen Top 1% ELITE Premier Providers, a distinction given to less than 1 percent of Invisalign-certified doctors. Their offices also have the latest technology with iTero digital scanners (to avoid the old ‘goopy’ impressions). Dr. Scott Gersch, a Diplomate of the American Board of Orthodontics, is noted for his research on the impact of orthodontics on a child’s psychological well-being. Dr. Stanley Gersch is Past-President of the NJ Association of Orthodontists, a nationally recognized Invisalign expert, and Director of NYU’s Invisalign program. Dr. Ilona Rossignol, their associate, is a graduate of Harvard and Columbia. Repeatedly named “Top Orthodontists” in New Jersey Monthly by their dental colleagues and “Favorite Kids’ Docs” in New Jersey Family by parents in the community, Gersch Orthodontics is committed to creating beautiful smiles in a fun and energetic atmosphere. With locations in Westfield, Linden, and Cranford, scheduling is flexible, offering early morning, evening, and weekend hours. They provide convenient payment plans and accept most insurance.

Call 908-233-8668 for Westfield, Linden, or Cranford locations, contact, or visit

58 years in business… the tradition continues


valyn Dunn Gallery in Westfield was named Best Art Gallery in New Jersey for both 2014 and 2015 by the prestigious American Art Awards. “The scope of images and artists represented is astonishing,” said Thom Bierdz, president of the organization. Founded in 1958 by Evalyn and Benjamin Dunn to import oil paintings from Europe, the prestigious gallery and true family institution is operated today by their younger daughter, Jaclyn Civins. Evalyn Dunn carries the fine art of Graciela Rodo Boulanger, Pino, Amato, CM Cooper, Michele Byrne, Whistler, Hedrick, Renoir, and more. In addition to artists from around the world, Evalyn Dunn Gallery also exhibits the work of local artists, such as Ricardo Roig, who does magnificent limited edition screen prints. The gallery carries unique handmade pieces of Judaica, perfect for your home or for gift-giving. Hanukkah is just around the corner and Evalyn Dunn Gallery has just received a brand new selection of gift items that are perfect for that special gift. Everything is handmade in the United States. You must stop in and see the new painted scarves, miniature framed paper cut designs, one of a kind necklaces, and unique cards. New Judaica pins are now in stock. The gallery offers custom framing for canvas, lithographs, photography, collages, prints, and portraits with classic and modern frames and mats. Evalyn Dunn Gallery can accommodate any budget with unique framing solutions. They are experts in framing sports memorabilia. Call 908-232-1412 or visit

Fine Art • Mirrors • Custom Framing • Gifts 908-233-8668

STANLEY GERSCH, DMD, PA SCOTT D. GERSCH, DMD ILONA P. ROSSIGNOL, DMD Diplomate, American Board of Orthodontics Director of Invisalign, NYU College of Dentistry

Voted Best Gallery in New Jersey 2014-2015-2016

Specialty Permit #s 5639, 2684 & 6348

Invisalign and Invisalign Teen Top 1% ELITE Premier Provider


Complimentary Evaluation

Voted Top Orthodontists by NJ Monthly & Top Kids’ Docs by NJ Family

Evening & Saturday Hours Available 547 East Broad St. - Westfield 401 North Wood Ave. - Linden 118 North Ave West - Cranford

Evalyn Dunn Gallery is pleased to announce that they are now carrying a wonderful selection of unique childrens’ gift items Some items can be personalized Expanded jewelry department. • New items arriving daily Art Glass, Judaica, Frames, Gifts, Fine Art, Greeting cards 549 South Avenue West • Westfield


The Clear Alternative to Braces


The Clear Alternative to Braces

Shop Westfield October 20, 2016 N JJN

A chilling glimpse into the Oswald household.

Mama’s Boy

by Rob Urbinati directed by David Saint

Oct. 18 — Nov. 6 This Saturday at 2pm & 8pm and Sunday at 2pm & 7pm ONLY Take $5.00* Use Code: MAMA5

ORDER | 732-246-7717 •

GEORGE STREET PLAYHOUSE 9 Livingston Avenue, New Brunswick, NJ 08901 Grant funding has been provided by the Middlesex County Board of Chosen Freeholders through a grant award from the Middlesex County Cultural and Arts Trust Fund. This program is made possible in part by funds


‘Mama’ Dearest

arguerite Oswald was domineering, obsessive and desperate in her need to be loved by her younger son, Lee Harvey. She never believed her son was a monster…but was she the cause? Mama’s Boy presents a chilling glimpse Betsy Aidem Michael Goldsmith into the Oswald household before and after that fateful November morning in Dallas. This New York metro area premiere was called “a gripping family drama that illuminates history by adding a touch of humanity,” by The Portland Press Herald. This provocative play by Rob Urbinati Laurel Casillo Miles G. Jackson will run from Oct. 18 to Nov. 6, 2016, exclusively at the nationally recognized George Street Playhouse. Featuring stage and screen veteran Betsy Aidem (Broadway’s All the Way, GSP’s God of Carnage) as Marguerite Oswald, the headstrong mother of JFK’s assassin, with Michael Goldsmith (TV’s Doctor Who, Gotham) as Lee Harvey Oswald. Rounding out the cast are Laurel Casillo (Broadway’s Act One), reprising the role of Lee Harvey’s wife, Marina, and Miles G. Jackson, who returns to George Street following last season’s My Name is Asher Lev to play Lee Harvey’s brother, Robert. Helming the production will be George Street Playhouse artistic director, David Saint, whose two decades at the Playhouse have spawned many regional, off-Broadway, and Broadway shows, such as The Toxic Avenger, The Spitfire Grill, Clever Little Lies and It Shoulda Been You. The Playhouse is located at 9 Livingston Avenue in the heart of New Brunswick’s vibrant downtown dining and entertainment district, steps away from plentiful parking and dining options for every palate and pocketbook. George Street Playhouse is located at 9 Livingston Ave. in New Brunswick’s downtown dining and entertainment district. Contact the box office at 732-246-7717 or visit

“A gripping

family drama that illuminates history by adding a touch of humanity”

from the New Jersey State Council on the Arts/Department of State, A Partner Agency of the National Endowment for the Arts. *Offer cannot be combined or used on previous purchases.


Shop Westfield October 20, 2016 N JJN

- The Portland Press Herald


Karaoke rooms now available at Roosterspin

s you walk down the street in the heart of Westfield on these warmer nights you will hear the sound of live jazz music and the smell of Korean cuisine illuminating from a town favorite: Roosterspin. As you get closer, the smell and ambiance will pull you in to take a closer look. The immediate view of over 7,000 classic vintage LPs line the back wall pairing with a beautiful wine rack filled with various California wines. Their signature dish — the double-fried chicken — balances perfectly with the traditional Korean they have been serving since their opening in 2014. The chicken goes through a double frying process in soybean oil which makes it nothing like ordinary fried chicken. This leaves a light, super crispy, and juicy meat with less grease. They then brush a light glaze of either soy garlic or spicy soy garlic on each piece individually to ensure quality. To top this all off the restaurant has recently opened up private karaoke rooms next door. “We are very happy to be able to bring a traditional Korean singing room back here to NJ, as well as the food,” said owner Mihae Cho. Cho indicated that the expansion of the restaurant included three private rooms with style just as unique as the restaurants’. Strobe lights glowing on the walls teamed with a disco ball sets the mood for karaoke goers of all ages. The walls made of chalkboard entertain the guests old and young as they can write freely as the sing. “People have been requesting something like this for quite some time, so we are happy to be able to get it up and running for everyone,” said Cho. “These rooms can be rented for holiday parties, birthday parties of all ages, or even an hour after dinner.” The smallest room accommodates 10+ people with the larger rooms being able to host parties as large as 20+. Groups have the option of renting it by the hour or picking some of the package deals they have to offer. Roosterspin is open Sundays through Thursdays, from 11:30 a.m. to 10:30 p.m., and Fridays and Saturdays, from 11:30 a.m. to 12:30 a.m. Reservations are highly recommended on the weekend and private party bookings in advanced. — Russell Benner Call 908-233-7333 or visit

Karaoke are a Rooms ea for great id zvah it M t a Bar/B parties!


Succulent, crispy, tasty Korean Double Fried Chicken set to a soundtrack powered by 7,000 vintage LPS Join us for live jazz on Friday & Saturday 8PM 251 North Avenue West Westfield, NJ 07090 908-233-7333 9

Shop Westfield October 20, 2016 N JJN

Warm and welcoming


ongregation Beth Israel is a vibrant, traditional, yet egalitarian Conservative synagogue under the leadership of Rabbi George Nudell and Cantor Matthew Axelrod. Conveniently located in Scotch Plains, only a few blocks from the Jewish Community Center of Central New Jersey, Congregation Beth Israel offers easy access for local families to manage their spiritual, educational, recreational, and cultural lives, while maintaining strong Jewish values. CBI offers Shabbat services Friday night and Saturday morning, as well as festival, weekday, and Sunday minyans. Special services for young children are also conducted during Shabbat and High Holy Days. CBI offers an award-winning, innovative religious school with classes from preschool through high school, as well as special needs programs. Our school meets two days a week, and synagogue membership is not required for families with children in preschool-second grade. CBI’s religious school was one of the first three congregations in North America to be designated as a Framework for Excellence School by United Synagogue of Conservative Judaism, and has been nationally recognized by the USCJ for providing the Highest Quality Jewish Education. CBI has also received the Solomon Schechter Gold Award for Excellence in Family Education and the Silver Award for an Exemplary Special Education Program. Call 908-889-1830 or visit


Bustling BYOB dishing up traditional Italian plates

orenzo’s Family Restaurant is a family-owned business that began 20 years ago as a small Italian deli on Center Street in Garwood. For the first year and a half, Lorenzo’s was a deli but with all the wonderful recipes and family traditions, word-ofmouth soon had us expanding into a beautiful storefront Italian restaurant that serves both lunch and dinner. Lorenzo’s Family Restaurant continues to grow and has many loyal customers. Lorenzo’s is a BYOB restaurant that serves superb food, made-to-order using the freshest ingredients. A liquor store, just a few doors away, makes it easy to bring a bottle of wine or beer to enjoy with your meal. In addition to our deli specials and regular and children’s menu, a new “Daily Specials” menu is provided each day, created based upon what fresh ingredients can be found in the marketplace that day. You can always find fish, chicken, beef, veal, and pasta specials on our Daily Specials menu. Lorenzo’s atmosphere is warm and inviting and with attentive, friendly service, Lorenzo’s is the perfect place for a night out with family, friends, or co-workers. We have a take-out menu, catering menu, and we even cater small events within the restaurant. Call 908-232-6443 or visit

LORENZO’S Something for Everyone…

FAMILY PLACE RESTAURANT te Priva m R g oo Dinin ailable Av Now

Northern Italian Cusine Fresh Market Fish Daily Steaks • Veal • Chicken • Pasta Catering Available

15% OFF

• Vibrant, Traditional, Egalitarian Conservative Synagogue • Featuring an Innovative “Framework for Excellence” certified Religious School, classes for children 3 years old through 11th grade • Active Kadima & USY Groups • Active Sisterhood, Men’s Club, Adult Ed, Social Action & Israel Support Committee Groups Rabbi George Nudell Davida Berkowitz, Executive Director

Cantor Matthew Axelrod Gail Beckman Buchbinder, Education Director

18 Shalom Way r Scotch Plains r New Jersey 07076 (908) 889-1830 r 10

Entire Check • Maximum Savings $40 Not Valid Friday & Saturday With Coupon • Expires 12/15/16 • Not on Holidays Not in combination with any other offers. Please Tip on Pre-Discounted Amount.

117 Center Street • Garwood 908-232-6443/4

Closed Mondays • Open Tuesday - Sunday 11am - 10pm

Shop Westfield October 20, 2016 N JJN

What is Mindfulness-Based Stress Reduction? MINDFULNESS IS A WAY OF LEARNING to relate directly to whatever is happening in your life so that you can experience greater vitality and well-being in the present moment. Pain, whether physical or emotional, tends to force our attention to contract. Rather than thinking about what may lie ahead or events from the past, give yourself the gift of learning new skills from Jon KabatZinn’s internationally esteemed MindfulnessBased Stress Reduction (MBSR) educational program, the most highly scientifically validated program of its kind, originally introduced on Bill Moyers’ “Healing and the Mind.” MBSR offers a way of living more skillfully which can help Diane Handlin, Ph.D. Founder and you expand your awareness, discover choices Executive Director Mindfulness-Based Stress where none were seen before and live your life Reduction Center of NJ in a more deeply satisfying way. It teaches an approach for systematically transforming stress, whether frompain, illness, or the challenges and demands of everyday life.

Call 732-549-9100 or visit Note: Dr. Diane Handlin, Lic. Psychologist and Dr. Jim Handlin, Ed.D., Educational Consultant, are two of the only people in NJ actually Certified to teach MindfulnessBased Stress Reduction by the Center for Mindfulness at UMass Medical School. MBSR is an educational program and not psychotherapy. If you suspect that you have medical or psychological issues, please pursue appropriate treatment. NJ Lic. 3306

Mindfulness-Based Stress Reduction An Invitation to Learn Jon Kabat-Zinn’s Powerful Methods for Reducing Stress and Enhancing Overall Health and Well-being

Free Introductory Talk

If your mind is not clouded by unecessary things, this is the best season of your life. -Wu-Men

Wednesday, November 16, 7:30-9:00 pm

Grand Summit Hotel 570 Springfield Ave, Summit NJ All are welcome. Reservations are required

Winter 2017 Program begins January 10 Temple Sinai 208 Summit Ave, Summit, NJ 07901 Facilitators: Diane Handlin, Ph.D., Lic. Psychologist Jim Handlin, Ed.D., Educational Consultant The Handlins are two of the only people NJ actually Certified to teach Mindfulness-Based Stress Reduction by the Center for Mindfulness at UMass Medical School.

For more info or to reserve a place for talk or course, please contact: 732-549-9100 Eight-session Summit Winter MBSR program starts January 10, 2017 at Temple Sinai, 208 Summit Ave, Summit, NJ 07901 Tuesday evenings, 7:30-9:30 pm: Jan 10, 17, 24, 31; Feb 7, 12*, 28; Mar 7, 14, 21** *Feb 12: (Sunday, 2:30-7:30pm) **Snow date (Please note that MBSR is an educational course and not psychotherapy. If you suspect that you NJ Lic. 3306 have medical or psychological issues, please pursue appropriate treatment.)


La Marqué Marqué Fur Salon La Fur Salon The Ultimate Fur Image for The Ultimate Fur Image for

Women of Fashion who insist Women Fashion upon of Quality andwho Valueinsist

upon Quality and Value

Sale Sale


Our pain is your gain


ue to an unusually mild December last year our sales figures dipped for the 2015 – 16 fur season. This means we are taking a more aggressive start to our 2016 – 17 selling season. Our first sale will begin in October with a 40% markdown on all current inventory. As always, La Marque will continue to feature many one of a kind garments not available elsewhere. I’m also very excited to introduce our new accessory line. Scarves, flings, headbands, earmuffs, and fur trimmed shearling gloves ($40-$250!) in assorted colors that can be worn to enhance any garment in your wardrobe. We look forward to seeing you at the store!

RAINWEAR 1721 East Second Street, Scotch Plains NJ 07076

908. 322.1414

Call 908-232-3423 or visit 1721 E 2nd St., Scotch Plains.


Shop Westfield October 20, 2016 N JJN

Voted One of the Best Bagels by NJ Monthly, Best Caterer by Westfield Patch readers and #1 Restaurant by Urban Spoon


he Bagel Chateau offers an extensive breakfast and lunch menu that surely has pleasers for everyone! Try one of their lunchtime best-sellers, a half-pound Angus burger on a delicious hard roll, or have an omelet for breakfast accompanied by wheat, rye, or white bread or your choice of bagel. Their menus feature savory dishes that are prepared just the way you like them: thick egg-bread French toast, pancakes, omelets cooked to order, half-pound Angus burgers, first-cut meats featuring Boar’s Head brand cold cuts on made-to-order subs or sandwiches. Bagel Chateau’s catering is unsurpassed and perfect for every occasion, including bar/bat mitzvah celebrations, kiddushes, meetings, events, confirmations, and anything in between. Call 908-232-1921 or visit

Building a better mattress


Best Caterer by Westfield Patch



Best Bagel NJ Savvy & NJ Monthly

Mon-Thurs only excluding holidays



We’re Not Just Bagels... We Serve A Full Breakfast & Lunch

One Dozen Bagels

The place To go is

Mr. Bagel Says...

Bagel Chateau


hovlin Mattress Factory? What’s that? What happened to the old Mattress Factory? That’s what we’ve been hearing from some of our customers lately. The answer is: Nothing! We’re still the same business we’ve been for the last 40 years. Why the name change, you ask? Well, we simply felt it was time to put our name out there for all to see. After all, we live in this community, and we are passionate about what we do. We’ve been committed to building a better mattress as The Mattress Factory, and now as Shovlin Mattress Factory we are even more so. Come in and see why we love what we do! Call 908-322-4178 or visit

Restaurant • Deli • Catering

223 South Ave. East

Westfield • 908-232-1921 Fax 908-232-4770 Open 7 Days for Breakfast & Lunch • Always plenty of FrEE pArking viSit uS on thE wEb All bagels are made fresh daily on premises. Serving the freshest, appetizing, gourmet cream cheese, soups, homemade salads, muffins, crumb cakes & much more!


Shop Westfield October 20, 2016 N JJN

Come find your Nirvana...

...and find out what MADE IN NEW JERSEY is all about! ONLY AT

THE ULTIMATE 8 HOUR EXPERIENCE! 35 South Avenue | Fanwood, NJ 07023


M-F 10am-6pm | T 10am-8pm Sa 10am-5pm | Su 12pm-5pm

Deli King of Linden/ Signature Creations Caterers

Let us put our signature on your next event!

DELI KING of Linden, an institution of Kosher Catering and a Jewish Kosher Delicatessen for over 60 years, has had New Jerseyians feasting on our traditional Jewish menu of Kosher Deli Platters, Smoked Fish and traditional Jewish favorites, such as Stuffed Cabbage, Chicken in the Pot, Brisket of Beef and so much more.

“In the food industry, satisfied customers, repeat business and referrals are the key to long-term existence, something that our 60 years of success attests to.” –Eddie Levy, Owner • 908.925.3909

T W O G R E AT C O M PA N I E S . . . O N E D E D I C AT E D O W N E R .



ignature Creations Caterers is New Jersey’s finest, off-premises caterer that provides fine quality kosher and traditional cuisine for any special occasion. As the preferred caterer for over 80 synagogues, hotels, country clubs and event venues in the state and nationwide, Signature Creations is widely recognized for its quality, innovative menus and adherence to details and presentation. From an elegant wedding or traditional bar/bat mitzvah, bris or Kiddush to a fabulous office party or Fortune 500 corporate event (IBM and the NYSE have been clients), as well as anything in between, Signature Creations will deliver a memorable (not to mention tasty) event. Featuring a hand-picked culinary and service staff, Signature Creations is a proud affiliate company of Deli King of Linden, the traditional kosher delicatessen and institution that has fed the Jewish community of New Jersey and beyond for over 60 years, and whose restaurant is open for family celebrations and holiday meals. Deli King of Linden additionally offers free delivery for catering and shivas anywhere in New Jersey. Bride’s Magazine has praised Signature Creations on numerous occasions, citing its commitment to quality while delivering elegance for anyone’s budget. Whether your event is for ten guests or one thousand, Signature Creations will provide the quality cuisine and service for which it is widely known, and will significantly enhance any special occasion. Visit us at for sample menus, testimonials and more. We can also be contacted at 908-486-7889 and Deli King of Linden is located at 628 West St. Georges Ave in Linden. Call 908-925-3909 or visit

Bar/Bat Mitzvahs ◆ Weddings ◆ Kiddushes ◆

◆ Anniversaries ◆ Baby Namings ◆ Bris

T H E F I N E S T O F F - P R E M I S E K O S H E R C AT E R I N G • (908) 486-7889


Shop Westfield October 20, 2016 N JJN

Something for everyone at Akai Lounge


kai Lounge, Westfield’s newest Japanese restaurant is located in the heart of downtown Westfield on Broad Street. In addition to Japanese cuisine, it offers a full bar with a delicious selection of martinis, sake, and Japanese beer. The restaurant offers the freshest seafood available and serves both traditional Japanese cuisine as well as innovative fusion fare. Some of the dishes have a Latin twist such as the famous tuna guacamole — chopped fresh tuna in a refreshing soy wasabi marinade served with homemade guacamole. Craving sushi? Don’t forget to try one of the specialty rolls. Don’t like sushi? Try the skirt steak served with their signature miso-teriyaki sauce. Akai Lounge is open for lunch and dinner seven days a week. With so much to offer, there’s always something for everyone at this lively place. Call 908-264-8660 or visit

Akai Lounge is an excellent choice for sushi anytime or at your special event. We offer catering services for a variety of events including: Weddings, Bar and Bat Mitzvah parties, Bachelor and Bachelorette parties, Graduations, Birthday parties, Anniversaries, or just a get together with good friends and family.

102 E Broad Street Westfield, NJ 07090 • (908) 264-8660


Shop Westfield October 20, 2016 N JJN

Why Camp Kinder Ring?


amp Kinder Ring, filled with Friendship, Love and Spirit, has been welcoming children for 90 years. Nestled in the Hudson Valley in Hopewell Junction, N.Y., on more than 100 acres of pristine property overlooking beautiful Sylvan Lake, Camp Kinder Ring boasts tremendous facilities, programming, and staff. It offers the ultimate, wellrounded sleepaway camp experience for boys and girls ages seven through sixteen. From the moment each camper and his/her family steps through our gate, they become part of our family. Although camp life is structured, Camp Kinder Ring has found the perfect balance of scheduled activities and elective opportunities in order for campers to obtain increased exposure and enrichment in areas of greater interest. We focus daily activities on helping children to develop and grow. Camp Kinder Ring is proud of the variety of programming offered to

expose children to a wide array of activities – including an impressive athletic program, a magnificent waterfront program including a heated swimming pool and exciting lake activities, offerings in performing and creative arts, an outdoor

adventure center and ropes course, Jewish culture programming, and an amazing trip program for older campers – and so much more. The facilities at Camp Kinder Ring, indoor and out, allow for full, uninterrupted programming day

or night, rain or shine. The Health Center is staffed 24/7 by a team of nurses and doctor, and is prepared to meet varied medical and dietary needs. Led by Director Dr. Marc Rauch, a licensed child psychologist, our staff is carefully selected and undergoes intensive training throughout the year. Our return rate of campers and staff is amongst the top in the industry, and many of our staff has been with us throughout their lives. Camp Kinder Ring is accredited by the American Camp Association, is a member of the Foundation for Jewish Camp, and is a participant in several innovative programs of the Harold Grinspoon Foundation. We hold tours of our facility throughout the year, and our senior staff holds open houses throughout the area. Open houses are already scheduled in several locations around the tristate area, so contact us to reserve a spot or to schedule a personal tour or home visit.

Call 845-221-2771, ext. 451, email, or visit

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Shop Westfield October 20, 2016 N JJN

Gisele’s now features White & Warren, J’ENVIE, Elliot Lauren, and LISETTE


ecently relocated to a bright, expanded space across from the Warren municipal complex, Gisele’s Unique Shop is now able to showcase its collection of formalwear and sportswear in a modern and convenient location boasting ample free parking. New Jersey Bride recently selected Gisele’s as a Business They Love in the category of Best Mother of the Bride. Gisele’s Unique Shop is truly a unique destination. Customers travel from near and far for the expert service they receive at this specialty shop. Since 1996, owner Pat O’Brien and her professional staff have dressed women for the special events in their lives. From weddings to galas to bar mitzvas, Gisele’s Unique Shop caters to women who hope to look their very best every day. Whether you are looking for that special gown for your son’s or daughter’s wedding, bar mitzva, or bat mitzva, Gisele’s is your destination place for total satisfaction. The professional and well-informed staff knows that it is not only about the dress, but also about the total experience. Once the dress is chosen, the accessories then play a major role in establishing a complete ensemble. We have just the right necklace, earrings, or bag to be sure that you are showcased on that special day. We also carry a fashionable and unique line of casual attire, cruise wear, and just the right dress for that luncheon, trip to NYC, or daytime meeting. Pat O’Brien has been buying unique fashions for the Gisele customer, providing them with an unparalleled personalized shopping experience. Call 908-647-5250, visit, or come by the new location, Gateway East, 53 Mountain Blvd., Warren, Tuesday-Friday, 10:30-5:30, or Saturday, 10:30-5.


Gisele’s Unique Shop Voted Best Mother of the Bride by New Jersey Bride 2013 2014 2015 2016 Gateway East 53 Mountain Boulevard Warren, NJ 07059

908-647-5250 Tue-Fri Saturdays 10:30-5:30pm 10:30-5:00pm

Shop Westfield October 20, 2016 N JJN


Revealing your beautiful skin

he European Wax Center is not in the hair removal business. Rather, it is focused on the result of its procedures — beautiful skin — which it accomplishes in a clean and beautiful environment with expertly trained staff. They also provide a proprietary wax experience featuring their COMFORT WAX™, a proprietary blend of beeswax and other ingredients, and their 4 Steps to Gorgeous® process for a virtually painless experience. The most popular services continue to be the bikini wax that includes three different types of waxes: Brazilian, Full and Line. A popular close second is their brow wax, and as the Expert in Eyebrows™, EWC offers a variety of brow products and services to create, what they call, Browfection™! In addition, EWC offers a portfolio of beautiful skincare, body care, and brow products — Strut 365™ — to help reveal and maintain beautiful skin between waxing services. While many brands claim to know waxing, and others claim to know beauty products, only European Wax Center understands both. Strut 365™ gives EWC guests the opportunity to get gorgeous every day through their new skincare — Strut Smoothly™, bath and body — Strut Lavishly™, and brow — Strut Boldly™ collections. As always, European Wax Center offers every new guest a complimentary service: lip, eyebrow, or bikini line service for women; and an eyebrow, ear, or nose service for men. Now, a luxurious waxing with proprietary products can be incorporated into everyone’s beauty regimen. European Wax Center enables everyone to reveal beautiful skin. As a result, today, the Center is recognized as the fastest-growing company in the beauty lifestyle services category. Like them on Facebook at and Twitter @EuropeanWax. Located at 520 North Ave, Garwood (across from ShopRite). Call 908-789-1515 or visit

open 7 days


J a p a n e s e R e s t a u r a n t del ee ive


“Limite d Ar min. $1 eA” 5

only at…

“all you can eat” $ Everyday Sushi & Rolls


Featuring: • Sushi Bar Entreés • Sushi & Sashimi • Special Roll & Hand Roll • Lunch Specials • Sushi Bar Bento Box and more! coupon


$20 MiniMuM Purchase. Does not incluDe all you can eat. not to

$20 MiniMuM Purchase. Does not incluDe all you can eat. not to

15% Off Dinner 15% Off Dinner be coMbineD with any other offer.

eat-in only.

be coMbineD with any other offer.

eat-in only.

278 north avenue, Westfield

(in Walgreen’s Shopping Center across from Westfield Diner)

Tel: 908-389-1131 • 908-389-1132 • Fax: 908-389-1133


The finest quality sushi & Japanese dishes in the area


agoya Japanese Restaurant proudly serves the finest quality sushi and Japanese dishes in the area. We offer free delivery for all orders of $15 or more! Nagoya is a little hidden gem of a restaurant. Our employees make you feel comfortable while you enjoy a great sushi dinner. We have a warm, friendly environment and all you can eat sushi for $29.95. Nagoya is family owned and run. We treat our customers so well, it’s hard for them to eat sushi elsewhere! Call 908-389-1131 or visit

Shop Westfield October 20, 2016 N JJN



GARWOOD / 908 789 1515 520 North Ave

*Offer expires 12/10/16. First-time guests only. Guests must reside in state where redeemed. Not valid for all services. Additional restrictions may apply. Visit for complete terms and conditions. © 2016 EWC

visit e s a Ple newly our vated reno room! g dinin

Family-friendly, kosher deli since 1985

Mouth-wa tering

doesn’t d o it


Deli Platters & Catering for Any Occasion


eli King of Clark is Union County’s premier kosher deli and restaurant. Serving the community for over 25 years, their menu features only the best quality kosher delicatessen foods, including homemade soups, chopped liver, knishes, salads, and much more. Their own pickled corned beef, fresh briskets, turkeys, and Empire chickens are cooked daily and all baking is done on-site. They carry a full line of smoked fish and also specialize in full-service catering from small gatherings at your home or office to fully staffed catered events. Delivery is available for lunch or dinner, corporate event, shiva meals, b’nei mitzvah parties, brit mila, baby naming, or any other occasion. Any of their selections can also be shipped nationwide. Whether it’s lunch or dinner with the family, Shabbat dinner for out-of-town guests before Friday night services, or just your tongue hanging out for a mouthwatering pastrami on rye, they can accommodate you with fast, friendly service in their 100+ seat dining room; reservations are welcome. Inquire about a family style menu for groups of 20 or more. They pride themselves on quality, service, and presentation so stop by: you won’t be disappointed! Deli King of Clark is under the kosher supervision of Rabbi Dr. Bernhard Rosenberg. Call 732-574-2040 or visit

Sloppy Joes Ô Deli Ô Smoked Fish

Wraps & Sandwiches Ô Carved Turkeys Our premier Kosher deli and restaurant has been making the best quality delicatessen specialties for over 25 years.


We serve homemade soups, chopped liver, knishes, salads, and a full line of smoked fish. Let us cater your next event— any size is fine by us.

The supplement features profiles of our Westfield advertisers giving readers an in-depth look at the services you provide.

Don’t miss the next opportunity to be included in this special feature!

Coming Spring 2017! 30 Clarkton Drive t Clark (Located in Clarkton Shopping Center) 732-574-2040 t 20

Charna West

908-889-0025 |

Shop Westfield October 20, 2016 N JJN

Bernstein’s Fashions if you’re destined for great style, make us your destination

UPCOMING TRUNK SHOWS Ideas by Barbara Oct 20th - 22nd

Tina Di Martina Oct 27th - 29th

Fouy Chov

Nov 3rd - 5th

Gown by Fouy Chov


Nov 10th - Nov 12th

Stephen Yearick Nov 17th - 19th

Paula Varselona Dec 1st - 3rd

Hours: Monday-Saturday 10 a.m.-5 p.m. • 9 State Route 27 Edison, NJ 08820 • 732.516.1112


Outer beauty counts too! t has been said that the kitchen is the heart of a home, where many families gather first thing in the morning to say goodbye to their loved ones before beginning their busy days, and where they rejoin each other in the evening to sit down, unwind and reflect. In fact, most of the memories made in a home take place in the kitchen. It is our job, and privilege, to make this special room timelessly gorgeous and functional for you and your family for years (and generations) to come. We at Tewksbury Kitchens & Baths rebuild the typically demanding and stressful home renovation process into one that is as smooth and enjoyable as possible. Our goal is to

ask the right questions and listen intently to gain a good understanding of your needs, because we understand the importance of your home reflecting your personal taste, desire and personality. TKB is a division of Huston Lumber, a pillar of the community since the 1930s. Our location in Oldwick opened just 16 years ago, and in 2013 a second showroom has already been added, in Watchung. Kelly Harrigan, a certified interior designer, has many years of experience that are mirrored in the incredible vision and creativity she uses to help clients meet all of their cabinetry needs. She

would love to sit down with you, discuss your options and assist you in developing your new space. TKB offers seven cabinet lines ranging from stock to full custom, in addition to countertops as well as decorative cabinetry hardware. If you are ready to work with professionals who truly value your time and needs, give us a call today! We absolutely love what we do, and you will too! We are equipped to serve customers from our two locations: Oldwick can be reached via 908-439-6177 and Watchung is reachable by 908-603-2737 and


Protecting the Rights of Children and Families Special Education Law • Guardianships Anti-Bullying Law • Collaborative Divorce Family Law • Civil Mediation Truancy Actions

Julie M. W. Warshaw, Esq. 266 King George Road, Suite C2 • Warren, NJ 07059 (973) 433-2121 • Fax (973) 439-1047


Protecting the rights of children


arshaw Law Firm, LLC, a client-centered firm, is dedicated to protecting the rights of children with learning disabilities, allergies, medical conditions, special needs, and those children discriminated against at school, and to assisting families in crisis through collaborative divorce. Warshaw Law Firm, LLC also handles anti-bullying matters, mediation, guardianships, and litigation matters. Warshaw Law Firm, LLC is located at 266 King George Road, Suite C2, Warren, representing clients throughout New Jersey. Call 973-433-2121 or visit

Shop Westfield October 20, 2016 N JJN


Your New TKB Kitchen!

The proper planning of a kitchen, bathroom, home office or other built-in environment requires professional design skills. Tewksbury Kitchens & Baths can help make that process even easier now that we’ve added kitchen specialist Kelly Harrigan to our design staff. Kelly has several years of professional kitchen and design experience and has built an extensive portfolio of work on residential and multi-family projects. At ease designing in any style, from contemporary to traditional, Kelly has the unique ability to realize your vision while delivering the project on time and on budget.



The freshest seafood

hank you to all our customers for all the continued support all these years! Thank you for helping us be one of the best Seafood/ Mediterranean restaurant in the state. Thank you for sharing your special moments with us, from birthdays, to baby and bridal showers, anniversaries, even to Sunday family dinner. We are so appreciative for your loyalty and for inspiring us to create all of our food visions! We are ecstatic to announce that the wait is over and Limani is dedicated to constantly evolving and upgrading to the standards of our customers. Our newest addition, The Aqua Room and venue space, is finally open and ready to serve you. Equipped with projector screen for your memorable events and corporate dinner seminars, warm colors, unique light fixtures and gorgeous brass ceiling. From our family at Limani to yours, many good wishes and blessings for the new year. L’Shana Tova.


Bovella’s Story… Since 1949

ovella’s Pastry Shoppe, a staple of the Westfield community, has maintained a standard of excellence in culinary artistry for over 65 years. Bovella’s, long considered one of the premiere bakeries in the tri-state area, has flourished behind an outstanding crew of chefs, bakers, and personnel. Bovella’s is no longer simply a bakery. It is now a destination…a place to sit and enjoy a coffee, espresso, or gelato after an evening at one of Westfield’s 100+ eateries. Ralph Bencivenga prides himself on his commitment to customer service as well as his continued vision of a family-oriented establishment, which uses only the finest and freshest ingredients available. The only way to appreciate this hidden gem is to stop in and try it yourself. Bovella’s is under the Orthodox rabbinical supervision of Rabbi Isaiah Hertzberg and is strictly kosher. Call 908-232-4149 or visit

Call 908-233-0052 or visit or

Proprietors: George and Vasilia Vastardis

Recently reviewed by the New York Times as Very Good

15% OFF Lunch or Dinner Sunday - Thursday with this ad. Reservations can be booked on and Open for lunch and dinner Off and on premise catering for special occasions and corporate affairs Call for reservations:


Your Neighborhood Kosher Bakery for special Celebrations and Every Day!

Challah, Rugelach, Cakes, Cheesecakes, Macaroons, Cookies, and a variety of Italian and French pastries. Everything baked on premises. Old-fashioned homemade products. Cakes, cheesecakes, macaroons, cookies, and a variety of Italian and French pastries. Fresh Italian bread delivered daily.

(908) 233-0052

Limani Seafood Grill

235 North Avenue West • Westfield, New Jersey Closed Mondays


101 East Broad Street • Westfield, NJ 07090 908-232-4149 • Bovella’s is under the Orthodox Rabbinical Supervision of Rabbi Isaiah Hertzberg and is strictly Kosher.

Open 7 days & nights. Drop in late on Fridays & Saturdays!

Shop Westfield October 20, 2016 N JJN


There’s something about this place

ive up! At the JCC of Central NJ, anything is possible. Whether your goals are as modest as shooting hoops in a friendly environment, or as ambitious as imparting important values to your children, the JCC is the ideal place to live up to those goals. Plus, our JCC is a great place to meet old friends, connect with new ones, and become involved in your community. Our mission is to provide social, recreational, and cultural programs and humanitarian services through all phases of life. We are committed to affirming and strengthening Jewish values and fostering an appreciation of our heritage and identity. Our state-of-the-art fitness center has the latest in strength-training and cardiovascular equipment, as well as a full fitness class schedule. Indoor and outdoor pools are available for fitness or recreation. The Brody Family Early Learning Center offers infant care, preschool, a transitional “bridges” kindergarten program, full-day kindergarten, after-care programs, and drop-in childcare. During the summer, Camp Yachad offers flexible weekday and travel camps for campers 18 months to 14 years. We also have the JCC Performing Arts Camp for second through eighth graders. Our Arts and Education Department offers stimulating classes and programming, including our Jewish Film Festival, a wide variety of author visits, canasta and mah jongg classes, a speaker series and a variety of interesting trips throughout the year. In-house classes, programs, and events are available for all adults and seniors. For youth and teens, we have classes, leadership development, social action, and social programs. We also have competitive swim programs and basketball and softball leagues. Our cafe is open Sunday through Friday. At the JCC of Central NJ, financial assistance is available for membership, as are various programs for those in need. Call 908-889-8800 or visit

There’s something about this place

1391 Martine Avenue, Scotch Plains, NJ 07076 • 908-889-8800


Shop Westfield October 20, 2016 N JJN

live up

A beloved and caring community


emple Emaun-El — located at 756 East Broad St., Westfield — is a Reform congregation whose members reside throughout Union County and beyond. From its beginnings in 1950, Temple Emanu-El has sought to combine progressive Jewish ideals with a continuing respect and appreciation for the timeless traditions of Judaism. Our diverse membership comprises people of all Jewish backgrounds, interfaith families, singles, and all spiritual seekers. Our worship is joyful, participatory, and inclusive. Our Shabbat services, Friday evenings and Saturday mornings, provide a diversity of worship experiences, from Shabbat Hallelu to Zimrat Shabbat, from Simchat Shabbat to traditional egalitarian services. We have a continual commitment to the State of Israel. We have a particularly active Men’s Club and Sisterhood as well as numerous committees. We have a vibrant Early Childhood Education Program, interactive Religious School, our Ma’ayan program for students with special needs, and three age-appropriate youth groups. Our clergy are always available to meet privately with families and individuals. Temple Emanu-El is a proud affiliate of the Union for Reform Judaism. Contact Brian Chartock, Executive Director, at (908) 232-6770 or to learn more. Visit 756 East Broad St., Westfield or

756 East Broad Street, Westfield, NJ 07090

Temple Emanu-El has something for everyone... • • • • • • • •

Early Childhood Education Program Religious School for K-12 and Special Needs students Adult Education classes Social Action programs Erev Shabbat services - Friday evenings at 7:45 Music services the 1st and 3rd Fridays of the month Holiday services throughout the year Social activities for adults and children

Become a part of our diverse membership comprised of people of all Jewish backgrounds, including interfaith families, singles, and all spiritual seekers. Everyone is welcome! ...the only thing missing is you! Contact us today! 908-232-6770 |

Visit Temple Emanu-El any Friday at 7:45pm for Erev Shabbat Services. 26

Eliminating barriers to preventative dental care


ommitted to ensuring that preventive dental care is available and affordable for all, Adam E. Feret, DMD, and his team at Westfield Smiles have created a new membership plan to better serve the community. This plan allows members with or without insurance to receive two cleanings within a 12-month period, an emergency exam, X-rays, and 20 percent off any additional treatments. The in-house plan, without maximums or deductibles, was put in place for patients who might otherwise forego maintaining their oral health due to financial constraints, said practice manager Alice Brown. “We’re eliminating obstacles to people receiving preventative dental care,” she said. “Normally the plan is $349, which is already a fantastic deal, but now it’s unbeatable at $99. We put this in place because there were patients who were not going to the dentist regularly for financial reasons. Previously, it cost $297 just for an exam. Not everyone has that in their budget.” But, as Brown pointed out, ignoring a dental issue will not make it go away. Skipping regular checkups can lead to more pervasive, and ultimately, more costly issues. “Putting off dental care for three to five years is quite common,” Brown said. “So a small cavity that hasn’t been checked by a dentist and no one is monitoring can go from originally costing $300 to jumping up as high as $3,000 because it’s gotten that much worse. Now you might need a root canal and a crown as opposed to a filling. It could cost you 10 times as much as it would if it had been caught when it was small.” With this new membership plan in place, Dr. Feret and his team see approximately 100 new patients per month. To meet the demand, Westfield Smiles has welcomed Dr. Maral Regas to the practice and has extended its hours. Having another practitioner on staff also allows Westfield Smiles to provide same-day service. “If you have a check-up and you need a filling, you can have it all done at once,” Brown said. “There’s no need to make another appointment and come back. You can have it taken care of while you’re here.” In addition to financial concerns, Dr. Feret recognizes that fear and anxiety often prevent people from seeking treatment. To remove those stressors, Westfield Smiles offers a nonjudgmental approach that makes patients feel welcome and relaxed. “We’ve stopped asking, ‘When was your last check-up?’ when people make appointments because it makes them feel judged,” Brown said. “Our staff works hard to increase the patient’s comfort level. People come in with that deer-inheadlights look and when they come out, they say, ‘I can’t believe I just did that and I can’t believe it wasn’t that bad.’” The service-oriented atmosphere, coupled with high-quality care, has allowed patients of all ages to conquer their fears. “People have a tendency to get wrapped up and overwhelmed by the whole scenario but Dr. Feret said, ‘I’ll tell you what you need and I’ll give you what you want. One tooth at a time.’ We’re putting our money where your mouth is in order to eliminate barriers toward preventative dentistry,” Brown said. The office is open Mondays, 8 a.m.-8 p.m.; Tuesdays, 8 a.m.-7 p.m.; Wednesdays, 8 a.m.-6 p.m.; Thursdays, 8 a.m.-5 p.m.; Fridays, 8 a.m.-4 p.m.; and Saturdays, 8 a.m.-2 p.m. Visit 440 East Broad St., Westfield.

Shop Westfield October 20, 2016 N JJN

Dread The Dentist? We Can Help.

• Emergencies Seen Same Day • Crowns and Bridges • Bonding & Porcelain Veneers • Laser Gum Treatments In Network: Delta Premier PPO Plans: Aetna, Cigna, & MetLife

We’ve treated many patients who have had: No Treatment for Years Poor Dental Experiences Problems Getting Numb Fear of Needles

NO DENTAL INSURANCE? NO PROBLEM Join Our annual Dental Membership Plan - $349

ONLY $99 MEMBERSHIP INCLUDES: Two free cleanings (per year) • One routine dental exam One free set of necessary annual x rays • One free oral cancer screening 20% off general dentistry procedures Emergency dental exams, as needed (no limit)

Westfield Smiles Adam E. Feret, DMD Maral Regas, DMD

440 East Broad Street • Westfield, NJ 07090 • (908) 233-9280 •

Reproductive Medicine Associates of New Jersey, Morristown: Improving outcomes and reducing risks Dr. Eric J. Forman, clinical assistant professor, Rutgers Robert Wood Johnson Medical School


id you know that one in four individuals of Ashkenazi Jewish descent are carriers for serious, sometimes life-threatening genetic disorders? But over the past 20 years, the incidence of Tay Sachs has been dramatically reduced due to effective genetic screening techniques and technologies. Hopeful parents now have the ability to screen for dozens of conditions and reduce the risk of passing on serious disorders to their children. Reproductive Medicine Associates of New Jersey, leaders in research and clinical care, routinely offer technologies such as NextGen, used to screen for single gene defects in embryos, to help parents have healthy children. Comprehensive Chromosome Screening or CCS is another genetic screening technology developed by RMANJ that can safely and accurately determine which embryos have the right balance of chromosomes and therefore will be more likely to result in a healthy pregnancy and delivery. Recently published clinical research reported a delivery rate of over 60 percent when CCS was used in combination with single embryo transfer — reducing the risk of an often complicated and costly twin or multiple delivery. Now more than ever genetic screening is a routine part of infertility care, improving outcomes and reducing risks for hopeful parents and their children. Contact us for more information about genetic screening and infertility care. Call 973-656-2089 or visit

Spazio Nails Grand ReOpening! Spazio Nails

Galaxy VII

Visit our new larger salon… Still at Olympia Plaza LCN Nails

Olympia Plaza • 2520 Rt. 22 East • Scotch Plains

(Across from Bowcraft)

908-232-0898 Mon. - Fri. 9:30am - 7:00pm Sat. 9am - 6pm Manicure • Tips • Pedicure • Acrylics Wraps • Waxing • Gels • Massages

y Onl





y Onl

Color Gel Manicure

One Hour Foot Massage 30 Minutes only $20

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 12/31/16

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 12/31/16

50% Off

y Onl



Gel Set

Kids Manicure & Pedicure

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 12/31/16

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 12/31/16

(12 & under)

Gift Certificates Available

Walk-In appointments available

y Onl



Regular Manicure & Pedicure

New File & Pumice with every




20% Off

(Monday-Thursday Only)

All Waxing

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 12/31/16

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 12/31/16


Trusting your hands and soles to the experts at our recently expanded location


hen you walk through the door at Spazio Nails, you are welcomed by proprietors John and Kim and led to the station where you will be obtaining services. You will notice that Spazio Nails is well-planned, with ample room between stations and functional areas. Spazio Nails is spotless. The owners and staff manage details meticulously. Each client receives their own microlocker in which to store their personal manicure and pedicure tools and polishes. Hygiene is a top priority and state-of-the-art sterilizing equipment is used. Worries evaporate and drift away as you take your place. You know you are safe trusting your hands and your soles to the team at Spazio Nails. Book your appointment through our website at Call 908-232-0898, visit 2520 Rt. 22 East, Scotch Plains, or book online at

Shop Westfield October 20, 2016 N JJN

WHEN TO START For some, having a baby can take more time, especially once you’re in your mid-30s. If you’re having trouble getting or staying pregnant, don’t wait. With a 63.2% success rate, well above the national average,* and treatment times measured in months—not years—the leaders at Reproductive Medicine Associates of New Jersey can help now. Now with 24 expert physicians, we offer convenient appointment hours at ten locations: Basking Ridge, Eatontown, Englewood, Freehold, Hamilton, Morristown, Somerset, Springfield, West Orange, and now in Marlton.

Speak with a personal patient liaison and start finding your answers today. Call 973-656-2089 or visit

*SART 2014; Cumulative Outcome Per Intended Retrieval; Preliminary Chance of Live Birth Per Cycle. Please note: A comparison of clinic success rates may not be meaningful because a patient’s medical characteristics, treatment approaches and entrance criteria for assisted reproductive technology (ART) may vary from clinic to clinic. Visit to learn more. | 973-656-2089 |

Tile your world! Let our friendly, knowledgeable design staff Jadwiga and Karen help design your space.

Now offering kitchen cabinets, designed and delivered for all budgets


Now offering kitchen cabinets, designed and delivered for all budgets.

avona Tile is a new and exciting tile retailer and tile distributor with retail showrooms and distribution centers in Green Brook and in Whitehall, Pa. We are dedicated to providing highend imported stone, porcelain, glass, and ceramic tile without high end-pricing. We are extremely proud of our beautiful and expansive tile showrooms, as well as our tile surplus centers where you are sure to find a great bargain. Our experienced and helpful staff can guide you every step of the way — we are the only tile retailer in the area that offers free professional design assistance with any purchase.

We are a direct importer and retailer of a huge variety: v porcelain tile v natural stone v ceramic tile v glass v full line of setting products and tools Come visit one of our 2 showrooms in NJ and PA. We have a large in stock inventory and offer job site delivery.

361 Rt. 22 East v Greenbrook, NJ 08812 Tel: 732-356-3610 v Fax: 732-356-3611 Mon., Wed., & Fri.: 9AM-5PM Tue. & Thurs.: 9AM-7PM Sat.: 10AM-5PM Sun.: 10AM-4PM (Green Brook Only)

Our Green Brook store is now open at 8 am Monday - Friday for contractors. 30

Shop Westfield October 20, 2016 N JJN

We stock the latest trends as well as traditional looks — from rustic to contemporary and everything in between, we have it all including a wide variety of wood grain tile planks, glass tile collections, mosaics, accents, glazed porcelain, marble, and natural stone tile. We also have a full line of setting material and products for the most experienced professional to the do-it-yourselfer. No matter what the space, Savona Tile is here to make that space shine. We are open seven days a week, and conveniently located off several major highways. Stop in today. We are here to help, and our design pros are ready to listen.

Call 732-356-3610.

The Best Confections You Will Ever Enjoy! Let us customize your party favors, corporate gifts, gift baskets, and more! • Weddings • Bar/Bat Mitzvahs • Holiday Events • Corporate Gifts

Kilwins Westfield

9 Elm Street, Westfield • 908-264-7476

Fine Wines & Spirits Marketplace 333 South Avenue East Westfield, New Jersey Phone: (908) 232-8700


Sunrise Cellars The Wine Department at ShopRite Liquors of Westfield Offering Custom Gift Baskets. Visit our Temperature Controlled Wine Room.

Party like a rock star at the Starland Ballroom Concert Hall



The story of Sunrise Cellars

hopRite Wines & Spirits has been serving the Westfield community since 2006. Our friendly staff offers knowledgeable service and a great selection of fine wines at affordable prices. Our customers have come to expect that extra plus from our store. At the opening our Westfield store, we proudly introduced our new wine department, Sunrise Cellars. A great wine collection must be selected and handled with special care, and that’s what Sunrise cellars is all about. With a variety second to none in the Westfield area, Sunrise Cellars assures you the finest wines at a ShopRite price. Our wine managers are constantly evaluating new wines for our shelves, from everyday wines to those rare and hard to find specialties. Our temperature controlled wine room ensures the product integrity of every bottle that needs special handling. Our knowledgeable wine staff is always available to offer wine selections to compliment your menu choices — from everyday dinners to special celebrations. Sunrise Cellars — everything you’ve come to expect from ShopRite, plus! Please come and enjoy our Sunrise Cellars wine department at ShopRite Wines & Spirits of Westfield, and stop in and visit us at ShopRite Wines and Spirits of Caldwell and our newest location, inside the ShopRite Supermarket of Parsippany as well. We look forward to seeing you.

he Exclusive Starland Ballroom Concert Hall is now available for your next: Bar/ Bat Mitzvah, Sweet 16, Quinceanera, Wedding, or Corporate Event. Starland Ballroom, Central NJ’s largest Concert Venue, has been completely renovated and updated over the last several years. Powerhouse Entertainment and Starland Ballroom have now formed a joint venture, offering the best entertainment and party excitement in the industry. Powerhouse Entertainment, one of NJ’s top entertainment companies, brings over 30 years of quality emcees, DJs, dancers, performers, and attractions for your next private event. Our Unique Venue and Private Event Packages include: • Use of the Entire Concert Hall Facility • Use of the State-of-the Art Sound and Light Systems • In House Gourmet Catering and Top Shelf Liquor • Complete DJ Entertainment • In House Planners • Custom Ticketing • Use of Marquee • Private Dressing Rooms Limited dates are available so if you want to celebrate the most memorable and exclusive private party, contact our Party and Event Center. Call 800-287-4613 or email

Call 908-232-8700 or visit ShopRite Liquors of Westfield at 333 South Ave. East, Westfield.


Shop Westfield October 20, 2016 N JJN


Centennial Celebration 1917 - 2017

TEMPLE BETH-EL MEKOR CHAYIM Honoring Our Past Celebrating Our Future

Become a Part of Our History Join us for a Year Long Celebration Synagogue Rededication Cantor’s Concert Anniversary Gala Family Shabbat Weekend Family Portrait Journal Commemorative Brick Honor Garden

And many more events Call or email the Temple office for details Rabbi David Klatzker Cantor/Education Director: Frank Lanzkron-Tamarazo Co-Presidents: Jackie Baranoff & Elliot Ballen

338 Walnut Avenue, Cranford, NJ 07016 908-276-9231 | 34

Temple Beth-El Mekor Chayim celebrates 100 years of community


ounded in 1917 as the Cranford-Garwood Hebrew Association, the synagogue began in a building on South Avenue in Cranford. In 1960 the temple moved to its current location on Walnut Avenue in Cranford and was then known as Temple Beth-El. In 1999 the temple merged with the Linden synagogue, Temple Mekor Chayim, Suburban Jewish Center which led to its current name of Temple Beth-El Mekor Chayim or TBEMC. TBEMC was founded in November of 1917 and has just announced that it will kick off its 100th anniversary celebration beginning in November 2016 and running through November 2017. In honor of this significant milestone, TBEMC has planned a year of exciting programs, special events and numerous opportunities for the community to become part of their history. The 100th Anniversary Planning Committee has expressed enthusiasm for encouraging members and their families through the decades to partake of these many specially planned activities and will be reaching out to former congregants and their families inviting them to do so. The year-long list of events includes, an installation weekend for our new Cantor and Religious School Director, a sanctuary rededication and Hanukkah party with musical presentations from our Religious School, a Cantor’s concert, family Shabbat weekend and an anniversary Gala. TBEMC is also offering opportunities to be a part of the next 100 years of our history through the creation of a family portrait journal and a new commemorative brick honor garden. Every arm of the synagogue will be involved in the events and festivities from the youngest to the oldest congregants. Programing and events will reflect the congregation’s history through the decades. There will be a Roaring Twenties themed casino night, 100 years of historically significant film and literature celebrating the genres of the past 100 years. A congregant since he was two years old, Marty Metzger shared some of his long time memories of TBEMC. He remembers being in the original building on South Avenue and the move to Walnut Avenue. He talked of the day the cornerstone was laid in 1960 on Walnut Avenue and the wooden planks that covered the mud that would eventually become the beautiful grass of today. But of most importance, he talked of his fond memories, the good people to work with, new friends and old friends and those of blessed memory. He said TBEMC was a community of support during the sad times and a community to

celebrate the good times with. The event co-chairs have expressed their thoughts on this upcoming special year. David and Sandy Springer joined TBEMC over 30 years ago. David is a past president and Sandy is currently one of three Sisterhood presidents. Together they continue to chair the biennial Goods and Services Auction and many other important committees. David and Sandy are proud to be serving as co-chairs for the 100th Anniversary committee. David notes that, “We found warmth and community here from day one and have shared so many wonderful times with our temple family. Our entire family has volunteered for many projects over the years, and always got back way more than we gave. The 100th Anniversary is important to us because we reflect on the many great people who brought us to this day, and now we look to the next generation to carry on the traditions we have built over time.” Gail and David Salomon, also chairs of the 100th Anniversary Committee say they are very proud to be a part of this special and important celebration. All of their children celebrated their religious milestones at TBEMC where the family have been members since 1978. David and Gail have also served in numerous leadership roles over the past years. David is a temple past president, and Gail along with Sandy is also a current Sisterhood president. Stephen and Sidney Solomon, part of the TBEMC leadership are 100th anniversary chairs as well. Stephen is a past temple president and Sidney makes up the third in the current trio of Sisterhood presidents. They are very excited about all of the events and special activities marking the temple’s 100th anniversary celebration. For 100 years, TBEMC has been the spiritual center for its families, supporting them in simchas and loss as well as during personal, local and nationwide sorrows and celebrations. This includes marking religious milestones from birth to b’nai mitzvah to marriage and end of life and all in between. This year-long celebration is the connection between yesterday, today and the hope of tomorrow for generations to come over the next 100 years. The entire community, former members and all who are interested are welcome and invited to join TBEMC in celebration throughout the year. If you know of or are a former member and want to be included on the 100th anniversary mailing list, please notify the temple.

Call 908-276-9231 or email

Shop Westfield October 20, 2016 N JJN


A premier venue for your special occasion

he Heldrich Hotel is the premier spot for your special occasion, a beautiful ballroom, luxurious guest rooms, an on-site Spa, and dedicated Catering Professionals to help you realize your special event vision. The streamlined, sophisticated, urban contemporary design integrates architectural details with clean lines, creating an atmosphere of elegant simplicity. An art glass mural entitled “The Garden of the Hesperides,” greets guests in the lobby and communicates themes of hospitality, renewal and the promise of eternal youth. A floating staircase rising from the lobby to the meeting room level creates a unique first impression as guests enter the hotel. The Livingston Ballroom, with finishes of light wood in contrast with darker wood tones and detailing emphasize transition areas leading to the ballroom entrance. The light-dark contrasts are also seen in fabrics, which include a blend of heavy and smooth textures. Smaller fabric patterns offset a largescale, geometric carpet. The Ballroom showcases its flexibility — giving you the ability to create an experience for your guests through décor. The Ballroom also features custom-designed chandeliers and a concealed, large rear-screen projection system for a large scale photo montage. The Heldrich Hotel is located at 10 Livingston Ave, New Brunswick. Visit


The Heldrich Hotel, the only choice for your special occasion! Featuring a ballroom that is more than 7,000 square feet. An ideal location for all of your out of town guests, they can relax in a luxurious guest room, spend time getting pampered at The Spa at The Heldrich, and take the elevator to the party!! Our seasoned on site catering team will assist you throughout the process as well as organize your post event breakfast in Christopher’s Restaurant.

Contact Tiffany Timmons or Carley Foerster for additional information. or


Shop Westfield October 20, 2016 N JJN

“Your Prescription to Better Health” Specializing in non-sterile pediatric compounding for the following: • Autism Spectrum Disorder (glutathione, detox therapy, nutritional support, naltrexone) • Gastroenterology (budesonide oral PPI suspensions) • Antiviral/Anti-bacterial/Anti-fungal • Pediatric Cardiology • Dermatological (Eczema/Psoriasis) • Post-transplant Care (oral tacrolimus suspension, valganciclovir suspension) • Hospice Care and much more!

Friendly, caring service at family-owned pharmacy

Our problem solving compounding pharmacist can provide unique solutions to meet the specific needs of your little ones: • Novel Dosage Forms: transdermal gels; suppositories; rapid dissolving tablets; control-release capsules; preservative-free creams, gels, and ointments; effervescent powder preparations; medicated lollipops; flavored lozenges; topical sprays • Flavoring for all medications • Custom medications for allergen-free, dye-free, vegetarian-friendly preparations



• Vitamins (including Country Life, Solgar, and Terry Naturally) • Full line of durable medical equipment (wheelchairs, walkers, canes, etc.) • Diverse Card and Gift area • Full Prescription Service (Specializing in Compounding, Durable Medical Equipment, and Vaccinations )


• All diabetic supplies in stock • We bill Medicare for you • Ask about our FREE Blood Glucose Monitor


• Flavor specialization, Veterinary compounding, Bio-identical hormones, creative dosage forms

We provide competitive shipping prices for Priority/First Class Shipping!

Brian Pinto R. Ph. Owner and Pharmacist in Charge

908-233-2200 Fax 908-233-3975 | 1115 South Ave. W. | Westfield, NJ 07090

Monday-Friday 8:30am-9:30pm Saturday 8:30am-6pm | Sunday 9am-4pm All Major Holidays: 9:00am -2:00pm

iffany Natural Pharmacy is a full-service, family-owned and operated pharmacy serving the residents of the Westfield, Scotch Plains/ Fanwood, and Cranford areas for over 55 years. We provide a mix of services ranging from traditional prescriptions, proactive approaches to health such as vitamins, herbals, and homeopathic supplements and a wellness component highlighted by our prescription compounding specialty. We also carry a full line of durable medical equipment such as walkers, wheelchairs, and bathroom aids as well as orthopedic supplies to support some of those nagging injuries. For your convenience, we accept most insurance plans including Medicare, Medicaid, P.A.A.D., and Workman’s Compensation. With allergy season around the corner, Tiffany Natural Pharmacy has everything you need to stay well. Come in and look through our diverse array of supplements to help ward off the sneezing and itchy and watery eyes that are commonplace this time of year. We offer a great selection of herbal and homeopathic products from companies such as Country Life, Solgar, Barleans, Boiron, and many more. Pharmacists Brian Pinto, Derek Lorenzo, and Maria Canestraro are committed to making Tiffany Natural Pharmacy a pleasant place to visit. Our pharmacists are all certified to provide immunizations such as flu, shingles, hepatitis, and many more. Can’t make it in to your doctor’s office, we’ll be more than happen to accommodate your schedule. Don’t hesitate to ask any of our staff any health questions you may have. They’ll be happy to help. We even offer compounding services for your pets, specializing in fludrocortisones for the treatment of Addison’s Disease in dogs. Whatever your requirements, Brian or any of our helpful and courteous staff will provide you with prompt, friendly service, and are always happy to answer any questions you may have. For your convenience, Tiffany Natural Pharmacy will happily deliver your prescriptions right to your door. If you are having a prescription delivered, we will be glad to include anything else you need, such as overthe-counter products, health and beauty aides, medical equipment, and more. Call 908-233-2200 or visit

AJS5852002.02 12/10


Shop Westfield October 20, 2016 N JJN

Stay connected!

Our personal connections with loved ones, friends and the world around us are precious. Zounds is proud to offer technology that helps those with hearing loss make and keep those connections. Now offering Mild to profound hearing loss Tinnitus • True Programmable Channels Management • Amazing Clarity - our most advanced technology 32 Programmable Channels • Intuitive Noise Cancellation3™ for all day WaveForm™ Tinnitus Management - Up to 90% noise reduction relief! • WaveForm™ Tinnitus Management Technology Rechargeable TM

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Scotch Plains 1943 Route 22 West, Unit 3 1943 Route 22 West, Unit 3, Scotch Plains, NJ 07076 Scotch Plains, NJ 07076 (908) 280-0524

(908) 280-0524

Florham Park

Florham Park Omni Medical Building

Omni Medical Building 131 Columbia Turnpike, Ste. 3D Florham ParkTurnpike, NJ 07932Ste. 3D 131 Columbia Florham NJ 07932 (973) Park 309-7627

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(973) 309-7624

Zounds Hearing Consultant: Jeanne Graulich NJ Audiologist, #315 NJ Supervising Hearing Aid Dispenser, #657 Michael Bernardo License: 25MG00136100

**Not valid for Enza® Custom Hearing Aid. Present this ad at participating Zounds Hearing Center. Not valid with other offers. Void where prohibited. © 2016 Zounds Hearing, Inc.




e look forward to meeting you at our second store in Plainfield at 1320 South Ave. This store offers 3.5 percent sales tax as well as the same every day low pricing our customers are accustomed to. We are part of the ADC co-op which is 150 stores throughout New York, New Jersey, and Pennsylvania with $300 million worth of buying power. This is the reason we can sell at lower prices than all the chain and big box stores and still have superior service. We have a professionally trained crew to install dishwashers, gas appliances, and built-in appliances. We carry all name brands such as Kitchen Aid, Whirlpool, Sub-Zero, Viking, Thermador, Bosch, General Electric, Maytag, Frigidaire, and Electrolux, among many others. Come see Sal and Vic, formerly of Appliance Arama, at our new location in Plainfield for the lowest prices, great service, and knowledge on kitchen layouts for all your appliance needs. Call 908-312-3808 or 732-548-9191 or visit

Please do touch the merchandise

Experience an innovative showroom at Birdsall Bath

he first time you visit Birdsall Bath Design, you are in for some wonderful surprises. The experience of exploring the showroom is very up close and personal…by design. From the moment you step in the door, the tranquility of the space and the beauty of the displays will draw you in. More than 70 displays actually work. You can watch and touch the water flowing from dozens of faucets. Put your hands in the cascading rainfall of the showerheads or the gentle bubbles of an air tub. “Nature,” director Vicki Sarracino says, “is definitely an inspiration.” Visitors are welcome to touch the sinks, sit in the tubs…go ahead, fill one up and see it work. There is even a working steam shower with a state-of-the-art sound system that can connect to your iPod. Whether you are looking for marble, wood, glass, or chrome, and a design that’s classic or cutting-edge contemporary, Birdsall Bath Design is an extraordinary place for your senses. “The bathroom is where we start and end our day,” Vicki says. “It’s an important space.” A trend in bath design is to create a sanctuary that supports wellness and health. And examples of products that can do that are on display throughout the showroom. A whirlpool tub or a rainfall shower with LED chro-

matherapy lights can be part of a wellness routine that will bring many benefits. Chromatherapy helps you take advantage of the energy embodied in specific colors of light to reestablish and maintain balance and vitality in your life. Red light has been shown to activate circulation and awaken the senses (good for mornings,) blue light reduces blood pressure and overexcitement, and relaxes the body and soul (nice before bedtime,) while violet light stimulates the immune system, eliminates toxins, and reduces stress. Aromatherapy is the use of essential oils from aroCall 908-753-8181 or visit


Shop Westfield October 20, 2016 N JJN

matic plants, flowers, and resins that stimulate the sense of smell and allow the whole body to benefit therapeutically. When added to a whirlpool bath or a steam shower, essential oils increase the positive effects of the bath or shower throughout the body. Depending on which essences are used, your body will be energized or relaxed for several hours. Birdsall Bath Design showroom is a subsidiary of Birdsall, a Linden-based company that is celebrating its 106th year in business this year. In keeping with the company’s mission to being leaders in the green movement, the showroom was fitted out to achieve Silver LEED certification making it the only bath showroom in the area to boast such an award. The showroom displays a wide variety of ecofriendly products for the bath, including water-saving faucets and showerheads, formaldehyde-free furniture, radiant towel warmers, and more. And the staff is always happy to educate consumers and contractors about ways to create a beautiful, greener bath. Whether your project is in the browsing-and-dreaming stage, or you already have firm ideas, floor plans and a start date, you will be warmly welcomed by the friendly, professional staff who love helping people create a bath that they will enjoy every day. Birdsall Bath Design is a destination showroom that is very much worth the trip.




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Choose up to Two Free Appliances Valued up to $3,798 with Your Qualifying Purchase







Owned Family ated r & Ope 59! 9 Since 1

TV & Appliance Center

551 Middlesex Ave., Metuchen (Route 27)


Open Monday, Wednesday, Thursday & Friday 9-9 Tuesday & Saturday 9-6 • Closed Sunday Follow Us On Instagram!



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1320 South Avenue, Plainfield (1/8 mile from Terrill Road)


Monday, Wednesday, Thursday 9:30-7 • Tuesday & Friday 9:30-6 Saturday 9-5:30 • Closed Sunday

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