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An advertising supplement to NJ Jewish News | March 21, 2013

Photo courtesy Downtown Westfield Corporation

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We’ve been living in the same community as our customers our entire lives. We sleep well when our community sleeps well!


We continue to build our mattresses right here in your own backyard. Come see for yourself.


The Nirvana Collection will provide you with up to 33% more pressure relief than conventional or memory foam bedding, while cradling all body types with superior support.

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Cover and interior design by Michelle Petrillo, Senior Graphic Designer

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Mattress Factory Limani Seafood Grill Westfield Dental Associates Downtown Westfield Corporation Lorenzo’s Family Place Bohemian Raspberry Bernstein’s Fashions Kennedy’s All-American Barber Club Spring Cleaners and Tailors Evalyn Dunn Gallery Lindabury, McCormick, Estabrook & Cooper, P.C. Keep Safe Med-Alert Gisele’s Allstate Scott’s Congregation Beth Israel JCC of Central New Jersey Nick’s Pizza & Deli Shop Westfield March 21, 2013 N JJN

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Seng Couture Bovella’s Pastry Shoppe Union County Torah Center Bagel Chateau Dr. Adam Feret Temple Emanu-El Edible Arrangements Deli King of Clark Camp Kinder Ring Nagoya Japanese Restaurant Jill Horowitz Rome Imaginations Gersch Orthodontics Tiffany Natural Pharmacy ShopRite Liquors Westfield Sleep Center Shackamaxon Country Club The Jayson Company

Sleep….made just for you! THE MATTRESS FACTORY has been selling sleep for over 40 years. It has been family owned and operated the entire time. Buying U.S.-made products is great, but what’s better than buying something built right here in your own backyard? “Not only do we build everything locally, we use all MADE IN THE USA materials.” When you visit The Mattress Factory, you will experience a no-pressure setting from the minute you walk into the showroom to the time the delivery guys leave your house. “Several of my employees were customers first…which says a lot about the experience you should expect,” says Ron Shovlin, owner. If you are going to spend 1/3 of your life in bed you should look at your mattress as an investment. Over a 10-year period, a premium mattress costs less than one cup of coffee per day. With that being said, you may not need that cup of coffee! You will find an extensive line of mattresses here, so let us guide you to your best night’s sleep! Come see for yourself. SLEEP WELL…LIVE WELL!


Call 908-322-4178 or visit

The freshest seafood

Proprietors: George & Gigi Vastardis

Westfield’s Newest Dining Experience Opens to Raves

15% OFF Lunch or Dinner Sunday - Thursday with this ad. Reservations can be booked on Open for lunch and dinner Off and on premise catering for special occasions and corporate affairs Call for reservations:

(908) 233-0052

Limani Seafood Grill Closed Mondays

BORN IN PIRAEUS, Greece, owner George Vastardis brings a Limani sense of place, meaning “seaport” or “harbor” in Greek, to beautiful Westfield. In every corner of Greece, Limani is where locals go early in the morning to select the freshest catches after the city’s fishing boats return to shore. In our very own New Jersey Limani, you’ll enjoy the freshest seafood and delicious salads tossed to order. Our menu features black Angus steaks, rack of lamb, and many other mouth-watering dishes. At Limani, it’s all about


the food, not to mention the soothing, eye-catching décor. Enjoy a romantic dinner or a business luncheon, and impress your family and friends every time you visit us. Plate presentation, freshness, and friendly, professional service all combine to impress you and your guests with every visit. Bring your favorite wine (two wine stores are on the next block) and enjoy the best seafood around. If planning a party or special event, call us for a customized menu and we will help make your catered affair a huge success. Open seven days for lunch, dinner, private parties, and takeout. Reservations strongly recommended.

Call 908-233-0052. 4

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Westfield Dental Associates: Over 40 years of excellence

A preferred destination where people want to live, work, and visit THE VISION OF THE DOWNTOWN Westfield Corporation (DWC) is for Westfield to be a preferred destination where people want to live, work, and visit. A New Jersey Main Street Community, DWC is dedicated to promoting Downtown Westfield as a preferred destination. DWC is committed to strengthening the downtown Special Improvement District as the center of community life. This includes improving the District’s economic viability by supporting existing businesses and encouraging the establishment of new enterprises and cultural activities that complement existing stores and services. DWC will focus on making Downtown Westfield a safer, cleaner, and more attractive pedestrian environment, with adequate public parking in order to serve the needs of local residents and attract new shoppers and visitors from throughout the region. It is also the goal of DWC to preserve the rich architectural legacy of the downtown area. DWC is both the management entity of the Special Improvement District as well as a nationally designated Main Street Community. The four points of a designated Main Street community includes Design, Economic Development, Organization, and Promotions. Through their downtown revitalization efforts, Westfield was awarded the 2004 Great American Main Street Award by the National Trust for Historic Preservation’s Main Street Center and the 2010 American in Bloom awards.


WESTFIELD DENTAL ASSOCIATES, located at 501 Hillcrest Avenue in Westfield, has been providing quality dental care, including family preventive care, restorative, and cosmetic dental procedures, for over 40 years. Dr. Jack Elbaum and Dr. Chantal Scott-Alpizar, along with their friendly, caring and experienced staff, welcome their many loyal patients, as well as new patients to their beautiful office located at the intersection of Euclid Avenue, North Avenue, and Hillcrest Avenue. The office is handicapped-accessible and provides ample parking for the convenience of their patients. The office is open Monday through Saturday with evening hours available as well.


Call today at 908-232-4400.

Call 908-789-9444 or visit

Westfield Dental Associates, PA JACK C. ELBAUM, D.D.S. CHANTAL SCOTT-ALPIZAR, D.M.D. Providing the highest quality dentistry for adults & children UÊi˜ÌiÊ̜œÌ…Ê܅ˆÌi˜ˆ˜} UÊ œÃ“ïVÊ`i˜ÌˆÃÌÀÞ UÊ*œÀVi>ˆ˜ÊÛi˜iiÀà UÊ/œœÌ…ÊVœœÀi`Êvˆˆ˜}à UÊ ÀœÜ˜ÊEÊLÀˆ`}ià UÊÊ“«>˜ÌÃÊvœÀÊVÀœÜ˜ÃÊÊ EÊÃiVÕÀiÊ`i˜ÌÕÀiÃ

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On-site parking & Handicapped accessible NEW PATIENTS WELCOME visit our website Our doctors and experienced, caring staff are available Monday-Saturday with Monday & Tuesday evening hours. Emergencies seen promptly. Most insurance plans accepted.

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Private dining room now available at Lorenzo’s Family Place TWIN BROTHERS AND chefs Milton and Fernando Lorenzo have been luring customers to Lorenzo’s Family Place with the aroma of their fresh, homemade Italian entrees for almost 20 years. A private dining room that seats up to 60 people is now available. Their specialty dishes include eggplant rollatini, stuffed salmon, veal valdestano, chicken giambotta, chicken oreganato, garlic steak, and plenty of other savory entrees. A fulfilling and appetizing dinner is not all one gains from eating at Lorenzo’s; their portions (as well as prices) are so generous that one usually leaves with something to eat for the next day. When it comes to service, Lorenzo’s can’t be beat. One is truly treated like family by the accommodating and humorous waitresses who have been devoted employees for over 10 years. Lorenzo’s Family Place is an ideal restaurant to take your spouse, family, and friends for a delicious dinner and a good time!


Call 908-232-6443.

More than just another frozen yogurt shop IT TAKES A LOT to set apart a frozen yogurt shop. Bohemian Raspberry manages to break apart with an original spin. Bohemian Raspberry started with the idea that it would be more than just another frozen yogurt shop. To that end, the shop offers artisanal coffee with a full espresso bar, green juicing, wheat grass shots, 17 flavors of sorbet, frozen yogurt, soft-serve ice cream, and fresh fruit smoothies. The wide array of flavors will appease anyone’s yearning for quality frozen delights. The store also boasts a variety of over 75 toppings, everything from candy to fresh fruit, chopped nuts to organic gummy bears. Just to top it off, they also offer pastries from the famous Balthazar Bakery and now feature Gigi’s Cupcakes. The front of the store is designed to resemble a coffee shop lounge more than an ice cream shop, with comfortable couches and warm lighting. Co-owner Barry Goldenberg has helped create a perfect environment to relax with a friend or catch up with others using the free wifi. Free and ample parking always available! —Michelle Stavrou,


Call 908-228-5616 or visit

LORENZO’S FAMILY PLACE RESTAURANT te Priva om o R g Dinin vailable A Now

Northern Italian Cusine


15% OFF


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Shop Westfield March 21, 2013 N JJN



Gown by Stephen Yearick

Creating an individual look for each customer ANNE WEINER HAS some experience with creating the right look for her customers. The owner of Bernstein’s has a degree in musical theater and used to be a professional singer. “I know how to create the right look for someone; I know how to create a character — not only myself, but my whole staff,” she says. “We listen carefully to our customers. They may come in and tell us they aren’t sure what they want, but we engage them, and they open up, and it turns out they do know what they want. Every woman, whether she’s a size 4 or 24, has a vision of what she wants.” In business for more than 60 years, Bernstein’s carries everything, Weiner says, from lifestyle dressing such as jeans, tees, and jackets, to everyday accessories such as scarves and belts, to custom-made eveningwear, which is what the store is known for. “That’s where we started,” says Weiner, who is the family’s third generation in the business. “We carry everything for the ‘mother of’ — mother of the bride, mother of the groom, mother of the bar or bat mitzva.” Weiner thoroughly enjoys the process of outfitting her customers. “We really, really love our customers. They come to us because we’re different. They don’t come to us to find what you can find in a bridal shop or a department store. They come to us because we are about you, your needs, and your vision.” The Bernstein’s look doesn’t end with their famous evening wear. In addition, they carry a fabulous array of casual clothes, suits, daytime dresses, and outerwear. Their accessories range from daytime handbags to funky jewelry to elegant evening pieces that are sure to dazzle. And don’t forget to ask about “Final Fluff,” professional wedding dressers who make sure everyone looks perfect on their special day.


Call 732-516-1112 or visit 7


Claire’s Collection Thursday-Saturday 3/21-3/23

Stephen Yearick

Thursday-Saturday 4/4-4/6

Come see our exciting sportswear collections and check our website for upcoming events. Visit our WEBSITE: COLONIAL VILLAGE SHOPPING CENTER 9 STATE ROUTE 27 & PARSONAGE RD. EDISON, NJ 08820

732-516-1112s HOURS: MONDAY-SATURDAY 10:00-5:00

Shop Westfield March 21, 2013 N JJN

Creating memorable experiences for fathers and sons during the special events in their lives With prom season and Father’s Day around the corner, it’s time to treat fathers and sons to a special experience they can share together. Offering an authentic barbershop experience, Kennedy’s All-American Barber Club® is an award-winning and growing franchise that has perfected quality time for fathers and sons. Whether it’s a wedding, bar mitzva, or any special occasion, Kennedy’s offers fathers and sons an opportunity to bond together and spend time with each other in an environment that’s custom made for them. Offering memberships that feature unlimited monthly haircuts for fathers and sons, Kennedy’s offers Signature Shaves and Signature Haircuts, but a great haircut and straight-razor shave are only the beginning.


For bar mitzvahs, weddings, proms, or any other special occasion, every guy deserves to look and feel his very best. The =W``WVk¹e7jbWd[W`UW combines our Signature Haircut and Straight-Razor Shave with just the right amount of care and attention to detail to prepare you for your big day. This is also a great way for dads and sons to spend quality time getting an authentic barbershop experience unlike any other.

Most guys have resigned themselves to getting average treatment (at best) at generic salons. Maybe it’s because nobody’s told them they should expect more. Maybe they don’t realize that men’s haircuts and shaves shouldn’t be commoditized — that a real barbershop is somewhere you belong. When you step inside Kennedy’s, you’ll be instantly transported back to a time when men were men, when getting a straight razor shave and a haircut were the civilized thing to do. At the same time, you’ll be offered a cool beverage, a modern selection of grooming products, listen to hand-selected music, and much, much more. You’ve worked hard to earn this affordable luxury, and it’s waiting for you at Kennedy’s.

Call 908-233-0360 or visit

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Call 908-233-0360 to book your next visit to our Club, and mention this ad to receive a FREE pair of silk knot cufflinks (it’s the little details that create the perfect look)! We look forward to seeing you soon!


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Shop Westfield March 21, 2013 N JJN

Eco-friendly, organic cleaning, and free pick up and delivery SPRING CLEANERS AND TAILORS prides itself on offering you the best services available, which include organic dry cleaning, free pick up and delivery, same day service. With more than 13 years of experience all services will guarantee your satisfaction. As an organic dry cleaning service, we strongly believe in the health and well being of our clients. Since our stores are family owned, we treat each of your garments with the best of care. In addition to organic dry cleaning we offer expert alterations, shirt services, wedding gowns, rugs, drapery cleaning, and shoe and leather repair. We are proud to feature an environmentally friendly method that uses only natural solvent to clean your garments. This natural method maintains the vivid colors of your garments longer than traditional dry cleaning, gives fabric a softer feel, leaves no toxic residue or odor on your garments, and eliminates allergic reactions due to toxic chemicals. Visit any of our three convenient locations, and see how we can help you!

Unique handmade gift items at Evalyn Dunn Gallery


In Greenbrook, call 732-537-0808; in New Providence, call 908-508-1010; and in Westfield, call 908-232-0370. Visit us at

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NEED A GREETING CARD? Birthday, new baby, wedding, anniversary, etc., and don’t want the hassle of downtown parking for a card? Evalyn Dunn Gallery is now carrying two very creative handmade greeting card lines. As well as enlarging their gallery space, Evalyn Dunn Gallery has also enlarged their gift department. They now offer a wide variety of specialty priced wood table top photo frames. The frames, along with handmade art glass, pottery, Judaica, and assorted other unique gift items round out a wide variety of gift items. Just arrived…beautiful hand blown glass perfume bottles.


Call 908-232-0412 or visit

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Shop Westfield March 21, 2013 N JJN

Helping clients successfully Keep your loved ones safe with the touch of a button reach objectives FOR ALMOST 60 years, Lindabury, McCormick, Estabrook & Cooper, P.C., has served the legal needs of individuals, businesses, and other organizations throughout New Jersey. Our focus is on the personal and the practical. We guide clients based on their unique needs and objectives, and we work with them to achieve practical solutions and results. With more than 60 attorneys, we represent clients in a wide range of matters. Our personal legal services group provides counsel for wills, trusts and estates, elder law, divorce, bankruptcy, immigration, and tax issues, such as offshore bank accounts. Our litigation attorneys provide representation for both routine and complex cases for individuals, businesses, and other entities. Our work encompasses employment law, construction, insurance defense and coverage, environmental law, land use, business disputes, and much more. The balance of our practice is to serve many businesses and other types of organizations on the range of matters they encounter as they conduct their operations. These duties include business formation and dissolution, mergers and acquisitions, financing, bankruptcy, contract negotiations and review, taxation, real estate, zoning, employment counsel, ERISA, labor negotiations, and more. In all the work that we do, our emphasis is on helping our clients take a practical path to successfully reaching their objectives.


Call 908-233-6800 or visit

JOEL APPEL OF Scotch Plains owns a medical alert business servicing the tri-state area. The KEEP SAFE MED-ALERT system can protect you and your loved ones by wearing the KEEP SAFE MED-ALERT pendant. You can receive help with just one easy touch of a button. This notification system alerts both medical help and designated friends or family that you are in need of immediate help. Whether young or old, you should feel comfortable and secure living alone and knowing that help can be on the way if you suffer from an accident or medical problem. * 1 out of 3 Americans aged 65 or older falls at least once a year, and survival is 6 times greater if attended to within an hour. * 350,000 Americans die from heart attacks each year if they donâ&#x20AC;&#x2122;t get help immediately. * 3 million Americans sustain disabling injuries in or around their home each year. KEEP SAFE MED-ALERT is an attractive, easy to use, easy to install, and affordable way to maintain independent living. The KEEP SAFE MED-ALERT system offers a low-cost monthly fee and never a price increase. The KEEP SAFE pendant is a perfect gift for you or a loved one to insure peace of mind, knowing that with just a touch of a button help is on the way.


Call toll-free at 877-285-6522 or 908-591-5268, e-mail, or visit

Limited Time Offer First Month Free with No Obligation

Keep Yourself and Loved Ones Safe With Keep Safe Medical Alert How It Works: Push

A Full Service Law Firm Right in Your Backyard Environmental Law + Banking + Bankruptcy/Loan Restructuring Executive Employment + Business + & Transactions Hospital & Healthcare Law + BusinessCounsel + & Succession Immigration + CommercialPlanning + & Employment Law + ConstructionandLawResidential Real Estate + Labor Use & Zoning + Corporate Law & Taxation + Land and Dispute Resolution + Divorce & Family Law + Litigation Tax Appeals + Elder Law + Wills, + + Trusts & Estates 53 Cardinal Drive | Westfield, NJ 07091 | 908.233.6800 Summit | Red Bank | New York | Philadelphia 10



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Call KEEP SAFE today toll free 1-877-285-6522 cell 908-591-5268

Shop Westfield March 21, 2013 N JJN

A unique destination Jessica Bonder

LOCATED IN A CHARMING historic landmark in Warren, Giseleâ&#x20AC;&#x2122;s Unique Shop is truly a unique

Gresitza and her husband Heinz when they first

destination. New Jersey Bride just selected Giseleâ&#x20AC;&#x2122;s

arrived from Germany. Gisele opened an import/ export shop, which eventually evolved into a cloth-

as a Business They Love in the category of Best Mother of the Bride. Customers travel

ing store. Gisele owned the shop for 25 years and her daughter Sabina later assisted. Current owner

from near and far for the expert service they receive at this spe-

Pat Oâ&#x20AC;&#x2122;Brien, who had experience in retail, partnered with Sabina in 1996 and assumed full pro-

cialty shop. Since 1996, owner Pat Oâ&#x20AC;&#x2122;Brien and her professional

prietorship of Giseleâ&#x20AC;&#x2122;s in 2004. Word-of-mouth has spread the fine reputation

staff have dressed women for the formal events in their lives. From weddings to galas

of Giseleâ&#x20AC;&#x2122;s Unique Shop in this niche business. The clientele of Giseleâ&#x20AC;&#x2122;s is primarily women between

to bar mitzvahs, Giseleâ&#x20AC;&#x2122;s Unique Shop caters to women who hope to look their very best for their

the ages of 45-65+ who are preparing to dress for the special events of their lives. Giseleâ&#x20AC;&#x2122;s provides

special occasion. Giseleâ&#x20AC;&#x2122;s Unique Shop has a fascinating history

outstanding customer service and an impressive selection of gowns for women of all sizes. The

that accompanies its location. Originally the Warren Firehouse building, the

experts at Giseleâ&#x20AC;&#x2122;s are sensitive to the clothing requirements of formal gowns and the individual

unusual stone structure was purchased by Gisele

concerns of every customer.


Call 908-647-5250 or visit

Giseleâ&#x20AC;&#x2122;s Unique Fashions for Unique Customers 3PECIAL/CCASIONs3PORTSWEAR Voted Best Mother of the Bride by New Jersey Bride .PVOUBJO7JFX3Et8BSSFO/+


5VFT'SJ1.t4BUVSEBZT1. $MPTFE4VOEBZT.POEBZT Gift Certificates Available


Shop Westfield March 21, 2013 N JJN


We can help you protect your family and save money too. Introducing the Allstate Auto/Life DiscountÐ. Now you can save on auto insurance when you protect your family with life insurance. Together, we’ll make it easy to get the quality coverage you need at an affordable price. So why wait? Call us today. Nelson C. Espeland, LUTCF The Espeland Group (908) 233-6300 Scotch Plains



Ron Bansky Ron Bansky & Associates (908) 301-0711 Westfield Insurance, discounts and savings subject to terms, qualifications and availability. Discount and availability varies by state and product line. Allstate New Jersey Property and Casualty Insurance Company, Life insurance and annuities from Allstate Life Insurance Co., Northbrook, IL. Lincoln Benefit Life Insurance Co., Lincoln, NE. American Heritage Life Insurance Co., Jacksonville, FL. © 2011 Allstate Insurance Co.


Shop Westfield March 21, 2013 N JJN

Warm and welcoming CONGREGATION BETH ISRAEL (CBI) is a vibrant, traditional yet egalitarian Conservative synagogue under the leadership of Rabbi George Nudell and Cantor Matthew Axelrod. Conveniently located in Scotch Plains, only a few blocks from the Jewish Community Center of Central New Jersey (JCC), Congregation Beth Israel offers easy access for local families to manage their spiritual, educational, recreational, and cultural lives, while maintaining strong Jewish values. CBI offers Shabbat services Friday night and Saturday morning, as well as festival, weekday, and Sunday minyans. Special services for young children are also conducted during Shabbat and High Holidays. CBI offers an award-winning, innovative Religious School with classes from pre-school to college level curriculums, as well as special needs programs. CBI’s Religious School was one of the first three congregations in North America to be designated as a Framework for Excellence School by United Synagogue of North America, and has been nationally recognized by the United Synagogue of Conservative Judaism for providing the Highest Quality Jewish Education. CBI has also received the Solomon Schechter Gold Award for Excellence in Family Education and the Silver Award for an Exemplary Special Education Program.


Call 908-889-1830 or visit

One of NJ’s oldest quality family shoe stores brands: Stuart Weitzman, Donald SCOTT’S SHOES CARRIES a diverse Pliner, Thierry Rabotin, Arche, selection of footwear for both men Cole Haan, Mephisto, Aquatalia, and women. They also carry many Naot, and MBT. Men are offered styles in women’s handbags. A the following brands: Cole Haan, family-owned business in downEcco, Mephisto, Neil M, and Frye. town Westfield for over 60 years, Voted one of New Jersey’s preScott’s prides itself on fashionable footwear and old-style customer service. mier Women’s Shoe Stores for 2009 by NJ Scott’s features the following women’s Monthly.


Call 908-233-5678.

Something for Everyone…

Many more styles available


Cantor Matthew Axelrod Elly Bauman, %DUCATION$IRECTOR

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18 Shalom Way r Scotch Plains r New Jersey 07076 (908) 889-1830 r 13

Shop Westfield March 21, 2013 N JJN

109 Quimby St., Westfield (908) 233-5678 Open Daily till 5:00 Thurs. eve till 7:00

Community is at our Center

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Community is at our Center THE JCC OF CENTRAL NJ is a place to meet old friends, connect with new ones, and become involved in your community. Our mission is to provide social, recreational, and cultural programs and humanitarian services through all phases of life. We are committed to affirming and strengthening Jewish values and fostering a n appreciation of our heritage and identity. Our state-of-theart Fitness Center has the latest in strength-training and cardiovascular equipment, as well as a full fitness class schedule. Indoor and outdoor pools are available for fitness or recreation. Childrenâ&#x20AC;&#x2122;s Services offers preschool, full-day kindergarten, kindergarten â&#x20AC;&#x153;wraparound,â&#x20AC;? and Kid Zone after-school programs. During the summer, Camp Yachad offers flexible weekday and travel camps for campers 18 months to 14 years. We also have a unique Summer Academy for Performing Arts for 5th-8th graders in partnership with the Union County Vocational Technical School Academy for Performing Arts. And new in Summer 2013, we will offer a Maccabi Sports Camp for 1st-4th graders at the expansive Wardlaw-Hartridge campus in Edison. Our Cultural Arts and Education Department offers stimulating classes and programming, including our Jewish Film Festival, University Lecture Series, and cooking classes. Trips, in-house classes, programs, and events are available for active adults and seniors. For youth and teens, we have classes, leadership development, and social action programs. We also have competitive swim programs and basketball and softball leagues. Our cafĂŠ is open Sunday through Friday. At the JCC of Central NJ, financial assistance is available for membership, as are various programs for those in need.


Call 908-889-8800 or visit

Like us on Facebook at and Follow us on Twitter at

1391 Martine Avenue, Scotch Plains, NJ 07076 )'''


Shop Westfield March 21, 2013 N JJN

Seng Couture

W Voted Best Pizza and Best Italian Eatery by Scotch Plains Fanwood Patch FAMILY OWNED AND operated, Nickâ&#x20AC;&#x2122;s Pizza & Deli offers only the finest products and uses the freshest ingredients. All soups and salads are homemade, pretty much daily, and Nickâ&#x20AC;&#x2122;s offers over 30 varieties of pizza. Nickâ&#x20AC;&#x2122;s features Boars Head Brand in the deli department with hot and cold subs and a variety of Italian dinners; meatballs are a favorite with Nickâ&#x20AC;&#x2122;s costumers. Catering is available too. Nickâ&#x20AC;&#x2122;s offers free delivery, and was voted Best Pizza and Best Italian Eatery in 2012 by Scotch Plains Fanwood Patch. If you are short on time, you can now place orders online and your food will be delivered to you, at home or at your office. And be sure to make use of the websiteâ&#x20AC;&#x2122;s advance order feature to ensure that your food is delivered exactly when you want it. Order from work and have Nickâ&#x20AC;&#x2122;s delicious cuisine arrive at your door right after you get home!

Call 908-322-8800 or visit

DESPITE HAVING LOST her parents and six of her brothers at the age of eight in the Cambodian genocide, and facing many tribulations and considerable hardships during her early years in her homeland, Seng never lost sight of her goal â&#x20AC;&#x201D; to become a successful designer. She mastered her craft at the age of 15 from her aunt as a couture designer. Sengâ&#x20AC;&#x2122;s exceptional artistry stood out among her peers so much that she decided to open her own shop in 2009 with the launch of her personal line, the â&#x20AC;&#x153;Illiana Collection.â&#x20AC;? The line has been a successful hit. Our customers love her line. Not only are the styles flattering, but they also fit comfortably and create a luxurious look. When it comes to women looking their best, they call on Sengâ&#x20AC;&#x2122;s talent and trust her ability. Sengâ&#x20AC;&#x2122;s respect and deference to the client makes her salon experience extraordinary. Customer service is of the utmost importance and every client is treated as the unique individual that they are. Choosing just the right outfit for that extra special event should be pleasant, relaxed, and enjoyed in a trusting atmosphere. Seng and her staff emphasize the importance of beauty, tailoring, luxury, and

W how a woman feels in her selection. Driven by excellence, she displays her artistic flair when she designs for any size, shape, or style, embracing the woman and the special occasion in which she is celebrating. We look forward to welcoming you to our friendly and hassle-free environment where our experienced associates will be happy to make your special event even more memorable. â&#x20AC;&#x153;Seng Couture, palatable passion for design, individual care for the women she makes beautiful.â&#x20AC;?

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The Oscar and Ella Wilf Campus for Senior Living wishes you and your families a Zissen Passover.

Passover Greeting From Susan Harris, CEO of Wilf Campus At this time of year as our thoughts turn to preparing our homes for Passover and cooking all the wonderful Passover foods, I want to take a moment to wish everyone a wonderful holiday celebration of freedom and renewal. A Ziessen Pesach to all! Sincerely, Susan Harris, CEO



eople have many choices throughout their lifetimes. For some, there comes a time when the need to make end of life choices becomes an important focus. Today, choosing hospice care has become a more common option toward the end of a terminal illness. But what should we look for when making that choice? This is where Stein Hospice comes in. When you choose Stein Hospice, you choose a dedicated team of expert, compassionate nurses, home health aides, social workers and chaplains that bring comforting support right to your bedside. By choosing Stein Hospice, you become a part of “The Stein Hospice Advantage”. Our program of care provides you with an immediate response to your request for help. Our nurses are available 24 hours a day, including weekends and holidays, to meet and assess a new patient for admission or to care for a patient or family in crisis that is already on our service. Whether your loved one is at home, in a hospital, nursing or assisted living facility setting, our staff is ready to assist you. We understand how difficult this passage is and that most people would prefer to open their homes and intimate moments to someone they can relate to, someone that will become a friend and a companion for the difficult journey that lies ahead. Stein Hospice has a nurse to patient ratio of 1 nurse to every 10 patients, much lower than the national average. This low ratio results in

attentiveness to our patients beyond the time that other hospices often can give. Your nurse will take the time to listen, to get to know you and will put the needs, wishes, and preferences of your loved one and family into the forefront of your plan of care. We also understand that one care approach does not fit all needs. As the only non-profit Jewish hospice in Central New Jersey, we acknowledge that the observance level of each patient and family will define how we address medical decisions, patient needs and wishes at the end of life. For those who need it, our rabbi/chaplain works closely with the patient/family to ensure that halachic and ethical questions that come up are resolved to the standard of all involved. “The Stein Hospice Advantage” does not stop here. To ensure that our care goes above and beyond the basic hospice care of keeping the patient comfortable and the family emotionally supported, we offer complementary therapies such as massage, harp, pet and yoga for patients and family members. Volunteers offer their time and hearts to our patients by sitting bedside to read aloud or do any number of activities, or to simply offer break time to the primary caregiver. We have volunteers who knit and crochet lap blankets and shawls that become part of our comfort care package for each new patient. We are a Jewish Hospice; we understand the healing powers of chicken soup.

With that, we have created “The Chicken Soup Project”, a community volunteer effort, that ensures our patients and their families receive homemade chicken soup to help warm their souls during this difficult time. Other volunteers deliver many kinds of non-medical support to the patient and family to help wrap them in the loving comfort of our “Stein Hospice Advantage”. Stein Hospice prides itself on the bereavement support we provide for the families of our patients. As long as the family needs support, we are available. Our staff often attends funerals and makes Shiva visits. Our social workers follow up with the bereaved family members by phone, mail and in-person visits. Our bereavement support group meets on the second Tuesday of each month and all are invited to attend. Lastly, our beautiful annual memorial service serves as a testament to loved ones lost during the year. This event allows our staff and families to be together while remembering the wonderful individuals whose memories are now a blessing and whose last journey we had the honor to share with both the patient and their family. “The Stein Hospice Advantage”, simply the best in end of life care and choices. Call us when end of life decisions need to be made, you will be glad that you did. For more information contact us at 732-227-1212 or

The Martin and Edith Stein Assisted Living Residence



he Wilf Campus provides a beautiful home for older residents at Stein Assisted Living and Wilentz Independent Living buildings. Stein Hospice provides medically and spiritually supportive care for our hospice patients, who live in the community and at facilities. Through Wilf Transport, we help people travel to and from home; so they can attend senior programs in the community! This year, with the initiation of Wilf At Home, we will connect older adults and their families with home, yet another way, by bringing supportive services into the homes of older adults. Karen Alexander, Executive Director of Wilf at Home, the newest agency on the Wilf Campus, is conducting market research, launching broad community outreach, facilitating “listening sessions” with older adults and their families, and surveying professionals and caregivers, to pinpoint and develop new programs to help older adults have greater independence and better quality of life, at home. This market research phase, begun in 2012 is a first, key step in understanding the unmet needs of Jewish elders. The research raises community awareness of the upcoming program and will lead to new ways of delivering services that address the expressed needs of seniors who want to stay in the community; that build on the strengths of the Jewish

Community and its partners. Meetings with identified groups of Jewish elders who are participating in facilitated “listening sessions” are underway. In addition, a one-page survey was created, to provide respondents with a chance to identify the resources they most valued, the challenges they see as most daunting, and to prioritize among 20+ services that might potentially be offered through Wilf at Home. Nearly 150 people have filled out survey forms and five groups have participated in “Listening Sessions”. Survey collection and tabulation is still underway, but some of the program ideas highlighted by participants in the “listening sessions,” include home safety assessments, escorted medical appointments, a community speaker’s bureau highlighting services for Jewish Elders, travel and cultural programs in partnership with local museums, and help with deliveries of food and medicine. For more information on Wilf at Home, to arrange an outreach session with a group of older adults or caregivers, or to get a copy of the survey sent to you, please contact Karen Alexander, Executive Director of Wilf at Home, at 732-568-1155, or email



ased upon current resident interest and by request, The Martin and Edith Stein Assisted Living Residence is now offering computer training classes to its residents! They are learning shortcuts, copying and pasting, and Google searches, including searches for phone numbers. Residents can use a touch-screen computer or three other computers (one equipped for Skyping and another for those with vision impairments) in the media room. The entire area has wireless Internet service, which allows family members to bring their own laptops to use along with the residents. Chad Kass, a certified history teacher from Kean University, offered to conduct the classes. Chad had already been teaching computer classes at Westfield Senior Housing since 2003. He has been involved teaching and working with seniors since he was eight. His mother served as a recreation director there and he would assist her with activities for the residents in her workplace. The residents at Stein involved in the computer classes range in age from the mid-80’s to mid-90, and they are very eager to learn. As one resident, Seymour Siegel put it, “I have been losing my skills, and stuff that was so easy before has become

difficult. I was interested in learning what I had lost.” Chad teaches basic computer skills, even showing interested residents how to sign up for Facebook and use it to find their family and friends. Judge Ira Harkavy, another resident, said, “I learned how to clear unwanted files, and I’ve learned how to use different search engines to find information.” The residents have learned how to use Google Maps to locate and view their old homes, and conduct genealogy searches using things like the 1940 Census. Everyone seems to enjoy the classes, and, as expressed by resident Shirley Zinker, who said, “Chad is very nice and tries his very best and is very helpful when he is asked a question.” It is clear that this is a popular program. In their spare time, residents practice what they have learned, which also increases their progress. It is a technological world today and residents at Stein Assisted Living are truly keeping up with the times! For more information about The Martin and Edith Stein Assisted Living Residence call (732) 5681155 or e-mail

THE OSCAR AND ELLA WILF CAMPUS FOR SENIOR LIVING 350 DeMott Lane, Somerset, NJ 08873, (888) 311-5231

Each resident of this beautiful,well-appointed environment receives the level of personalized support he or she needs and desires to maintain independance. Services at The Stein Assisted Living Residence include assistance with bathing, dressing and medication management, licensed nurse on premises 24/7, glatt kosher meals, housekeeping and linen service, emergency response system, recreational, social and jewish cultural activities, religious observances with full-time Rabbi, transportation to medical appointments, on-site physical therapy, library and beauty salon. For people with Alzheimer ’s disease and related memory impairment, our separate Jaffa Gate memory care neighborhood provides specialized, dignified care and quality of life in a home-like setting. For more information, contact (732) 568-1155 or email info@

The Martin and Edith Stein Hospice As the premier non-profit Jewish hospice in Central New Jersey, our compassionate team of hospice nurses, social worker, chaplain, home health aides and trained volunteers are committed to providing individualized hospice care in the Jewish tradition. We are sensitive to Halacha – Jewish law, customs and traditions – in our approach to end-of-life care, and to the grieving process when a loved one has passed away. Our clinical staff, trained volunteers and chaplain (rabbi) offer hospice care with an understanding of the significance of Jewish holidays, observances and rituals.Ask about our new complimentary therapies program. For more information, contact (732) 227-1212 or email

The Lena and David T. Wilentz Senior Residence Tenants of this recently redecorated building are income restricted seniors. They enjoy spacious, private apartments with fully equipped kitchens and full baths at affordable monthly rental fees. On-site services include a convenience store, a state-of-theart computer lab, kosher dinner served in our wellappointed main dining room, social, recreational and educational activities. A social worker is on staff to assist residents. For more information or an application, contact (732) 873-3888 or email

The Foundation of the Oscar and Ella Wilf Campus for Senior Living Through our fundraising efforts and the support of our contributors, we provide valuable senior living programs and senior services that benefit The Wilf Campus and seniors throughout Central New Jersey. We are dedicated to fulfilling the Wilf Campus promise: to care for and support our elders in a way that respects Jewish traditions and values. For more information or to discuss a gift to the campus, contact (732) 873-5948 or email Foundation@wilfcampus. org.

Regency Jewish Heritage Nursing Home and Rehabilitation Services As part of our continuum of care on the campus, The Regency Jewish Nursing and Rehabilitation Center provides long-term care, sub-acute rehabilitation, glatt kosher meals and Jewish programming. For more information contact (732) 873-2000 or

Open to all THE UNION COUNTY TORAH Center is a Jewish educational outreach center and synagogue serving the Union County area. The Chabad-Lubavitch philosophy is our foundation and inspiration. A fundamental value of Chabad is an unconditional love and non-judgmental attitude toward all Jews, regardless of affiliation, level of knowledge, or observance. This principle is the basis of all of our work. The Torah Centerâ&#x20AC;&#x2122;s Sunday Hebrew School is a place where children look forward to spending time. The environment is spirited and the learning is enjoyable and rewarding. Throughout the year, Jewish families from the entire region enjoy holiday parties, programs, and hands-on learning experiences such as the Shofar, Olive Oil, Matzah, and Torah Factories. Every week, we offer warm and welcoming Shabbat services, and every year we hold High Holiday services in a public place â&#x20AC;&#x201D; always open to all. We invite you to come and participate in our many adult education opportunities throughout the year and celebrate our Jewish tradition together with us. At the Union County Torah Center, what we try to offer most of all is warmth, friendliness, and acceptance that you will sense as soon as you walk through the door.


Creative confections at its original location in Plainfield. ITâ&#x20AC;&#x2122;S ALL ABOUT THE finest, freshest After 25 years, Bovellaâ&#x20AC;&#x2122;s moved to ingredients, the staff, and the magits current location in Westfield, nificent creations at Bovellaâ&#x20AC;&#x2122;s. Secwhere it has remained for the past ond only to the bride and groom, 30 years. each wedding cake is a culinary Bovellaâ&#x20AC;&#x2122;s goal has always been to masterpiece. offer customers exactly what they want. Also savor cheesecakes, rum cakes, The best way to experience Bovellaâ&#x20AC;&#x2122;s is cannolis, cookies, and pastries. In 1949, Michael Bove opened the shop to stop by!


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Union County Torah Center OPEN TO THE PUBLIC Celebrate Jewish Life!

The wisdom, beauty, and joy of Judaism is open to all who wish to learn and grow.

a Jewish educational outreach center and synagogue serving the Union County area weekly Shabbat services and special holiday services and educational programs, always open to all

Challah, Rugelach, Cakes, Cheesecakes, Macaroons, Cookies, and a variety of Italian and French pastries.

Sunday Hebrew School with a spirited, creative learning environment warmth, friendliness, and acceptance that you will sense as soon as you walk through the door

Everything baked on premises. Old-fashioned homemade products. Cakes, cheesecakes, macaroons, cookies, and a variety of Italian and French pastries. Fresh Italian bread delivered daily.

%AST"ROAD3TREETs7ESTFIELD .*   sBOVELLASCOM Bovellaâ&#x20AC;&#x2122;s is under the Orthodox Rabbinical Supervision of Rabbi Isaiah Hertzberg and is strictly Kosher.



Union County Torah Center 509 Central Ave., Westfield, NJ

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Rabbi Levi Block

Shop Westfield March 21, 2013 N JJN

Free exam and x-rays DENTIST ADAM FERET is con-

Voted Best Caterer by Westfield Patch Readers THE BAGEL CHATEAU offers an extensive breakfast and lunch menu that surely has pleasers for everyone! Try one of their lunchtime bestsellers, a 1/2 lb. Angus burger on a delicious hard roll, or have an omelet for breakfast accompanied by wheat, rye, or white bread, or your choice of bagel. Their menus feature savory dishes that are prepared just the way you like them: thick egg-bread French toast, pancakes, omelets cooked to order, 1/2 lb. Angus burgers, first-cut meats featuring Boars Head brand cold cuts on made-to-order subs or sandwiches. Bagel Chateauâ&#x20AC;&#x2122;s catering is unsurpassed and perfect for every occasion, including bar/bat mitzva celebrations, Kiddush, meetings, events, confirmations, and anything in between.


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cerned about your teeth. He and the members of his practice target people who dread dentists, and people who might not be able to afford quality dental work in this economy. The free exam gives people an opportunity to take Dr. Feretâ&#x20AC;&#x2122;s practice for a test drive. Some people are afraid of monsters under the bed. Others are afraid of flying. But many are afraid of the dentist. â&#x20AC;&#x153;We are health care providers,â&#x20AC;? said Dr. Feret, a dentist with a practice in Westfield for 37 years. â&#x20AC;&#x153;Our job is to help people. But because of bad experiences and sometimes just because of the sound of our instruments, people get scared. The old joke goes: Only take care of the teeth you want to keep. Once you get your permanent teeth, thatâ&#x20AC;&#x2122;s it. You donâ&#x20AC;&#x2122;t get any more. â&#x20AC;&#x153;There are a lot of people who believe nothing is wrong with their teeth unless it hurts â&#x20AC;&#x201D; a lot and for a long time,â&#x20AC;? said Alice Brown, practice manager for Dr. Feret. â&#x20AC;&#x153;They think if the pain goes away, so did

the problem. Even if the pain disappears, you need to find out what caused it.â&#x20AC;? She continues, â&#x20AC;&#x153;The mouth has sometimes been called the gateway to the rest of your body. That means problems found in the mouth could help detect bigger problems elsewhere in your body. â&#x20AC;? Dr. Feret, who received a bachelorâ&#x20AC;&#x2122;s degree from Seton Hall University in South Orange and his dental degree from University of Medicine and Dentistry of New Jersey, has been practicing and living in Westfield since 1973. His goal is to make a dental visit painless and effective â&#x20AC;&#x201D; so he can determine the condition of your teeth and you want to come back. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve done very well in my practice and in my life,â&#x20AC;? Dr. Feret said. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve tried to help people in my practice, but sometimes you need to do more. Offering some free dental services is my way of saying thank you.â&#x20AC;? What makes Dr. Feretâ&#x20AC;&#x2122;s practice different? â&#x20AC;&#x153;Quality is our passion,â&#x20AC;? said Alice Brown. â&#x20AC;&#x153;Our obsession is service.â&#x20AC;?

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A beloved and caring community

The perfect centerpiece for your Passover seder

TEMPLE EMANU-EL is a Reform congregation whose members reside throughout Union County and beyond. From its beginnings in 1950, Temple Emanu-El has sought to combine progressive Jewish ideals with a continuing respect and appreciation for the timeless traditions of Judaism. Our diverse membership comprises people of all Jewish backgrounds, interfaith families, singles, and all spiritual seekers. Our worship is joyful, participatory, and inclusive. Our Shabbat services, Friday evenings, and Saturday mornings provide diversity of worship experiences from Shabbat Hallelu to Zimrat Shabbat, from Simchat Shabbat to traditional egalitarian services. Temple Emanu-El is committed to the furtherance of the beloved, caring community. Our clergy and members of our Caring Community Committee care for members and their families. We are also passionate about tikun olam, our responsibility to create a beloved and caring community outside our walls. The Social Action Committee oversees numerous opportunities to serve our neighbors. The cornerstone of Temple Emanu-El is the belief that learning Torah can transform us by helping us to learn how to live, rather than simply making a living. We have a continual commitment to the State of Israel, and to our brothers and sisters who reside there. We have a particularly active Men’s Club and Sisterhood, Renaissance Group, Friendship Group, Second Connect, LINKS, and various affinity groups, as well as numerous other committees. We include in our mission statement the welcoming of interfaith families and we offer programs for interfaith couples. Our clergy are always available to meet privately with families and individuals. Temple Emanu-El is a proud affiliate of the Union for Reform Judaism.

EDIBLE ARRANGEMENTS® HAS a fresh fruit bouquet to make your Passover special and any occasion special — from birthdays and anniversaries, to a wedding, business event, or even a children’s birthday party. Our bouquets are made fresh with premium fruit arranged in a variety of stunning displays. Each bouquet can be complemented with chocolate-dipped fruit, including dipped strawberries, dipped pineapple daisies, dipped banana slices, dipped Granny Smith apple wedges and more! Perfect foods for Passover! Make every occasion special with Edible Arrangements®.

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*Offer valid at participating locations. Valid on arrangements and dipped fruit boxes. Offer expires 05/1/13. Cannot be combined with any other offers. Offer code must be used when placing order. Containers may vary. Arrangements available in a variety of sizes. Delivery not available in all areas. Patents Pending. EDIBLE ARRANGEMENTS® & Design and all other marks noted are trademarks of Edible Arrangements, LLC. ©2012 Edible Arrangements, LLC. All rights reserved.


Shop Westfield March 21, 2013 N JJN

Family-friendly, kosher deli since 1985

r ch fo g t a W enin y p o e th r newl of ou ovated ren room! g dinin

DELI KING OF CLARK is Union county’s premier kosher deli and restaurant. Serving the community for over 25 years, their menu features only the best quality kosher delicatessen foods, including homemade soups, chopped liver, knishes, salads, and much more. Their own pickled corned beef, fresh briskets, turkeys, and Empire chickens are cooked daily, and all baking is done on site. They carry a full line of smoked fish, and also specialize in full-service catering from small gatherings at your home or office, to fully staffed catered events. Delivery is available for lunch or dinner, corporate events, shiva meals, b’nei mitzva parties, brit mila, baby naming, or any other occasions. Any of their selections can also be shipped nationwide. Whether it’s lunch or dinner with the family, Shabbat dinner for out-of-town guests before Friday night services, or just your tongue hanging out for a mouthwatering pastrami on rye, they can accommodate you with fast, friendly service in their 100+seat dining room; reservations are welcome. Inquire about a family style menu for groups of 20 or more. They pride themselves on quality, service, and presentation so stop by; you won’t be disappointed. Deli King of Clark is under the kosher supervision of Rabbi Isaiah Hertzberg.

Mouth-wa tering

doesn’t d o it



Call 732-574-2040 or visit

Deli Platters & Catering for Any Occasion Sloppy Joes Ô Deli Ô Smoked Fish

Wraps & Sandwiches Ô Carved Turkeys Our premier Kosher deli and restaurant has been making the best quality delicatessen specialties for over 25 years. We serve homemade soups, chopped liver, knishes, salads, and a full line of smoked fish. Let us cater your next event— any size is fine by us.

30 Clarkton Drive t Clark (Located in Clarkton Shopping Center) 732-574-2040 t 21

Shop Westfield March 21, 2013 N JJN

The finest quality sushi and Japanese dishes in the area NAGOYA JAPANESE RESTAURANT proudly serves the finest quality sushi and Japanese dishes in the area. We offer free delivery for all orders of $15 or more! Nagoya is a little hidden gem of a restaurant. Our employees make you feel comfortable while you enjoy a great sushi dinner. We have a warm, friendly environment and all you can eat sushi for $24.95. Nagoya is family owned and run. We treat our customers so well, it’s hard for them to eat sushi elsewhere!


Call 908-389-1131 or visit

Why Kinder Ring?

(in Drug Fair Shopping Center across from Westfield Diner)

CAMP KINDER RING is more than a summer getaway. It is a community of caring people. Each family that joins our community is welcomed with open arms and instantly becomes a part of our rich history. We care about your children, our environment, and the larger world in which we live. This is reflected in every message and every experience we build into our program. The rich Jewish cultural heritage and progressive Jewish values are part of the atmosphere. Your child’s adjustment to camp is guided and every child is nurtured and feels cared for. The whole child is the focus at Kinder Ring. We balance the program so that each child can experience success in something. Whether on the playing field, in leadership roles, on the stage, in a studio, or living together in a group, Kinder Ring provides your child with a balance achieved through a mix of structured and flexible activity schedules; individual and team experiences; single gender and coeducational activities; and an emphasis on individual growth and spirited teamwork. In everything we do at Camp Kinder Ring, your child’s safety and protection is our priority. Our mature adult staff includes seasoned professionals, many of whom have been with us since they were campers themselves. We provide a camper to counselor ratio of 3:1. At least 2-3 counselors live in each bunk with 8-12 campers. Campers are supervised at all times; 24 hours a day and 7 days a week. We have an onsite doctor and nursing staff at all times. Our modern air conditioned Health Center is stocked with all necessary medications and medical supplies, including oxygen and a defibrillator. Camp Kinder Ring is accredited by the ACA and is a member of the Foundation of Jewish Camp and a participant with the Grinspoon Foundation.

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Call 845-656-7356 or 845-221-2771, or visit



J a p a n e s e R e s t a u r a n t DEL EE IVE



ONLY AT… Everyday Sushi & Rolls

















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The Ultimate Sleepaway Camp for boys & girls from 7 to 16! Camp Kinder Ring is a co-ed overnight camp located in the beautiful Hudson Valley area just 60 miles from NYC. We offer 3, 4 or 7 week sessions with athletics, performing arts and Jewish cultural identity building. Our progressive values are the foundation of our caring community.

Call for an Open House near you

Special 4-Day Mini Camp for 6-9 year olds For Information Call


A Leading Agent Leading the Way! â&#x20AC;&#x153;When it comes to your home, There is no place like ROMEâ&#x20AC;?

reaches 47,000 affluent readers of New Jersey Jewish News.

Jill Horowitz Rome, of the Coldwell Banker Westfield East office, has proven to be a Top Sales Professional.

The Supplement features profiles of our Westfield advertisers giving readers an in-depth look at the services you provide.

Donâ&#x20AC;&#x2122;t miss the next opportunity to be included in this special feature!

Jill Horowitz Rome 2012 Achievements Coldwell Banker Presidentâ&#x20AC;&#x2122;s Elite â&#x20AC;&#x201C; less than 1% of all CB agents nationwide qualify.

JILL HOROWITZ ROME Westfield East Office 209 Central Ave, Westfield, NJ 07090

(908) 233-5555 Office (908) 868-2460 Cell (908) 301-2898 Direct

Issue date: October 10 Deadline: September 25

NJAR Circle of Excellence, Gold Level â&#x20AC;&#x201C; one of only 10 qualifiers among the 1300+ members of the Greater Union County Association of Realtors. New Jersey Coldwell Banker Company â&#x20AC;&#x153;Top 50â&#x20AC;? â&#x20AC;&#x201C; placed 29th among over 3,300 sales associates in New Jersey and Rockland County. Westfield East Office â&#x20AC;&#x153;Top 10â&#x20AC;? â&#x20AC;&#x201C; placed 3rd in overall production in an office staffed by 80+ top professionals. â&#x20AC;&#x153;What is most remarkable about Jillâ&#x20AC;&#x2122;s performance in 2012 is the high level of continuous service she provided each and every client. The real estate market was not always kind, but Jill was able to navigate her clients through to successful conclusions.â&#x20AC;? -Michael Scott, Broker/Manager

Charna West

908-889-0025 |

Š2013 Coldwell Banker Real Estate LLC. Coldwell BankerŽ is a registered trademark licensed to Coldwell Banker Real Estate LLC.An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC.

When it comes to your home, there is no place like â&#x20AC;&#x153;ROMEâ&#x20AC;?

21 Allenby Lane, Scotch Plains - One floor living at its best. Stunning, 4/5 bedrm, 4.2bth, expansive Custom Ranch set on an acre in a desirable neighborhood. A spacious open flr plan, custom closets, high ceilings, built ins, a high end custom Kit w/ tongue & grove ceiling, Wanes coat wall, crown molding, glass cabinets, 2 copper sinks each w/a garbage disposal, a separate built in refrige & freezer & an enormous pantry. The family rm boasts a wood burning FP w/ a 6ft custom cherry wood mantel. The finished basement completes this lovely home. Conveniently located to schools, shopping & Public Transportation. Offered at $859,000

981 Fox Hill Lane, Scotch Plains -Located on a tranquil tree-lined street with cul de sac in a highly desirable neighborhood, this meticulously maintained 5 bedroom 4 full bath home is on 1.5 acres. This expanded ranch features hardwood floors, a tremendous updated kitchen, granite center island, walk in pantry, wet bar and an open floor plan that flows into the family room with built in shelving, cabinets and vaulted ceiling. The formal living room w/ wood burning fireplace and dining room boast custom decorating including tile work, faux finishes window treatments and other unique touches by a prof. galleried artist. Offered at $739,000

Jill Horowitz Rome Sales Associate




Cell: 908-868-2460

Š 2012 Coldwell Banker Real Estate LLC. Coldwell BankerŽ is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC.


Shop Westfield March 21, 2013 N JJN

New Jersey’s Top Orthodontists DRS. STANLEY AND SCOTT GERSCH, the father-and-son team of Gersch Orthodontics, have a 30-plus-year history of excellence treating children, teens, adults, and multiple generations of families. They provide an enjoyable orthodontic experience in a fun, caring, modern, and comfortable environment. Believing that early diagnosis and a non-extraction philosophy are essential, they do serious work while always keeping visits light and fun with theme weeks, contests, and prize giveaways. They encourage patients and non-patients to visit them on Facebook ( and join their next contest! Whether utilizing clear aligner therapy (Invisalign/Invisalign Teen), traditional clear, or metal low-friction-self-ligating braces, or behind the teeth (lingual) braces, they offer a wide range of cosmetic options and state-of-the-art treatments tailored to each patient’s unique needs — allowing patients to be treated in less time, with fewer visits, and minimal discomfort. Both doctors are Invisalign and Invisalign-Teen ELITE Premier Providers, a distinction given to less than 1% of Invisalign-certified doctors. Dr. Scott Gersch, a Diplomate of the American Board of Orthodontics, is noted for his research on the impact of orthodontics on a child’s psychological well-being. Dr. Stanley Gersch is past president of the NJ Association of Orthodontists and a nationally recognized Invisalign expert and Director of NYU’s Invisalign program. Both have hospital privileges, and teach, sharing their knowledge with dental students and residents. Both repeatedly named “Top Orthodontists” in New Jersey Monthly by their dental colleagues, and “Favorite Kids’ Docs” in New Jersey Family by parents in the community, Drs. Stanley and Scott Gersch are committed to creating beautiful smiles in a fun and energetic atmosphere. With two locations in Westfield and Linden, scheduling is flexible, offering early morning, evening, and weekend hours. They provide convenient payment plans and accept most insurance.


New Jersey’s Premier Party Planners IMAGINATIONS, WHICH SERVES all of New Jersey, has been in business since 1997. Family-owned and -operated, Imaginations provides the ultimate care to their clients. Each simcha is a special event, not only to the client, but to Imaginations as well. They are personally involved in the planning, execution, and finished product of each party they plan. Imaginations creates the full party experience by providing services such as balloon sculptures and arches, centerpieces, sign-in books and boards, place cards, party favors, theme décor, yarmulkas, imprinted napkins and more. Imaginations can help you arrange services such as event sites, catering, flowers, photography, videography, music and entertainment, and rentals. Imaginations brings your ideas to life!


Call 908-889-5856, email, or visit

Call 908-233-8668 for either their Westfield or Linden location, or find them at or

IMAGINATIONS PARTY PLANNERS We bring your ideas to life! Theme Décor Balloon Centerpieces Balloon Bouquets Balloon Sculptures Balloon Arches Sign In Boards Party Favors


FAX: 908-889-5856 Fran & Tom D’Aloisio


Shop Westfield March 21, 2013 N JJN

Friendly, caring service at family-owned pharmacy TIFFANY NATURAL PHARMACY is a full-service, family-owned and operated pharmacy serving the residents of the Westfield, Scotch Plains/Fanwood, and Cranford areas for over 55 years. We provide a mix of services ranging from traditional prescriptions, proactive approaches to health such as vitamins, herbals and homeopathic supplements and a wellness component highlighted by our prescription compounding specialty. We also carry a full line of durable medical equipment such as walkers, wheelchairs and bathroom aids as well as orthopedic supplies to support some of those nagging injuries. For your convenience, we accept most insurance plans including Medicare, Medicaid, P.A.A.D., and Workmanâ&#x20AC;&#x2122;s Compensation. With allergy season around the corner, Tiffany Natural Pharmacy has everything you need to stay well. Come in and look through our diverse array of supplements to help ward off the sneezing and itchy and


watery eyes that are commonplace this time of year. We offer a great selection of herbal and homeopathic products from companies such as Country Life, Solgar, Barleans, Boiron, and many more. Pharmacists Brian Pinto, Derek Lorenzo and Maria Canestraro are committed to making Tiffany Natural Pharmacy a pleasant place to visit. Our pharmacists are all certified to provide immunizations such as flu,

shingles, hepatitis and many more. Canâ&#x20AC;&#x2122;t make it in to your doctorâ&#x20AC;&#x2122;s office, weâ&#x20AC;&#x2122;ll be more than happen to accommodate your schedule. Donâ&#x20AC;&#x2122;t hesitate to ask any of our staff any health questions you may have. Theyâ&#x20AC;&#x2122;ll be happy to help. We even offer compounding services for your pets, specializing in fludrocortisones for the treatment of Addisonâ&#x20AC;&#x2122;s Disease in dogs. Whatever your requirements, Brian or any of our helpful and courteous staff will provide you with prompt, friendly service, and are always happy to answer any questions you may have. For your convenience, Tiffany Natural Pharmacy will happily deliver your prescriptions right to your door. If you are having a prescription delivered, we will be glad to include anything else you need, such as over-the-counter products, health and beauty aides, medical equipment, and more.

Call 908-233-2200 or visit

â&#x20AC;&#x153;Your Prescription to Better Healthâ&#x20AC;? Specializing in non-sterile pediatric compounding for the following: s!UTISM3PECTRUM$ISORDERMETHYLCOBALAMIN

detox therapy, nutritional support, naltrexone) s'ASTROENTEROLOGYBUDESONIDE DOMPERIDONE


valganciclovir suspension) s(OSPICE#AREANDMUCHMORE

Brian Pinto R. Ph. Owner and Pharmacist in Charge

908-233-2200 Fax 908-233-3975 | 1115 South Ave. W. | Westfield, NJ 07090 Monday-Friday 8:30am-9:30pm

Saturday 8:30am-6pm | Sunday 9am-4pm All Major Holidays: 9:00am -2:00pm



vegetarian-friendly preparations

We provide competitive shipping prices for Priority/First Class Shipping! AJS5852002.02 12/10


Shop Westfield March 21, 2013 N JJN

Fine Wines & Spirits Marketplace 333 South Avenue East Westfield, New Jersey Phone: (908) 232-8700


Sunrise Cellars The Wine Department at ShopRite Liquors of Westfield

Offering Custom Gift Baskets. Visit our Temperature Controlled Wine Room.

Committed to comfort WESTFIELD SLEEP CENTER has been family-owned and -operated along with Mattress Cowboy in East Brunswick for over 37 years. We have families who are second-generation customers; they know we will give them the best in value and excellent service that their parents received. We are committed to finding the correct comfort level for each customer, which is the secret to a successful night’s sleep. We deal exclusively with Sealy Posturepedic and Stearns and Foster, with whom we’ve had a direct and close relationship for close to 40 years. In addition to offering fine bedding, we offer a beautiful array of bedroom furniture. Each piece has its own distinctive look, feel, color, and texture. With dozens of styles to choose, we are sure you can find a beautiful set to fit your style, comfort, and budget. Customized service, quality brands, and the best in value are our cornerstones. Please stop by and visit our newest location in Westfield.


Call 908-232-8060 or visit

ShopRite offers one of the most extensive selections of beer, wine, and spirits SHOPRITE LIQUORS OF Westfield carries a large selection of beer, wine, and spirits, reported to be the most extensive in central New Jersey. The store also has a large international food and cheese marketplace, which carries more than 160 hand-cut cheeses, Irish and English imports, and gourmet gift baskets (pre-made or special ordered). There are wine tastings too. ShopRite is proud to offer products that are kosher, low calorie, organic, sugar-free, vegan, and vegetarian. From its beginning, ShopRite has been a company built on giving back. As responsible members of the community, we take great pride in every outreach program, every donation, and every act of volunteerism. We participate not because we have to, but because we truly believe that we are neighbors, and we are a part of one family. ShopRite thanks you, our loyal customers, for making us a part of your community, for treating us as your neighbor, and for considering us YOUR ShopRite. It’s the support you’ve given us for more than 50 years that has allowed us to give back to so many community programs, both large and small. We don’t take you for granted, and our commitments stand strong.


Call 908-232-8700 or visit


Shop Westfield March 21, 2013 N JJN


FREE DELIVERY, SET-UP & REMOVAL! * *On bedding purchase of $599 or more

Twin Full Bunk Bed

with storage drawers



Twin/Twin BunkBed

with storage drawers

799* 4 Finishes Available $

SLEEP CENTER & KIDS %,-342%%4s7%34&)%,$s 777-9-!442%33#/7"/9#/.%7,/#!4)/..%844/42!$%2*/%3s(/523-/. 45%3 7%$&2)!- 0- 4(523!- 0- 3!4!- 0- 35..//. 0-

Where every moment is a great moment SPRING HAS SPRUNG at Shackamaxon Country Club in Scotch Plains with exciting opportunities for individuals, families, and corporations to enjoy central New Jersey’s best private club value. Purchased in 2011 by an affiliate of RDC Golf Group, a leading golf course ownership and management company, the venerable Shackamaxon boasts a nearly century-old A.W. Tillinghast-designed golf course; clubhouse dining venues that offer everything from casual “classics” to seasonal gourmet favorites; expansive men’s and women’s locker rooms; a fully-stocked pro shop; and a myriad of new activities for members young and old. Shackmaxon is rich in local golf history as the club has hosted the 1922, 1937, 1972, and 2002 New Jersey State Golf Association Open Championship, the 1924 and 1977 NJSGA Amateur Championship, the 1928 Met Open, the


1955 Calvacade of Golf PGA Tour event, and the 2010 Women’s Eastern Golf Association Amateur Championship. This year, Shackamaxon’s new Director of Golf Marty Vybihal will expand the club’s golf program with new tournaments, lessons, and clinics, and members will once again rub shoulders with

an LPGA pro or two at The Garden State Pro Tour Challenge. In addition to its enhanced golf program, Shackamaxon is also committed to providing a distinctive and creative culinary experience for its members and guests. New Executive Chef David Werner brings a fresh approach to the

club’s casual and fine dining menus and Shackamaxon’s association with Ome Caterers, New Jersey’s “No. 1 Private Catering Company” (NJ Biz), promises unforgettable special events for members and non-member guests alike. Shackamaxon offers a great location with easy access to Manhattan, the Garden State Parkway, and Routes 78 and 22. Visit or the club’s Facebook or Twitter pages for more information. For a limited time, Shackamaxon Country Club is featuring a 30-day preview golf membership where individuals and families can enjoy the club’s extensive amenities. For more information, contact Director of Membership David Miniman at 908-233-1300, extension 1230. To learn more about hosting a wedding, bar/bat mitzva or golf outing at the club, contact Catering Manager Ellen Sherry at 908-233-1300, extension 1222. Non-member events are welcome.

What makes The Jayson Company special? FOUNDED BY CORNELIUS Jayson in 1936, the Jayson Company is still owned and operated by our New Jersey family. Our goal is to provide service that makes your life easier and more comfortable. After all, when your family’s comfort is in question, you want to fix it fast, reliably and at a fair price. We call it The Jayson Comfort Zone. We offer all the services necessary to make The Jayson Company the one call you make for any issues with your water quality, oil or gas heating system, air conditioning or in-ground pool. And now we offer fully licensed and insured plumbing and junk collection services too! When you call The Jayson Company, you know you can depend on our service professionals to do the job right. After all, for more than 75 years our family name has been riding on every job!


Call 888-935-2256 or visit


Shop Westfield March 21, 2013 N JJN

Family. Community. Service. Gas & Oil Heating

Air Conditioning

Softening & Purification

In-ground Concrete Pool Service

Authorized Service Dealer

One call does it all: 1-888-935-2256 Founded by Cornelius Jayson in 1936, The Jayson Company is still proudly owned and operated by our New Jersey family. We provide many of the services essential to your home or business — all backed by more than 75 years of experience and our total comfort guarantee. Just one call can provide all this and more to make sure you are in the Jayson comfort zone:


• Oil & Gas Heating Service • Air Conditioning Service • 3M Water Softening Systems • 3M Drinking Water Purification • In-ground Pool Service

• Heating Oil Delivery • HVAC Mechanical Contracting • Pool Chemicals & Supplies • Contract Maintenance Plans • Standby Generators

DON’T BE LEFT OUT IN THE DARK AND COLD! Angie’s List Super Service Award Winner

Standby Generators from The Jayson Company

1-888-935-2256 Family owned & operated since 1936.

NEW SERVICES by The Jayson Company



Licensed & Insured Junk Collection

“I love the golf course. Shack quite simply is the best value around.”

Peter Pogany Pharmacy Owner Member Since 2003

Fresh memories made here daily.

“I love the Tillinghast track and their special events. This past year we hosted LPGA stars Annika Sorenstam and Morgan Pressel.” Juan Fernandez Attorney Member Since 2012

“Memorable family celebrations take place at Shack. Weddings, Bar/Bat Mitzvahs, Sweet Sixteens and anniversaries, just to name a few.”

Catering Sales Manager Ellen Sherry

“Members and guests will enjoy my seasonal American cuisine prepared with the freshest ingredients in the market.” Executive Chef David Werner

“My commitment to our members is to maintain course conditions to the standards of its rich history.”

Course Superintendent Richard Tacconelli

At any moment, a great moment.


Many memorable moments in golf history have occurred on courses designed by legendary architect A.W. Tillinghast, the Picasso of course architects. Since 1916, Shackamaxon Country Club members have created memories of their own. We invite you to experience your “moment.” For details about our 30 Day Trial Membership, please contact Director of Membership David Miniman at 908.233.1300, prompt #1, ext 230 or

SHACKAMAXON COUNTRY CLUB 1607 Shackamaxon Drive Scotch Plains, NJ 07076 ◆ 908.233.1300

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Westfield, NJ, is a preferred destination where people want to live, work, and visit.