Page 1

COMPANY PROFILE


about o&e

Ocean & Earth links quality, function and surf lifestyle fashion in a way that reflects the environment we live in, the waves we surf, the places we travel, the music we listen to and art that inspires us. It is our lifestyle and our culture that bring us together in the ocean and on the earth. To learn more visit oceanearth.com

Vision

Ocean & Earth is leads the world in the inovation and development of surfing hardware products, including leashes, boardcovers, traction pads and soft racks. This gives us genuine credibilty in the core surf market with our other accessories and apparrel products.


1978

Ocean & Earth was established in 1978 producing a couple of basic surfing products and a staff of three. Ocean & Earth slowly grew by establishing a network of retailers throughout NSW & Southern Qld. Australia. Over the initial years much effort and time was contributed towards product development and gaining sales for a rapidly growing business, which was self-funding. Staff knowledge of surfing helped with product development but many other areas of business were developed with pssion. The domestic distribution covered the majority of the main surfing areas by the early eighties and some small export sales were achieved by “word of mouth” contacts made by Brian Cregan in his travels surfing around the world. First production was done in an old four-room house and converted shop front. This soon became inadequate and in 1986 a 500sqm factory was built which greatly improved efficiency for the business that was growing at a rate of 30-40% per year and now employed around 15. Initial distribution direct from Sussex Inlet was replaced by a distributor in each state and sales servicing for all of NSW was done by a permanent sales person operating from the factory at Sussex Inlet. By the mid to late eighties the Ocean & Earth product range had grown significantly to encompass a broad range of surfing accessories, backpacks and a small range of clothing which still is the backbone of the company today.

In 1989 Ocean & Earth entered the Snowboarding market sector making gloves, outerwear and accessories. Ocean and Earth was the first surf based company to make product directly aimed at snowboarders. An expansion of staff to cope with growing sales both domestic and export destination like Japan and USA led to the existing factory being too small and in 1991 another 450sqm addition was finished. By 1996 and up to today Ocean & Earth’s growth and efficiency has been greatly hampered by the lack of space. Currently, a staff of 60, work at the Sussex Inlet Factory. Currently, a warehouse employing 5 people is operating in Huntington Beach California to service the local US market and Central America.


Export sales to 50 countries account for around 25% of sales and is steadily growing. In 2000 Ocean and Earth moved into a custom built factory/warehouse with a total floor space of 3,000sqm (30,000sqft). This building, along with approved future development, will service any future needs for many years of constant growth.


THE

GREATEST EVOLUTION IN LEASH TECHNOLOGY IN 30 YEARS

ONE PIECE LEASH TECHNOLOGY PATENT APPLIED FOR

40% STRONGER 40% MORE STRETCH NO JOINS = NO WEAK POINTS

another world first from the leaders in QUALITY surfing products. o&E’s innovative new one piece moulded cord design eliminates the NEED FOR END JOINS, WHICH ARE the weakest points found in current conventional leashes. this ENGINEERED design provides unrivalled strength, resulting in the world’s strongest leash.


original o&E SECURED LEASH STRING

safety release LOOP original detachable railsaver LIGHTWEIGHT padded ankle strap Lightweight construction

reinforced flexi-neck Encapsulated DUAL ANCHOR stainless freespin swivels ONe piece MouldED CORD technology

highest grade urethane

Encapsulated DUAL ANCHOR stainless freespin swivels ONe piece MouldED CORD technology

www.oceanearth.com/one


category leading

products

surfing Products

Ocean & Earth’s category leading products cover the complete ranges of surfer's needs. The products are split into the following major categories.

Surf Accessories

• • • • • • • • • •

Surf leashes Stretch board covers Travel boardcovers Body board leashes Body board covers Softboards & bodyboards Repair kits Traction/Grip Wax Body Boards & Softboards


EQUIPMENT TO TRAVEL THE WORLD


SURF CLOTHING

Surf INSPIRED Clothing:

The range covers both summer and winter for men, boys, ladies, girls and toddlers and includes: Board shorts / Walkshorts / T-Shirts / Polo shirts / Jackets / Jumpers / Socks / Ladies Skirts, Dresses and assorted items


QUALITY Backpacks and Travel Bags / Caps and hats / Wallets / Key rings

Accessories


Anthony Walsh

Stu Kennedy

Kanoa Igarashi

jughead

Tyler Wright


Bobby Martinez Mick Campbell

shawn dickson Phil MacDonald Owen Wright

Billy Kean


Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name Logo Only for use with Team Rider Name Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

AUSTRALIA

Ocean and Earth Head Office Phone: 61 2 4441 2482 Fax: 61 2 4441 1212 National Sales Manager Shawn Macey Mobile: 0417 227 776 email: shawn@oceanearth.com.au SOUTHERN NSW Scott Taber Mobile: 0419 287 075 email: scott@oceanearth.com.au CENTRAL COAST & NORTHERN NSW Greg "Hop" Masters Mobile: 0424 196 541 email: hop@oceanearth.com.au SYDNEY NORTHERN BEACHES Clint "Wombat" Price Mobile: 0409 444 501 email: wombat@oceanearth.com.au QUEENSLAND David "DB" Bradbury Mobile: 0412 456 058 email: qld@oceanearth.com.au VICTORIA & TASMANIA email: vic@oceanearth.com.au WESTERN AUSTRALIA Flow Agency. Jay Robbins Mobile: 0421 004 917 email: jayflow@bigpond.com SOUTH AUSTRALIA Bock Apparel. Paul & Trudi Phone: 61 8 8296 1866 Mobile: 0419 690 323 email:sa@oceanearth.com.au

INTERNATIONAL

Ocean and Earth International Phil MacDonald, International Business Development macca@oceanearth.com.au AUSTRIA G.T.A Distribution Contact: gerd@gta-distribution.de BULGARIA Nitro Bg Ltd Contact: paul@kaminsky.dj BRAZIL Black Box Distribution Contact: kleber@blackboxbrasil.com.br CANADA Ocean World Apparel Group Contact: lkrainer@oceanearth.ca CHILE Surfers Paradise Contact: george@surfersparadise.cl COOK ISLANDS Turtles Surf Contact: CMckinley@turtles.co.ck CANARY ISLANDS Down Under S.L Contact: downunder@ya.com COLUMBIA Dave Neilson Contact: dave@oceanearthusa.com

COSTA RICA Marbella Distribution Contact: quinn.Campbell@quiksilver.com CZECH REPUBLIC Surfstore S.R.O Contact: ondra@oceanearth.cz CHINA Ocean and Earth International Contact: paul@oceanearth.com.au DUBAI Al Boom Marine Contact: lisa@alboommarine.com ECUADOR Dave Neilson Contact: dave@oceanearthusa.com FIJI Ocean and Earth Pty Ltd Contact: brian@oceanearth.com.au FRANCE Lagoon Distribution Contact: alex@oceanearth.fr GERMANY G.T.A Distribution Contact: gerd@gta-distribution.de GUAM Micro Tasman Contact: mtas@ite.net HAWAII Larry Block Enterprises Contact: blocksurf@aol.com


Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

Logo Only for use with Team Rider Name

INDONESIA Ocean and Earth International Contact: paul@oceanearth.com.au ISRAEL Almog Surf Ltd Contact: asi@intersurf.co.il ITALY Counter Stream Enterprises Contact: fab@counterstream.com

NEW ZEALAND Ocean and Earth New Zealand Ph: 64 6 755 9121 Contact: john@surflinx.co.nz

SPAIN Duna.com Distribution Contact: ben@duna.com

NORWAY Fox Distributions Pty Ltd Contact: foxdistributions@live.com.au

SWEDEN Ocean and Earth International Contact: paul@oceanearth.com.au

NICARAGUA Marbella Distribution Contact: quinn.Campbell@quiksilver.com

SWITZERLAND G.T.A Distribution Contact: gerd@gta-distribution.de Phone: 49699434020

INDIA Temple Adventures Contact: templeadventuresports@live.in

PAPUA NEW GUINEA Contact: lou.gromadzki@gmail.com

IRELAND Steve Daniels Sports Contact: steve@danielsurf.com

PANAMA Dave Neilson Contact: dave@oceanearthusa.com

JAPAN- SURF HARAWARE Sekino Racing Sport Inc Contact: sssss@srs-surf.co.jp

PERU Surf Device SAC Contact: msoto@crpradio

JAPAN- APPARELL Duke International Contact: yamaguchi@dukeint.co.jp

PORTUGAL Indo Dreams LDA Contact: info@indodreams.pt

KOREA Mi-Rae Trading Contact: Cherylkim2009@hotmail.com

PUERTO RICO Dave Neilson Contact: dave@oceanearthusa.com

MALDIVES Seagull Group p/l Contact: shihab@seagullmaldives.com

SINGAPORE Bluezone Contact: Leonard@thehabitue.com

NEW CALEDONIA Pacific Waves Australia p/l Contact: waves@bigpond.net.au

SOUTH AFRICA Seasport Marketing Contact: grant@reef.co.za

TAHITI Pacific Waves Australia p/l Contact: waves@bigpond.net.au TAIWAN Johny Rose Surf Co.Ltd Contact: johnysurfshop@yahoo.com.tw THAILAND IPS Water Sports Co.Ltd Contact: joob@oceanearth.in.th UNITED KINGDOM Steve Daniels Sports Contact: steve@danielsurf.com USA Larry Block Enterprises Contact: blocksurf@aol.com Phone: 18055830057


EST.

WORLD LEADERS IN QUALITY SURF HARDWARE FOR OVER 30 YEARS ...born out of the addiction for the surfing lifestyle and chasing the ultimate wave... Surf hard and use the gear that’s built to get you there.

Completely Australian owned.

Ocean & Earth Company Profile  

Ocean & Earth Company Profile