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skqu

This word has more of a personal meaning, and was created in 2016. Although I knew I was always different it always seemed normal to me. I am left handed. Working with a skqu hand never affected me until I recently observed that every drawing, every art piece every work performed or created was done at a skqu angle, either I would sit at a slant or my art board was a slant to be done perfectly. Working skqu is really the only way left for me and the uniqueness of being skqu and the different ideals with the association of being skqu has only made me feeling separated from the rest. My unique design selling point is working hard, giving my best as a designer in all aspects of life and as a left handed; people need to almost work twice as hard to use basic objects, and I always have to be on the edge of the seat/ couch/table so that my left hand does not bump into the numerous right handers.


work SECTION 1 COMMUNICATION DESIGN INTERFACE

SECTION 3 DESIGN TECHNIQUES

SECTION 2 DRAWING


HONEST CHOCOLATE WEBSITE INTERFACE OUR FORMULA FOR SUCCESS This redesign focuses on the aspect of looking at the scientific phenomenons that take place while making all the chocolate inspired desserts and drinks. The scientific theme flowed in the heading for every web page e.g.: Catalyst is used to explain how Honest Chocolate started, Exothermic Reaction described the events that are taking place - the people warming up the cafe and finally React With Us, explains a scientific phenomenon where two elements come together to form a new reaction, this is described by the way customers contact Honest Chocolate and how new feedback, appraise or reservations are made. The Honest Chocolate website is an infinity page, that includes photos at the cafe, illustrations that reacted to the headings and a textured page to give a feeling of a scientific memo. The colours chosen are a mustard yellow and white typeface with subheading are black. The typefaces used are a combination of none serif to serif to differentiate the main work Honest Artisan Chocolate from the rest of the text.


IZIKO MUSEUM DATA VISUALIZATION THE ZICKY TRUTH The style of the project is based on the target market (12 - older). Zicky is the main character found in the museum, on the game however he in an animated character. Zicky is the name for the Museum character but for partnership aspects with Vulpro, Zickys game name is Zicko. Zicko is based on Zikis icky problem, a child like saying for The Cape Griffins problems (found on the info graphic); Ziki on the other hand is the characters actual name it derives from the Iziko museum. Zikis Adventure is a great way of continually reminding the player about the struggles of this important creature, if not, it is a great way to contribute to a great cause. The game lays a foundation on adding more endangered creatures to the game in future, the platform allows the gamer to learn through play and help through play. At the entrance a visitor will have an option to buy a key ring for an additional cost of R10, 00. There is a pamphlet that comes along with to instruct the visitor about the key ring. Behind the key ring there’s a QR code where the game will be downloaded on the cellular device once QR code is scanned. The pamphlet then instructs the visitor to head on over to the Cape Griffon area, where there will be an info-graphic as well as an additional QR code scanner for 10 Vulture Boosters.


IZIKO MUSEUM CAMPAIGN MUSE l UM


PUBLICATION MAGAZINE PHAKAMA Phakama is a modern inspired, women emplowerment online magazine based the growth of African women. This magazine includes art, revolutionary projects and inspirational stories along side an exciting competition.


REBRAND PROJECT GLEN TEA As part of an effort to revive an old South African brand, I have chosen to rebrand Unilevers Glen black leaf and rooibos tea. I have produced a business card, letterhead, a 2 pager brand guideline, package solution and digital mock up, placed my product in a store aisle and included a ‘shelf talker’. The campaign I have created is called Mums Choice and I have produced a stall mock up, website banners and Instagram page for the campaign. I have chosen Glen as it is an inexpensive, common and reliable brand to all its customers. The target audience for Glen ranged between the ages of 45 to 60+ as this generating grew up with the brand; also the video advertisement always targeted the older family orientated generation. For my rebrand I have chosen to target an audience not many tea brand go for – mothers and babies. As 1, 1 million children are born annually in South Africa and the massive benefits of certain leaf teas aiding mother and babies I believe this target audience will continually increase. My LSM standard has raised from 1-2 to 3-4 (an average income

Family with the ability to have a little extra money at the end of the month), and instead of just reaching a lower income poor area and having Glen products in Shoprite, Pick n Pay, Checkers and corner store, I would like to reach the middle to higher income customers and enter Woolworths and be prescribed by doctors to babies and mothers. The campaign Mums Choice will be hosted during the 28th and 30th of October at the Baby Expo in Cape Town CTICC. This campaign comprises of personal chef hosting the Mums Choice Challenge. The chef would pick a random 4 mothers to produce a breakfast, lunch and dinner from a mystery food basket to all contestants; however the catch is that every round includes the contestant to use 1 of 3 teas for every round. Rooibos for breakfast, fennel for lunch and chamomile for supper will be the rule. The challenge consists of 3 rounds with 1 winner. The winner of the Mums Choice Challenge gets a full body pre/postnatal massage to the value of R570 at Mummy Massage in Woodstock and a dine in at the professional chefs restaurant for an evening meal.


SELF BRAND SKQU

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HONEST CHOCOLATE CHILLI WRAPPER Honest Chocolate Chili flavor is something more of a bit than an explosion. As a memorable way to experience this chocolate combination, i have decided to personify the mild chili holding essence of the fiery red to subtle blue hues. This art piece is made with watercolour, fineliner and gouche paint sprays. On the left hand side are other scamps considered while attempting to find the correct chili flavored Honest Chocolate wrapper.


COKE DRINK VINTAGE INSPIRED COKE MYTH (gouche)


HONEST CHOCOLATE PACKAGING AND PHOTOGRAPHY As a local and creative way to showcase Honoest Chocolates chilli chocolate slab and bon bon packaging, the Daddy Long Leg Hotels Emergency Room Concept has been used to excentuate the chocolates blissfil pleasure with a kick.

HONEST ARTISAN CHOCOLATE MISCHEVIOUS CHILLI

72% Raw cacao with a bit of mischevious chilli

INGREDIENTS:

Organic blue agave nectar Organic virgin coconut oil Organnic vanilla pods Raw organic cacao Chilli Sugar & Dairy free Diabetic friendly Vegan friendly

HONEST ARTISAN CHOCOLATE MISCHEVIOUS CHILLI

72% Raw cacao with a bit of mischevious chilli

INGREDIENTS:

MISCHEVIOUS CHILLI Organic blue agave nectar Organic virgin coconut oil Organnic vanilla pods Raw organic cacao Chilli

Sugar & Dairy free Diabetic friendly Vegan friendly

HONEST ARTISAN CHOCOLATE MISCHEVIOUS CHILLI

72% Raw cacao with a bit of mischevious chilli

INGREDIENTS:

Organic blue agave nectar Organic virgin coconut oil Organnic vanilla pods Raw organic cacao Chilli Sugar & Dairy free Diabetic friendly Vegan friendly


THE LAKE PHOTOGRAPHY


MEMORABLE PACKAGING PERSPEC(HOPE)TIVE As part of a recording based project, students were asked take a memorable experience from the June to July holidays and produce CD or USB packaging to store the experience in a unique holder. During my June and July holidays I interned at Factor 4, a design based company and Code4 Cape Town a lecturer or educational based area. The key word I choose was, Perspective meaning a particular attitude towards or way of regarding something; a point of view whole experience of interning has given me greater perspective on what I would like to do in the future – and seeking paths to take in order to reach that goal. The style I have gone with looks at design in a modern approach, because of this reason and my key word, I have constructed my packaging to be a triangle that evolved into a circle showcasing the CD.

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Making a Lighthouse while others were building ships During my June, July holidys, I encountered a memorable experience found at Code4CT lecturing and Factor 4 design studio. At Code4CT I took the role of an administrator and friend to the 64 girls and 20 staff, learning and teaching coding, life skills and problem solving during a Code Week and Code Camp, and a designer at Factor 4. I was both excited and nervous for both. Factor 4 established a family working environment which found me comfortablebythe first day. Working hard and fast I learnt to be effeciant and effective in design, in the competitive and hard labouring job. Cape Town Library, arriving early whereby my position as administrator began from the get go at Code Week. Code4CT taught grade 10 girls coding, html and JavaScript as well as design thinking. Being administrator helped me to look at the setting up of the course and assist with logo and design thinking, I enjoyed this experience so much. Overall the internships made me both excited as well as scared for the future. I gained experience in to the path I am still deciding on and loved every moment doing so. Working at such different design orientated companies has given me perspective as to what to do for the future and how best to pursue them.

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MEMORABLE PACKAGING PERSPEC(HOPE)TIVE


Portfolio 214066878 nicole lewis