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he media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found in on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips. Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible. At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past. In cities throughout

the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton, which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years). Vogue, founded in the United States in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after World War II and, most importantly, the advent of cheap color printing in the 1960s, led to a huge boost in its sales and heavy coverage of fashion in mainstream women’s magazines, followed by men’s maga-


zines in the 1990s. One such example of Vogue’s popularity is the younger version, Teen Vogue, which covers clothing and trends that are targeted more toward the “fashionista on a budget”. Examples of this trend are: Fashion Theory (1997) and Vestoj (2009). Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows such as Fashion Television started to appear. FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. Despite television and increasing internet coverage, including fashion blogs, press coverage remains the most important form of publicity in the eyes of the fashion industry.

Most Exciting Muse


ashion-wise, Rihanna’s a hit-maker for the masses and the designers. The Rihanna Effect was all over the spring collections. Peter Dundas for Pucci showed leather boxer shorts worn with jeweled jackets, and adorned his red-carpet frocks with beaded black harnesses. Balmain’s Olivier Rousteing, who has Rihanna starring in his spring ad campaign, showed what amounted to an entire Rihanna wardrobe on his runway: baseball jackets worn with sheer tops and skinny houndstooth pants; eighties-inspired denim minidresses cinched at the waist. Tom Ford’s bejeweled teeny-tiny dresses and thigh-high gladiator sandals said Rihanna loud and clear. Here’s what those designers have to say about her. “There is no one else that excites me more,” says Alexander Wang, sipping an iced coffee. “It’s raw, it’s smart, it’s everything pop culture needs to move forward.” Mr. Ford declares from his London studio, “She can throw on combinations you can’t imagine other people could possibly wear, and look great. In the fashion world she has inspired a very, very loose mix of random items.” Peter Dundas, on a train ride between Pucci offices in Milan and Florence, calls her “a very talented dresser, in the way that Kate Moss is.


Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes. Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn.

They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses. Some clothes are made specifically for an individual, as in the case of haute couture or bespoke tailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear.





Be polished. Even in a casual outLook to celebrities like Lauren fit, ensure nothing is dirty, stained Conrad, Kate Middleton, Whitney or damaged. Tacky items will only take Port and Sienna Miller for inspiration. away from the over all appearance. Colors and fine patterns hide the inInvest in good quality clothes. evitable occasional minor damage. Things like jeans and simple coats are best bought at good quality as When in doubt, wear neutral co- they will last you years. Quality need not lours, such as black, navy, or beige. be expensive. The world has known how to make most of these items for many, Leggings, “treggings”, or “jeg- many years, with established measurgings” are NOT replacements for ing and layout techniques, powerful matrousers. Think of any of these as a pair chines, and modestly-skilled labor. Just of thin tights. If you couldn’t wear that top check that not too many corners are cut, with just a pair of tights under it then don’t and don’t spend a great deal because wear it with your leggings. End of story. even the best clothing can get inadvertently torn or stained and wear through. Simplicity is key. Don’t be overly fussy. Covering yourself in glitter and Shops like TJ Maxx , Marshalls excessive orange make up will not look classy. have great quality clothing at low prices, just be willing to explore! Sticking to shops like H&M and Forever 21 where prices are reasonable and quality is important is highly advisable.


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Adhere to the basic rules. Choose breasts or legs. Never both. Nights out often call for a little sex appeal; there is, however, a line that falls between classy and trashy. A mini dress, skirt or micro shorts are perfectly acceptable to wear but if you wear them with a low-cut top, you will be sending out an image other than that of a classy one. This also applies in reverse: a low cut top can be perfectly acceptable, providing your legs and thighs are not clearly visible too! Think a mini length shift dress, or a low cut top with a knee length or just above the knee length pencil skirt.


Avoid clothes which send out vulgar, rude messages or profanity. Insulting, suggestive or improper slogans or pictures will never be considered classy, though some may be humorous. When it comes to dressing classy, steer clear of any suggestive or rude language.


Never over-expose the body. Regardless of whether it is day or night, showing a little skin is fine: no one expects you to be entirely covered. But think about how much skin you would show at the office, meeting your boyfriend’s parents or going to church. By all means, go for that crop top but make certain everything else is covered! A rule that many classy women go by is, “show only one thing, cover up the other entirely”. That means if you are going to rock an appropriate amount of

cleavage, do not wear shorts. Instead wear pants or trousers that cover up your legs.


Stick to classic materials, such as cotton,leather (for purses), denim, or jersey (as long as it fits well). Those spandex micro shorts are not going to make the cut. Try high-quality synthetics. They can look similar to natural fibers, particularly shiny protein-based animal fibers such as silk, satin and wool, and the subtle differences aren’t necessarily bad. But they tend to cost less to buy, last longer, and, most importantly, cost next to nothing to maintain. If you prefer the feel of natural fiber, try synthetics on the legs, which are less sensitive, and outer layers, which are not felt much. If you’re not sure about the surface appearance, at least try them on the legs, which are not observed as closely. You can find high quality products in some thrift stores if you know what you are looking for.


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Check charity shops, carboot sales, etc. Once you have an understanding of classy dressing, shopping in cheaper shops will be very simple.Get simple clothing and timeless pieces that can be worn through out and past your economic slump.


Ensure clothes fit well. Too-tight clothing is not classy! Tailored looks are a key feature of classy dressing. Squeezing into a dress is not classy!


Baggy clothing can be an issue. There will always be days where a nice over sized hoodie and tracksuit are acceptable but make wearing them the exception and not the rule. Baggy clothes just make you look frumpy and sloppy.



Accessories. The right accessories can give that outfit a boost, and make it look far more expensive than it is. A nice oversized pashmina style scarf with a pair of skinny jeans, a vest top, and sandals will look cute and classy. PAGE 7



ashion designer Coco Chanel, born August 19, 1883, in Saumur, France, is famous for her timeless designs, trademark suits, and little black dresses. Chanel was raised in an orphanages and taught to sew. She had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.

occupation entirely. During her brief career as a singer, Chanel performed in clubs in Vichy and Moulins where she was called “Coco.” Some say that the name comes from one of the songs she used to sing, and Chanel herself said that it was a “shortened version of cocotte, the French word for ‘kept woman,” according to an article in The Atlantic.

Famed fashion designer Coco Chanel was born Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France. With her trademark suits and little black dresses, Coco Chanel created timeless designs that are still popular today. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls. As Chanel once said,“luxury must be comfortable, otherwise it is not luxury.”


er early years, however, were anything but glamorous. After her mother’s death, Chanel was put in an orphanage by her father who worked as a peddler. She was raised by nuns who taught her how to sew—a skill that would lead to her life’s work. Her nickname came from another PAGE 8


round the age of 20, Chanel became involved with Etienne Balsan who offered to help her start a millinery business in Paris. She soon left him for one of his even wealthier friends, Arthur “Boy” Capel. Both men were instrumental in Chanel’s first fashion venture. Opening her first shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes. Her first taste of clothing success came from a dress she fashioned out of an old jersey on a chilly day. In response to the many people who asked about where she got the dress, she offered to make one for them. “My fortune is built on that old jersey that I’d put on because it was cold in Deauville,” she once told author Paul Morand.

In 1925, she introduced the now legendary Chanel suit with collarless jacket and wellfitted skirt. Her designs were revolutionary for the time—borrowing elements of men’s wear and emphasizing comfort over the constraints of then-popular fashions. She helped women say good-bye to the days of corsets and other confining garments.


n the 1920s, Chanel took her thriving business to new heights. She launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name. Perfume “is the unseen, unforgettable, ultimate accessory of fashion. . . . that heralds your arrival and prolongs your departure,” Chanel once explained. PAGE 9

Christian Louboutin’s BEST COLLECTIONS H

e is most popularly known for his redbottom high heel shoes, commonly referred to as “sammy red-bottoms.” Christian Louboutin’s red-bottom colour code is registered as Pantone 18-1663 TPX. Despite being known for his celebrity clients, he rarely gives shoes away – offering discounts instead to his high-profile fans. This policy also extends to his personal family, because he feels that givouboutin helped bring stilettos back into ing shoes away as gifts is unimaginative. fashion in the 1990s and 2000s, designing dozens of styles with heel heights of 120mm (4.72 inches) and higher. The designer’s professed goal has been to “make a woman look sexy, beautiful, to make her legs look as long as he can.”While he does offer some lower-heeled styles, Louboutin is generally associated with his dressier evening-wear designs incorporating jeweled straps, bows, feathers, patent leather, red soles and other similar decorative touches.




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