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The Story of “SWITCH TO” Mid-Eval


The Story • This is a Story about Mr. X • Mr. X works with TATA SKY • He stays in Mumbai

• He is a senior Decision Maker in the co. • Lets look at his typical daily schedule


7am • Wakes Up and reads Newspaper • “Business Standard”

SWITCH TO AD IN PRINT


0830 AM • Drives to office in his car • Listens to radio tuned in on 92.7 BIG FM

SWITCH TO AD on RADIO


9 am • While still on his way to work, • Just outside TATA SKY OFFICE


Elphinstone Flyover 90x10


Elphinstone Flyover 90x10


Elphinstone Flyover 90x10


Elphinstone Flyover 90x10


P.K.Kurne Chowk Near Mahindra Towers


P.K.Kurne Chowk Near Mahindra Towers


P.K.Kurne Chowk Opp. Mahindra Towers


11am • While checking his emails in INBOX • Receives EMAIL


1pm • Receives SMS on his mobile “TO WATCH THE WORLD’S BEST SHOWS ON BIG CBS NETWORK – XFACTOR, AMERICA’S GOT TALENT AND AMERICON IDOL, SWITCH TO RELIANCE DIGITAL TV, AIRTEL DIGITAL TV, DISH TV, SUN DIRECT, DEN, HATHWAY, DIGICABLE, IN DIGITAL AND SITI DIGITAL” SWITCH TO ON SMS


3 pm • Mr. X receives digital information through online sources - Press Release

RBNL rolls out 'Switch To' campaign for digitisation As 31 October has been decided as the deadline for digitisation in four metros, Reliance Broadcast Network (RBNL), is all set to make the most of it with its new campaign titled 'Switch To'. The campaign is designed to create awareness amongst target audiences - to 'switch to' the right service provider who can offer best value.

SWITCH TO on PR


6 pm • A hard copy of latest issue of SCAT MAGAZINE lands on his desk:

SWITCH TO AD in TRADE PRINT


9 pm • Mr. X watches news on Bloomberg TV: • SWITCH TO – TV PROMO CLICK HERE TO WATCH ON YOUTUBE

SWITCH TO AD on TV


Next day • Mr X flies to Delhi for a business meeting. • On the NH8, next to Airtel Building on DelhiGurgaon highway


Media Promotion Channel promotion for

SWITCH TO – TVC

SWITCH TO Radio

Show Name

Cross-Channel on which the promo plays out

X-Factor, AGT, Prime, Love, Spark, BIG Magic, AI Spark Punjabi, B TV

X-Factor, AGT, AI

92.7 BIG FM

Duration No. of Exposur es per day

Total Exposures over 7 days (per week)

50 sec

24

168

45 sec

10

70


THE GAME IS NOT OVER COZ WE HAVEN’T WON YET!

This is just the beginning!


THE STORY OF SWITCH TO